Latvian ethno product -

Golden kokles

Rozīte Katrīna SpīčaThe Latvian Academy of Culture

–Johann Gottfried Herder

(1744-1803)

“In the hands of God is kokles. Each string

is one nation. When God plays kokles, all

nations together are making a big concert. ”

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

The main points:

The origin of KOKLES

The way till the ethno product

The development of the show

Solo concert: MY GOLDEN KOKLES

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Traditional kokles

The name of the kokles - releated to the concept

"singing tree", the sound of strings being plucked

or to the word of Indo - European roots, large

container or boat.

The oldest archeological finds date to the 11th

century C.E.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

The name of Kokles:

Latvia - Kokles

Lithuania - Kankles

Estonia - Kannel

Finland - Kantele

Russia – Kannel, Gusli

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

The way till the ethno product:

Learning at the folklore group "Kokle", teacher Dina

Liepa

Research work "Kokles as a cross culture

communication tool"

Cooperation with the Kankles master Albertas

Martinaitis.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

The way till the ethno product:

Participating in the national traditional musicians

contest.

Practicing at the Folk Show Latvia.

www.folkshow.lv

Acting as a soloist at the Folk Show Latvia.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Cross-culture experience

Research work

about the Kokles

Exchange in

Germany. The

presentation of

Kokles at the

school.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

New KOKLES

The brand new

made Kokles,

created by Albertas

Martinaitis, year

2012

The second

instrument, made in

year 2014

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Musicians contest

Gaining the first

place at the young

KOKLES players

category in last 3

years.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

The Folk Show Latvia

Years long

experience and

knowledge.

The possibility to

develope trough

practice.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

The solo - concert

MY GOLDEN KOKLES

New ethno product

The brief history about

the instrument and the

personal message.

Admirable playing

skills.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Idea Generation

Derivation from the main Folk Show Latvia

To involve the best and strongest parts of the

product in new ethno product.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Idea Screening

With limited resources achieve the maximum

effect.

Use of musicians experience and their own ideas

and suggestions.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Concept Development and Testing

To set the target audience - germans, western

Europe and Skandinavian.

The use of language skills.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Marketing Strategy Development

The investment in the music instruments, folk

costumes etc. (The use of the resorces we

already have)

Demand of such products and possible interest.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Business Analysis

The cooperation with the tourism companies.

The allowance of the show.

How much shows can be achieved?

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Product Development

The testing of the new ethno product.

Several performances as an example in the main

Folk Show Latvia.

Analysis of the observations during the show.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Test Marketing

The strongest point is the playing skills and the

communication skills.

The focus on the languages. The importance of

the use of target audience’s native language.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Commercialization

The cooperation with our partners, incoming

tourism operators:Pegasus, Latvia Tours, Hanza

Tours etc.

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”

Thank you!

SIA Biznesa kompetences centrs projekts (Nr. ĀTA/2.3.1.1.1/15/79/224) “Latvijas etnoproduktu eksports”