Examen Conceptos Básicos Google Adwords. Respuestas Google Adwords 2013
Google AdWords campaigns management and optimization …Google AdWords campaigns management and...
Transcript of Google AdWords campaigns management and optimization …Google AdWords campaigns management and...
DCG�Stores�is�an�online�furniture�retailer�who�needed�good�results�within�a�limited�PPC�budget.�2�of�the�clientʻs�websites�are�being�promoted�via�Google�AdWords.�The�AdWords�campaign�budget�per�month�is�$18,000.�
The�Project
The�project�duration�was�more�than�3�years�and�consisted�of�the�clientʼs�2�websites�being�promoted�through�Google�Adwords.�The�Google�AdWords�Campaign�Budget:
futoncreations.com:�Average�annual�budget�of�$123,000
moderncollections.com:�Average�annual�budget�of�$41800
THE�CLIENT
CHALLENGES
Google�AdWords�campaigns�management�and�optimization�for�2�eCommerce�websites�belonging�to�DCG�Stores,�a�leading�Online�Furniture�retail�chain�in�USA.
+ Optimization�of�Google�Adwords�spend�and�reduction�of�cost�of�conversion.�
+ Increasing�the�number�of�conversions�without�a�corresponding�increase�in�PPC�spend
+ Optimization�of�the�Google�Adwords�campaigns�to�bring�the�Cost�of�Sales�to�7%�or�less�of�tracked�sales�directly�attributable�to�Adwords�campaigns.
+ A�detailed�analysis�of�Google�Adwords�stats�such�as�Cost,�Conversion�number,�Cost�per�Conversion�as�well�as�Google�Analytics�eCommerce�stats�to�determine�sales�value�of�each�conversion�with�the�overall�objective�of�allocating�proportionately�more�spend�to�campaigns,�ad�groups�and�keywords�that�were�performing�better.
+ Regular�detailed�reporting�presenting�all�the�detailed�stats�regarding�progress�in�campaign�results�such�as�Conversions,�Cost�per�Conversion,�and�Cost�to�Tracked�sales�percentage.
Toll�Free�Number-�800-501-6123
www.futoncreations.com
www.moderncollections.com
Global Technology Solutions PartnerSINCE 1999
RESULTS
futoncreations.com:+ �Improvement�in�conversion�numbers�from�660�in�Q2�(Year�1)�
to�1177�in�Q4�(Year�1),�1551�in�Q�3�(Year�2)�and�1568�in�Q2�(Year�3).�In�summary,�there�was�more�than�100%�improvement�in�tracked�conversions.
+ Decrease�in�cost�per�conversion�‒�When�we�took�over�campaign�management,�the�cost�per�conversion�was�$46.5.�By�the�end�of�year�1,�the�cost�per�conversion�was�reduced�to�$28.5.�By�the�end�of�Year�2,�the�cost�per�conversion�was�reduced�to�$21.�During�the�remaining�period�of�the�campaign�
Toll�Free�Number-�800-501-6123
management,�the�cost�per�conversion�was�kept�at�less�than�$20�per�conversion.
+ The�highest�average�quarterly�revenue�directly�attributable�to�Adwords�campaigns�was�$365,922.
moderncollections.com:+ Cost�per�conversion�was�reduced�from�$133.66�in�year�1�to�$95�in�year�2.
+ Conversions�were�increased�from�349�in�Year�1�to�410�in�Year�2.
What�we�achieved
1568�CONVERSIONSIN�YEAR�2�UP�FROM�660�IN�YEAR�1
CPC�LESS�THAN�HALFCOST�PER�CONVERSION�CAME�DOWN�
TO�$20�FROM�$46.50
CPC
100%�IMPROVEMENTIN�TRACKED�CONVERSIONS
futoncreations.com
Global Technology Solutions PartnerSINCE 1999
Developer
ISO/IEC 27001:2013C E RT I F I E D
Toll�Free�Number-�800-501-6123
moderncollections.com
410�CONVERSIONSIN�YEAR�2�UP�FROM�349�IN�YEAR�1
$95�CPCREDUCED�COST�PER�CONVERSION�
FROM�$133.66�IN�YEAR�2
CPC
ABOUT�NETSMARTZ
Who�we�areHeadquartered�in�Rochester,�New�York�and�with�multiple�offices�across�the�globe,�Netsmartz�is�a�CMMi3�&�ISO�9001:2008�certified�company.�Formed�over�17�years�ago,�we�currently�have�over�1000�employees,�a�rich�experience�of�successfully�executing�2000+�projects�and�working�with�small�companies�to�Fortune�1000�clients.
Netsmartz�Global�Delivery�Center,�Chandigarh,�India
Global Technology Solutions PartnerSINCE 1999
Like�to�find�out�more�about�our�Digital�Marketing�services?If�you�need�to�know�more�about�how�we�can�help�your�business�thrive�with�Digital�Marketing,�and�become�more�profitable,�do�get�in�touch.�We�can�set�up�a�meeting�at�a�time�suitable�for�you.
HQ:�332�Jefferson�Road,�Rochester,�NY�14623,�Phone:�1-585-340-1166
LOS�ANGELES
Toll�Free�Number-�800-501-6123Global Technology Solutions Partner
SINCE 1999
ROCHESTER��������LOS�ANGELES�������TORONTO�������OSLO��������SINGAPORE��������CHANDIGARH�������MOHALI�������GURGAON
Global Technology Solutions PartnerSINCE 1999
Rochester,�NY�(Headquarters)332�Jefferson�RoadRochester,�NY�14623Phone:�1-585-340-1166
Irvine,�CA�(Sales�Office)
200�Spectrum�Center�Dr�Irvine,CA�92618
Toronto�(Sales�Office)545�King�St�W,�Toronto
ON�M5V�1M1,�Canada�Phone:�1-647-542-0114
Chandigarh�(Development�Center)Plot�no.�10,�Rajiv�Gandhi�ChandigarhTechnology�Park,�Chandigarh�-�160101Phone:�+91-172-5055200
Mohali�(Digital�Marketing�Center)
T-C-6,�Sector�67,�Mohali�‒�160062,Punjab,�India
Gurgaon�(Development�Center)9th�Floor,�JMD�IT�MegapolisSector�48,�Sohna�RoadGurgaon�-�122001
Oslo�(Sales�Office)Gjekstadveien�363218�Sandefjord,�NorwayPhone:�+47�97653546
Singapore�(Sales�Office)
16�Raffles�Quay,�#33-03�Hong�leongBuilding,�Singapore�048531Phone:�+65-9450-4800
GLOBAL�ADDRESSES
Toll�Free�Number-�800-501-6123
www.netsmartz.com