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Google Analytics Integration

NewZapp Enterprise users can integrate their email marketing campaigns with Google Analytics. If your

account does not have this feature, contact us for more information.

How to add Google Analytics to a campaign

1. Hover over the cog icon

(top right corner of any screen)

2. Choose Settings from the dropdown menu.

3. Tick the Include Google Analytics check box and

click the Save button (top left of your screen).

4. You can also save a Default GA Campaign Name

which will be applied if you send a campaign

without one saved in your Email Details, but we

recommend using a different Google Analytics

Campaign Name for every campaign you send.

5. Open the Create & Send tab and create a new

email.

6. On the Email Details step, add a Google Analytics

Campaign Name. This can be any word or phrase,

such as NewZapp campaign, January promo, March

sales email etc. Maximum characters: 255

How does it work?

NewZapp will add the Google Analytics Campaign Name as a query string to all the links on your email

campaigns. When a contact follows these links to your website, your Google Analytics account will then

automatically display this in your ‘Traffic Sources’ report.

Note: Turning Google Analytics ’Off’ on your Settings screen will immediately stop Google Analytics data

appearing in links clicked in sent emails, as well as any new emails that you send during the time that the feature is

turned ‘Off’.

Turning Google Analytics ’On’ on your Settings screen will immediately start Google Analytics data appearing in

links clicked in sent and new emails, where a Google Analytics Campaign Name was/has been set.

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Why would you use it?

It will allow you to track in more depth the traffic your email marketing campaigns send to your website. You

can then use this information to improve the quality of your landing pages and to recognize if, where, and

why a contact drops off your website before goal completion.

Best practice tips

• Create a new Google Analytics Campaign Name for each campaign you send so you can track the

differences between campaigns and landing pages

• Using descriptive links in your emails can improve your click through rate

Related Resources

For more information on getting the most from your NewZapp account, visit our Knowledge Base or

contact us on support@newzapp.co.uk.