Google Analytics
-
Upload
omcareers-community -
Category
Business
-
view
691 -
download
0
description
Transcript of Google Analytics
![Page 2: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/2.jpg)
Introduction to Web Analysis
www.omlogic.com
Web Analytics is the objective tracking, Collection,
Measurement, reporting and analysis of quantitative internet
data to optimize websites and web marketing initiative
Avinash Kaushik
![Page 3: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/3.jpg)
www.omlogic.com
Web Analytics- Steps
• Steps in effective web reporting (RADAR)• Report- use the right tool• Analyze- distill the data you need• Decide- Take out inferences from the data• Act- adjust your approach based on results• Reaction: Monitor your reaction
![Page 4: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/4.jpg)
Common Analysis
www.omlogic.com
Dash BoardsLanding Page performanceSearch
Keyword Reports
Analysis
![Page 5: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/5.jpg)
Other Opportunities
www.omlogic.com
Google Analytics Maximized
Effective Analysis
![Page 6: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/6.jpg)
Rules of Web Analytics
www.omlogic.com
![Page 7: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/7.jpg)
www.omlogic.com
““Always Be Testing””
#1
![Page 8: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/8.jpg)
www.omlogic.com
“Don’t get caught up in the numbers. Look
at the TRENDS”
#2
![Page 9: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/9.jpg)
www.omlogic.com
“Setup a reporting scheduleand track key metrics”
#3
![Page 10: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/10.jpg)
www.omlogic.com
“Set Goals”#4
![Page 11: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/11.jpg)
• Continuous improvements of web analytics Goal• Be sure of what to measure and why to measure• Identify the type of your website. It may be any one of them
• E-Commerce Site• Content Site• Lead Generation Site• Self service Site
• Test and Implement improvement strategies• Competitive analysis should be done to get clear picture• Use other tools like ComScore and HitWise along with your
traditional tools like Google Analytics
Things to Remember
![Page 12: Google Analytics](https://reader036.fdocuments.in/reader036/viewer/2022062703/555288efb4c905115b8b5302/html5/thumbnails/12.jpg)
Thank You!
Questions Please!
Email: [email protected] | Phone: +91-11-47052803/9711789153
www.omlogic.com