Google Adwords Ppt
-
Upload
softprodigy-we-know-software -
Category
Technology
-
view
676 -
download
10
Transcript of Google Adwords Ppt
![Page 1: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/1.jpg)
Google AdwordsBuilding Successful Advertising Campaign
![Page 2: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/2.jpg)
Content• Google Adwords – Overview• Network Types• Basic Terminology• Adwords Account Structure
![Page 3: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/3.jpg)
Google Adwords - OverviewGoogle AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads.
• Started in 2000
• Pay Per Click Advertising
• Control on Budget and Bid Amount
• Totally Tractable
![Page 4: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/4.jpg)
Ad Campaign Types
![Page 5: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/5.jpg)
Ad Campaign Types• Search Network: Google search ads are online ads that appear alongside the search
engine result page when users search a keyword query on Google. These ads are PPC, or pay-per-click ads, in which advertisers pay for each ad click.
![Page 6: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/6.jpg)
Ad Campaign Types• Display Network: The Display Network is a collection of websites – including specific
Google websites such as Google Finance, Gmail, Blogger and YouTube – that show AdWords ads. This network also includes mobile websites and apps.
![Page 7: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/7.jpg)
Ad Campaign Types• Shopping: Shopping campaigns help you promote your products by giving users detailed
information about what you're selling before they even click your ad.
![Page 8: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/8.jpg)
Ad Campaign Types• Video: TrueView video ads run on YouTube and across the web through the Google Display
Network.
![Page 9: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/9.jpg)
Ad Campaign Types• Universal App Campaign: Universal app campaigns allow you to promote your Android
app across Google Search, Play, YouTube and within other apps on the Display Network.
![Page 10: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/10.jpg)
Basic Terminology• Account
• Your Adwords associated with billing• Campaign
• An Advertising Campaign• Sets Budget, Scheduling and Geo-Targeting
• Ad groups• Target a Specific Topic (Product or Service)• Contain Ads & Keywords
• Keywords• Words or Phrases you are bidding on• Understand Keywords Match Type
![Page 11: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/11.jpg)
Account Structure
![Page 12: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/12.jpg)
Basic Terminology• Ad Extensions
• Sitelink Extension• Location Extension• Call Extension• App Extension• Review Extension• Callout Extension• Structured Snippet Extension• Price Extension
![Page 13: Google Adwords Ppt](https://reader035.fdocuments.in/reader035/viewer/2022082201/587135451a28abf0568b58c7/html5/thumbnails/13.jpg)