Google analytics measurement protocol grant kemp
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Transcript of Google analytics measurement protocol grant kemp
Grant Kemp / @UKandroid
E V E N X - FA C T O RH O W T O U S E G O O G L E ’ S M E A S U R E M E N T P R O T O C O L T O M E A S U R E A N Y T H I N G
1
T H A N K S
Grant Kemp / @UKandroid
" T H E P R I C E O F L I G H T I S L E S S T H A N T H E C O S T O F D A R K N E S S . "
A R T H U R C . N I E L S E N
2Grant Kemp / @UKandroid
G R A N T K E M P
@ U K A N D R O I D
TA K E A W AY S F R O M T H I S S E S S I O N
• Understand a bit more about how to use Google Analytics to measure offsite behaviour, Coffee Machines or just about anything.
• Learn the concepts and terms behind it
• Mould GA to your will
• Break some rules
Grant Kemp / @UKandroidGrant Kemp / @UKandroid
W H O I S T H E M O S T P O W E R F U L P E R S O N I N T H E S TA D I U M ?
W H AT I S G O O G L E A N A LY T I C S R E A L LY ?
Grant Kemp / @UKandroid
Grant Kemp / @UKandroid
W H AT I S G O O G L E A N A LY T I C S
It is a phenomenally powerful and flexible data collection, mining, presentation tool that has the unique property of being created by some of the best minds in the business, but given the mandate to make it accessible to everyone.
Grant Kemp / @UKandroidGrant Kemp / @UKandroid
Perfect for Websites
Grant Kemp / @UKandroidPerfect for Coffee Machines too!
Grant Kemp / @UKandroidPerfect for Stores
Grant Kemp / @UKandroidPerfect for ???
A N Y T H I N G !
T R A C K I N G M Y W E E K S A C T I V I T Y I N M P
N U M B E R O F T I M E W A R P S : 4
G Y M V I S I T S : 0 F R I D G E D O O R O P E N S : 3 7
S O I F A L L T H AT S F R E E ?
W H Y A R E Y O U O N LY T R A C K I N G 2 0 % O F Y O U R B U S I N E S S I N G A ? ? ?
Grant Kemp / @UKandroid
S O W H AT D O W E N E E D T O K N O W T O M A K E G A M E A S U R E X - FA C T O R ?
H O W D O W E D O T H E C O L L E C T I O N
Classic GA Analytics
Universal Analytics
Analytics SDKs for Apps
Measurement Protocol
M E A S U R E M E N T P R O T O C O L I S D E S I G N E D F O R T H I S
I T S N O T H A C K I N G O N G O O G L E A N A LY T I C S …
W H AT I S T H E M E A S U R E M E N T P R O T O C O L ? ( M P )
Grant Kemp / @UKandroid
L E T ’ S C O L L E C T T H E D ATA
M O U L D I N G T H E G O O G L E A N A LY T I C S P L AT F O R M T O Y O U R Q U E S T I O N
H O W T O B U I L D A M P C A L L
Sent via Http POST to the Google analytics Endpoint:
P O S T / C O L L E C T H T T P / 1 . 1 H O S T: W W W. G O O G L E -
A N A LY T I C S . C O M
+PAY L O A D
Grant Kemp / @UKandroid
Y O U N E E D A H I T F O R Y O U R PAY L O A D
Purchase
Event Tracking
Page Tracking
Social
Refund
User Timing
PAY L O A D
Grant Kemp / @UKandroid
W H AT S I N T H E PAY L O A D ?Sent via Http POST to the Google analytics Endpoint:
+
R E Q U I R E D PAY L O A D
Page Tracking
&v=1 &tid=UA-1234-5
&cid=555 &t=pageview
+E X T R A S
U T F - 8 A N D U R L
E N C O D E D
Grant Kemp / @UKandroid
T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( M Y F R I D G E : E X A M P L E )
E X T R A S & C D = G R O U P N A M E
& C D = F R I D G E D O O R O P E N S
PAY L O A D
Grant Kemp / @UKandroid
T R A C K I N G A C U S T O M D I M E N S I O N I N M P ( U S I N G M Y F R I D G E E X A M P L E )
E X T R A S & C D = G R O U P N A M E
& C D = F R I D G E D O O R O P E N S
PAY L O A D
Grant Kemp / @UKandroid
D O N ’ T F O R G E T T H E C O D E( T H I S I S T H E F U N B I T T H A T I L I K E T H E M O S T )
Are we Ready to Collect?
Grant Kemp / @UKandroid
Awesome Demo would be here if you were in the talk. what’s not awesome about presenting pictures of Google Analytics?
It’s Alive! and Working!
Grant Kemp / @UKandroid
W O W T H AT WA S A N A M A Z I N G D E M O . . S O R R Y Y O U M I S S E D I T I F Y O U W E R E N ’ T T H E R E . H E R E A R E S O M E S C R E E N S H O T S F R O M I T.
S O W H AT D O R E S U LT S L O O K L I K E ?
Grant Kemp / @UKandroid
S E G M E N T S W O R K !
U S E S E G M E N T S A N D R E P O R T S T O D R I V E I N S I G H T
I F Y O U R B A N D N A M E S TA R T S W I T H A N “ A ” Y O U W A N T C H E R Y L A S Y O U R M E N T O R
Grant Kemp / @UKandroid 36
Grant Kemp / @UKandroid
W H O I S T H E R E A L W I N N E R ?
37
Grant Kemp / @UKandroid
W H O I S T H E R E A L W I N N E R ?
38
Hopefully from learning what it takes to win, you can join us fellow X-factor Winners
U S E F U L L I N K S
Measurement Protocol Resources
Easy for learners
https://github.com/analytics-pros/universal-analytics-php
Popular on Github
theiconic/php-ga-measurement-protocol
Blog Post with data and links will follow on ConnectedWindow.com
Grant Kemp / @UKandroid