Going Social:Connecting Social Marketing

to Business Networking

3 Things About Me:

• @jeremarketer• http://goingsoci.al• Firebrand Group

Who am I?

True or False?

• LinkedIn doubled in size from 50 to 100 million members between March ‘11 and January ‘13.

• The average Facebook user has 130 friends.• While Facebook has about 1 billion users, only 500 million

or so are active each month.• A survey of 600 small business owners across the United

States indicates that 90% are actively engaged in social networking sites

• Despite its resources, Google+ has only achieved roughly 25% penetration among the top 100 global companies.

• 24% of marketers have generated leads using Twitter.

“Social media is OK, I guess…but it’s not relevant to my job

function, like, at all.”- someone who’s probably not making

valuable business connections

For most job functions and industries, LinkedIn is a DYNAMITE social platform.

InMail has the potential to be the highest ROI tool in your social marketing arsenal.

Knowing who’s interested in you = time-efficient networking.

Are people seeing you the way you want to be seen?

A picture is worth a thousand words…and a recommendation paints a picture.

• Use outreach to build your Skills & Expertise recognition• Useful tool to start thinking about your personal brand

SlideShare

• Get found through SEO• Branding• Lead capture• Meeting setup• Build strong relationships• Analytics

• Attend or track any event• Find contacts’ events• Get recommendations

based on connections and experience

• Get slides, write-ups, photos, video

Banjo

• Connect all your networks together

• Find potential leads• See how you’re connected

to them• Create serendipitous

encounters

Facebook Groups

• Manage a “private” space

• Control sharing• Control who even

knows you exist• Post to multiple groups

at once• Ask questions• Share files

• Build a community• Clean and intuitive• 100% real-time

• Schedule social content to build a following

• Manage multiple social accounts from one interface

• Add team members• Easy access to analytics

• Determine buzz levels• Find brand promoters• Address brand detractors

• Leading

enterprise social network

• Embed Yammer feeds

• Groups• Expertise• Leaderboards• Events• Org Chart• Feeds

In Closing…

How can you take these examples and better embed social media into your business networking efforts?

THANK YOU