Google AdwordsConsiderations when creating campaigns / Measuring campaign success

Presentation Objectives

Basic Campaign Creation

Creating a simple Adwords campaign structured around best practice guidelines

Understanding Adwords data

Using Adwords data to improve campaigns moving forwards.

What is Adwords?

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

Adwords best practice (full) guides : https://support.google.com/adwords/answer/6154846?hl=en-GB

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