Google Analytics

Measure | Track | Report

Introduction

"you can't manage what you can't measure.“

Deming

Measurement In today’s ultra competitive business

environment you need to be sharply conscious of what is happening on your business website

Google Provides the prefect free tool to allow you measure website activity

It needs to measure many different types of activity on your business website

Installation https://www.google.com/analytics Simply installed after head of website code Automatically sends data to a portal that can

be accessed by you, your clients and interested parties

Measures a wide range of data and information

Statistics and Information Gathered Site Usage

Number of visits (unique) Pageviews – which pages people looked at Pages per visit – how many unique pages people visited Bounce Rate

Traffic Source Overview Direct (typing in URL) Search (from main search engines) Referring Links (through links from other media)

Bounce Rate – how long people stayed on site Average Time on site Number of new Visits

Where Visitors Come From and Go Map showing where your visitors come from Most popular pages and... What Keywords they are finding your site from

the search engines.

Clicks v Page Views v Unique Page Views Clicks column in your reports indicates how many

times your advertisements were clicked by visitors Visits indicates the number of unique sessions

initiated by your visitors Visits represent the number of individual sessions initiated

by all the visitors to your site. If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.7

A page view is defined as a view of a page on your site that is being tracked by the Analytics tracking code. If a visitor hits reload after reaching the page, this will be

counted as an additional page view. If a user navigates to a different page and then returns to the original page, a second page view will be recorded as well.

Tip of the Iceberg You can dig down into each piece of data and

understand the complete behaviour of your visitors Entrance sources Where they go after first page On page analysis Click Patterns

Reporting and Email Email reports can be setup to automatically

email reports in CSV, XML or PDF to a distribution either as a one off or automated daily, weekly or monthly

Customised Dashboards can be created from lower information to allow you focus on particular areas and statistics

Summary Simple Setup Powerful Information Source Free to use Powerful Site Management and Tracking Tool Unlimited number of websites can be tracked

GlossaryBounce RateBounce rate is the percentage of single-page visits or visits in which the person left your

site from the entrance (landing) page

Page View

A page view is an instance of a page  being loaded by a browser. Google Analytics logs a page view each time that the tracking code is executed.