Good Mobility Index Report Q1 2015

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Mobility Index Report Q1 2015 Report on App, Platform and Device Preferences from the Leader in Secure Mobility May 2015

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Published May 2015

Transcript of Good Mobility Index Report Q1 2015

  • Mobility Index ReportQ1 2015

    Report on App, Platform andDevice Preferences from the

    Leader in Secure Mobility May 2015

  • Report on App, Platform and Device Preferences from the Leader in Secure MobilityThis report is part of the Good Technology Mobility Index, an ongoing initiative to track and analyze the impact of mobile apps and platforms. This document presents the details of the Good Mobility Index and the methodology behind it.

    With a diverse global customer base that includes FORTUNE 100 leaders across a wide range of industries, Good is uniquely positioned to provide insight into the adoption of new mobile apps, platforms and devices. Leveraging data collected from our extensive customer base using Good for Enterprise or the Good Dynamics Secure Mobility Platform, Good is reporting on enterprise mobile application adoption in addition to device activations.

    Report on App, Platform and Device Preferences from the Leader in Secure MobilityThis report is part of the Good Technology Mobility Index, an ongoing initiative to track and analyze the impact of mobile apps and platforms. This document presents the details of the Good Mobility Index and the methodology behind it.

    With a diverse global customer base that includes FORTUNE 100 leaders across a wide range of industries, Good is uniquely positioned to provide insight into the adoption of new mobile apps, platforms and devices. Leveraging data collected from our extensive customer base using the Good Dynamics Secure Mobility Platform or Good for Enterprise, Good is reporting on enterprise mobile application adoption in addition to device activations.

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  • EXECUTIVE SUMMARYBusinesses of all sizes and in all industries continue to aggressively mobilize their appsand content. However, as this quarters Mobility Index Report highlights, different industriesare pursuing notably different mobile initiatives on different platforms and using differentform factors.

    Beyond email, calendar and contacts, the secure browser is the leading mobile app being deployed by businesses. This app has broad adoption across verticals and dominates app adoption in industries such as manufacturing and transportation. At the same time, several industries are moving beyond packaged apps with insurance emerging as an early leader in terms of custom apps that enable new mobile business processes, while business and professional services focus on mobilizing their content.

    From the device perspective in Q4, iOS maintained its strong enterprise share across devicetypes and form factors. However, iOS continued to see some erosion in its once dominant tabletadoption with Android continuing a surge and Windows emerging on the scene.

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    OVERALLHIGHLIGHTS

    Secure browser remains the most popular app outside of email. Secure instant messaging and custom apps follow as next most popular apps.

    Mobile apps continue to see strong growth adding another 28% to their impressive growth over the last quarter.

    Insurance emerges as an early adopter of custom apps withover a third of all apps activated focused on mobilizing custom business processes.

    iOS remains the market share leader continuing a surge that began with the release of the iPhone 6.

    Android remains strongest inhigh tech and surges in energywhile iOS shows particular strengthin regulated industries and education.

    The tablet market space gets more crowded with iOS still in the lead but Android continuing gains and Windows gaining market share.

    The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

  • Detailed FindingsGood Technology analyzed both the

    mobile apps and devices activated by its customers over the first quarter of

    2015 to highlight trends in mobility, app and device preference.%

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  • Organizations Continue to Deploy Increasing Numbers of Mobile Apps

    In the first quarter, organizations continued to mobilize their apps and content at a rapid and accelerating pace. Enhanced collaboration and access to corporate content led the way, each experiencing dramatic growth.

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    Overall app activation was up 28% quarter-over-quarter and 48% over the same period last year.

    For the full year beginning in April 2014 and ending in March 2015, total app activation grew 160%. 160%

    1 YEAR

    28%

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  • Secure Browser andSecure IM Lead All Apps

    For the second quarter in a row, secure browser led all app categories representing 21% of all apps deployed by organizations reflecting the growing demand for secure access to the corporate intranet.

    Secure instant messagingmoved up one spot to overtake custom apps as the second most widely deployed mobile business app.

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    Secure Browser

    Secure IM

    Custom Apps

    Document Editing

    DocumentAccess

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    3 54

    Top 5 App CategoriesAcross Devices

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  • SUNNYVALE

    GOOD HQMAIN ST.

    51%

    DocumentAccess Document

    Editing

    Document Access and DocumentEditing Show Strong Growth

    While the order of mobile apps remained fairly constant, document access and editing experienced the fastest growth. Increasingly businesses are mobilizing their content and enabling mobile document-based workflows.

    These two categories saw growth rates of 68% and 51% respectively quarter-over-quarter.

    68%

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  • SUNNYVALE

    GOOD HQMAIN ST.

    Insurance Aggressively TransformsBusiness Processes with Custom Apps

    The insurance industry is going through rapid business transformation with new buying methods, claims processing and other key business processes that are transforming the competitive landscape.

    At the same time, insurance depends oncomplex business logic involving a multitudeof legacy systems. For this reason the insuranceindustry has been especially aggressive indeveloping mobile apps to bridge this gap.

    In the first quarter of 2015, fully 34% of all apps activated by insurance organizations were custom apps.

    CUSTOMINSURANCE APPS

    34%

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  • When Time is Money,Firms Invest in Secure IM

    While financial services also aggressively invested in custom apps, the top category of apps in this vertical was secure instant messaging (IM), accounting for 27% of all apps activated by financial services firms.

    27%

    In this industry, speed to decision can mean the difference between being in the red and in black.

    As the industry mobilizes, secure mobile IM is becoming a substitute for a shout across a trading floor.

    SECURE IM

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  • Business and Professional ServicesFocus on Mobile Document Editing

    Business and professional services represent a wide variety of firms, from law firms to consulting services to accountancies. However, the unifying factor of this disparate set of businesses is that each of them works on business docs.

    Perhaps unsurprisingly then that document editing apps dominated this vertical, making up 26% of all apps deployed by business and professional services firms.

    Together these three app categories, all of which center around mobilizing content, made up 64% of all apps deployed by business and professional services firms.

    For these firms, the next most activated apps after document editing apps were secure browser and document access apps.

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  • 47% of all app activations within manufacturing were made up of secure browsers.

    The widespread adoption of secure browsers within the manufacturing industry illustrates that while the usage patterns in unregulated blue collar industries differ substantially from regulated and white collar industries, manufacturing too is mobilizing key business processes.

    For Manufacturing Firms,the Browser is King

    Uniquely among all verticals, manufacturing firms utilized very few custom apps and little secure IM. However, more than any other industry manufacturing relied on secure browsers to access key information.

    47%

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  • CUPERTINO

    iOS Retains Strong Market Share

    iOS retained the top spot for device activation, dropping a single percent to 72% of all activations. Android ticked up 1% to 26%. iOS has maintained a market share of over 70% since the introduction of the iPhone 6.

    Windows Phone activations remain consistent with the six previous quarters and made up 1% of total device activations. It was joined by Windows, which appeared for the first time in the Mobility Index Report, registering an additional 1% of activations. Most of these devices were tablets running Windows Pro.

    72%iOS

    26%Android

    1%Windows

    1%Windows

    Phone

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  • iPhone 6

    iPhone 6 Most Popular Device,Galaxy S5 Leads Android Devices

    The iPhone 6 remained the most popular device overall, making up 26% ofall activations in Q1 2015. The most activated Android device was the Samsung Galaxy S5. Together Apple and Samsung made up 28 of the top 30 devices.

    26%OF THE TOP30 DEVICES

    Apple&

    Samsung

    28OF ALLACTIVATIONS

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  • iOS Leads Tablets,but New Competitors Emerge

    iOS maintained its lead in tablets, with 81% of all activations in Q1. However, this represented a 4% drop over Q4. It continued a trend of increasing diversity in the tablet marketplace.A year ago, iOS commanded 92% of tablet share. Android gained an additional 1% from iOS, continuing a trend that has seen its market share nearly double over the last year. Q1 also saw the emergence of Windows tablets, including both Microsoft Surface devices and devices from Windows OEMs, rising from 1% to 4% of tablet activations.

    81%iOS

    15%Android

    4%Windows

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  • iOS Maintains Strengthin Regulated Industries

    Device adoption varies significantly among industries. For the second quarter in a row, iOS significantly outpaced Android in regulated industries.

    The most iOS-heavy industry was education,

    a traditional Apple stronghold, with

    83% of devices running iOS.

    PUBLIC SECTOR

    FINANCIAL SERVICES EDUCATION

    80%

    76% 83%

    80% of public sector activations and 76%

    of financial services activations were

    iOS devices.

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  • Android Strongest in High Tech,Surges in Energy

    Android is strongest in unregulated industries.

    The Android robot is reproduced or modified from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.

    For the second quarter in a row high tech was the most Android-friendly industry, up 2% to 47% of all activations in this vertical.

    Energy followed closely behind with 44% of devices running Android, a significant jump from last quarter when Android represented just over a third of devices.

    47%

    44%

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  • HOLLYWOOD

    Windows tablets made up 5% of all activations in retail, while Windows Phone devices made up 7% of all activations in entertainment and media.

    This is the first time any Microsoft operating system has exceeded 5% in any vertical in the report.

    Microsoft Devices Begin to Find their Niche

    Windows and Windows Phone showed strength in a couple of verticals.

    5%

    7%

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  • Overview Of Good Mobility IndexMethodology

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    The metrics cited in this report have been directly generated from internal data providedby Good Technology, as aggregated from all devices activated across the company's worldwide customer base in Q1 2015.

    Good analyzed activations by month, among all its global customers that had at least five activated devices over the quarter, to draw conclusions on the overall trends fornet new activations across iOS, Android, Windows and Windows Phone platforms. Analyzing the long tail of net new device activations by platform provides unique insight into not only the popularity of individual devices and form factors, but also the platforms that enterprises prefer for enabling employees to access business data and applications.

    Due to the fact that RIM devices use only the BlackBerry Enterprise Server for corporate email access, Good does not have insight into BlackBerry handset activation trends; and they are not reflected in this report.

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    ABOUT GOOD

    Good Technology is the leader in secure mobility, delivering solutions across all stages of the mobility lifecycle for enterprises and governments worldwide. Good offers a compre-

    hensive, end-to-end solutions portfolio, consisting of a suite of collaboration applications, a secure mobility platform, mobile device management, unied monitoring, management

    and analytics, and a third-party application and partner ecosystem. More than 6,200 organizations in 189 countries use Good Technology, and we are trusted and deployed in

    100% of the FORTUNE 100 commercial banks and aerospace and defense rms as well as leaders across healthcare, manufacturing and retail. Learn more at www.good.com.

    2015 Good Technology Corporation and its related entities. All use is subject to license terms posted at www.good.com/legal. All rights reserved. GOOD, GOOD TECHNOLOGY, the GOOD logo, GOOD FOR ENTERPRISE, GOOD FOR GOVERNMENT, GOOD FOR YOU, GOOD DYNAMICS, SECURED BY GOOD, GOOD MOBILE MANAGER, GOOD CONNECT, GOOD SHARE, GOOD VAULT and GOOD DYNAMICS APPKINETICS are trademarks or registered trademarks of Good Technology Corporation and its related entities. All third-party trademarks, trade names, or service marks may be claimed as the property of their respective owners. Technology and products belonging to Good are protected by issued and pending U.S. and foreign patents. 04/15 | Rev. 23APR2015