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July 13, 2015SAN DIEGO BUSINESS JOURNAL

To be considered for this listing, organizations were required to be in business the entire year of 2014 and have generated revenues in excess of $350,000, the starting point for our comparison. We reviewed the � nancial details of each organization’s business operations in 2012, 2013, and 2014. The information was extensively analyzed and veri� ed by independent certi� cation. Additionally, businesses were required to be San Diego-based, independent and privately held; but, not a division or subsidiary of another organization, public or private.

OUR METHODOLOGY

Fastest-Growing Companies 2015LETTER FROM THE PUBLISHER

This year our proud tradition continues as we present the 12th annual ranking of the 100

Fastest-Growing Private Companies in San Diego County.

Our goal is to provide a barometer of the business environment as we work through the challenges of our local,

national and global economy.

To be considered for this prestigious acknowledgement, a business must be based locally, privately held – and independent – and cannot be a division or subsidiary of another organization, public or private. Each company’s � nancial information is then extensively analyzed and veri� ed over several months. This year more than 140 organizations were evaluated.

We congratulate all the companies that submitted information for consideration. The � nal 100 represent the e� orts of companies from many industries and disciplines that have succeeded by innovation, sustaining their business model and inspiring their talented, dedicated sta� to reach for aggressive goals.

The San Diego Business Journal would like to acknowledge our sponsors for this yearly report and awards event – title sponsors are Cox Business, McGladrey LLP and Robert Half; gold sponsors include Abacus Data Systems, Bank of America, ESET North America, and MRC; and in association with GreenRope.

Armon Mills, President & Publisher

Communications, Clouds, Fuels and Finance

San Diego’s Contemporary Business Scene is Experiencing an Emergence of Innovation and a Rebirth of Traditional Industries

Reinterpreted for the 21st Century

In 2014, San Diego’s expanding business landscape became an intoxicating environment, � lled with new technologies, creative restructuring of old line industries, along with reinvented

products and services that are supporting a return to solid growth and prosperity for the region.

This year the San Diego Business Journal’s annual Fastest-Growing Private Companies list highlights 100 organizations whose aspirations have taken them to a level of success that has put them in regional, national and global spotlights.

Each year a common thread emerges that gives us insight into the elements that helped form the success of these companies. This year the overriding commonality is the value that these organization’s founders, CEOs and presidents see in their sta� s and the sharing of the challenges, wins and even losses that unite and energize these � rms. The term “team” is heard repeatedly in every story.

San Diego itself is the catalyst for a number of these organizations. From a Wall Street refugee to homegrown locals, many of these companies were begun by individuals looking for a life more ful� lling, in an environment that was welcoming from a personal, as well as a

business perspective. These C Level executives voiced the importance of the lure of San Diego and its quality of life as an overwhelming reason for establishing themselves and their businesses at this geographic spot. We have become a rich environment for luring highly trained individuals and the evolving ease of remote telecommuting has given rise to working relationships that do not involve daily face to face interaction, enabling companies to reach across the globe to incorporate the speci� c talents they need. Community, charity and family commitment also are fundamental elements of the success of these organizations.

High tech is reaching into more and more � elds as application development has become the new sweet spot for San Diego’s innovators. Even old line companies have taken on new technologies with an overlay of improved e� ciencies and professionalism based on web access and electronic systems that manage every aspect of day-to-day operations.

San Diego has become a true incubator of innovation, talent and global responsibility.

Page 18

July 13, 2015 Page 19www.sdbj.comSAN DIEGO BUSINESS JOURNAL

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Suppose you had a calamity out of town and arrived at an ER in a faraway city in an unconscious state. How would the trauma team know if you had chronic health issues, allergies to certain

medications, or a personal or religious preference on how you wanted your care to proceed. As a Navy physician, Emory Fry gained � rsthand experience in working through the complexities and limitations of medical paperwork, procedures and patient administration. He saw a critical need to enhance the medical information highway in a way that provides details of a patient’s history, including their own directives, and helps guide health care decision making with an in depth picture that is easily and quickly accessible —regardless of where you are.

Fry combined his clinical support research background and knack for design architecture with Cognitive Medical Systems, a software and engineering development � rm with a mission to improve health care. “Every system wants to provide the best care at the best price and in the most e� cient way,” states Fry.

Alongside founder Mary Lacroix and company President Douglas Burke who brings extensive government experience, the organization has focused on the federal space, developing a deep understanding of the VA and Medicare. They work extensively with Department of Veterans A� airs and Department of Defense as well as other major health care providers. The company’s clinical decision support systems include proprietary systems that enable real-time data evaluation and reporting. Systems have been designed to maintain electronic health records and provide con� gurable access to both providers and patients in a user-friendly way.

As a completely self-funded startup it can be di� cult to compete with the “big guys” and the company has to throw a broad net to recruit the very specialized engineering and programming talent they need. Almost 30 percent of the company works remotely in far � ung locations from Oregon to Washington, D.C. to Munich, Germany. Two times a year they bring employees together at the San Diego headquarters. Fry believes the company’s biggest need is “� nding people who can translate engineering experience into functional expression. Finding talent is very expensive.”

The number of companies using their systems is now growing due to several factors. The runaway cost of health care is forcing organizations to � nd the tools to control expenses. The impact of the recession, followed by the federal stimulus bill and its health IT provision, brought a lot of companies into the space. Additionally, the A� ordable Care Act with its emphasis on quality and outcomes is changing the dynamics to “preventive as opposed to reactive care and has resulted in interest in work� ow and decisions,” according to Fry. He also sees universal access to health care records rapidly expanding. “People are increasingly mobile, working di� erent careers and living di� erent places with distribution of families across states, and our data is being collected in multiple places.” Health care in general is moving toward integrating capabilities.

According to Fry, “the thing that is most exciting is the opportunity to solve problems that have been intractable.” And in summing up he states, “we are not a tech company, we are a health care company. Technology is a means to an end.”

Cognitive Medical Systems

Medicine Moves on the Information HighwayBy Patti Anderson

“WE ARE NOT A TECH COMPANY, WE ARE A HEALTH CARE COMPANY. TECHNOLOGY IS A MEANS TO AN END,” — EMORY FRY

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FOUNDER » Mary Lacroix

CEO » Emory Fry

PRESIDENT » Douglas Burke

LOCATION » 11722 Sorrento Valley Rd. Suite G-2, San Diego 92121

2014 REVENUE » $5.19 million

2012 – 2014 GROWTH » 1,133.93 percent

NO. OF LOCAL FULL-TIME EMPLOYEES » 48

WEBSITE » www.cognitivemedicine.com

EMORY FRY AND DOUGLAS BURKE

NO. 1

July 13, 2015Page 20


4 Proven Approaches to Increase Operational EfficiencyAuthor: Gary Horsfall, Technology and Management Consulting Manager, McGladrey LLP

Key Success Factors When Implementing an ERP PlatformAuthor: Lori Biondo, West Region IT Team Leader, McGladrey LLP

As business needs expand, organizations often come to the realization that their processes have outgrown their current enterprise resource planning (ERP) system. However, choosing a new ERP system is

only the first step in the process. After selecting a platform, there are several implementation factors to consider to help ensure the new system aligns with your requirements and that you receive the most benefit from your investment.

Before beginning the implementation process, you must undergo a business process review and requirements analysis. Work with your implementation team to document key processes, identify how you want your ERP system to operate and what outputs are necessary to improve your business. Preparation for these sessions is critical — ask for key questions in advance, schedule internal meetings and review and detail your key work flows. Do not underestimate the importance of this phase, as implementation should not begin until design is complete.

Be sure to identify critical success factors before the project begins. Look for measurable areas for potential improvement, instead of setting vague goals. Be creative but realistic, and take advantage of the functionality of the new ERP system. Don’t restrict yourself to existing processes “just because it’s always been that way.”

Chances are, you are working with a defined budget for your ERP implementation, and you must be careful to avoid cost overruns. Common areas of unforeseen costs typically involve:

• Lack of project management – This can be an issue internally and po-tentially from your vendor. Ensure that you have an effective leader to drive the initiative.

• Data conversion – This is often a difficult undertaking, and you must take ownership to ensure it is completed in an efficient and effective manner.

• Project delays – Any delay can be costly and affect your productivity; watch carefully for inefficient processes or missed deadlines.

In working with our clients, we have developed a list of several lessons learned for successful ERP implementation. These lessons include:

Have a well-defined implementation strategy with detailed critical success factors: Develop a comprehensive project design, including your unique demands from the ERP system and how it should integrate into your current processes.

Encourage involvement from all users: Establish small working groups of key users to define goals and track progress.

Communicate early and often: Organize routine communication sessions early in the implementation process and continue through completion.

Develop and conduct meaningful user training: Conduct refresher and follow-up training as needed, including process as well as systems training.

Establish and communicate points of contact for users during and after implementation: Commit to one-on-one individual support as needed.

When integrating a new ERP platform, many organizations concentrate on selection, but do not dedicate enough energy to implementation. The processes and planning involved with integrating your new platform are just as important, determining your goals for the system and how it will align with your existing structure. Choosing the right implementation advisor can ease concerns by working with you to develop a comprehensive plan to help ensure that your ERP project is a success.

Submitted by McGladrey LLP

For more information, please visit www.mcgladrey.com or contact Lori Biondo at [email protected]

Improving efficiency is a key concern for executives, and a goal for many technology initiatives and implementations. The results of McGladrey’s recent Technology Bulletin survey emphasize the importance of these

efforts, as more than 65 percent of respondents want to learn more about becoming more efficient. To that end, the following four case studies show how companies can utilize technology to discover efficiencies, increase revenue and create a competitive advantage.

Integrating Workflows and Reducing Manual ProcessesA large metropolitan municipality utilized a legacy paper-intensive and

batch-oriented integrated financial system, and required a more modern solution. Change was necessary to effectively support the business and technology environment and comply with evolving regulations. The city sought a platform that accomplished five major objectives:

• Increase efficiency and effectiveness of business operations• Provide easy access to real-time data• Allow for more transparent business processes• Improve internal and external customer service• Migrate from a paper processing environment to an analytical

environment

Increasing Efficiency by Connecting Business Groups and SystemsA specialty medical rehabilitation hospital utilized manual, inefficient

processes for critical communications, creating a siloed environment between departments. These applications did not provide consistent data validation or reporting tools for management, impacting efforts to introduce initiatives and slowing information to the referral network. The hospital required a system to:

• Connect group access across departments• Improve productivity and plans for referral outreach communications

to physicians, case managers, nurses and therapists• Provide remote access and enhanced reporting tools for management

Streamlining Processes Help Make Better DecisionsA state housing finance company required more consistency in its

decision-making process for more than $4.7 million in annual grants. The agency knew the criteria for distributing funds, but needed better tools to control the application and decision process and make clear final decisions. To be more upfront and confident with conclusions, the agency sought a process to:

• Refine the initial application and redefine staff roles and responsibilities• Develop a scoring sheet and scoring model• Update policies, forms and procedures• Modify the audit process to review how grant monies are spent• Identify key performance indicators

Process Improvements Turn Growth into ProfitAn industrial products distributor with $30 million in sales was growing,

but the bottom line was shrinking. Products were often stocked wherever they would fit, complicating the picking process and leading to incorrect cycle counts and incorrect customer orders. The company’s processes needed improvement, but even existing guidelines were not documented or followed on a consistent basis. The company required several process improvements to:

• Reorganize warehouses for maximum accuracy and efficiency• Install a bar-coding system to improve order accuracy• Rationalize delivery routes by analyzing profitability of current routes

and implementing best practices• Instituting a quality control system based on ISO 9001 guidelines

Submitted by McGladrey LLP

For more information, please visit www.mcgladrey.com or contact Gary Horsfall at [email protected].

Cognitive Medical Systems


A lightbulb may have � guratively gone o� in Brian Stone’s head when he developed the concept for Multifamily Utility Company. An SDSU grad, Stone managed apartment

complexes his family had invested in and, while working as a program manager at SAIC, wrote the business plan for a more e� cient way to manage utility consumption and billing in multiuse facilities using submeters. He started the business in 2007, working on the company as a sideline until the business had grown to allow him to commit to it full time. Business has doubled every year, landing the company on INC. 500’s No. 56 slot last year. Today the company has national coverage with satellite o� ces in Honolulu and Atlanta.

Water and utilities are one of the highest expenses for property owners. Submetering allows individual tracking of consumption in not only multifamily buildings, but condominium complexes, military housing, mobile homes and boat marinas. “With submetering you can use 15 to 50 percent less utilities whether it's water, gas or electric,” according to Stone. “Submetering creates a signi� cant amount of conservation — key right now with the drought.”

The company has a state-of-the-art, web-based billing system which provides residents 24/7 access to their accounts. Real-time online payment options via eCheck and credit card also are available to residents through their online account. It also allows property

managers to view the utility consumption of each building or unit. Multifamily was the � rst in the industry to create apps for smart phone usage. “We are trying to be innovative in our space,” Stone states.

National � gures are low for submetered properties with less than 10 percent using this individualized approach. San Diego on the other hand is a proactive city, creating laws mandating submetering in new construction. Stone says his biggest challenge is navigating all of the rules and regulations. “Every state, municipality and city utility has its own rules and you have to navigate through those.” In the State of California all meters are required to be tested every 10 years.

Despite these challenges, Stone expects his company’s growth to continue. To date he has not taken on any investors. The key for Stone is that it is “important to build our infrastructure before bringing on clients.” The organization’s reputation has grown on its employees and sales team and their exceptional customer and billing services. Stone is looking at expanding nationally, with future o� ces in Chicago and Texas — key growth areas.

Stone, a triathlete, carries his personal work/life philosophy into his business. Multifamily Utility Company was a recent � nalist for the San Diego Business Journal’s Healthiest Companies 2015.

NO.

“WE ARE TRYING TO BE INNOVATIVE IN OUR SPACE,” — BRIAN STONE

Multifamily Utility Company

Managing Power Consumption Moves from Subpar to SubmeteringBy Patti Anderson

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PRESIDENT/CEO » Brian Stone

LOCATION » 4850 Pacific Hwy., Suite 200, San Diego 92110

2014 REVENUE » $9.16 Million

2012 – 2014 GROWTH » 610.82 Percent


WEBSITE » www.multifamilyutility.com

BRIAN STONE

NO. 2



Multifamily Utility Company

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There are approximately one million � ex fuel vehicles on the road in California that are capable of using blends of ethanol as high as 85 percent, but � nding gas stations that carry this

and other more environmentally friendly fuels is like looking for the proverbial needle in a haystack.

Enter Pearson Fuels. Begun as an innovative retro-style service station in 2002, it was the brainchild of three partners — Mike Lewis, John McCallan and Gary Hertica — who had worked together at San Diego’s iconic Pearson Ford. Located within the then new Regional Transportation Center on El Cajon Boulevard, the site was a forerunner in the alternative fuels arena. The station also made its mark by being the � rst major private investment adjacent to the new mid-city Boulevard Transit Plaza — a massive e� ort to redevelop that area of City Heights. The location featured an alternative car showroom, repair and conversion shop and a 1950s vibe that included throw back uniforms along with free gas pumping and window cleaning service. According to Mike Lewis, “that lasted about two months.” Eventually the recession imploded the other businesses there and all that was left was the fuel station.

Lewis remembers, “we didn’t know how di� cult it was to run a gas station with $1 million in sales a year.” Competition was � erce and Lewis notes, “nothing sells more fuel than price that is a penny cheaper.” While the station, the only place in the U.S. with 10 di� erent fuels from E85 ethanol to biodiesel, continued to pump slim pro� ts; Lewis and his partners looked to other avenues for revenue streams.

“In 2005 people were calling from all over country, wanting to do this. At same time we were bleeding money,” said Lewis. Then the State of California began o� ering grants for development of alternative fuel locations and according to Lewis, “I had an epiphany, we’ll help other station owners.” In 2007 Lewis secured the � rst of several grants and built 11 E85 sites from Carlsbad and Oceanside locally reaching up the state to Sacramento and San Jose. “We went to people who were branded – Shell, Chevron, 76. They put in one pump of E85. We didn’t make money on that, but sold them the gas.”

From there Pearson rapidly expanded into the distribution end, buying railroad cars of ethanol and selling to major oil companies and jobbers. Today, they are shipping what equals 90 rail cars a month of ethanol from the Midwest to California and are in the midst of building 19 new sites, with � ve openings in the last three months and two more delivered this month.

According to Lewis though, it’s a bit of a David and Goliath saga. Pearson Fuels has helped start the � ex fuel industry in California, but it's up against the oil companies that have extraordinary advantages. However, he sees “the California Energy Commission has a goal of 1,000 retail � ex fuel stations. Now they have only 60 to 70. There is a huge growth potential.”

Though the original station is now a separate company, Lewis was thrilled when it posted a record in June — pumping 2,200 gallons of E85 out of two pumps, blowing away the eight regular gas pumps in volume.

NO.

“WE DIDN’T KNOW HOW DIFFICULT IT WAS TO RUN A GAS STATION WITH $1 MILLION IN SALES A YEAR,” — MIKE LEWIS

Pearson Fuels

Pearson Fuels Flexes Its MusclesBy Patti Anderson

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PRESIDENT/CEO » Mike Lewis

LOCATION »4001 El Cajon Blvd., Suite 201, San Diego 92105


2012 – 2014 GROWTH » 484.91 percent


WEBSITE » www.pearsonfuels.com

MIKE LEWIS

NO. 3



9191 Towne Centre Drive l Suite 180San Diego, CA 92122Phone: 1-800-726-3339 l www.abacuslaw.com

Congratulations to the winners.

Abacus is Proud to be a Finalist in this year’s 100 Fastest Growing Private Companies

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Chris Orlando and Mark Ortenzi met while competing for the same job. Both were hired, and that started a 15 year partnership that culminated with the two joining forces to

create ScaleMatrix in 2011. With Ortenzi as the engineering brains and Orlando helming marketing and sales, the data storage company they founded has � ourished as a unique hybrid service facility that o� ers co location, cloud and managed services under one umbrella. “ScaleMatrix was born in the cloud era without any legacy baggage. It gave us a unique perspective,” states Orlando.

ScaleMatrix developed their Green Giant Data Center, the � rst facility designed and equipped with Dynamic Density Control. Their system controls the amount of power and cooling resources deployed to unique cabinets within the data center, based speci� cally on the demands of the client. Cooling not the entire space, but each cabinet individually, makes it one of the most e� cient platforms available. Cabling and wires are secured within the contained space a� ording more security.

Adoption was slow at � rst according to Orlando. The company was the only one operating on this type of platform. “Luckily we have deep roots in San Diego and we got some companies early on

including Uni� ed Schools and Bumble Bee.” Then a pivotal event changed everything. In 2013, the company was chosen by Dell to manage their cloud business in North America and the technology � ood gates opened wide. After that collaboration the company began to experience staggering growth. According to Orlando, “Dell could have chosen anyone but chose us. We were an existing customer with security compliance that matched their standards and had the scale capacity.”

A second center was opened outside Houston a year and a half ago, strategically located in the region’s gas and oil corridor. Two more centers are being planned in 2016 in the north and east so the company is within easy reach of customers throughout the country. With disaster recovery a very important criteria for many companies, mirrored data storage insures no information will be lost in case of a catastrophic event in one location. The company is rolling out sales of the cabinet technology for on premise usage. This will o� cially launch on July 21.

Orlando speculates, “with the Internet of Things, everything is getting smarter. Cloud computing is still in its infancy, but the new measurement is going to be performance.”

NO.ScaleMatrix

“CLOUD COMPUTING IS STILL IN ITS INFANCY, BUT THE NEW MEASUREMENT IS GOING TO BE PERFORMANCE,” — CHRIS ORLANDO

Scaling the Heights of Technology StorageBy Patti Anderson

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CO-FOUNDER » Chris Orlando

CO-FOUNDER » Mark Ortenzi

LOCATION » 5775 Kearny Villa Rd. San Diego 92123


2012 – 2014 GROWTH » 475.82 Percent


WEBSITE » www.scalematrix.com

MARK ORTENZI AND CHRIS ORLANDO

NO. 4



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Under One RoofBy Patti Anderson

Consolidated Construction Services, Inc.

Lee Adams is a jack of all trades. Originally schooled in law, Adams turned his back on a legal degree and committed himself to more hands-on work. After learning the ropes in

the construction business he has bootstrapped his � edgling company, Consolidated Construction Services, into a multifaceted organization that o� ers a myriad of services from renovations and retro� ts to facilities maintenance and operations.

While building maintenance was the � rst segment of the company and remains its core, in 2010 Adams acquired an air conditioning company that added heating and air service installation. Steady growth has followed. According to Adams, “all the growth in the last three years has been organic, through word of mouth. No money has been put into marketing at all.”

Success has been strategic and Adams constantly watches the horizon, looking for opportunities. With last January’s Title 24 energy requirements mandated by the state, Adams’ experience as an electrician gave him the know-how to add another division that retro� ts � uorescents to LED lighting. It is now the fastest growing segment of the business, expanding into Nevada and Arizona.

With operations throughout Los Angeles, Orange and San Diego counties along the Greater Inland Empire, Consolidated is a one stop

shop with property managers being Adams’ predominant customer base. Consolidated’s clients include homeowners associations, property management companies, builders and developers, hotels and restaurants, retail clients, banks, and car dealerships. Notable clients include BMW of Vista and prestigious hotel properties including So� tel and the Four Seasons in Los Angeles.

“In the service industry it’s important who you hire,” states Adams. He has a 90 percent retention rate after three years. With headquarters in Carlsbad, Adam sees north county as a good area for recruiting sta� , particularly with Camp Pendleton and the surrounding area. Adams also hires local talent close to his other locations to insure there is rapid response to any property issues that arise.

Adams is seeing more businesses looking for his services after the recession. “I’m seeing people are spending now. Property owners sat on funds for the last eight years.” But, not any longer.

Always looking ahead, Adams is planning on adding a plumbing component in the next eight months. This summer he will launch a new janitorial division and he will be speci� cally looking at hiring vets who statistically have the highest unemployment rates. As Adams sees it he is, “doing well by doing good.”

“IN THE SERVICE INDUSTRY IT’S IMPORTANT WHO YOU HIRE,” — LEE ADAMS

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PRESIDENT/CEO » Lee Adams

LOCATION »2195 Faraday Ave., Suite B, Carlsbad 92008


2012 – 2014 GROWTH » 443.83 percent


WEBSITE » www.c2si.us

LEE ADAMS

NO. 5



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FOUNDER » Andrew Arroyo

CO-CEOS » Nicole Mazzola/Gary Giffin

LOCATION » 1020 Prospect St., Suite 350La Jolla 92037


2012 – 2014 GROWTH » 379.81 Percent


WEBSITE » www.aare.org

NICOLE MAZZOLA AND GARY GIFFIN

A successful organization must build its foundation on principles and then stay true to the course. According to CEO’s Nicole Mazzola and Gary Gi� n, AARE has

prospered based on core values, beliefs and relationships. After weathering the recession the company has grown rapidly in San Diego’s reborn real estate market; however, buying and selling property is but one aspect of this organization’s true mission. Andrew Arroyo set the standards when he founded and incorporated the company in 2003, establishing a culture that was based on moral, ethical and biblical tenants. With the growth and success of the real estate venture, Arroyo has moved up to spearhead an associated nonpro� t Eye of the Needle; while Mazzola and Gi� n share the reins running the for pro� t side. A � nancial investment component rounds out the trilogy of organizations. According to Mazzola, “honesty and trust are so important, especially in attracting top agents.” She has been with the company for 10 years, with Gi� n on sta� for three. Together they oversee not only a growing collective of agents, but work as partners on real estate deals which work to their client’s advantage.

San Diego’s market has rapidly reset itself back on track, which

has bolstered the company’s growth. According to Gi� n, “we are seeing a shift with people who invested in Las Vegas and Phoenix coming back to San Diego again.” One of Gi� n’s current clients, a doctor, is buying two properties in just 7 1/2 months for an investment.

They are seeing a much savvier group of home buyers today. “A lot more safe guards and protections are in place and customers are very educated online, making many decisions before choosing an agent,” said Mazzola.

They both agree that giving back to the community is the organization’s prime directive. Revenues from the company support the good works of the charitable arm Eye of the Needle, with 14 percent going to the nonpro� t and a goal of 20 percent by 2020. Arroyo is actively involved in guiding the charitable organization to not only fund other worthwhile e� orts, but shepherd smaller organizations through structuring and obtaining a 501(c)3 nonpro� t status. Eye of the Needle’s support reaches a broad range of philanthropic e� orts from Adopt a Block – San Diego Dream Center to Bridge of Hope and other organizations helping the homeless, families at risk and the elderly.

NO. 6

“CUSTOMERS ARE VERY EDUCATED ONLINE, MAKING MANY DECISIONS BEFORE CHOOSING AN AGENT,” — NICOLE MAZZOLA

AARE

Real Estate Firm Seeks a Higher GroundBy Patti Anderson



Submitted by California Bank & Trust

California Bank & Trust is proud to support companies who foster innovation and our knowledgeable bankers are happy to help you along the way with custom financial options. For more informa-tion, please call (800) 355-0507 or visit www.calbanktrust.com.

Innovation must be strategically craft-ed inside a company, where employees understand the how and why of devel-

oping new ideas that benefit customers. “The first thing business leaders need

to understand is that innovation is, in fact, a process, a discipline and a set of skills that can be mastered and managed,” says Scott D. Anthony, managing partner of Innosight, a management consulting company. “A lot of people think that innovation is random, it’s unpredictable, it just magically occurs. But once you understand that there’s a discipline behind it, you can begin to actively shape it.”

The question, then, is how to encourage innovation. According to the research firm Gartner; all innovative organizations have one thing in common: They expect innovation.

Expecting InnovationJust telling employees to “go innovate” could result in chaos — or no

results at all — because random ideas can be challenging to manage, let alone execute. Up front, be clear about whether you’re seeking process improvements, product ideas or something else. The more tightly you define your expectations, the more likely your team will hit the mark.

“The first thing you should do is step back and say, ‘why are we innovating in the first place?’” Anthony says. “Innovation can be very exciting and empowering, but it’s best done to solve a specific problem.”

The difficulty is that most companies concentrate on idea generation, then evaluate what can be executed to best serve customers. By taking the opposite approach — starting with a market segment’s unmet needs rather than spending resources to examine which random ideas happen to address needs — Tony Ulwick developed a strategic process called Outcome-Driven Innovation (ODI).

To get that insight of an unmet need, leave the office, spend time with customers, and pair up with coworkers with a different skill set than your own. New stimuli can help you reach a breakthrough idea.

“Innovation is not about ideas; innovation is about defining problems,” Ulwick says. “Companies tend to overemphasize the need for creativity, but people are creative by nature. They don’t need tools to come up with solutions. What they need is a great definition of the problem so the solution becomes evident.”

Making Innovation HappenEmployees won’t embrace innovation un-

less they see that the company is invested in the journey. Whether it’s a specified budget or a dedicated team, innovation requires re-sources, and the more specific your goals, the more concentrated your resources should be to achieve them. If you envision a compa-nywide culture of continuous improvement, encourage everyone to streamline everyday processes. But if you’re seeking a revolution-ary idea to develop new business, streamline your innovation efforts through a small, ded-icated group of people.

Innovation doesn’t guarantee success, and some ideas will fail. If employees understand the ups and downs from the start, they’ll be

more motivated throughout the journey.

Whether ideas win or flop, the key to sustaining momentum is ad-dressing innovation. Incentives, awards and recognition can highlight in-novation, demonstrating the value of innovative activity.

“When there’s no time or budget to take an idea forward, it can suck the innovation life out of an organization,” Anthony says. “Not surprisingly, in environments like this, when managers say, ‘Bring me ideas,’ no one ever does because they know nothing will ever happen. Make sure that innovation isn’t something you talk about but something you actively do.”

How Business Leaders Can Actively Shape Innovation to Achieve Results

Whether it’s a specified budget or a dedicated team, innovation requires resources, and the more specific your goals, the more concentrated your resources should be to achieve them.

Just telling employees to “go innovate” could result in chaos — or no results at all — because random ideas can be challenging to manage, let alone execute.

New stimuli can help you reach a breakthrough idea.

Whether ideas win or flop, the key to sustaining momentum is addressing innovation.

Real Estate Firm Seeks a Higher GroundBy Patti Anderson


NO. 7 Reliant Funding

For small to medium size business owners seeking � nancial stability, keeping their doors open and product lines moving is a challenge that becomes a constant way of life. And one

of the biggest hurtles for those reaching for that American dream is accessing the funding needed for expansion or just staying a� oat in times of cash ebbs and � ows. With banks and many traditional lenders only approving 18 percent of loan applicants, business owners are often hard pressed to qualify.

Adam Stettner saw a void in the legacy � nancial institutions that were underserving these entrepreneurs. In 2004 he launched Reliant Funding and since then has changed the game to help more and more individuals and companies on the road to long term success. Funding between $10,000 to $500,000 in loans, Reliant has grown from a boutique lending institution to a major player in alternative � nancing. According to Stettner, “We are funding America’s small business; we are not a niche anymore.”

In the last two years Reliant has continued its steady growth in key geographic areas — California, Texas, New York and Florida – the top states in commerce and size. The company recently opened an o� ce in New York City with 10 sales people and 15 sta� and a new expanded San Diego headquarters is set to open here in

September that will accommodate 100 – growing from its present size of 52 (at press time).

The key to Reliant’s stellar growth and their position for the third year in the top 100 Fastest Growing Companies is an individual approach to � nancing. “We listen well. What we hear makes us adapt. We look more globally,” Stettner said. “We are always trying to get better at explaining what we do…at making sure our prospective clients understand.”

Businesses, realizing they are not “bankable,” are now more willing to look at alternative � nancing. Crowdfunding and other lending avenues are more accessible and making this environment more competitive. But, according the Stettner it’s, “…more the way you go about doing it. We continue to grow because of our approach. We adapt to a need as opposed to forcing it.”

Technology is rapidly evolving the processes. “A couple of years ago it took three to four days to fund. Now you can do in one day,” said Stettner. And looking to the future, Stettner sees that soon you will be able to fund while on the phone with a client.

However, the single most signi� cant reason for Reliant’s staying power according to Stettner is the “amazing people that work for us. I am very proud of the team we built.”

“WE ARE FUNDING AMERICA’S SMALL BUSINESS; WE ARE NOT A NICHE ANYMORE,” — ADAM STETTNER

Small Business Finds a Financial ChampionBy Patti Anderson

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PRESIDENT/CEO » Adam Stettner

LOCATION »10505 Sorrento Valley Rd., San Diego 92121


2012 – 2014 GROWTH » 363.86 percent


WEBSITE » www.reliantfunding.com

ADAM STETTNER



FASTEST-GROWING PRIVATE COMPANIESRanked by percent of verified revenue growth from 2012 to 2014

Rank

CompanyAddressWebsite

TelephoneFax

PercentGrowth inrevenue

from2012-2014

Revenue:(millions)

201420132012

Local full-timeemployees as ofMarch 1, 2015

• 2015• 2014• 2013 Business description

•CEO•CFO

Year establishedlocally

1Cognitive Medical Systems11722 Sorrento Valley Road, Suite G-2, San Diego 92121www.cognitivemedicine.com

858-509-4949 1,133.93$5.19$3.21$0.42

48209

Standards-based, clinical decision support softwaresolutions for health care

Emory FryDouglas BurkeMary Lacroix

2010

2Multifamily Utility Company4850 Pacific Hwy., Suite 200, San Diego 92110www.multifamilyutility.com

800-266-0968 610.82$9.16$5.76$1.29

383515

Utility submetering and billing services Brian StoneJill Neal 2007

3Pearson Fuels4001 El Cajon Blvd., Suite 201, San Diego 92105www.pearsonfuels.com

619-806-8593 484.91$14.98$6.86$2.56

432

Alternative fuels infrastructure and distribution Mike LewisMike Lewis 2002

4ScaleMatrix5775 Kearny Villa Road, San Diego 92123www.scalematrix.com

858-633-4300 475.82$11.73$5.29$2.04

694123

Data center and cloud service providerChris OrlandoMark OrtenziEmily Stebing

2011

5Consolidated Construction Services Inc.2195 Faraday, Suite B, Carlsbad 92008www.c2si.us

949-600-6480 443.83$4.84$2.9

$0.89

20226

Facilities and building maintenance services,commercial TI, janitorial, HVAC, lighting

Lee AdamsJeannie Adams 2008

6AARE1020 Prospect St., Suite 350, La Jolla 92037www.aare.org

858-342-9292 379.81$2.56$1.61$0.53

543823

Residential real estate salesGary Giffin

Nicole MazzolaAndrew Arroyo

2003

7Reliant Funding10505 Sorrento Valley Road, Suite 150, San Diego 92121www.reliantfunding.com

888-792-1992 363.86$9.72$5.97$2.1

463218

Small business funding and financial services Adam StettnerAdam Stettner 2008

8Pacific Sotheby's International Realty2850 Womble Road, Suite 102, San Diego 92106www.pacificsothebysrealty.com

619-269-2266 299.1$53.36$32.68$13.37

530445290

Full service residential real estateBrian ArringtonSteve Games

Nyda Jones-Church2010

9Cypher Analytics Inc.(1)

2488 Historic Decatur Road, Suite 130, San Diego 92106www.cypheranalytics.com

619-894-7578 295.43$7.27$4.13$1.84

352215

Defense contractor

Nelson TumRyan MarovishPatrick MorganKelli Marovish

2003

10NB Baker Electric Inc., dba Baker Electric Solar2140 Enterprise St., Escondido 92029www.bakerelectricsolar.com

877-543-8765 283.59$23.62$14.48$6.16

10210178

Solar energy systems for home, business andutility-scale projects

Ted BakerBrian MiliateMike Terreso

2007

11Shake Smart Inc.4640 Cass St., San Diego 92169www.shakesmart.com

201-390-9377 279.22$1.84$0.88$0.49

876630

Health food restaurant Kevin GelfandKevin Gelfand 2011

12Grace Digital Inc.10531 4S Commons Drive, Suite 166, San Diego 92127www.gracedigital.com

858-602-3670 264.86$27

$17.1$7.4

251510

Consumer electronics Greg FadulJim Palmer 2007

13Vavi Inc.1940 Garnet Ave., Suite 110, San Diego 92109www.govavi.com

858-273-3485 264.47$13.43$8.03$3.68

312613

Social sports and events Steve StoloffMeade Latane 2002

14Confirm BioSciences6370 Nancy Ridge Road, Suite 104, San Diego 92121www.confirmbiosciences.com

800-908-5603 239.34$7.13$3.36$2.1

281812

Medical device manufacturing Zeynep IlgazSerhat Pala 2008

15Tower Paddle Boards845 Garnet Ave., San Diego 92109www.towerpaddleboards.com

866-622-4477 212.75$5.03$3.08$1.61

864

E-commerce and manufacturing: action sports Stephan AarstolStephan Aarstol 2010

16Rescue Social Change Group3436 Ray St., San Diego 92104www.RescueSCG.com

619-231-7555 206.87$13.23$7.57$4.31

883026

Behavior change marketing services Kristin CarrollSteve Andrews 2005

17ISLE Surf & SUP300 W. 28th St., Suite 102, National City 91950www.islesurfandsup.com

888-569-7873 202.72$6.33$3.42$2.09

752

Action sports manufacturer and e-commerce Douglas PateMarc Miller 2004

18HNM Systems Inc.2168 Balboa Ave., Suite 2, San Diego 92109www.hnmsystems.com

760-500-1442 199.58$6.62$4.09$2.21

1263

Wireless engineering services, staffing, consulting Heather MoyerMary Majernik 2011

19Zeeto925 B St., Fifth Floor, San Diego 92101www.zeetomedia.com

619-977-9446 197.9$32.59$17.21$10.94

445340

Digital media marketing

Stephan GossShayne Cardwell

Nicholas DoucetteJane Molenaar

2010

20R3 Strategic Support Group Inc.1050 B Ave., Suite A, Coronado 92118www.r3ssg.com

619-339-4508 197.25$12.76$7.25$4.29

755926

Defense contractor David SadlerLinda Runyeon 2010

21Abacus Data Systems Inc.9191 Towne Centre Drive, Suite 180, San Diego 92122www.abacuslaw.com

800-726-3339 188.53$18.2

$11.85$6.31

783728

Virtual office technologyAlessandra Lezama

Jerome FodorLisa Robinson

1983

22Real Estate eBroker Inc.301 Mission Ave., Suite 211, Oceanside 920154www.reebrokergroup.com

619-994-0440 170.11$24.85$15.24$9.2

1,8951,255655

Real estate brokerage Gin KazlaGin Kazla 2005

23Wholesale Warranties4858 Ronson Court, Suite 101, San Diego 92111www.wholesalewarranties.com

651-343-0330 167.51$5.57$3.86$2.08

19128

Financial services Jeff Shane SheltonChris Donahue 2008

24Adroit Solar1135 Garnet Ave, Suite 32, San Diego 92109www.adroitsolar.com

858-483-3568 161.9$5.5$2.5$2.1

332825

Custom energy solutions including solar thermal, PV,radiant, and geothermal technologies

James BackmanMarta Spath 1986

25Wright Brothers Inc.750 B St., Suite 2880, San Diego 92101www.wrightbrosinc.com

858-692-9515 157.14$1.33$1.07$0.52

953

Web development Casey WrightCorey Wright 2005

Due to rounding off, some growth percentages appear to be incorrect.wnd Would not discloseNotes: To be considered for the list, companies must be privately held, based in San Diego County and have earned at least $200,000 in revenue in2011. The Business Journal has chosen not to show rankings from last year's list because they misrepresent the company's growth. The purpose ofthis list is to highlight those companies that grow quickly each year, and while it is unlikely that a company will rank every year, this does not meanthat it is not profitable and still growing. A number of companies returned surveys but did not rank in the top 100 for the list.Sources: The companies, CPA attestation letters and San Diego Business Journal list files.

To the best of our knowledge this information is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness ofthe list, omissions and typographical errors sometimes occur. Please send corrections or additions to the Research Department at the San DiegoBusiness Journal. 858-277-6359. This list may not be reprinted in whole or in part without written permission from the editor. Some companies havedeclined to participate or did not return a survey by press time. It is not the intent of this list to endorse the participants nor to imply a company'ssize or numerical rank indicates its quality.(1) Formerly M2 Consulting Inc.

Researched by Leslie Fulton

Continued on page 35

RESEARCHED BY STAFF


NO.

NO. 8

Helping People Buy Their Dream HomeBy Patti Anderson

Pacifi c Sotheby’s International Realty

“Where you live is an emotional buy,” according to Brian Arrington, Founding Partner and CEO of Paci� c Sotheby’s International Realty.

With the San Diego real estate market charging back to life, Arrington and his partners Nyda Jones-Church and Steve Games have carved a niche in the recovering industry decimated by the debt crisis and the recession.

“We are still seeing a lot of cash buyers — 30 percent — which is not the norm,” stated Arrington. “And, we are seeing more and more buyers coming from outside – Mexico, Canada and Asia, in particular China.”

Real estate is wooing a new generation of buyers. More mobile. More digital. But less interactive with an agent until the end. Arrington feels it’s imperative to � gure out the digital arena and how to attract people.

“It’s a business that requires a lot of work,” Arrington said. “In the real estate business you interact with people buying their dream or their � rst home. There are good feelings about a home. It is the largest single possession people have.”

Arrington’s pedigree is from the home-buying industry — his

mother owns a mortgage business in San Diego. He entered the real estate market after graduating from college in the 1990s.

Paci� c Sotheby’s International Realty serves the full spectrum of single-family homes but excels at high-end properties. They have represented some of biggest estates in San Diego, and it’s not unusual for a high-end property to be on the market for an extended period of time.

“Nothing is easy to market or sell in that price point,” Arrington said. “At $10 to $15 million it’s tough. The buying pool is limited.”

Arrington said many high-end buyers from outside San Diego are aware of La Jolla as a place with valuable properties, but the Paci� c Sotheby’s International Realty team educates people about other areas as well.

Most people are still looking for new homes and good schools, but the � rm also tracks interest in revitalized and redeveloped neighborhoods as well — in East Village with many second home buyers and urban a� cionados; evolving but still a� ordable South Park and Point Loma with its stately historic homes and sweeping views. Arrington also cited City Heights as “one of the most vibrant” up and coming areas.

“IN THE REAL ESTATE BUSINESS YOU INTERACT WITH PEOPLE BUYING THEIR DREAM …. THERE ARE

GOOD FEELINGS ABOUT A HOME,” — BRIAN ARRINGTON

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FOUNDING PARTNER/CEO » Brian Arrington

PARTNER/CHAIRMAN » Steve Games

PARTNER/PRESIDENT » Nyda Jones-Church

LOCATION »2850 Womble Rd., Suite 102, San Diego 92106


2012 – 2014 GROWTH » 299.1 percent


WEBSITE » www.pacificsothebysrealty.com

BRIAN ARRINGTON




Rank


TelephoneFax


from2012-2014

Revenue:(millions)

201420132012



•CEO•CFO


26LaCantina Doors3817 Ocean Ranch Blvd., Suite 114, Oceanside 92056www.lacantinadoors.com

760-734-1590 147.11$27.35$16.85$11.07

1208050

Manufacturing Matthew PowerBen Clement 2003

27PayLease LLC9330 Scranton Road, Suite 450, San Diego 92121www.paylease.com

866-492-2883 145.14$29.6

$19.82$12.07

1298159

Financial servicesDave DutchYann Phung

Jim Kelly2003

28Reno Contracting Inc.7584 Metropolitan Drive, Suite 100, San Diego 92108www.renocon.com

619-220-0224 144.76$123.78

$56$50.57

725840

General contractor Matthew RenoMike Webb 1993

29Tourmaline Properties Inc.944 Archer St., San Diego 92109www.tourmalineproperties.com

858-431-6102 143.99$10.32$4.46$4.23

20122

Home builder Ben RyanTania Lancaster 2011

30Ultimovalue9520 Black Mountain Road, Suite D, San Diego 92126www.ultimovalue.com

858-848-5977 137.78$14.24$7.41$5.99

21136

E-commerce Ozgur GorurOzgur Gorur 2006

31KPI Logistics Inc.12730 High Bluff Drive, Suite 130, San Diego 92130www.kpilogistics.com

858-436-7958 137.4$9.51$5.15$4.01

986

Transportation and logistics Marc MacierMarc Macier 2010

32Cali Bamboo LLC6675 Mesa Ridge Road, Suite 100, San Diego 92121www.calibamboo.com

858-309-5789 134.43$34.13$22.46$14.56

574528

Manufacturer of eco-friendly building productsJeff Goldberg

Grant BrisacherJeff Goldberg

2004

33New Venture Escrow3131 Camino Del Rio North, Suite 410, San Diego 92108www.newventureescrow.com

619-327-2288 134.06$2.49$2.03$1.06

222016

Real estate Casey LeBlancDave Mclellan 2011

34Total Rebalance Expert8889 Rio San Diego Drive, Suite 202, San Diego 92108www.trxpert.com

619-294-4879 133.66$1.15$0.78$0.49

566

Software Sheryl RowlingSheryl Rowling 2008

35Paradigm Information Services Inc.11233 Golden Birch Way, San Diego 92131www.paradigminfoservices.com

858-693-6115 132.61$10.7$8.1$4.6

1408048

Temporary staffing agency Richard G ScheinerGwen Scheiner 1993

36CPC Strategy2820 Camino del Rio S., San Diego 92108www.cpcstrategy.com

619-980-1425 132.47$3.08$2.05$1.33

362119

Advertising agency, retail search marketing Rick BackusNii Ahene 2007

37Atlas General Insurance Services LLC4365 Executive Drive, Suite 400, San Diego 92121www.atlas.us.com

858-529-6700 130.54$44.5

$27.54$19.3

786353

Insurance Bill TrzosBrad Perilman 2009

38Underground Elephant600 B St., Suite 1300, San Diego 92101www.undergroundelephant.com

858-356-6024 127.67$55.57

$44$24.41

847954

Digital marketing and online technology services Jason KulpaMike Tarsatana 2008

393 Blind Mice Window Coverings Inc.6150 Lusk Blvd., Suite B103, San Diego 92121www.3blindmiceusa.com

858-452-6100 123.79$3.8

$2.46$1.7

16128

Home improvement contracting Scot DietzBrian Willoughby 2003

40Sonic Boom Wellness5963 La Place Court, Suite 100, Carlsbad 92008www.sonicboomwellness.com

760-438-1600 122.87$4.9

$3.47$2.2

342416

Corporate wellnessDanna Korn

Bryan Van NoyRyan Saathoff

2007

41Environmental Lights11235 W. Bernardo Court, Suite 102, San Diego 92127www.environmentallights.com

858-521-0233 115.5$14.87$9.93$6.9

241615

LED lighting supplier Gregory ThorsonGregory Thorson 2006

42The Cydio Group Inc.591 Camino de la Reina, Suite 1150, San Diego 92108www.cydio.com

619-573-4848 113.24$7.38$3.81$3.46

784431

IT staffing Curt SterlingKimberly Sitz 2006

43Efficient Market Advisors LLC12555 High Bluff Drive, Suite 300, San Diego 92130www.efficient-portfolios.com

858-847-0690 110.87$3.72$2.44$1.76

1085

Investment management Herb W MorganDavid B Wescoe 2004

44National Funding Inc.9820 Towne Centre Drive, Suite 200, San Diego 92121www.nationalfunding.com

888-733-2383 108.54$39.05$26.58$18.72

16611568

Financial services David GilbertRobert Sweeney 1999

45centrexIT3934 Murphy Canyon Road, Suite B102, San Diego 92123www.centrexIT.com

619-651-8700 107.46$5.71$4.26$2.75

362719

IT management and consulting Dylan NatterDylan Natter 2002

46SolidProfessor1495 Pacific Highway, Suite 300, San Diego 92101www.SolidProfessor.com

619-202-0444 103.28$3.02$1.88$1.48

311918

eLearning Tony GlocklerDave Ptak 2002

47Internet Marketing Inc.10620 Treena St., Suite 250, San Diego 92131www.internetmarketinginc.com

866-563-0620 102.8$27.72$17.83$13.67

877565

Digital marketing agencyBrandon Fishman

Brent GleesonDan Romeo

2007

48Elevated.com(1)

2544 Gateway Road, Carlsbad 92009www.incubate.com

760-494-0404 102.55$3.84$4.95$1.9

143015

Digital marketing Danny DeMicheleJohn Grazer 2011

49Simply Biotech10845 Rancho Bernardo Road, Suite 103, San Diego 92127www.simplybiotech.com

858-487-0507 98.22$4.04$2.76$2.04

603030

Temporary placement and recruiting Travis MedleyMichelle Medley 2008

50Pure Financial Advisors Inc.3131 Camino del Rio N., Suite 1550, San Diego 92108www.purefinancial.com

619-814-4100 92.99$11.25$8.22$5.83

453529

Wealth management Michael FenisonAlan Clopine 2007

Due to rounding off, some growth percentages appear to be incorrect.wnd Would not discloseNotes: To be considered for the list, companies must be privately held, based in San Diego County and have earned at least $200,000 in revenue in2011. The Business Journal has chosen not to show rankings from last year's list because they misrepresent the company's growth. The purpose ofthis list is to highlight those companies that grow quickly each year, and while it is unlikely that a company will rank every year, this does not meanthat it is not profitable and still growing. A number of companies returned surveys but did not rank in the top 100 for the list.Sources: The companies, CPA attestation letters and San Diego Business Journal list files.

To the best of our knowledge this information is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness ofthe list, omissions and typographical errors sometimes occur. Please send corrections or additions to the Research Department at the San DiegoBusiness Journal. 858-277-6359. This list may not be reprinted in whole or in part without written permission from the editor. Some companies havedeclined to participate or did not return a survey by press time. It is not the intent of this list to endorse the participants nor to imply a company'ssize or numerical rank indicates its quality.(1) Originally Incubate.com



Continued from page 33

RESEARCHED BY STAFF


Becoming part of the world of top secret technology is no easy task. And working with one of the military’s most critical communications and command centers puts you at

the highest echelon of trust and con� dentiality. Major installations such as SPAWAR, the Navy’s massive Space and Naval Warfare Systems Center Paci� c head up Cypher Analytics’ extensive federal government and Department of Defense client list. The company provides a wide range of management consulting in � nancial, engineering and project management and analysis from concept to delivery; working hand in hand with the government to help generate budgets, as well as solicit and evaluate proposals.

Ryan Marovish and Patrick Morgan teamed up after working together at KPMG and founded M2 Consulting, Inc. in 2004; then rebranded the company as Cypher Analytics in 2014. With the company’s rapid growth, senior managing partner and CEO Nelson Tum was brought in to round out the C Suite leadership team.

Cypher Analytics has made a name for itself as an organization that delivers the highest quality service, on time and on budget. Marovish, president of Cypher, states the company’s success is due to “our strong reputation in the industry and also the fact that we now have our SBA 8(a) status, making it much easier for the government to contract with us directly and enabling them to get the right team for the mission at a competitive price.” The status designation, a congressional mandate to use federal dollars to support

small, minority and women-owned businesses, has been a catalyst for increasing business over the last � ve years.

The company currently holds a SeaPort-e prime contract — the Navy’s electronic platform for procuring over a half billion dollars of professional support services each year. Though sequestration has hit a number of industries that support defense department activities, Cypher has not experienced any signi� cant impact or loss of business.

Maintaining a sta� with just the right technical expertise and also high level security clearances makes San Diego a perfect place for the organization to be headquartered. And Marovish credits Cypher’s employees as the key to its staying power. There are very few places outside of the Washington D.C. area to recruit the type of talent needed, often former military or government and defense workers and contractors. According to Marovish, “we have been blessed to have such an incredible team of professionals who go above and beyond for the customers they support. I can say that this is the main driver of our growth which we have been able to foster and therefore develop lasting relationships with our customers.” Additionally, the fact that SPAWAR, their largest customer, is located here is a great advantage.

Cypher’s future plans call for opening an east coast o� ce in 2016. The company’s biggest challenge today is � nding the right resources to help grow opportunities — a smart growth approach. Marovish stresses he wants to “make sure we don’t bite o� more than we can chew.”

“WE HAVE BEEN BLESSED TO HAVE SUCH AN INCREDIBLE TEAM OF PROFESSIONALS WHO GO ABOVE AND BEYOND FOR

THE CUSTOMERS THEY SUPPORT,” — RYAN MAROVISH

NO. 9

We Could Tell You, But…By Patti Anderson

Cypher Analytics, Inc.Ph

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PRESIDENT/CO-FOUNDER » Ryan Marovish

COO/CO-FOUNDER » Patrick Morgan

CEO » Nelson Tum

LOCATION »2488 Historic Decatur Rd. Suite 130, San Diego 92106


2012 – 2014 GROWTH » 295.43 percent


WEBSITE » www.cypheranalytics.com

PATRICK MORGAN, NELSON TUM, AND RYAN MAROVISH




Rank


TelephoneFax


from2012-2014

Revenue:(millions)

201420132012



•CEO•CFO


51Ad-Juster Inc.12700 Stowe Drive, Suite 280, Poway 92064www.ad-juster.com

858-679-0513 90.16$5.24$4.11$2.76

181822

Software, digital media finance Michael LewisChristine Yang 2007

52Oasis Materials Corp.12131 Community Road, Poway 92064www.oasismaterials.com

858-486-8846 89.63$4.08$2.59$2.15

302418

Ceramic heater manufacturer Frank J PoleseKaren J Ovelmen 2011

53SKT Marketing501 W. Broadway, Suite 770, San Diego 92101www.sktmarketing.com

619-501-1189 89.07$1.17$2.18$0.62

534

Internet marketing and media wndBrandon Aldridge 2010

54Ingenium2255 Barham Drive, Suite A, Escondido 92029www.pureingenium.com

760-745-8780 88.48$10.72$8.88$5.69

202018

Sustainable hazardous waste management solutions Heather DodyGary Lundstedt 2006

55Airsupply Tools Inc.7544 Trade St., San Diego 92121www.airsupplytools.com

800-936-2053 88.23$5.96$4.12$3.16

191211

Industrial distribution Sean HutchensSean Hutchens 2003

56TransPower13000 Danielson St., Suite D, Poway 92064www.transpowerusa.com

858-248-4255 85.36$4.92$4.51$2.65

302114

Clean energy technology for heavy vehicles Michael SimonKeith Shores 2010

57Tuscany Pavers, Inc.335 W. Ninth Ave, Escondido 92025tuscanypavers.com

866-596-4092 85.07$4.74$4.07$2.56

161513

Outdoor paving construction Jay ErdosMary Ann Erdos 2008

58TargetCW9475 Chesapeake Drive, San Diego 92123www.targetcw.com

858-810-3021 84.58$118.71$83.88$64.31

806031

Staffing Samer KhouliRyan Anning 2010

59J Public Relations1620 Fifth Ave., Suite 700, San Diego 92101www.jpublicrelations.com

619-255-7069 83.08$4.81$3.33$2.62

433323

Travel, hospitality, lifestyle, wellness Jamie Lynn SiglerLindsey Back 2005

60Bop Design5055 N. Harbor Drive, Suite 200, San Diego 92106www.bopdesign.com

619-330-0730 80.94$0.83$0.64$0.46

876

Business-to-business marketing and Web design Kara JensenKatie Sterling 2007

61Stone Brewing Co.1999 Citracado Parkway, Escondido 92029www.stonebrewing.com

760-294-7899 79.77$185.8$136.33$103.35

583396323

Craft brewery, beverage distributor, restaurants Greg KochCraig Spitz 1996

62Xifin Inc.3394 Carmel Mountain Road, San Diego 92121www.xifin.com

858-793-5700 78.84$52.26$37.74$29.22

243214162

Software and services for health care technology Lâle WhiteJames Malone 1997

63Momentum Billing13400 Sabre Springs Parkway, Suite 150, San Diego 92128www.MomentumBilling.com

866-875-6527 78.46$1.57$1.24$0.88

1297

Health care services and software Monty MillerMonty Miller 2008

64Bird Rock Systems9605 Scranton Road, Suite 402, San Diego 92121www.birdrockusa.com

858-777-1617 78.32$12.87$10.03$7.22

13137

Technology Jim MatteoJim Matteo 2004

65Sullivan Solar Power8949 Kenamar Drive, Suite 101, San Diego 92121www.sullivansolarpower.com

858-271-7758 73.25$31.06$27.91$17.93

11810176

Engineering, procurement, and construction of solarphotovoltaic systems

Daniel SullivanSandra Brown 2004

66SynteractHCR Inc.5759 Fleet St., Suite 100, Carlsbad 92008www.synteracthcr.com

760-268-8200 72.73$95$78$55

341316226

Contract research organization Wendel BarrKeith Kelson 1995

67Innovative Commercial Environments LLC12250 El Camino Real, Suite 200, San Diego 92130www.icesd.com

858-947-7272 72.48$5.85$3.81$3.39

1277

Office and hospitality furniture dealership DeLinda ForsytheJeff Klein 2006

68Digital Operative Inc.3990 Old Town Ave., Suite C300, San Diego 92110www.digitaloperative.com

619-795-0630 71.67$2.9$2.39$1.69

232521

Digital marketing agency BJ CookDavid Levenson 2008

69Destination Concepts Inc.2620 Financial Court, San Diego 92117www.destinationconcepts.com

858-274-7979 70.2$19.26$18.32$11.32

484336

Destination management, event design and production,event and meeting logistics

Brynne FrostBrynne Frost 1998

70Coastal Payroll Services Inc.4909 Murphy Canyon Road, Suite 110, San Diego 92123www.coastalpayroll.com

858-565-2123 68.18$2.74$2.17$1.63

231714

Financial services Jonathan GallagherCraig Coleman 2007

71DynamiCard Inc.332 S. Juniper St., Suite 108, Escondido 92025www.dynamicard.com

800-928-7670 67.71$6.92$4.57$4.13

877

Direct mail marketing, tracking and analytics software Ivan FarberValorie Farber 2008

72Bekker's Catering7455 Mission Gorge Road, San Diego 92120www.bekkerscatering.com

619-287-9027 67.5$3.11$2.37$1.86

202014

Catering Olga WormJennifer Worm 1958

73Cask LLC9350 Waxie Way, Suite 210, San Diego 92123www.caskllc.com

858-458-9951 64.81$26.7$18.8$16.2

787379

Industry consulting, defense contractor, IT Liz GuezzaleDave Harding 2004

74Managed Laboratory Services/MLS Technology Group16855 W. Bernardo Drive, Suite 320, San Diego 92127www.managedlab.com/www.mlstg.com

858-605-7059 63.29$1.69$1.25$1.03

221412

Life sciences outsourcing; managed service provider Taylor MoyerPayton Moyer 2008

75BNoticed4443 30th St., Suite 200, San Diego 92116www.bnoticed.com

619-255-9300 60.45$1.16$0.83$0.73

633

Advertising specialty promotional products Gregg Howard TaftGregg Howard Taft 2009

Due to rounding off, some growth percentages appear to be incorrect.wnd Would not discloseNotes: To be considered for the list, companies must be privately held, based in San Diego County and have earned at least $200,000 in revenue in2011. The Business Journal has chosen not to show rankings from last year's list because they misrepresent the company's growth. The purpose ofthis list is to highlight those companies that grow quickly each year, and while it is unlikely that a company will rank every year, this does not meanthat it is not profitable and still growing. A number of companies returned surveys but did not rank in the top 100 for the list.

Sources: The companies, CPA attestation letters and San Diego Business Journal list files.To the best of our knowledge this information is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness ofthe list, omissions and typographical errors sometimes occur. Please send corrections or additions to the Research Department at the San DiegoBusiness Journal. 858-277-6359. This list may not be reprinted in whole or in part without written permission from the editor. Some companies havedeclined to participate or did not return a survey by press time. It is not the intent of this list to endorse the participants nor to imply a company'ssize or numerical rank indicates its quality.




RESEARCHED BY STAFF


“SAN DIEGO IS PROBABLY THE BEST SOLAR MARKET IN THE COUNTRY. WE HAVE A LOT OF SUNSHINE AND HIGH UTILITY RATES,” — MIKE TERESSO

NO. 10

Let the Sun Shine InBy Patti Anderson

In 1938 America was enjoying a robust economy coming out of the Great Depression. Gas cost 10 cents, a loaf of bread nine cents and a pound of hamburger 13. Consumers were seeing

products with new materials such as Te� on, nylon and instant co� ee. News of Howard Hughes’ around the world � ight, the rise of tyrannical dictators in Europe, and Orson Wells’ “War of the Worlds” had listeners glued to their radios. In that year, LeRoy Neville Baker acquired Dietech Electric for $4,800 and launched a company in Escondido, that would become a trademark name throughout the region. But, doubtful even the intrepid Baker could have predicted that his electrical business would, in the fourth generation of family ownership, expand by harnessing the power of the sun.

Ted Baker, Leroy’s great grandson saw the opportunity to develop this alternate energy source for residential and commercial consumers and began incorporating solar installation with the company’s other electrical contracting services. In 2006 and 2007, NB Baker was seeing signi� cant growth, installing solar in 400 homes in Madera Ranch for nine di� erent builders. In January 2014, with the business recovering from the recession, Baker needed someone to run that segment separately from the core operation and recruited Mike Teresso to take the lead.

Baker Solar's success can be tracked to several key strengths. The Baker name is a long time trusted brand. People gravitate toward working with a local company and one that has a history.

Additionally, consumers trust the company will be around for 20 years. A fundamental question according to Terreso, “is your installer going to outlast your system. Of any company in San Diego, no one can speak to longevity like Baker.” A majority of their business — two thirds — comes from referrals. The company also approaches each installation with an individualized system for capacity and available sunlight along with customized service; unlike some startups in the industry that use a lot of negative marketing and acquisition practices. Baker exclusively hires highly skilled sta� through the local union, which gives them the � exibility to scale up quickly. To date with 147 (at press time) employees the company has installed panels in more than 2,700 homes and more than 60,000 panels have been contracted commercially.

In 2012, leases for solar became available and that, according to Teresso, set the industry on � re. “The advent of leases together with the investment tax credit and state rebate really started the growth.” Challenging the growth trajectory is the expiration of net energy metering and the loss of the federal investment tax credit in 2016. “Over the next 18 months everyone will chase that credit — we are gearing up for that rush,” states Teresso.

Looking ahead, 2017 industry expansion will be � at at best. But, Teresso is optimistic for Baker Solar. “San Diego is probably the best solar market in the country. We have a lot of sunshine and high utility rates.”

NB Baker Electric Inc., dba Baker Electric SolarPh

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PRESIDENT/CEO NB BAKER ELECTRIC/BAKER ELECTRIC SOLAR: » Ted Baker

PRESIDENT/BAKER ELECTRIC SOLAR: » Mike Teresso

LOCATION »2140 Enterprise St. Escondido 92029


2012 – 2014 GROWTH » 283.59 percent


WEBSITE » www.bakerelectricsolar.com

MIKE TERESSO AND TED BAKER




Rank


TelephoneFax


from2012-2014

Revenue:(millions)

201420132012


¥ 2015¥ 2014¥ 2013 Business description

¥CEO¥CFO


76Visceral LLC1355 6th Ave., San Diego 92101www.thisisvisceral.com

703-346-0315 60.4$0.81$0.53$0.51

665

Digital communications and marketing Jay BuysJay Buys 2011

77Global Strategic Management Institute1501 India St., Suite 103-60, San Diego 92101www.gsmiweb.com

888-409-4418 60.32$4.4$2.91$2.74

131213

Executive education Byron MignanelliLuke Vinci 2008

78G2 Software Systems Inc.4250 Pacific Highway, Suite 125, San Diego 92110www.g2ss.com

619-222-8025 57.59$37.98$33.24$24.1

101116107

Defense contractor Georgia GrifftithsBill Long 1989

79Independent Financial Group LLC12671 High Bluff Drive, Suite 200, San Diego 92130www.ifgsd.com

858-436-3180 56.16$118.7$96.6$76.01

645248

Independent broker-dealer Joe MillerScott Heising 2003

80Reilly Financial Advisors7777 Alvarado Road, Suite 116, La Mesa 91942www.rfawealth.com

619-698-0794 55.22$6.3$5.03$4.06

221817

Financial services Frank ReillyFrank Reilly 1999

81Erickson-Hall Construction500 Corporate Drive, Escondido 92029www.ericksonhall.com

760-796-7700 54.26$86.75$59.37$56.24

838072

Construction management and general contractingDavid EricksonMichael Conroy

Michael Hall1998

82Thompson Search5405 Morehouse, Suite 340, San Diego 92121www.thompsonsearch.com

858-452-1200 52.33$0.6$0.96$0.39

222

Executive search and interim placement in accounting/finance

Judy ThompsonJudy Thompson 1981

83Welk Hospitality Group Inc.300 Rancheros Drive, Suite 450, San Marcos 92069www.welkresorts.com

760-749-3000 52$190$140$125

1,6001,3001,150

Vacation ownership (time share industry) Jonathan P. FredricksCarisa Azzi 1964

84Payment Logistics6265 Greenwich Drive, Suite 110, San Diego 92122www.paymentlogistics.com

888-624-3687 49.99$29.42$23.16$19.62

292426

Payment processing technology and services Dustin NiglioBritton Niglio 2003

85Torrey Pines Transportation10637 Roselle St., Suite B, San Diego 92121www.torreypinestrans.com

858-587-1184 47.38$2.59$2.2$1.76

404038

Chauffeured transportation Anne DaniellsBrian Daniells 1988

86GreenRope249 S. Highway 101, Solana Beach 92075www.greenrope.com

310-968-3561 45.81$2.55$2.13$1.75

1195

Software, digital marketing, business software, smallbusiness, CRM, marketing automation

Lars HelgesonKeith Richmond 2008

87Dobi & Associates Inc.2835 Camino del Rio S., Suite 200, San Diego 92108www.dobicloseouts.com

619-299-0490 45.8$16.65$12.54$11.42

976

Wholesale distributor Glen DobiPenny VanBaale 2004

88Integrated Associates Inc.4655 Cass St., Suite 202, San Diego 92109www.integratedassociatesinc.com

858-412-6189 44.56$5.19$5.06$3.59

402730

Technical recruiting and consulting Ethan GillespieAnthony Moser 2010

89Cumming15015 Avenue of Science, Suite 160, San Diego 92128www.ccorpusa.com

858-217-3586 44.51$73.36$57.83$50.76

373836

Project, cost and construction management Finlay CummingBrian Ruttencutter 1996

90La Vita Compounding Pharmacy3978 Sorrento Valley Blvd., Suite 300, San Diego 92121www.lavitarx.com

858-453-2500 43.56$2.22$2.04$1.55

998

Prescription drug salesDebra Hubers

Christine GivantAndrew Ruff

2007

91Seamgen919 Fourth Ave., Suite 200, San Diego 92101www.seamgen.com

619-819-7456 43.2$5.37$4.37$3.75

303715

Custom software design and development Marc AlringerMarc Alringer 2008

92Outsource Technical SD LLC591 Camino de la Reina, Suite 929, San Diego 92108www.outsourcetechnical.com

619-704-1400 42.6$4.05$2.85$2.84

877

Information technology staffing Natalie VianiGreg Leiser 2011

93Anderson Plumbing Heating and Air1150 N. Marshall Ave., El Cajon 92020www.andersonpha.com

619-449-7646 41.21$17.52$15.59$12.4

15211584

Plumbing service MaryJean AndersonDebbie Williams 1978

94Four Seasons Tree Care Inc.770 Sycamore Ave., Suite 122, Vista 92083www.fourseasonstc.com

866-991-7774 40.62$4.47$4.34$3.18

545144

Urban forest management

Bryan MollerChristy D Moller

Adam HeardMick Bostwick

2007

95D&K Engineering Inc.15890 Bernardo Center Drive, San Diego 92127www.dkengineering.com

858-376-2500 37.34$87.43$82.43$63.66

316278255

Contract engineering and manufacturing Scott DennisJody Zevenbergen 1999

96Novasyte3207 Grey Hawk Court, Suite 100, Carlsbad 92009www.novasyte.com

888-899-6682 36.78$7.81$6.25$5.71

181310

Medical device education Tim GleesonTim Gleeson 2013

97BuyAutoParts.com6740 Cobra Way, San Diego 92121www.buyautoparts.com

858-200-0516 36.42$45.87$41.91$33.62

126114108

Online auto parts Dara GreaneyChris Struempler 1989

98eMolecules Inc.11025 N. Torrey Pines Road, Suite 140, La Jolla 92037www.emolecules.com

858-764-1941 36.39$14.56$12.88$10.68

252322

Life science tools

Klaus GubernatorNiko G. GubernatorMartha LaundrocheJeremy M. Moore

2007

99Cash Practice Inc.9550 Cuyamaca St., Suite 102, Santee 92071www.cashpractice.com

877-343-8950 33.99$2.05$1.73$1.53

8912

E-business software solutions Miles Ivan BodzinSteven Peterson 2003

100New Horizons Computer Learning Centers7480 Miramar Road, Suite 202, San Diego 92126www.nhsocal.com

858-880-2200 33.76$16.69$13.13$12.48

11691119

IT training and vocational school Kevin LandryAnna Nursalim 1982

Due to rounding off, some growth percentages appear to be incorrect.wnd Would not discloseNotes: To be considered for the list, companies must be privately held, based in San Diego County and have earned at least $200,000 in revenue in2011. The Business Journal has chosen not to show rankings from last year's list because they misrepresent the company's growth. The purpose ofthis list is to highlight those companies that grow quickly each year, and while it is unlikely that a company will rank every year, this does not meanthat it is not profitable and still growing. A number of companies returned surveys but did not rank in the top 100 for the list.

Sources: The companies, CPA attestation letters and San Diego Business Journal list files.To the best of our knowledge this information is accurate as of press time. While every effort is made to ensure the accuracy and thoroughness ofthe list, omissions and typographical errors sometimes occur. Please send corrections or additions to the Research Department at the San DiegoBusiness Journal. 858-277-6359. This list may not be reprinted in whole or in part without written permission from the editor. Some companies havedeclined to participate or did not return a survey by press time. It is not the intent of this list to endorse the participants nor to imply a company'ssize or numerical rank indicates its quality.



RESEARCHED BY STAFF

www.sdbj.com SAN DIEGO BUSINESS JOURNAL July 13, 2015

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