Good Advertising

Personal Selling

•Greetings•Communication•Product Knowledge•Cheerful•Interactive

Sales Promotions

Contests, lucky draws, coupons and deals!

Common NOs

NO MONEYSORRY I AM

BUSY

I’LL THINK ABOUT IT

JUST LOOKING

Planning Who are you reaching out to?

How many products will you be having?

Do you have your SG50 category of products? How about your booth?

Are your products different from the other stores?

If no, how will you make your products stand out?

How much materials are needed for your products?

Which advertising methods are you going to use?

What are your product quantities going to be?

Expected costs and earnings?

SummaryProductUniqueDifferentiation

4Ps of Marketing

Thank you!