Andrew Goodwin’s Theory

Typical Genre Characteristics: The costume throughout our video is consistent

and connotes the genre of indie rock. We used leather jackets for two of our members and kept a more raw look for our actors since this was a running theme in the indie rock genre.

We used cutaways to a town location which is connotive of genre since indie rock videos are usually filmed on a low budget and we used footage of Darlington in the town as well as the train station which is connotive of their energetic and constantly moving lives.

Costume for “The Wired”

Costume in The Fratellis’ Henrietta

Location for “The Wired” Location in The Fratellis’ Henrietta

Typical Genre Conventions We have low key lighting through the

performance of the video which allowed to give the band a darker side, which is juxtaposed against the fun nature of their performance. This allowed us to show that there was more to indie rock artists than people like to believe.

Low Key Lighting in “The Wired” Low Key Lighting in The Killers’ Somebody Told Me

Typical Genre Characteristics The juxtaposition between the neatness of

the hotel and our actors allowed the genre to become more apparent, our actors mock the location because they are “different” from what would be classed as ordinary.

It’s a performance based video which is typical of the genre because a narrative based is a higher budget.

The energy and close relationship of the band can be seen through the cutaways that were designed to give a more intimate and raw image of the band.

Hotel Shot for “The Wired”

Performance of “The Wired”

Giving a “raw image” of “The Wired”

Relationship between lyrics and visuals We have the cutaways that do

this mainly by using different footage of the band members going up and down stairs.

There is a juxtaposition between the lyrics and when the band walk into the hotel- It makes a mockery of the hotel even more with them being there. These represent the difference between the social order (the hotel) and the chaos of the band breaking these conventions.

Stairs shots in “The Wired”

Juxtaposition of the hotel and band in “The Wired”

Relationship between music and visuals The editing is often cut on

the beat and picks up pace as the video goes on which would connote the band’s energy.

We sped up some of the cutaways which made for a faster pace, helping us to make our video more energetic as well as individual.

Sped up footage in the cutaways for “The Wired”

Close ups and motifs The main use of close ups that we use are of the bands’

instruments rather than the bands’ faces. This is more typical of the indie genre due to the fact that stereotypically, the music is the most important to the indie band than who they are- The music should be able to tell the audience that.