Going Viral - Integrating Social Media - Indiana Tourism Council - 2011.06.16

Going Viral: Integrating Social Media

June 16, 2011

Welcome

Email: [email protected]

Phone: 317.232.8897

Twitter: @VisitIndiana

Twitter: @JeremyAWilliams

Blog: VisitIndiana.com/TechCorner

What Will We Talk About Today?

What is a Blog?

• Website regularly updated with copy, images video…commonly in reverse chronological order1

• Many of the websites you visit now are technically blogs

• Lines between blog/website are increasingly more blurry

• Platforms like WordPress can enable you to blog and are capable of being a complete CMS website

Sources: 1. wikipedia.org

Why Should I Blog?

• Search Engines love frequent and recent content

• 56% of Indiana Insider Blog traffic via Search in 2010

• Easily updated with up-to-date info

• Once it’s up, very easy to manage

• Content stays live long after the post is written

• 4 of 10 top posts in 2010 were written in 2008 or 2009.

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Which Platform to Choose?

Engage:

• Set up email/RSS subscriptions for your blog

• feedburner.google.com

• Email your mailing list telling them about your blog

• Include snippets in emails to consumers/partners

• Push out via Facebook and Twitter

Measure:

• Many different ways to measure

• Analytics platform: Google Analytics, WebTrends, Yahoo Analytics

• Most blog platforms have some bult-in analytics

• In-platform analytics: already set up, less detailed

• External analytics: takes time to set up, very detailed

What to Track?


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Facebook Stats - 2011

• Nearly 600 million users

• 50% of active users login on any given day

• Average user has 130 friends

• People spend over 700 billion minutes/month on FB

• Roughly 20 hours/month per user

• Users average 23 minutes per Facebook session

• Avg. user connected to 80 community pages, groups and events

Sources: All stats from facebook.com

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Facebook.com/Page

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Engage

• Giveaways/Contests

• Ask questions

• Answer questions

• Interact

• Share relevant info

• Develop relationship

Facebook Ads

• Target exactly who you want as fans

• Inexpensive way to gain fans

• Purchase Pay-per-Click, not Impressions

Measure: Facebook Insights


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Why Track Web Stats?

Find out:

• How consumers are getting to your site

• What they’re doing while they’re at your site

• How effective your ad campaigns are at driving traffic

• What search terms users are entering in search engines to get to your website

Why Do We Use Google Analytics?

• Free

• Flexible

• Powerful

• Widely Used

• Easy to compare apples to apples

• Lots of documentation

Which Metrics are Important?


Referral Sources


Top Search Engine Terms


Campaign Tracking


Campaign Tracking

http://www.visitindiana.com/?utm_source=twitter&utm_medium=social%2Bmedia&utm_campaign=Visit%2BIndiana%2BWeek%2B2011

Resources

• Presentation: bit.ly/iotd-going-viral

• ExactTarget Research: bit.ly/ttc-sff

• Tourism Tech Corner: VisitIndiana.com/TechCorner

Questions?

Email: [email protected]

Phone: 317.232.8897

Twitter: @VisitIndiana

Twitter: @JeremyAWilliams

Blog: VisitIndiana.com/TechCorner

Going Viral - Integrating Social Media - Indiana Tourism Council - 2011.06.16

Technology

Transcript of Going Viral - Integrating Social Media - Indiana Tourism Council - 2011.06.16