-: Submitted To:-Sanjeev Dasgupta-: Submitted By:-Hitesh VelaniBatch :- 592010-2011

HOPITALITY ASSIGNMENT

I Am Very Grateful For The Strong Support And Guidance Provide To Me By My Hospitality Faculty Mr. Sanjeev Dasgupta Who Guided Me For Hospitality and Hotel Management.

I Am Also Very Grateful To “Frank Finn Institute” For Teaching Us Such A Very Important Skill “Hospitality” And I Am Very Thankful Of My Friends Also Because They Also Guide Me To Complete My Presentation.

Thank You All…

Golden Tulip Group presentation

1 - GOLDEN TULIP GROUP PRESENTATIONThe Group

Founded in 1962, with nearly 50 years experience as hotel franchisor and operator, Golden Tulip Hospitality Group, has its head office in Amersfoort, Netherlands and offers services in the mid- upper- and luxury scales

Golden Tulip is a 189 hotels portfolio representing 23,322 rooms through 3 brands: Tulip Inn, Golden Tulip and Royal Tulip

Golden Tulip is a worldwide hospitality company present over the 5 continents in 38 countries.

1 - GOLDEN TULIP GROUP PRESENTATIONOur Mission and Commitment

Our Mission Is To Be The Leading Multi-branded Hotel Chain, With An Excellent Care For Customers And Staff, In Those Markets Where We Choose To Operate

Therefore, The Group's Common Objective Is To Maximize Revenues And Profits By Utilizing All Opportunities And Synergies The Chain Offers, Whilst Implementing International Standards And Maintaining Local Flavors

Through These Mission And Objectives, Golden Tulip Is Fully Commitment To Build A Strong And Efficient Partnership With Hotel Owners, Helping Them To Develop Their Business

1 œ GOLDEN TULIP GROUP PRESENTATION Brand core values

CORE VALUESFamiliar, personal and friendlyInformal but professionalFlexible in service and staff Everything is possible…International Standards, Local Flavors

3 International Brands1 - GOLDEN TULIP GROUP PRESENTATION

Tulip Inn58 Hotels

5606 Rooms

Mid-scale Hotel: 3-star Property (Created In 1993)Non Standardized HotelsComfortable And Functional Accommodation Along With Friendly ServiceHotels Designed To Offer An Exceptional Value For Money

Golden Tulip

128 Hotels18793 Rooms

Upper-scale Hotels : 4-star Property (Created In 1962) Full Service Hotels, Incl. Restaurant & Meeting RoomsModern Facilities, Personal Service And International Standards Of ComfortNon Standardized Product

Royal Tulip3 Hotel

923 Rooms

Luxury Hotels : 5-star Property (Created In 2006)Non Standardized Product: Security, Exclusivity And Discrete excellence. Elegant And Luxurious Facilities With A Deluxe Level Of Comfort And Refined Service, And Ultra-modern Amenities

1 - GOLDEN TULIP GROUP PRESENTATION

Tulip Inn brand - 3-star

Tulip Inn Properties Are Superior Business Hotels.

Generally Located In The City Centers, And On Key Transit Destinations ( Airports, Motorway, Etc.)

Tulip Inn Hotels Are Characterized By Their Excellent Price / Quality Ratio.

The Functional Hotel Lay-out And Friendly Service Will Suit The Business Traveler And Leisure Guest Alike.

Golden Tulip Hotels Are Four-star Properties By Means Of Modern Facilities, Personal Service And International Standards Of Comfort.

Each Hotel Offers Its Own Individual Character, Whilst Reflecting The Flavors Of Its Location.

The Hotels Enjoy A Perfect Situation In Business Or Leisure Destination, Aiming To Exceed Guest Expectations.

1 - GOLDEN TULIP GROUP PRESENTATION

Royal Tulip brand - 5-star

Royal Tulip Is The 5-star Luxury Brand Of The Group.

Hotels Are All Situated In Prime Locations, Whether It Be In Business Or Leisure Destinations.

All Properties Are Fully Equipped With All That A Demanding Traveler Can Expect.

Royal Tulip Hotels Offer The Highest Quality Of Service Through A Personalized Approach.

1 - GOLDEN TULIP GROUP PRESENTATION

A Worldwide Footprint Over 38 Countries

November 2009 figures

1 - GOLDEN TULIP GROUP PRESENTATION

A Local Presence Over The World

3-- Regional Offices: Germany, Italy And The Netherlands 9 —Joint Venture“ Offices: Brazil, China, India, Morocco, Middle East, Romania, Thailand, Ghana And Nigeria

Value Lever To Better Serve Our Customers And Closely Manage The Operations Of Golden Tulip Hotels Worldwide.

Tulip Organization Relies On Local Teams

These Local Teams Are A Strong Added:-

In July 2009, Starwood Capital took over Golden Tulip Hospitality Group, Brands, Franchise Interests and Join ventures

This take over represent a new start for Golden Tulip brands with expansion plans all over the world

Since the signing of a commercial alliance with Louvre Hotels group, representing Premiere Classes, Campanile, Kyriad and Kyriad Prestige brands, the total portfolio combines over 1,014 hotels representing 76,710 rooms and covering all hotel categories

This alliance creates the 8th biggest hotel chain worldwide with 7 brands, over 41 countries

By year-end 2011, the combined forces of Golden Tulip and Louvre Hotels plan to total 1,250 hotels and over 100,000 rooms

Since the acquisition of Golden Tulip Hospitality Group by Starwood Capital, a strategic alliance with Louvre Hotels has been developed ° This alliance creates the 8th biggest hotel chain worldwide with 7 brands, over 41 countries through 1,014 hotels representing 76,710 rooms and covering all hotel categories INVESTORE

Operator Operator

189 hotels and almost 23,500 rooms 825 hotels and 54,000 rooms3 brands : Tulip Inn, Golden Tulip, Royal Tulip 4 brands: Kyriad, Kyriad Prestige, 38 Countries Campanile and Première Classe

9 Countries

2 - GOLDEN TULIP AND STARWOOD CAPITAL

A Strategic Alliance With Louvre Hotels - Louvre Hotels Brands

Premiere classe222 Hotels15913 Rooms3 Countries

More Than 825 Hotel, 54000 Rooms

Campanile385 Hotels24610 Rooms9 Countries

Premiere classe222 Hotels15913 Rooms3 Countries

Slogan:- Best Price Without SacrificeLaunched In 19890/1 Star Hotels Mainly Located In FranceLimited Service Hotels Offering Good Value For MoneyCisca 30% Of The Hotels Are Fully Or Majority Owned

Slogan:- “Changing along with your desires”Launched In 19762 Star Hotels Located In EuropFull Service Hotels Including restorent & meeting roomsCisca 52% Of The Hotels Are Fully Owned

Slogan:- “More Comfort, Less Conformity”Launched In 20022 and 3 Star Hotels Mostly Located In FranceNon Standardised ProductKyriad is primarily a franchise brand (9% owned hotels)

To support this ambition, Golden Tulip developed the Golden Tulip‘s Formula, a trinity of the following elements

The Brand The Operating System The Support System

The success of the formula is measured through the Brand Performance Impact (BPI). The BPI measures the added value a hotel gains by capitalizing on Golden Tulip Formula

Operating System SupportGolden Tulip Formula

Brand

Golden Tulip Success Factors

I Got All The Information And

Photographs From:-

www.theparkhotels.com

www.wikipedia.com

www.answers.com

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www.ebay.com

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Bibliography