Business Plan Development

Presented By : Wissam N. Saleh

Presentation OutlinePurpose of a Business PlanExecutive SummeryCompany OverviewProduct of Service PlanMarket and Industry AnalysisMarketing PlanOperations PlanRisksFinancial Plan

Purpose of A business plan

Who Should Write ?

Why Write ?

What Are the Uses of a Plan ?

• Action Plan

• Road Map

• Fund Raising

• Sales Tool

Executive Summary IObjective : Capture the reader’s interest .

The last section to be written .

The reader should be able to tell what your plan is all about .

Max of two pages.

Executive Summary II

1. Concept Description

2. Opportunity

3. Product Service

4. Value Proposition

5. Marketing Strategy

6. Competitive Advantage

7. Management

8. Financial

9. Funding

Company Overview

Objective : The reader should know where your company is now and where it will be in the future .

Written after you complete your business plan .

Elements : Elements :

1. Introduction

2. Vision

3. Mission Statement

4. Business Model

5. Value Proposition

Competitive Advantage

Product or Service Plan

The reader is excited to hear about your operations, marketing and financial planning .

Sources of Information :

1. Technical Specifications and Drawings .

2. Prototype

3. Competitor Product/Service Matrix

4. Interviews

5. Surveys

6. SWOT Analysis

Business Model

Product/Service Plan IIFeatures :

Key Attributes

• Function , Speed, Taste, Cost Reduction, Stability , Reliability , Responsiveness ... Etc

Enhancements :

• Unique Process, Delivery Method, Location, Packaging, Tech Support , Delivery , Warranty , Payment Terms .

Product/Service Plan III

Product or Service Strategy :

What is the extend of the product/service mix ?

What will be introduced initially ? 3 years ? Five years ?

Show your Evidence .

Milestones of Development .

Differentiation ( Bundling , Warranty , Packages , Price Matrix ... etc .

Product/Service Plan IVBenefits to the Customer

Easier to use , delivery on time , used based on demand , quality , durability , appearance .

Are the customers aware of these benefits ?

Are they really benefits ?

Market and Industry Analysis

Objective : Prove that there is an Opportunity .

No passion , just data .

No mention of your business.

You should be able to Validate the need for your product/service .

Market AnalysisHow Large is your market ?

Large ?

Number of Products/ Services Or Customers

Growing ?

The Growth Rate

Segmentation ?

Trends and Opportunities?

Market Analysis IIAddressable Market

You can target various sectors and various segments .

Usually, Capturing the entire market is hard .

Example : Consumer Products .

Market Analysis IIIEntry Point :

Based on your Segmentation , Choose your Entry Point .

However, Do they really need your Product/Service ?

Do They Understand the Benefits ?

What Future Segments Would Join ? Why ?

Market Analysis Process

Industry Analysis I

Objective : Know you competitors and how they compete . Understand the nature of the market

Elements :

Industry Organization

What are the goods ? Where are they produced ?Supply Chain ?How do your competitors see themselves ?

Competitive Environment

How do they compete ? Service ? Quality ? Price ? Technology ? Customer Support ?

Highly Competitive ? Price based ?

Profit Margins ? Net Profit Margins ?

How do they deal with new comers ?

Industry Analysis II

Barriers to Entry

Legal ?

Economy of Scale ?

Customer Loyalty ?

Agreements with Suppliers ?

Control of Distribution Channels ?

High Cost of Entry ?

Social Conventions ?

Industry Analysis IIIControl

How much control do you have over : Prices , Costs , Channels of Distribution , Buying your way in .

Competition

Direct

Indirect

Future

Financial Analysis

Objective : Project your Revenues and calculate key Ratios .

Method : Excel Modeling

Thank You