GOODWIN’S THEORY

Genre: Pop

Andrew Goodwin identified 7 key ideas that we should look for to identify:1. Music videos demonstrate genre characteristics (e.g. stage

performance in metal video, dance routine for boy/ girl band.)

2. There is a relationship between lyrics and visuals. (Either illustrative, amplifying and contradicting.)

3. There is a relationship between music and visuals. (Either illustrative, amplifying and contradicting.)

4. The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur across their work ( a visual style.)

5. There is frequently reference to notion o looking (screens within screen, telescopes, etc. ) and particularly voyeuristic (sexual) treatment of the female body.

6. There is often intertextual reference (to films, TV programmes, other music videos etc.)

7. Whether the video is primarily performance based, narrative based or concept based and how elements of each is used in it.

Song: Natasha Bedingfield – I wanna have your babies

I am going to analyse I Wanna Have Your Babies by Natasha Bedingfield. This video is an example of Goodwin’s theory.

http://www.youtube.com/watch?v=ttMpE1jgfEg&ob=av2e

1. Genre characteristicsThe characteristics of a pop genre would be fun and light hearted, good mood and location.

This shot shows babies in bubbles. Although this is unrealistic, it is fun as the babies are happy smiling; bubbles are considered fun.

This shot shows almost like a fairytale location. This would attract a younger audience as it’s more fun and light hearted.

The shot on the left shows the artist playing tennis. This sport can be considered fun as she is smiling. The shot on the left shows the artist having a good time at a party. This creates a good mood to the music video.

2. Relationship between lyric and visuals

“So I keep my mouth close all you hear is.” This shows the artist covering her close so she can keep her mouth closed.

“I wanna have your babies.” This shows a babies. This suggests the baby that she may want to have with the male she’s talking to in the video.

“There’s one.” As the male is point at the baby it suggests that as the artist wants to have babies, she’s looking as they both find one.

“Trust me it will scare you if you knew what was going on in my brain.” As the artist is pointing to her head shows more emphasis on what she is singing about.

This video is amplifying as the artist reacts to what she is saying. This is also illustrative as she was mentioning babies, babies were around the video.

3. Relationship between music and visuals

This shot is the bridge of the song and the location has changed and the theme is darker but still has a fun vibe as it’s located at a party. In the second shot we see the artist and a male running away from the camera. This suggests that this is the end o the video; also the lowering o the music suggests that this is the end as well.

4. Demand of close upsClose ups are important as it establishes artists. Some shots show the artist not looking at the camera with may suggest not connection with the audience or no interest.

This close up shot establishes a character in the video. This is also a POV shot of the artist looking at the male character. This may make the audience feel part o the video and connected.

This close up shot shows the artist not looking at the camera. This may suggest she is thinking about who she wants the have babies with which shows no interest or connection with the audience.

4. Demand of close ups

Here are some close ups of the artist looking at the camera. This may make the audience feel closer tor connected to the artist. Also throughout the song the artist is singing “I wanna have your babies.” Some male audiences might feel like they're the one with the eye contact.

5. Notion of looking and voyeurismNotion of looking in music videos is where for example there may be telescopes or screens within screens. Voyeurism is a perversion in which a person receives sexual gratification from seeing the genitalia of others or witnessing others sexual behaviour.

The notion of looking in the first and second shot is what the artist does throughout the whole video; she looks away then looks back at the camera. This may suggest that the artist is having a conversation with the audience. This will make the audience feel closer with the artist as they are somewhat connected to the video. In the first shot we see the artist laying down showing her belly. This can be seen in a voyeuristic way as male audience may bee checking her out. This is also show in the second shot but there is a male character infront of her; this can also be seen as voyeurism. In the last shot we see the artist showing more of her chest. This OPV shot is suggesting that she is trying to show some sex appeal to the male character in the video, as this as a POV shot, the audience will feel connected as if she is showing them.

6. Intertextual reference

This may be seen as intertextual reference as the artist and the male character as located at a sort of funfair but instead of shops etc. There’s large baby toys and a baby funfair.

7. Performance based, narrative based or concept based This video is more concept based than narrative based as the concept of the

video is the artist just wants to have someone’s babies.

On the other had this can be seen as narrative based as there’s stages the artist goes through till she finds the right man that she wants to have babies with. This is also more linear as there are no flash backs or anything to ruin the stages. This video can be seen as linear instead of fragmented because the story goes in stages one after the other and there is no shots such as flashbacks which may ruin the flow of the music video.