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Going Mobile with SME Toolkit

Presenter: Seth Fleisher

Session Plan

•Current mobile features•Managing your SME Toolkit mobile site•Sri Lanka: A mobile success story•Upcoming implementations: Mozambique and

Nigeria•New in the pipeline•Where do we need to go next?

I. Current Mobile Features

•Users with low-tech Web-enabled cell phones get auto-generated mobile version of Toolkit site

•Users can subscribe to SMS updates by content channel

•Users can subscribe to SMS updates for particular content item: e.g., commodity prices, weather, workshop schedules, or any other item the manager creates and updates

•Manager can send one-off SMS messages to lists of registered site users

Send Mass SMS

SMS Broadcast Feeds

SMS Content Subscription

II. Managing Your SME Toolkit Mobile Site

III. Sri Lanka: A Mobile Success Story

Training Workshops based on toolkit

Call Centre – SME Advisory Service

www.smetoolkit.orgSME Entrepreneur

SMS Alerts“New Articles Added”

“Business Tips”

Prompt to access

smetoolkit

Prompt to acc

ess

smetoolkit

Add Content

Refer Content

Seek Advice

Types of SMS sent to users

- Business tips / motivational tips

- Alerts when new articles are updated

- Promotion of new services

- Alerts about new government rules &

regulations related to SME market

- Other related information

Eg – SME related workshops

SME related promotions

Offerings from other organizations

Sample of a Mass SMS sent to users in 3 languages

• Business Tips - Get your business registered. It’s like your birth certificate. When registered, your business will be formally recognized. Visit http://srilanka.smetoolkit.org/srilanka/en for more details or call Business Development Centre on 0117220980.

Before and After

March April % Increase / Decrease

Pages per visit 3.49 4.1 17.56%

Bounce Rate 57.34% 48.24% (-15.87%)

Average time on site

3:00 4:36 52.96%

Traffic from Sri Lanka on SME Toolkit Sri Lanka

IV: Upcoming implementations: Mozambique and Nigeria

Let’s hear from our good friends….

Mozambique: Vodacom

Nigeria: Etisalat

V: New Mobile Features in the Pipeline

For less-sophisticated SMEs

•Retain existing mobile site for low-ends and enable registration

•Enable SMS-only subscription: BoP users don’t need email or computer to subscribe

For more sophisticated SMEs

•New, dynamic auto-generated smartphone site with full promotions management capabilities

•Provide support for HTML5 content: enable integration of interactive content on mobile and tablet (as well as desktop)

•Mobile app generator (analogous to static site generator) with interface points to main application

VI: Where Do We Need to Go Next?

•Tell us what your markets need.…