05/03/2023

COMSATS INSTITUTE OF INFORMATION TECHNOLOGY

ISLAMABADPRESENTED TO:

MAAM ATTIYA SIDDIQUIPRESENTED BY:

M. Ahsan Ijaz FA13-BSM-009JAMSHAID IQBAL FA13-BSM-026

Saif ur Rehman SP14-BSM-007

Table of Content Introduction Purpose of an advertisement Good Advertisement Bad Advertisement Conclusion

Purpose of an Advertisement

Famous ad man David Ogilvy once said astutely, "I do not regard advertising as entertainment or an art form, but as a medium of information." Whatever else advertising is trying to do, whether with words or pictures, its purpose always is to impart information. The information isn't always about a product or service, though. Advertising serves everything from politics to social consciousness to get across a message.

Marketing and Promoting Raising Awareness Education and Information

Good Advertise

ment

Correctness The term correctness refer to right level of language and

accuracy of facts , figures and word If the information is not correctly conveyed , the sender

will lose credibility The information was correctly conveyed with right level of

language and accuracy of facts in this ads There was no incorrect information

ConsiderationConsideration means that you prepare every message with the recipient in mind and try to put yourself in his or her place.

Try to visualize your readers (or listeners)—with their desires, problems, circumstances, emotions, and probable reactions to your request.

Clarity Clarity means getting your message across so the

receiver will understand what you are trying to convey We can clearly understand the message which the ad

is conveying The initial phase of the ad is clearly describing the

clarity.

Courtesy Courteous messages help to strengthen present

friendships, as well as make new friends.Courtesy stems from sincere your-attitude

At the end of this ad we can see the courtesy when he applied break

Their expression shows courtesy

Concreteness Communicating concretely means being specific,

definite, and vivid rather than vague and general We can see this ad has a specific message This ad focus on the reliability of product in the short

time Which is the best component of our communication

which creates interest in the listener

Completeness Communication must be complete and adequate Incomplete messages keep the receiver guessing,

create misunderstanding and delay actions This Ad has a complete message and information about

the product There is no incomplete information in this ad which can

become the cause of misunderstanding

Conciseness One should be brief and be able to say whatever you

have to say in fewest possible words without sacrificing the other C qualities

This ad is conveying message in the short period of time without losing its real motive

Bad Advertise

ment

If we compared this ads with seven c’s we can see a lot of fallacies

This ads is not conveying message completely Ads is not specific in its message Ads is to long and creating misunderstanding in the

viewer

Unclear in its information that is creating misunderstanding in the viewer

Negative and positive expression are not shown in this ad

Conclusion tends by saying. “It’s good to be bad”. It does not leave the audience

with an open-ended conclusion such as asking a question like, “Do you want to be good or bad ”The ad feeds a one-sided message to its audience. As I just mentioned, it does not propose the option of the good side or the bad side to its viewers, it only pronounces the bad side.

05/03/2023