Google Analytics Resources

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Google Confidential and Proprietary 1 Google Analytics Resources James Toepfer Marketing Manager Google Australia / New Zealand

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Inspired to start making full use of Google Analytics? Learn more about the available educational resources

Transcript of Google Analytics Resources

Page 1: Google Analytics Resources

Google Confidential and Proprietary 1

Google Analytics Resources

James Toepfer

Marketing Manager Google Australia / New Zealand

Page 2: Google Analytics Resources

Google Analytics Master Class 2010 #gamc

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Google Analytics Master Class 2010 #gamc

Google Analytics

Optimisation

Secondary Goal Setting

Insights from users

Advanced Segmentation

Bounce rate

Funnel virtualisation

Site Search

Website OptimiserGoal Setting

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Google Analytics Master Class 2010 #gamc 4

Resources Overview

Blogs

User Forum

Help Centre

YouTube Channels

Google AnalyticsIndividual Qualification

Google Analytics AuthorisedConsultant Program

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Google Analytics Master Class 2010 #gamc 5

Help Centre & User Forum

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Google Analytics Master Class 2010 #gamc

Online Help and Support

URL: http://bit.ly/VvIuk

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Google Analytics Master Class 2010 #gamc

User Forum

URL: http://bit.ly/bpApKS

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Google Analytics Master Class 2010 #gamc

Blogs

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Google Analytics Master Class 2010 #gamc

Google Analytics Blog

URL: http://bit.ly/gGU0p

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Google Analytics Master Class 2010 #gamc

Google Website Optimizer

URL:http://bit.ly/19WN4p

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Google Analytics Master Class 2010 #gamc

Product Demos

1. Where can I find new features demo?

2. Are there any recorded webinars on Google Website Optimiser?

3. I just prefer Video demos to plain text articles.

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Google Analytics Master Class 2010 #gamc

YouTube

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Google Analytics Master Class 2010 #gamc

YouTube

URL: www.youtube.com/googleanalytics

YouTube

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Google Analytics Master Class 2010 #gamc

Google Website Optimizer

URL:www.google.com/websiteoptimizer

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Google Analytics Master Class 2010 #gamc

Google Analytics Individual Qualification

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Google Analytics Master Class 2010 #gamc

Google Analytics Individual Qualification

• Fee of $50 USD to take the test

• 70 multiple-choice questions

• Link to test provided from online learning course at www.conversionuniversity.com

URL:http://bit.ly/tlufD

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Google Analytics Master Class 2010 #gamc

What happens after I pass the test?

• The qualification is awarded after person has passed the test

• The individual's name is registered in a database for future verification

• The qualification is valid for 18 months from date of completion

URL:http://bit.ly/tlufD

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Google Analytics Master Class 2010 #gamc

Google Analytics Authorized Consultant Program

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Google Analytics Master Class 2010 #gamc

Experts on Google Analytics, providing excellent service in areas such as installation, consultation and training

Google Analytics Authorized Consultant Program

URL: http://bit.ly/1NE07Y

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Google Analytics Master Class 2010 #gamc

Agencies

• Bring credibility to your Web Analytics practice

• Partner closely with Google on Google Analytics initiatives

• Be at the forefront of Web Analytics in AU/NZ

Clients

• Hire the best in business for custom solutions using Google Analytics

Why should I care?

URL:http://bit.ly/1NE07Y

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Recap

Blogs

User Forum

Help Centre

YouTube Channels

Google AnalyticsIndividual Qualification

Google Analytics AuthorisedConsultant Program

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Google Confidential and Proprietary

Thank You!

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