Goodwill Hunting - CFO
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GoodwillHuntingForcompaniesmullingwriteoffs,economicturmoilisaterriblethingtowaste.S.L.Mintz,CFOMagazineJanuary1,2009
Whenboardsofdirectorsconvenetoreviewadismal2008,manywillvotetoleaveshareholderswithevenless.Theymayhavelittlechoice.Atdozensofpubliccompanies,marketvaluesnowlanguishbelowbookvalues,asituationthatmakeswriteoffslikely.WhilemanyCFOsmaybalkatsuchamove,regulatorsandstakeholdersareincreasinglydemandingthatbalancesheetsgetamakeover.Asaresult,financedepartmentsarewieldingscalpels,knives,andeventheoccasionalax.Theirspecificfocus:goodwill.
ThatwasthecaseatMohawkIndustries,thecountry'ssecondlargestrugandcarpetmaker."Thestockpricedeclinebelowbookvaluereallydroveustowardanearlyassessmentofgoodwill,"saysCFOFrankBoykin.Despitesomemisgivingsaboutwhetherastockpricedropwasasufficientcauseforgoodwillimpairment,Boykinlaunchedanexpensiveandonerousreviewprocessthatinvolvedmorethantwodozenmanagersfromacrossthecompany,nottomentionsomehighpricedexternaladvisers.
Anassistantcontrollermanagedthetwostepprocessnearlyfulltimeforamonthandahalf.Thefirststepwastocalculatediscountedcashflowsandearningsmultiplesatbusinessunitlevels,inthehopesthattheywould,whenconsolidated,nearlymatchthestockprice.Whentheyfelltoofarshort,Mohawkembarkedonacomprehensivesteptwo."Youassesseveryassetandliabilityonyourbooksandcomparethesumofthosefairvaluecalculationswiththevalueyoucameupwithforthetotalenterprise.Whateverisleftisnowyournewgoodwill,"Boykinsays."Thatnumberdrivestheimpairmentcharge,thedifferencebetweenoldgoodwillandnewgoodwill."
PlentyofCompanyInNovember,Mohawkannouncedapreliminary$1.4billionimpairmentchargecoveringgoodwillandotherintangibleassets.Itreducedthebookvalueofgoodwillby45percentandequityby27percent.Mindfulthatafurtherdropinstockpricecouldresultinmorechargesdowntheroad,Boykin'schiefsatisfactionliesinmovingon."Iamhappythatitisbehindus,"hesays."Ourteamdidanexcellentjobinaveryshorttime."
Writeoffssurgedinthethroesofthe2001recessionascompaniesparedbookvalueby$51billion,or20timesallthewriteoffsrecordedfrom1994through2000.Thetrendwaspartlydrivenbyalastchancetotossoutimpairedassetsunderlooserrules:inJanuary2002,FAS142and144kickedin,coveringdisposalofgoodwill,intangibles,andlonglivedassetsthatdidnotliveaslongasplanned.Writeoffstickeddownsteadily,tolessthan$2.5billion,untilafivefoldincreasein2007providedaharbingerof2008.Today,theprospectofsubstantiallyreducedcashflowmakesgoodwillmorevulnerabletowriteoffsthanithasbeeninyears.
Mohawk'ssymptomssurfacedinthethirdquarterof2007byearlyDecember2008,marketcapitalatmorethanoneinsixS&P500companieslanguishedbelowtangiblebookvalue,includingsuchhouseholdnamesasInternationalPaper,ValeroEnergy,Alcoa,OfficeDepot,TysonFoods,Motorola,andGoodyear.
WhentoPlaytheCard?Whencompaniesmustadjustbookvaluesdownward,goodwillservesupajuicytarget.ToppedbyGeneralElectricwithmorethan$81billion,419S&P500companiespostedtotalgoodwillworth$1.8trillionas2008rolledtoaclose.Mediangoodwillwas$1.2billion.
Unlikedepreciabletangibleandintangibleassets,goodwillcanresideforeveronbalancesheetswithnoamortizationtocauseadragonearnings.Atoughbusinessclimatewithmountingimpairmentremindsmanagersthatgoodwillisexpendable.
Nowonder,then,thatmanycompanieshavebegunchippingawayatgoodwill.A$171millionwriteoffextinguishedtheremaininggoodwillatMorrisPublishing.Copingwithlessdemandforitstravelservices,OrbitzWorldwidetooka$297millionchargeforimpairmentofgoodwillandintangibleassets.GriffonCorp.,adiversifiedsupplierofelectronicinformation,specialtyplastics,andgaragedoors,loppedoff$13millionofgoodwillinitsgaragedoorbusiness.
Goodwillwriteoffshavelongbeenacardthatcompaniescanplayinanynumberofsituations,fromcompensatingforlossestoallowinganewCEOtostartfresh,orfresher.Butinplayingthecardsolelyasaresponsetodeclining
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stockprices,arecompaniesbeingshrewd,orrash?"Thebigquestioniswhether,andtowhatextent,marketcapisagoodproxyforunderlyingassetvalues,"sayscorporatetaxexpertRobertWillens.
Accountingrulesleaveroomforinterpretation.Mostfinanceexecutivesflatlyrejectmarketfluctuationsassufficientcausealonetojettisonassets."Isthesharepricereflectingthefundamentals?Theanswerisno,"saysCFOWayneR.BrownleeofPotashInc.,theworld'sleadingproducerofthemainingredientinfertilizer.InternationalPaper'schiefaccountingofficer,FredBleier,concurs."It'sjusthardtounderstandthatifyoursharepricedecreases20percentinonedaythatreallyreflectssomekindofdeclineinyoureconomicvalue,"hesays."Ifyouwereinliquidationmode,itwouldbeavalidapproach.Inanoperatingmode,whereyouhavecycles,realfairvaluetoanentityrunningitsbusinessismorerelatedtoexpectedcashgenerationthantothetradingpricetoday."
ButWallStreettendstotaketheviewthatmarketvalueandfairvaluearesynonymous."Mostanalystsassumethattheyareequivalent,"saysWillens,"withtheresultthatmarketdeclineswe'veexperiencedshouldpresagegoodwillimpairmentandleadtomassivegoodwillwritedowns."AndBleieragreesthataplungingsharepriceInternationalPaperfellfrom$30ashareinSeptemberto$11inearlyDecemberdoesindicateapotentialforimpairment.
Farfrompreservingvalue,saysRayBall,afinanceprofessorattheUniversityofChicago'sBoothGraduateSchoolofBusiness,suppressingwriteoffscanforestallrecovery.Japaneseregulatorslearnedthatlessonwhentheireconomycollapsedintorecessionnearlytwodecadesago.ByallowingJapanesecompaniestoretaininvestmentsontheirbooksatcostevenafterthecountry'sstockmarketcratered,saysBall,regulatorsdrainedawayanyincentivetoaddressovervaluedassets."WriteoffsforceCFOstoidentifytheirvaluableassets,"Ballinsists."Decisionsthatmakebooksmoreconsistentwitheconomicrealityacceleraterecovery."
Academicsacrossthecountrytendtoagree."Therecenttroublewillresultinalotoffirmsreducinggoodwill,"saysSouthernMethodistUniversityprofessorDougHanna,whohasstudiedsocalledbigbathwriteoffsoverthreedecades."Wehaveaperiodnowwhentheentiremarketisexpectingfirmstoreport[poor]results,"hesays."Itopensdoorstogetridofalotofbadthingsatonce."
Opportunityisknockingloudlynow,saysKristiMinnick,anassistantprofessoratBentleyCollege.Minnickputhistoricalwriteoffsunderamicroscopeinher2005Ph.D.thesis,"WriteoffsandCorporateGovernance."Whenstocksgivebackahalfdecadeofgains,shesays,writeoffsgoalmostunnoticed."Marketswouldnotbepunitiveinanyway,shape,orform,"Minnickinsists.Thechancetounloadimpairedassetswithoutrattlingthestockmarketresemblesbulkwastedayinthesuburbs,wheneverythingunwantedgetscartedaway,noquestionsasked.
Duringthefirsthalfof2008,goodwillwriteoffsaveraged$652million,accordingtodatagatheredbyLosAngelesbasedinvestmentbankHoulihanLokey.Themediandisposalchargewas$211million.A$6.1billionwriteoffbyDeltaAirLineserasedalmosthalfofitsgoodwillbalance,afairlytypicalratio.Averageandmediangoodwillimpairmentsaspercentagesofgoodwillbalances,accordingtoHoulihanLokey,were48.5percentand46.5percent,respectively.
LimpingAwayWhencompaniesrecordgoodwillimpairment,cashhaslongsinceleftthebuilding.Chargesarenoncashbydefinition,vestigesoftransactionspastandnotjusttargets'excessivepricetags.Payingwithoverpricedsharesmayleadtomostgoodwillwriteoffs,accordingtoastudybyFengGuoftheStateUniversityofNewYork(Buffalo)andBaruchLevofNewYorkUniversity'sSternSchoolofBusiness.Theydeterminedthat"overpricedsharesprovidebuyersandmanagementofthebuyerswithstrongincentivestoacquirebusinesses,evenatexcessivepricesanddoubtfulstrategicfit,inordertobuythemselvesoutoftheoverpricedsharepredicamentandpostponetheinevitablepricecorrectionbyportrayingcontinuedgrowth."
Becausegoodwillwriteoffsimposenocashimpact,companiescanlimpawayfrommassiveevents,asSprintdidlastMarchafterbiddinggoodbyeto$30billionofgoodwill,whichstemmedlargelyfromits2005acquisitionofNextel,orasTimeWarnerdidin2002followingitsdisastrousAOLmerger.Sprint'swriteoffripped$29billionfromshareholders'equity.
Companiestypicallyrefrainfromwriteoffsfortworeasons:stockholdersandlenders.InapostSarboxworld,saysoneattorney,companiesthatmayoncehaveresistedwriteoffsforfearthattheygiveoffadistinctwhiffoffailuremayhavelittlechoicebuttomoveaheadifimpairmentshavebecomevisible.Anylegalbasisfornotdisclosinghasgoneaway.Timelydisclosurenowispartofthejob,andanobligation."SinceSarbox,companiescannotdisclosefastenough,"theattorneysays."Nobodywantstogotojail."
WhilenoCFOwantstogotoprison,somemaystillbetemptedtomanagemarketreaction,andonsomelevelyoucan'tblamethem.Aftera$24milliongoodwillwriteoffearlyin2008(athirdofitsgoodwillbalance),CourierCorp.
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suffereda21percentslumpinitsstockprice.Butthesedaysthatkindofmarketreactionmaybetheexception,becauseinvestors,saysBentley'sMinnick,candifferentiatebetweenwriteoffsthatwillimproveperformanceandwriteoffsthatwon't.
IntheHoulihanLokeystudy,averagegoodwillwriteoffsinthefirsthalfof2008reducedstockpriceby4percentonthefirstfulltradingday.Onethirdofthesamplesawarelativestockpricechangeoflessthan2.5percent.Meanwhile,10companiesenjoyedanaverage4.5percentbumpintheirstockprices,withHarrisInteractiverealizinga10.5percentincrease.
Onekeytominimizingthedamageistocommunicateregularlywithinvestors."Youwillnotseematerialreactioninthestockpriceifmanagementhasbeendisclosingrealignment,"saysLarryLevine,directorofcorporatefinanceandbusinessvaluationservicesatMcGladreyPullen."Inanefficientmarketyouwouldnotexpectthepricetomove,ormovementwouldbedeminimisatmost."
Infact,writeoffscanbeperceivedasaformofgoodnews,saysmanagementconsultantEricOlsenofBostonConsultingGroup.Theymayejectobsoleteinventory,badreceivables,orotherbaggagethatinvestorsknowaboutandthemarketpricereflects."Takethatwriteoff,"saysOlsen."It'sgoodnewsbecauseyouarenotsurprisingtheStreet.You'resayingtoshareholders,'We'rewithyouwe'lladdressthisissuenow.'"Conversely,Olsensays,writeoffscanalsobeperceivedastotallyunexpectedbadnews,aswhentheyrevealthatworkingcapitalisnotundercontrol.
Whileshareholdersmayreactfavorablybasedontheirperceptionoffutureprosperity,lendersreacttowriteoffsinadifferentway.Theywieldlegalcontractsthatimposepenaltiesifgoodwillwriteoffsviolateassetbasedcovenants."Whenareallossiswrittenonthebalancesheet,"saystheUniversityofChicago'sBall,"lenderscanenforcetheircontractualrights."Writeoffsalertlendersthatloansareskatingonthinnericeandmayriskatechnicaldefaultoraharshchangeinterms.
Mohawk'srecentwriteoffshranktotal2007assetsby16percent,butCFOBoykinknewhiscreditlinewassafe."Ourdebttocapitalizationratiostaysbelow60percent,"saysBoykin."Evenwiththewriteoffwehadplentyofroom.Butyoumusttakealookatthatearlyintheprocess."
Likethemornot,asaresponsetoabesiegedstockprice,goodwillwriteoffspromotepenanceandrenewal.Theyownuptopastmistakes,repairbalancesheets,andhelprestoreinvestorconfidence.Ascorporatedecisionsgo,toerrishuman,totakeagoodwillwriteoffissublime.
S.L.MintzisadeputyeditorofCFO.
WhenWriteOffsGoWrong
Whilegoodwillwriteoffshavemanyvirtues,don'tassumetheywillgeneratetaxbenefits.Sprintreportedthatthe"substantialmajority"ofitsgiantwriteoffproducednotaxbenefitatall.
Benefitsaccrueonlywhenatransactionthatproducedgoodwillwassetupinitiallyasataxablepurchaseofthetarget'sassets,arareoccurrence.Undertakenwithunbridledoptimism,likemostmergers,Sprint'smergerwithNextelwasneverstructuredtoproducetaxbenefitsifitfailed."Thegoodwillimpairmentcharge,"sayscorporatetaxexpertRobertWillens,"hadtheeffectofpenalizingSprint'snetincomeandshareholders'equitywithoutanaccompanyingtaxbenefit:theworstofallworlds."
Evenwhenrecordingimpairmentoftangibleorintangibleassets,writeoffscanbetricky."Thereisnoautomaticdeduction,"warnscorporatetaxaccountantPaulBeecyatGrantThornton.Deductionsordinarilyoccurwhenanassetbecomesworthlessandmeansabsolutelyzero.Inthatcase,Beecyadvises,getridofittoforestallanydoubtaboutyourconviction.Theremaybesomeopportunitiesforpartialworthlessness,buttheydon'tapplyjustbecauseaviablecustomerisshortofcashanddoesnotwanttopay."Unlessyoudisposeoftheasset,"saysBeecy,"youarefacinganuphillbattle."S.L.M.
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