Goldman Sachs Twitter Analysis Q4 2015
22
Goldman Sachs on Social Media Oct 01 2015 - Dec 31 2015 Cover Image Courtesy of Goldman Sachs Twitter
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Transcript of Goldman Sachs Twitter Analysis Q4 2015
Goldman Sachson Social Media
Oct 01 2015 - Dec 31 2015
Cover Image Courtesy of Goldman Sachs Twitter
Goldman Sachs: Social Media Report
This report looks at how
Goldman Sachsperformed on social media between
October 1st – December 31st, 2015
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Analysis of
Goldman SachsTwitter Account
Oct 01, 2015 - Dec 31, 2015
Brand Overview
FOLLOWERS NEW FOLLOWERS FOLLOWER
GROWTH
COUNTRY
442,559 37,789 9.34% Worldwide
Goldman Sachs@GoldmanSachs
Engagement Score
231
Total Proactive Tweets
577
Retweets Total
81
Favorites Total
74,060
Total Mention
12,107
Total Retweets
35,129
Most Engaging
#COP21
Most Recent
#COP21
BRAND TWEETS USER TWEETS
Brand Overview
BRAND CAMPAIGNS
380K
390K
400K
410K
420K
430K
440K
450K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Follower Growth
Total Followers
442,559
New Followers
37,789
0K
0K
0K
0K
0K
0K
0K
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Followee Growth
Total Followees
104
Engagement
0
250
500
750
Goldman Sachs had an average engagement score of 231 and a highest of 703.
0
5
10
15
20
1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec
Proactive Tweets Retweets
Brand Tweets
Proactive Tweets Retweets
577 81
No fuel needed, just clean energy. How
turning to #solar could meet global
energy needs: https://t...
25-Nov-15, Wed 10:49AM
ENGMT. FAV. REPLIES RETWEETS
997 2,445 112 1,598
Top Engaging Tweets
Why ~100 years ago one of the world's
greatest minds saw solar as the
power of the future: https://..
How we're helping @leketisrael, Israel's
largest #FoodBank, fight hunger &
poverty: https://t.co/Ta..
25-Nov-15, Wed 10:42AM
ENGMT. FAV. REPLIES RETWEETS
996 2,097 113 1,484
01-Dec-15, Tue 08:00AM
ENGMT. FAV. REPLIES RETWEETS
986 2,299 193 1,054
NO IMAGE NO IMAGE NO IMAGE
Posts with Hashtags engage the best. Those with Mentions are the most frequent
0 100 200 300 400 500 600
0 50 100 150 200 250 300
Links
Plain Text
Hashtags
Mentions
Number of Posts
Engagement Score
Engagement Score Number of Tweets
Brand Tweet Types
0 5 10 15 20 25 30 35 40 45 50
0 500 1000 1500 2000 2500 3000 3500
#esg*
#gsinnovators*
#talksatgs*
#solar*
#cleanenergy*
#selfdriving*
#jimcramer*
#otc*
#cordcutting*
#china*
User Tweets about Hashtag
Brand Tweets about Hashtag
Brand tweets User Tweets
Volume of Tweets with Hashtags
0
20
40
60
80
100
120
140
160
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
esg gsinnovators talksatgs solar cleanenergy
Spread of Hashtags by day
0 100 200 300 400 500 600 700
#jimcramer*
#esg*
#cordcutting*
#cleanenergy*
#talksatgs*
#otc*
#solar*
#gsinnovators*
#selfdriving*
#china*
Engagement Score
Hashtags - Engagement
0
500
1000
1500
2000
2500
3000
3500
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Replies Mentions
Day of the week
0
200
400
600
800
1000
1200
12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM
Replies Mentions
Time of the Day
Total number of Retweets : 35,129
-1,000
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Retweets of Brand Tweets Brand Tweets
Retweets
Total number of Mentions: 12,107
-100
0
100
200
300
400
500
600
1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec
Mentions Brand Tweets
Mentions
Influencers
Name Followers Tweets
CNN 23,902,389 1
DR JAMES CABOT 3,564,854 4
Hindustan Times 3,162,848 1
Sky News 3,042,505 1
WWD 2,854,038 4
TOP 5 INFLUENCERS
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