Gold sapa
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Transcript of Gold sapa
About us
European bakery “Gold Sapa” was founded in 2013 in Almaty region (village “Bulykty”) Designed by Backtechnik S.I. GmbH (Germany) – one of the leading bakery machinery suppliers in the world market Production process of Gold Sapa meets international baking standards Gold Sapa produces over 2 tons per day – 1500 pieces (400-500 kg). Capacity of Backtechnik allows to produce around 8700 pieces (2500 kg) Modern automated technology, remote monitoring by German manufacturers, the presence of artesian well, an integrated quality management system (ISO 9001), and qualified staff allows Gold Sapa to produce safe high-quality products
Manufacturing equipment
Deck Oven «Columbus» Bread Moulder MAX 3BX Dough Divider SOFT 3B
Conical Dough Rounder ALLROUNDER 3B
Intermediate Proofer TIMER 3B
Climate proofer
wheat flour 1 - st grade, starter TA 175,
margarine, sugar, ascorbic acid, yeast,
salt, ice, water.
600 160
wheat flour 1st grade, TA 175
sourdough, rye flour, malt powder,
ascorbic acid, yeast, salt, yogurt, potato
flakes, ice, water.
450 140
wheat flour 1 - st grade, starter TA 175,
margarine, sugar, ascorbic acid, yeast,
salt, ice, water, grain mixture.
250 100
wheat flour 1 - st grade, TA 175
sourdough, rye flour, margarine, sugar,
ascorbic acid, yeast, salt, ice, water.
350 120
Products
Ingredients Weight,
gr.
Price per piece, tenge
Homemade
Bread
Bavarian
Bread
Wheat
Baguette
Premium
Baguette
Competitive advantages
Company competitiveness
Exclusive + quality
Price availability
Product competitiveness
Full production cycle: from preparation to baking, from packaging to sale
Development of distribution channels (HoReCa, В/С)
Increase production of the finished product (expansion of the product portfolio)
Popularization of the Company’s brand (image creation)
Product Development Strategy: ability to anticipate changes in customers’ tastes in breads, monitor trends, come-up with a roll-out strategy (something new to offer), survey customers in-store or via online feedback Distribution Channel Strategy: retail stores, open our own retail location and serve niche market Competitive Strategy: differentiate bread product menu from key competitors and consider pricing Expansion Strategy: think of new directions, coming up with new ideas in other popular baked goods
Management strategies
Store locations
“Das Deutsche Brot” is available in the following list of stores
Stolichniy 121a Abylaikhan St.
Yubileiniy 74 Abylaikhan St.
Kulinariya 99/68 Shevchenko St.
Resey 74a/42 Kabanbay Batyr St.
Ogorod 77/7 Al-Farabi Avenue, B-15
Nurmag 7 “Keremet” Village
Gum 21 Kunayeva St.
Metro 11 16v Saina St.
Metro 12 North ring
Mega 247 Rozybakiyeva St.
Samal 226 Furmanova St.
Keremet 153 Kunayeva St.
Store Address
Below the line (advertising)
Billboards
Web-site
Bus advertising
Marketing activity of «Das Deutsche Brot»
Social responsibility
One of the objectives of Gold Sapa is to support local communities
TRANSPARENCY
INITIATIVE
ECONOMIC EFFICIENCY
Our social programs and charity events are guided by the following principles
Thank you for your attention!
Republic of Kazakhstan, Almaty region, Karasay disctrict
Village “Bulaqty” +7 (727) 306 16 94, 306 16 95
[email protected] www.goldsapa.kz
