THE FRIDAY WRAP UP – AI NAMES WINNER, FERRELL-SMITH DRUM OFF
Golden Drum Winner Team 3
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Transcript of Golden Drum Winner Team 3
MAPwhy are slovenian people still staying at their parents’ nests?
it is easy! the “shape” of their behavior correlates with the shape of their country
we dare “slovenian chickens” to be brave enough to leave their parents’ nests and be independent
viral video campaign
timelinea number of videos screening awkwardness at different social situations like a date, a job interview and a party meeting
viral video campaign
timeline
chicken challengingour chicken is to do anything
people tell him to
youtube channelfacebook pagetwitter account
+ display ads and teasers support
#moveonchicken
viral video campaign
timeline
chicken challenging
chicken speaks for the masses
basta! i am not a chicken any more! but you are. i went through anything you could not ever dare to do. now it is your turn to move on!
viral video campaign
timeline
chicken challenging
chicken speaks for the masses
“chicken. moved on” campaign
rooster era
• internet• print• ooh
rooster era
• internet• print• ooh
thank you and have fun!