Google analytics webinar
18
Mastering Google Analytics
-
Upload
zcamusio -
Category
Self Improvement
-
view
923 -
download
0
description
From webinar- Mastering Google Analytics July 26, 2011
Transcript of Google analytics webinar
![Page 1: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/1.jpg)
MasteringGoogle Analytics
![Page 2: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/2.jpg)
Why Is Tracking Important?
![Page 3: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/3.jpg)
What to Measure
• Main Business Goals (Sell more widgets)
• Metrics (Sales)
• Micro-Goals (newsletter signups, webinar registrations, etc.)
• Micro-Metrics
![Page 4: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/4.jpg)
How to Set Up Goals
![Page 5: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/5.jpg)
Segments
![Page 6: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/6.jpg)
How to Analyze Segments
Traffic
Conversion Rate
Bounce Rate
![Page 7: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/7.jpg)
The Dashboard
![Page 8: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/8.jpg)
Location and Languages
![Page 9: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/9.jpg)
Traffic Sources
![Page 10: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/10.jpg)
Keywords
![Page 11: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/11.jpg)
Content
![Page 12: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/12.jpg)
Intelligence
![Page 13: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/13.jpg)
Goals
![Page 14: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/14.jpg)
E-Commerce Tracking
![Page 15: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/15.jpg)
Advanced Segments
![Page 17: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/17.jpg)
Questions
![Page 18: Google analytics webinar](https://reader035.fdocuments.in/reader035/viewer/2022062307/5551ff5fb4c905852b8b489b/html5/thumbnails/18.jpg)
www.bit.ly/zeke-analytics
www.bit.ly/zeke-analytics-video