Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
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Transcript of Good to Great Content Marketing - 5 Content Marketing Trends to Consider Now
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@JoePulizzi |
Content MarketingInstead of communicating through someone else’s channel, we create and distributeour own amazing information and build audiences.
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@JoePulizzi |
Content MarketingThe content is closely related to what you sell – you are educating people so that they know, like and trust you enough to buy from you.
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38%
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EffectiveContent Marketers
IneffectiveContent Marketers
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CloselyFollowTheStrategy
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CRITICAL:
→ Documented Content Marketing Strategy
→ Follow It Consistently
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METRICS:
→ 8X More Successful
→ More Metrics (6 versus 4)
→ Less Emphasis on Web Traffic
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BUDGET
→ Effective = 37%
→ Ineffective = 16%
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BUDGET
→ Effective = 37%
→ Ineffective = 16%
All Content Marketers Plan on Spending More Next Year
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@JoePulizzi |
5 Elements
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@JoePulizzi |
What do all media companies do that you do not with your content?
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@JoePulizzi |
Create Your Mission Statement: - Defined Audience - Deliver - Outcome
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• Google Trends
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First, build an audience.
Then, monetize it.
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