Good Design is Honest: Cognitive Science to UX Design Principles
Good design is good
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Good design is good Gabriel Agu Senior Experience Designer at Green Pixel
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Some ideas about good design, that I delivered in a presentation at "PRint", a conference for PR & Communication students.
Transcript of Good design is good
Good design is good
GabrielAguSeniorExperienceDesigneratGreenPixel
what makes good design good ?
many things.
innova5on
aesthe5cs
claritystructure consistence
style
memorability
uniquenessgrandeur
insight
effec5veness
“lessismore”
“designforhumans”
permanence
elegancefunc5onality
readability
crea5vityhonesty
friendliness
unobtrusiveness
thorough
try to remember 5 things.
good design is…
EFFECTIVE CLEAR AESTHETIC INNOVATIVE PERMANENT
good design is…
EFFECTIVE Designmustalwayshaveapurpose,objec5ves,otherwiseit’sart,andnotdesign.
good design is…
CLEAR Avoidconfusion,avoidatoowiderangeofinterpreta5onofthemessageandyou’llbesuretogettherightthingacrosstothecustomer.
good design is…
AESTHETIC Designisvisual,andmustcommunicateinanaesthe5cmanner.Style,form,power,allofthesecomefromanaesthe5capproach.
good design is…
INNOVATIVE Designneedstobepoweredbyinnova5on,becausewithoutit,ourworldwouldbecompletelyboring.
good design is…
PERMANENT Whatwasgooddesign30or50yearsagoiss5llgooddesigntoday.Ifit’sgood,itwilllast.
cool, I want to do good design
Good design is never rarely the product of any ONE individual, but the result of MORE.
Good design is never rarely the product of any ONE individual, but the result of MORE. but beware of design by committee
the key to good design is…
work. together.
work. together.
…as a copywriter
“Apicturemaybeworthathousandwords,butonlywordscanprovideacalltoac5on”*
* internet anonymous
work. together.
…as a copywriter
Copyanddesignareintrinsicallylinked.
work. together.
…as a copywriter
NiceimageswithbadcopyarenotgooddesignUglyimageswithgreatcopyarenotgooddesign
work. together.
…as an account manager Don’tjustforwardemails.CareabouttheprojectandaboutyourresponsibilityingeQngagooddesigndone.
work. together.
…as an account manager WorkFORtheagency,notagainstit.Iftheclientiswrong,don’tbeafraidtotellhimthat.Youwillgainmoreifyousupportyouragency,ratherthantheclient.
work. together.
…as an account manager NeverloseabaVlebeforeyou’vefoughtit.AndbesuretherewillbebaVles.
work. together.
…as a client
Giveabriefandletthedesignerdogreatdesign.Giveasmuchinforma5onasyoucan,answeralltheques5onsfromthedesigner.Makesureyouarebothonthesamepage.
work. together.
…as a client
“CanIhazcoolposter(inanhour)(forfree)?Kthzbye”Isnotabrief.Itwillmakeadesignertellyou(politelyornot)togof#$%yourself.
work. together.
…as a client
Givespecifica5ons,notorders.Mutualrespectwillmakecommunica5onandworkaloteasierandmoreproduc5ve.
work. together.
YOU ARE NOT THE DESIGNER*
* unless you actually are the designer
…sotrusttheprofessionalswhentheymakeadecisionforyou
work. together.
Work with the designer, not against him
The 1 thing you should remember:
Average is not enough. Aim for f@#$ing awesome.
gratuitous use of the F word, I know…
