Google Analytics Advanced Segments
-
Upload
errett-cord -
Category
Technology
-
view
239 -
download
2
description
Transcript of Google Analytics Advanced Segments
![Page 2: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/2.jpg)
Advanced segmentation is important!
•View data from only the traffic sources that interest you
•Apply custom reports to only particular traffic sources
•Performance decisions about particular marketing initiatives
•Allows you to compare different marketing channels
![Page 3: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/3.jpg)
Sample Custom Segments
Only those visitors which converted ✓ Use these metrics as a target for all your campaigns ✓ Time on site, pages per visit, key pages
Only those visitors from Social Media✓Twitter, Facebook, Google+
Only visits from particular geographic locations ✓ Allow you to focus on those regions with sales efforts
Only visits that landed on a particular page and converted✓Use target metrics for all your campaigns
![Page 4: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/4.jpg)
How to Set up Custom Segments
![Page 5: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/5.jpg)
Bounce Rates
This opens the Advanced Segments Screen
All built-in, custom and starred segments can be easily applied from here
This is also where you create your own or import from a gallery!
![Page 6: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/6.jpg)
New Segment Options
![Page 7: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/7.jpg)
Click on the conditions tab to setup a custom report
![Page 8: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/8.jpg)
Apply up to 4 segments simultaneously!
![Page 9: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/9.jpg)
The reports will give you color coded data
![Page 10: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/10.jpg)
Setup a Custom Segment
Click “Create new Segment”
![Page 11: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/11.jpg)
Name the new segment
Example: Give it a name
![Page 12: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/12.jpg)
Pick a Segment Category
Standard Categories• Demographics• Technology• Behavior• Date of First visit• Traffic Sources• Ecommerce
Advanced Categories• Conditions• Sequences
![Page 13: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/13.jpg)
Common Segment Types
Demographics – Segment your visitors by age, gender, language, affinity category, and location.*Note that some of this information requires a change to the standard Google Analytics code.
Technology –Options include operating system, browser, screen resolution, device category and mobile variables.
![Page 14: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/14.jpg)
Other Standard Segment Types
Behavior – Look at visitors by how often they visit, days since last visit, transactions, and visit duration.
Date of First Visit – Segment by when users first visited
Traffic Sources – Filter segments by campaign, medium, source and keyword.
Ecommerce – Segment users by revenue, days to transaction, product, and product category
![Page 15: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/15.jpg)
Advanced Segment Types
Conditions – This segmentation allows you to create custom views based on your specific needs.
You can create segments based on a wide variety of variables and even exclude particular types of traffic as well as create ‘And / Or’ multi-level conditions.
![Page 16: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/16.jpg)
Advanced Segment Types
Sequences Allows you create multi-step segments in order to view metrics of only those users following a particular pattern of your choosing.
![Page 17: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/17.jpg)
Edit and Share
You can also edit, copy, share and delete any of the custom segments you make.
In order to share you simply click on ‘Share’ and a URL will be made which you can share via email or IM.
![Page 18: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/18.jpg)
Crowd Sourcing your Advanced Segments
• Currently there are 22 built-in segments
• If these are not sufficient for your needs you can import from a gallery!
![Page 19: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/19.jpg)
Gallery Imports
•Search
•Sort
•Filter by Rank
•Filter by Category
![Page 20: Google Analytics Advanced Segments](https://reader033.fdocuments.in/reader033/viewer/2022061301/54dc6b554a7959b6618b489b/html5/thumbnails/20.jpg)
Custom Segments
There are literally thousands of different variations of advanced segmentation which can help you make better decisions and gain greater insight into the quantity and quality of traffic to your website.
Some examples to try:
• Create a segment that only tracks social media like Twitter, Facebook, and Google+
• Create a segment that only tracks Google organic traffic and compare that to a segment that only tracks Bing organic traffic
• Create a segment to track only email marketing efforts