GoodMills Innovation

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GoodMills Innovation focussed on current consumer trends

At HiE in Amsterdam, the Company presented Solutions for Clean Label, health

and wellbeing

Hamburg, December 2014 - At this year's HiE, the former Kampffmeyer Food

Innovation GmbH exhibited under its new corporate name, GoodMills

Innovation GmbH, for the first time. The show presence with the new corporate

branding focussed on the consumer trends for health, wellbeing and Clean

Label. The Company therefore presented grain-based ingredients for fibre

enrichment as well as a functional flour that can replace emulsifiers and baking

agents in many formulations.

Visitors to the company's booth were able to see first hand Vein of Gold®, an

innovative ingredient that can be used to enrich baked goods with fibre. This grain

product was developed in collaboration with researchers and industry partners who

took part in two EU-funded projects, HealthGrain and HealthBread. It consists ofthe

aleurone layer which surrounds the starchy endosperm of the wheat kernel and is

proven to contain the grain's highest content of valuable nutrients, including dietary

fibre, Vitamins and minerals. Vein of Gold® is suitable for use in a wide array of baked

goods, from pastry to bread. Depending on the dosage used, nutrition Claims in line

with the Health Claims Regulation may be made on pack.

Manufacturers looking to develop Clean Label formulations for wheat pan bread

and toast bread, baguettes and pastry products were interested to find out more

about Purafarin HydroSoft®. This functional flour ensures best rheological properties

of dough in versatile applications. It has proven to be particularly ideal for Deep Pan

GoodMills Innovation

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pizza dough, where it provides a short texture, a perfect pore structure and superior

softness. These properties are maintained even during several weeks of cold

storage, making this Clean Label ingredient perfect for use in frozen pizzas.

About GoodMills Innovation GmbH GoodMills Innovation GmbH has its headquarters in Hamburg, Germany and is a joint venture of Europe's leading milling enterprise, the GoodMills Group and the global ingredients manufacturer Palsgaard A/S from Denmark. Together with its Polish subsidiary GoodMills Innovation Polska Sp z o.o, the Company employs a staff of 120 in Europe.

Sound grain expertise and state-of-the-art refining technologies are the foundations of this Company which operates worldwide. Innovative and natural products that combine functionality and taste and that also contribute to more health benefits have been developed in dose Cooperation with experts from research and industry. Customers from the food industry and the bakery trade benefitfrom tailor-made products as well as from competent advice on application, food legislation and marketing issues.

Company contact Press contact GoodMills Innovation GmbH akp public relations Svenja Frank / Monika Skwierawski Valeska Kirchner Trettaustrasse 32-34 Tannenstrasse 1a 21107 Hamburg, Germany 69469 Weinheim, Germany T +49 40 75109-632 / 630 T +49 6201 18898-13 F +49 40 75109-680 F +49 6201 18898-20 svenja.frank@goodmillsinnovation.com kirchner@akp-pr.de monika.skwierawski@goodmillsinnovation.com www.goodmillsinnovation.com

0GoodMills Innovation

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New name: Kampffmeyer Food Innovation is now

GoodMills Innovation

Hamburg, December 2014 - As ofnow, the former Kampffmeyer Food

Innovation GmbH has a new corporate design and a new name: GoodMills

Innovation GmbH. Following the renaming of the German mother Company VK

Mühlen AGto GoodMills Deutschland GmbH in October, this latest rebranding

is the next step towards a uniform brand presence.

All business units remain unchanged under the umbrella of GoodMills Deutschland

GmbH. The mills will continue producing their Standard product ränge of premium

milied grain products while GoodMills Innovation GmbH will continue refining the

flours from its sister companies and serving the functional ingredients market.

Michael Gusko, Managing Director of GoodMills Innovation GmbH, explains: "We are

still far away from unlocking the füll market potential ofthe raw material grain.

According to our motto "We unlock the power of grain" we will continue to focus on

the technological functionality of milied grain products and on exploring the health

potential of grain. Being part ofthe largest milling group in Europe will enable us to

further strengthen our market position and to become even more competitive."

Artisan bakeries and the food industry have been traditionally among the customers

of GoodMills Innovation. The global Clean Label trend is continually boosting the

demand for functional flours.

0 GoodMills Innovation

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The GoodMills Group operates more than 25 mills in seven countries (Austria,

Germany, Poland, the Czech Repubiic, Hungary, Romania and Bulgaria). The annual

volume of processed grain amounts to 2.7 million tons (fiscal year 2013/14).

About GoodMills Innovation GmbH GoodMills Innovation GmbH has its headquarters in Hamburg, Germany and is a joint venture of Europe's leading milling enterprise, the GoodMills Group and the global ingredients manufacturer Palsgaard A/S from Denmark. Together with its Polish subsidiary GoodMills Innovation Polska Sp z o.o, the Company employs a staff of 120 in Europe.

Sound grain expertise and state-of-the-art refining technologies are the foundations of this Company which operates worldwide. Innovative and natural products that combine functionality and taste and that also contribute to more health benefits have been developed in dose Cooperation with experts from research and industry. Customers from the food industry and the bakery trade benefitfrom tailor-made products as well as from competent advice on application, food legislation and marketing issues.

Company contact Press contact GoodMills Innovation GmbH akp public relations Svenja Frank / Monika Skwierawski Valeska Kirchner Trettaustrasse 32-34 Tannenstrasse 1a 21107 Hamburg, Germany 69469 Weinheim, Germany T +49 40 75109-632 / 630 T +49 6201 18898-13 F +49 40 75109-680 F +49 6201 18898-20 svenja.frank@goodmillsinnovation.com kirchner@akp-pr.de monika.skwierawski@goodmillsinnovation.com www.goodmillsinnovation.com

GoodMills Innovation

COMPANY PROFILE

Combining functionality and naturalness

GoodMills Innovation GmbH is the new name ofthe former Kampffmeyer Food

Innovation GmbH, headquartered in Hamburg, Germany. The Company took on its

new business name and corporate branding in December 2014. All business units

remain unchanged under the umbrella of GoodMills Deutschland GmbH. Using

genuine grain varieties as raw materials and the latest physical refinement

processes, flours with added value for health, pre-mixes and extrusion products

come to life. All of these ingredients link health and naturalness, and are provided to

artisan bakeries, industrial bakers and the food industry.

In line with its Company motto "We unlock the power of grain", GoodMills Innovation

has a comprehensive knowledge base spanning grain, processing and applications,

as well as the latest technologies for the refinement of grain products. With its offer of

functional specialty flours, pre-mixes and innovative tailored grain products, the

Company has positioned itself as a leading supplier of grain-based ingredients for the

food industry and the bakery sector.

Besides its headquarters in Germany, GoodMills Innovation has subsidiäres in

Poland (Warsaw) and Canada (Toronto). Additionally, the Company is international^

represented by globally acting trading partners and agents. In total, GoodMills

Innovation employs 120 people and generates an annual turnover of 45 million

Euros.

Naturally healthy

GoodMills Innovation attaches great importance to ensuring that all of its products

contribute to clean labelling, so that consumers are able to recognize the ingredients

of the foods they buy from their own kitchen cupboards. For example, the Company

GoodMills Innovation

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provides thermally treated flours that can be used as natural thickening Systems in

soups and sauces instead of chemically modified starches and which are labelled as

"flour" on product packaging. GoodMills Innovation proactively promotes the Clean

Label philosophy and, as such, in 2012, it conducted the biggest ever European

market research study into the subject. The research findings were then published in

a comprehensive report which also included manufacturer guidelines for successful

Clean Label product development.

With a strong focus on ingredients that provide added value for health, the Company

is also highly committed to health research. It regulariy participates in projects which

focus on the health effects of grain-based food ingredients - most recently, GoodMills

Innovation was an industry partner in the EU-funded HealthGrain and HealthBread

projects. These two initiatives were aimed at boosting dietary fibre consumption

across Europe and they resulted in the development of two innovative ingredients

that combine whole grain benefits with consumer indulgence.

All-round Service

GoodMills Innovation provides support for its customers throughout the whole added-

value chain - from the first product idea and prototype to packaging and product

Claims. The GoodMills Innovation Center plays a key role in ensuring efficiency and

successful product development. Spanning an overall area of 2,200 m 2 at the

company's headquarters in Hamburg, the Center accommodates state-of-the-art pilot

plants, equipment for the refinement of milied grain products, a professional kitchen

and up-to-date baking technology for application-related trials, as well as a laboratory

where products can be analyzed. Ideal for Conferences and Workshops,

brainstorming for new product concepts and discussions about the latest

technologies, the Center's modern Conference rooms offer a creative environment for

knowledge exchange. This guarantees the steady development of innovative, natural

ingredients which meet manufacturers' and consumers' demands alike.

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COMPANY PROFILE

Company contact GoodMills Innovation GmbH Svenja Frank / Monika Skwierawski Trettaustrasse 32-34 21107 Hamburg, Germany T+4940 75109-632/630 F+49 40 75109-680 svenja.frank@goodmillsinnovation.com monika.skwierawski@goodmillsinnovation.com www.goodmillsinnovation.com

Press contact akp public relations Valeska Kirchner Tannenstrasse 1a 69469 Weinheim, Germany T+49 6201 18898-13 F+49 6201 18898-20 kirchner@akp-pr.de

Fotoübersicht / PHOTOCOLLECTION

CARAT®

PURAFARIN HydroSoft®

SCHNEEWEIZEN® / SNOW® Wheat