Google Adwords Advertising Goals
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Advertising Goals www.ryowibowo.com
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Google AdWords is all about results. From the first time you create an ad, it's important to know what you want to gain from your campaign and how you're going to measure your success.
Transcript of Google Adwords Advertising Goals
Advertising Goals
www.ryowibowo.com
www.ryowibowo.com
Business Goals Using Google AdWords
www.ryowibowo.com
Increase traffic to website
www.ryowibowo.com
Increase traffic to website
Increase sales or other types of conversions
www.ryowibowo.com
Increase traffic to website
Increase sales or other types of conversions
Raise brand awareness
www.ryowibowo.com
Increase traffic to website
Increase sales or other types of conversions
Raise brand awareness
Increase return-on-investment (ROI)
www.ryowibowo.com
Increase traffic to website
www.ryowibowo.com
Increase traffic to website
Add the Google Search Network to your Targeting
www.ryowibowo.com
Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
www.ryowibowo.com
Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
Create More Effective Ad Copy
www.ryowibowo.com
Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
Create More Effective Ad Copy
Add Relevant Keywords
www.ryowibowo.com
Increase traffic to website
Add the Google Search Network to your Targeting
Add the Display Network to your Targeting
Create More Effective Ad Copy
Add Relevant Keywords
Review Your Keywords Match Types
www.ryowibowo.com
Increase sales or other types of conversions
www.ryowibowo.com
Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
www.ryowibowo.com
Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific subjects/keyphrases
www.ryowibowo.com
Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific subjects/keyphrases
use keywords in ads, too, along with call to action
www.ryowibowo.com
Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific subjects/keyphrases
use keywords in ads, too, along with call to action
explain the benefits of the conversion
www.ryowibowo.com
Increase sales or other types of conversions
make it easy to convert is the best way to increase conversions
focus ad groups, keywords and ad groups around very specific subjects/keyphrases
use keywords in ads, too, along with call to action
explain the benefits of the conversion
test, test and test some more to increase maximum conversions
www.ryowibowo.com
Raise brand awareness
www.ryowibowo.com
Raise brand awareness
figuring out if the display network
www.ryowibowo.com
Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
www.ryowibowo.com
Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
Use combination with negative keyword
www.ryowibowo.com
Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
Use combination with negative keyword
Broad Match Keywords
www.ryowibowo.com
Raise brand awareness
figuring out if the display network
set a daily budget for each of your campaigns
Use combination with negative keyword
Broad Match Keywords
Geographical Settings
www.ryowibowo.com
Increase return-on-investment (ROI)
www.ryowibowo.com
Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
www.ryowibowo.com
Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade them to make a purchase
www.ryowibowo.com
Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade them to make a purchase
Don’t make your keywords too general
www.ryowibowo.com
Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade them to make a purchase
Don’t make your keywords too general
increasing your CTR and eliminating unproductive keywords
www.ryowibowo.com
Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade them to make a purchase
Don’t make your keywords too general
increasing your CTR and eliminating unproductive keywords
Raise bids on keywords that are performing well
www.ryowibowo.com
Increase return-on-investment (ROI)
Providing useful and relevant content on your landing page
keep the user interested and around long enough to persuade them to make a purchase
Don’t make your keywords too general
increasing your CTR and eliminating unproductive keywords
Raise bids on keywords that are performing well
Lower bids on keywords that are depleting your budget without delivering ROI
www.ryowibowo.com
Thanks
