GoogleBy: Yi-Peng Zoe Liu

Google’s Total Stock Price

Google Search Ad 59%Ad. Partnerships 23%

Youtube 10%Google Phone 9%

Google Search AdAd. PartnershipsYoutubeGoogle Phone

Google’s 2010 Q3

Revenue

Total Revenue: $7.29 bil

Google Sites Revenue: $4.83 bil (67% of rev)

Google’s Network Revenue through AdSense: $2.20 bil (30% of rev)

Expense

TAC -paid to AdSense partners and paid to certain distribution partners : $1.81 bil (26% of rev)

others who direct traffic to google sites, $285 million

Operating Expense: $2.19 bil (30% of rev)

Other costs of rev: data center operational expense: $747 mil (10% of rev)

Google’s Nexus One Goals

Advertise on their upcoming product, Nexus One

Increase brand recognition

Raise product awareness

Increase Sales

ChallengesNexus One

Little awareness of their new product

Lack of social marketing promoting the product

Competitor: Iphone

Google’s Mobile Strategy

Instant Wiresless Google TV

MobileAds Google Map

Social Media Marketing Tweet and promote about Nexus One

Latest updates and news and post fun events! People seek entertainment!

Create a Facebook Page for fans! Connect with your fans!

Post related videos, blogs and have users to comment on their Nexus One experience!

Google Adwords to link all the related search to our product. Search Engine Optimization

Key words include: Phone, Mobile, 3G, Wireless, Iphone, Mobile,

To have influential bloggers to write reviews about Nexus One

CostUse of Twitter, Facebook are all cost free

Google AdWords is conducted by Google, being the largest search Engine, this is incredibly valuable!

To pay loudmouth Bloggers to promote Nexus One $200 / Month x 12 months = $2400 / year $2400 x 1000 bloggers = $2,400,000 / year

How to Measure Our Progress?

The sales of Nexus One

Twitter Followers for Nexus One

Facebook Fans for Nexus One

Final Result

Google Nexus One Succeed by putting our users first!