Going Global May 2014 Show Guide

ExCeL LONDON

GOINGGLOBALGRASPING THE INTERNATIONAL BUSINESS OPPORTUNITY

GOINGGLOBALGRASPING THE INTERNATIONAL BUSINESS OPPORTUNITY GRASPING THE INTERNATIONAL BUSINESS INITIATIVE

2014

50 Free SeminarsTwo days packed with international business experts sharing essential

advice and expertise

Unmissable Advice For Exporters Leading experts give you the

guidance you need on exporting in 2014,including The UKTI Export Lounge

Insights For Emerging Markets The latest insights on emergingmarkets and how to crack them

Meet New Business Connections Network and meet the right contacts

to help you expand your business internationally and find more than 50

carefully chosen suppliers to assist you

IN ASSOCIATION WITH

SHOW GUIDE & SEMINAR PLANNER

15 MAY | 10AM - 6PM16 MAY | 10AM - 5PM

Whether you can see international potential for your business but have no idea how to realise it, or you’ve made the first moves overseas and want to maximise your return, Going Global Live is THE exhibition and conference for you. The show specially caters for the latest globalisation demands that are being placed on UK businesses, making it an unmissable event for companies that are looking to ‘go global’.

Supported by the UKTI, Going Global presents a wealth of educational seminars, workshops, networking events and interactive features – all of which are absolutely free. You’ll find details of everything that’s going on at May’s Going Global in this show guide, to help you plan ahead and make the most of your time at the show.

The seminar schedule is packed with the latest knowledge, information and education to better export your products or set up overseas operations in Europe, the BRICS and MINT markets, the gulf and MENA states and more. You’ll find details of every seminar in this guide. These

Hello and welcome to Going Global, the UK’s premiere event for British businesses moving into overseas markets.

WELCOME TO GOING GLOBAL LIVE

GOING GLOBAL MAY 2014WELCOME2

sessions are always popular and places are on a first-come, first-served basis so make sure you get there early to avoid disappointment.

Our Going Global Workshop is essential for anyone looking to find out more about global trade, covering everything from legal and accounting advice to immigration and local labour legislation. Make sure you don’t miss your chance to quiz the experts directly, by booking your place online now at www.goinggloballive.co.uk And if you’re particularly interested in Africa, why not stop by the Business In Africa lounge to gain first-hand insight from some of the continent’s foremost business leaders?

As if all that wasn’t enough, Going Global Live runs within The Business Show - the UK’s biggest business exhibition - giving you even more opportunities to learn about business, find suppliers and network while you’re here. With such a huge amount of information, support and networking across the two days of the show, we hope this show guide helps you to grasp the international business opportunity…

We look forward to seeing you at the show!

The Going Global Team

CONTENTSINTRODUCTION BY UKTIUK Trade & Investment’s mission is to support British businesses as they transition into the international market.

SUPPORTERSThe businesses, organisations and chambers of commerce that help make Going Global possible.

BUSINESS IN AFRICA LOUNGESpeak directly with experts and influencers who can answer all your questions about doing business in or with Africa.

GOING GLOBAL WORKSHOPExpert advice on how to make the move onto the global stage as easy as it can be!

SEMINAR HIGHLIGHTSThe essential sessions featuring the very best advice from international business.

SEMINAR SCHEDULEFull details of every seminar, with times and locations to help you arrange your diary in advance.

TERRITORY GUIDEA brief overview of your options, including the BRIC and MINT emerging economies.

EXHIBITOR LISTINGSThe complete list of every exhibitor at Going Global Live.

FLOOR PLANSee where you can find every exhibitor, seminar hall and show feature.

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Tweet us @goinggloballive

Tweet about us #goinggloballive

MAY 2014 GOING GLOBAL INTRODUCTION 3

We have chosen to participate at ExCel as part of our push to help UK business start exporting, research new markets, and set up overseas operations. Selling to a UK client base is difficult enough and selling overseas can

We at UKTI are hugely excited by this event and hope that you make the time in your busy schedule to come and meet us.

INTRODUCTION BY THE UKTI

be fraught with complications - but help is at hand.

Over the space of the two days at the show, you will be able to find all the advice you need to start exporting, from market research through to logistics and distribution. You will be able to talk to marketing agencies and find out about the various financial tools available in the international trade arena, as well as meet service providers who can help you on your international journey.

THE BUSINESS LOUNGEUKTI have organised our own Business Lounge where visitors can speak to advisers and work out the best ways to start exporting. You’ll meet experts in their field, our International Trade Advisors, who are there to give you unbiased, professional advice and guidance. Years of coalface experience will be at your disposal as we offer you specific export advice and market intelligence.

This is your chance to hear from some of the most respected names in international trade, with a conference schedule that condenses years of experience into concise, half-hour sessions. Make sure you plan your day, work out which seminar events you need to attend, and come with a list of questions your company will need answered. If half an hour isn’t enough, or if you have questions you would rather ask privately, rest assured that the speakers will be available to speak to you in person

throughout the duration of the show.

Going Global Live is the ideal forum for UK companies that are seriously looking at exporting or setting up overseas operations. Do make sure you come along to the show, get involved in the seminars and speak to as many of the exhibitors as time allows. The days will go quickly, so make sure to use this guide to plan your time wisely. And be sure to come and speak to us!

COME AND SEE US ON STAND 3340

GOING GLOBAL MAY 2014OUR SUPPORTERS4

OUR SUPPORTERSGOING GLOBAL WOULD LIKE TO THANK ALL OF OUR PARTNERS AND SUPPORTERS FOR THEIR HELP AND ASSISTANCE IN PRODUCING THE SHOW.

MAY 2014 GOING GLOBAL AFRICA LOUNGE 5

Due to visitor demand, there will be an Africa Lounge at Going Global Love, dedicated solely to doing business in Africa. Brought to you by Business in Africa Pays, their primary aim is to highlight the business opportunities in Africa to overseas companies that are interested in growing internationally. We also facilitate further opportunities for companies and investors who are already trading globally.

Visitors to the exhibition will be able to speak to experts in this

It’s easy to forget that there are business opportunities in territories within the African continent other than the BRICS’ South Africa. Africa also consists of more than 50 countries, including Egypt, Zimbabwe, Mozambique, Kenya, Senegal, Ghana and Nigeria – all of which can offer different opportunities for the international entrepreneur.

EXPLORE YOUR OPTIONS ON THE AFRICAN CONTINENT

field, from researching the markets to finding the right partners. They will receive expert advice from companies already operating in Africa and make contacts within service companies that can help expand their business.

Sub-Saharan Africa is renowned for abundant oil resources, but increasingly for its expanding multinational companies that saw growth of 30% while developed economies were experiencing historic downturns.

Companies like Blackberry, Hitachi, Deveres and JP Anderson are now investing in the continent, by establishing multiple operations in Africa and working in conjunction with the countries small businesses.

With a population of over 900 million people and thanks to its recent growth, there is now a rising middle class to provide both skilled labour and local customers for your product. This recent growth has also seen massive improvements in regional and national infrastructure - as well as communications - that benefit overseas trade. There are massive opportunities in Africa for forward thinking UK companies to take advantage of this developing economy and the growing marketplace it represents.

The Africa seminars will highlight some of these opportunities, as

Founded and led by seasoned event professional Elizabeth Blake, Business in Africa Pays embodies a wealth of international experience in the B2B event industry. Business in Africa Pays enjoys a reputation for high quality, smoothly executed conferences with the delegates’ interest at their very heart. We have created a fantastic learning platform for companies that have yet to enter Africa and wish to learn how, benefitting from our expertise as we cater to our clients’ and delegates’ needs.

ABOUT THE SPONSORS

well as explain what it takes to do business successfully in Africa and how to maximise your return. We will look at logistics, law and culture, as well as outlining the differences between the territories and how to choose which one will work for you. With expert knowledge of conducting business in Africa, this seminar will prove invaluable if you plan to operate on this continent.

WORKSHOP

GOING GLOBAL MAY 2014WORKSHOP6

Our workshops will give you an insight into what it means to operate in a foreign country as well as give you important and useful tips that will help you to avoid the pitfalls and keep your costs to a minimum. With 15 years’ experience of working in over 100 countries worldwide, we can be there for you from the day you make the decision to venture overseas and we will remain by your side for as long as you need our support.

By deciding to expand overseas, you will find that you are entering into the world of the unknown and you may understandably feel uncertain and nervous in the early days. This is where we can assist and relieve you of your uncertainties and support you with any services related to operating your business in another country. Our partners and staff are legal and accounting experts and they can support you with the setting up of your new entity, finding a good location for your office and recruitinglocal staff.

Furthermore, if you are intending to employ expatriate members of staff, our immigration specialists can advise and support your visa and permit applications to

• Up-to-date advice on how to begin the process of setting up in another country

• Support from our in-house experts on legal and accounting matters

• Advice on immigration processes

• Advice on HR matters, in particular, relating

to local labour law legislation

• Question and answer session to address

individual requirements

Do you think your company could succeed overseas, but you don’t know where to begin? We’re here to help you navigate the red tape and keep your costs low whilst making sure that you remain compliant every step of the way.

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GOING GLOBAL – EASY WHEN YOU KNOW HOW!

As leading providers of Global HR solutions, with a well-established, international infrastructure, Mauve Group provide tailored HR solutions for all our clients’ requirements. From international payroll and contract management to complete PEO services, our creative and innovative approach ensures all our clients receive a cost effective, reliable and compliant solution.

ABOUT THE SPONSORS

ensure compliancy at all times. Our accounting partners can set up your payroll and process your accounts and give knowledgeable up-to-date advice on tax laws in keeping with the local tax authorities.

If you attend our workshops you will have the opportunity to meet up with some of these experts who can advise you on any mat-ters related to setting up overseas and provide you with a step-by-step guide on where to start and how to move forward.

Our workshop sessions will focus on four main areas:

Please come along and join us! We can help you find the confidence to move outside your comfort zone and more importantly, we can help you save money.

AT A GLANCE

• Company set up• HR issues ( local labour

law legislation)• Immigration• Payroll and accounting

www.goinggloballive.co.ukBOOK NOW

MAY 2014 GOING GLOBAL SEMINAR HIGHLIGHTS 7

The Going Global live seminar schedule spans every topic for businesses looking to trade internationally, from exporting tips, translation and localisation to individual seminars on the opportunities in key emerging markets. Every session is delivered by an expert, bringing you the very latest information, technology and solutions to ensure that your business thrives overseas.

Turn the page now to find the full details of every seminar. They’re always popular and places fill up quickly on the day, so please ensure that you get there early to avoid disappointment.

With two seminar halls running non-stop across both days of the show, where do you start narrowing down who you simply must see? We’d recommend starting with any or all of the seminars on this page.

Going Global Live brings you an essential schedule of seminars across both days of the show. You will find full details of every session starting overleaf.

SEMINAR HIGHLIGHTS

SEMINAR SCHEDULE

Top Ten Tips ForExporting

Although nothing is ever that straightforward in terms of global trade, this seminar will cover the main tips that our experience tells us need to be covered, with anecdotal cases to support each element. Not to be missed if you’re trading or looking at trading internationally!

Hall 25, Friday, 11.45 - 12.15 Hall 25, Friday, 14.00 - 14.30 Hall 25, Thursday, 12.30 - 13.00 Hall 26, Thursday, 13.15 - 13.45

International Trade & Business Panel Session

Don’t miss this unique opportunity to hear from some of the leading authorities in international trade, in what promises to be a real highlight of the show. This panel session draws together key figures from international trade including Trevor Barton, RBCC; Washington Kapapiro, Business in Africa Pays; Rudi Guraziu, IBDE London; Yves Hayaux du Tilly, Nader, Hayaux & Goebel and the Mexican Chamber of Commerce in Great Britain; and Kevin McCole, UK India Business Council. With opportunity to ask your burning questions, this is an essential session if you are considering overseas trade.

Doing Business In Emerging Europe

The seminar provides an excellent opportunity for exporters and investors interested in exploring the challenges and opportunities of doing business in Central and South East Europe, the regulatory framework and the potential impact that the recent developments on Ukraine can have on Europe’s FDI. In addition, the seminar will explore the concept of commercial diplomacy and the role that diplomatic missions can play in enhancing trade and investment promotion.

How To Set Up Your For-eign Business Avoiding The Pitfalls

The Seminar will take the audience through the general set up and incorporation procedures of a new business venture abroad with tips and suggestions on how to avoid the pitfalls that newcomers may face.

Director General, The Institute Of Export

Founder and Chief Executive of IBDE

Senior Partner And Head Of Kobalt Law LLP

SEMINARS ARE FIRST-COME, FIRST SERVED, GET THERE EARLY!

LESLEY BATCHELOR

PANEL SESSION

RUDI GURAZIU

STEFANO LUCATELLO

GOING GLOBAL MAY 2014SEMINAR SCHEDULE8

HALL 24 > THURSDAY11:00 - 11.30John A Foord F.I.C.S.Grange Shipping Ltd.Transporting goods overseas need not be daunting – Use professional expertise.

The thought of transporting your goods overseas may fill some with trepidation; the labyrinth of fiscal and documentary requirements can appear problematical. The options for overseas shipments are road, rail, air or sea and choosing the best for you is essential. There are many reputable and reliable companies who can guide you through the process. This presentation will give an insight to actual process of shipping your products to anywhere in the world, and what you may need to consider.

11.45 - 12.15Ari LastMarketInvoiceInnovative Ways To Fund Your Export Growth

Our seminar will discuss the alternative finance options now available to UK exporters, with a detailed look at the funding available through online invoice trading. More than £50 million of export activity has been funded through MarketInvoice. Hear how ambitious and fast growing UK SMEs are using the online platform to fuel their export growth. Come and hear from the peo-ple behind MarketInvoice and get your questions answered.

12.30 - 13.00Sarah BoumphreyEuromonitor InternationalHow to Succeed in Emerging Markets

This session covers the factors which should be considered by companies when assessing emerging markets, recognizing the challenges to be overcome. Sarah will analyse the long term potential of emerging economies before taking a closer look at some key growth markets. The session will also cover the factors affecting market selection before moving on to take a look at the strategies companies are employing in order to overcome the challenges of doing business in emerging markets.

13.15 - 13.45Helen Scott4X Currency Corporation LtdCurrency Pitfalls to Avoid

A beginner’s guide to the main currency issues to con-sider when exporting for the first time. The seminar will cover spot and forward trades, forex terminology and market timing.

14.00 - 14.30Jacques W. LEUBA SMT SWISS MUTUAL TRUST SA, Geneva & Zug, SwitzerlandCross-Border, Tax Efficient Structuring For Your Global Business

Overview of the main tax and corporate structuring points to consider when taking your business global; identifying the costs and benefits of various tax jurisdictions; choosing where to grow profits and capital tax efficiently.

14.00 - 14.30Bill RussellIntellectual Property OfficeGoing overseas: How can the IPO help?

The seminar will focus on the range of support options that the IPO provides for companies going overseas and how these interact with the wider UK Government services. In particular, this talk will highlight the work of the IPO attaché network, which is active in China, India, Brazil and South East Asia.

15.30 - 16.00Martin McKenzieProgressive People NetworksSigning on the dotted line: Martin McKenzie gives top tips on closing the big deals

How do you take a client from being really interested to signing on the dotted line? What needs to happen? Understanding the key components of decision-making means you can identify what the client’s key issues and needs are. Martin will be sharing some of his top tips of how he brokered deals up to £8.5BN.

14.45 - 15.15Neil WilliamsonDirector, Emerging LawWhat Legal Support Do You Need If You Are Operating In Sub-Saharan Africa?

This presentation will examine the extent to which you need legal advice, the options available to you and the pros and cons of each backed up with real–life examples. We will also examine the qualities that you should look for in the lawyers that you use.

MAY 2014 GOING GLOBAL SEMINAR SCHEDULE 9

HALL 24 > FRIDAY

11:00 - 11.30Helen Scott4X Currency Corporation LtdCurrency Pitfalls to Avoid

A beginner’s guide to the main currency issues to con-sider when exporting for the first time. The seminar will cover spot and forward trades, forex terminology and market timing.

11.45 - 12.15Jacques W. LEUBA SMT SWISS MUTUAL TRUST SA, Geneva & Zug, SwitzerlandCross-Border, Tax Efficient Structuring For Your Global Business

Overview of the main tax and corporate structuring points to consider when taking your business global; identifying the costs and benefits of various tax jurisdictions; choosing where to grow profits and capital tax efficiently.

* Content and speakers are subject to change. The digital show guide and seminar timetable will be updated online prior to the show, so please check www.goinggloballive.co.uk for the latest information.

12.30 - 13.00James BehanManaging Director, RenePort LtdA Practical Guide To Trade And Investment In Nigeria

Nigeria is now the biggest African economy by GDP which presents a fantastic opportunity for UK businesses entering the market. That is not to say it is without its challenges. This talk will provide a practical approach to trade and investment whilst outlining regula-tory, political, cultural and other related issues that can impact your business in this exciting market. James will also be accompanied by his colleague Tony Ayavoro.

10.15 - 10.45Ari LastMarketInvoiceInnovative Ways To Fund Your Export Growth

Our seminar will discuss the alternative finance options now available to UK exporters, with a detailed look at the funding available through online invoice trading. More than £50 million of export activity has been funded through MarketInvoice. Hear how ambitious and fast growing UK SMEs are using the online platform to fuel their export growth. Come and hear from the peo-ple behind MarketInvoice and get your questions answered.

NOTES


HALL 25 > THURSDAY11:00 - 11.30 Panel DiscussionAde Stone (Chair)Business In Africa PaysThe Opportunities Of International ExpansionIn Sub-Saharan Africa

Africa’s rise is an observable fact but with every upturn there are risks to consider. This panel will discuss the opportunities available to the international business persons. The consumer trends that promise a profitable landscape and the challenges that may arise on the way into the fruitful continent.

11.45 - 12.15Levent YildizgorenTTC wetranslate LtdHow To Use Your Website To Go Global?

One third of the world population has internet access. This makes almost every country your potential customer. You don’t necessarily need to be in the country you are selling to. You can use your website as the first step to going global. Your website is a valuable asset which can be put to even better use making that investment you’ve already made, work harder for you!

12.30 - 13.00Rudi GuraziuIBDE LondonDoing Business In Emerging Europe

The seminar provides an excellent opportunity for exporters and investors interested in exploring the challenges and opportunities of doing business in Central and South East Europe, the regulatory framework and the potential impact that the recent developments on Ukraine can have on Europe’s FDI. In addition, the seminar will explore the concept of commercial diplomacy and the role that diplomatic missions can play in enhancing trade and investment promotion.

13.15 - 13.45Marina Fahrenbruch RAK FREE TRADE ZONEBusiness OpportunitiesIn The Emirate Of Ras Al Khaimah

Ras al Khaimah (RAK) is one of the seven Emirates which comprise the United Arab Emirates (UAE), along with Abu Dhabi and Dubai. With reputation for a business-friendly investment environment and competitive cost of establishing and operating companies, the emirate is a world-class investment destination where 12,000 international businesses are currently established across nine free zone parks.

14.00 - 14.30Matthew HillFarnham Castle Intercultural TrainingThe Challenge Of Cultural Diversity:Moving From Difficult To DifferentTo Dynamic And Delicious

In this dynamic and interactive session, author and senior Culture trainer, Matthew Hill, will talk through some of the hidden pit falls of working with a mixed workforce, managing a diverse team and travelling or living abroad. The presentation will then turn to solutions: essential preparation that helps develop your mindset to favour success over catastrophe.

14.45 - 15.15Ann EllisMauve GroupLatin AmericaUseful Tips On How To Succeed There

Latin America offers a host of exciting but largely untapped opportu-nities for businesses looking to expand outside their home territo-ries. Based on her own experiences, Ann will address some of the stumbling blocks that arise when doing business in Latin America, covering topics such as local labour legislation, employers’ risks and liabilities and complex payroll issues.

15.30 - 16.00Kevin McColeUK India Business CouncilHow To Do Business In India

Kevin will outline the incredibly diverse nature of the Indian market and how any business considering an investment in India should ensure they are adequately prepared in approaching it. He will highlight the role of UKIBC and how it has helped many a business build strong and effective trade links with India, with par-ticular focus on the ongoing programme of UKIBC Business Centres that are emerging within India, starting in New Delhi.

16.15 - 16.45Clare SuttieAtlas TranslationsNot Just For Translation

Checking that your brand will work in other cultures is a vital step in taking any product or service to new markets. A message that works in one culture may sound very different in another…. Causing offence is costly, and lost reputation is hard to get back.


HALL 25 > FRIDAY11:00 - 11.30Marina FahrenbruchRak Free Trade ZoneBusiness OpportunitiesIn The Emirate Of Ras Al Khaimah

Ras al Khaimah (RAK) is one of the seven Emirates which comprise the United Arab Emirates (UAE), along with Abu Dhabi and Dubai. With reputation for a business-friendly investment environment and competitive cost of establishing and operating companies, the emirate is a world-class investment destination where 12,000 international businesses are currently established across nine free zone parks.

11.45 - 12.15Lesley BatchelorInstitute of ExportTop Ten Tips For Exporting

Although nothing is ever that straightforward in terms of global trade this presentation will cover the main tips that our experience tells us need to be covered. With anecdotal cases to sup-port each element – a not to be missed if you’re trading or looking at trading internationally.

12.30 - 13.00Dennis MillsMajor Events InternationalOpportunities And Challenges Of SupportingMajor International Sporting Events

To provide an overview of the types and scale of the opportunities in this iconic and growing market and to de-mystify some of the per-ceptions which prevent organisations and companies from pursuing their objectives. Lessons learned of good and bad practice follow a regular pattern and advice to potential hosting cities and companies seeking to win contracts will be provided. Feedback and interaction from the audience will be encouraged.

13.15 - 13.45Levent YildizgorenTTC wetranslate LtdHow To Use Your Website To Go Global?

One third of the world population has internet access. This makes almost every country your potential customer. You don’t necessarily need to be in the country you are selling to. You can use your website as the first step to going global. Your website is a valuable asset which can be put to even better use making that investment you’ve already made, work harder for you!

14.00 - 14.30 Panel DiscussionNigel LangConsultant, UK India Business CouncilInternational Trade & Business Panel

Don’t miss this unique opportunity to hear from some of the leading authorities in international trade, in what promises to be a real highlight of the show. This panel session draws together key figures from international trade including Trevor Barton, RBCC; Washington Kapapiro, Business in Africa Pays; Rudi Guraziu, IBDE London; Yves Hayaux du Tilly, Nader, Hayaux & Goebel and the Mexican Chamber of Commerce in Great Britain; and Kevin McCole, UK India Business Council.

14.45 - 15.15Yves Hayaux du TillyNader, Hayaux & Goebel + Mexican Chamberof Commerce in Great BritainDoing Business In Mexico

This seminar will provide companies with an overview of the Mexican business ambiance and legal bases to set up a company in Mexico. Yves is the managing partner of the London office of Mex-ican independent Law Firm, Nader, Hayaux & Goebel. Since 1991, Yves has been helping foreign investors enter the Mexican market, and advising them in Mexican related operations and transactions. Yves also led the companies that founded the Mexican Chamber of Commerce in Great Britain.

15.30 - 16.00Anna Bastek & Alex-Michelle ParrWolfestone10 Steps To Export Marketing Success

The aim of this seminar is to give you a practical toolkit to achieve increased overseas sales. As well as tips on how to successfully localise your website, you will have practical tips that will help you maximise SEO potential in new markets. E.g. how should you approach messaging, images and content overseas? Delegates will leave informed on how to dominate new markets using online and cross-cultural marketing.


NOTES


HALL 26 > THURSDAY11:00 - 11.30Perry BurnsWorking Capital PartnersA: Exporting B: Getting Paid - 2 Different Things

For businesses venturing into exporting for the first time, getting paid by an overseas debtor can be a nightmare. The system of documentary credits is complex and requires considerable expertise to ensure that payment is received on time. In this seminar Perry Burns of Working Capital Partners Ltd will explain how interna-tional documentary credits work and demonstrate a new and much simpler alternative.

11.45 - 12.15Gary MuddymanConversisSelling Into Foreign Markets, OvercomingThe Linguistic And Cultural Challenges

Considerable time and effort is invested in perfecting a proposition for a domestic market. Research, analysis, positioning, developing channels and executing sales. But what happens when distributing your products and services outside of your home market.

12.30 - 13.00Neil PayneKwintessentialLocalisation Mistakes Even Smart People Make

‘Going Global’ inevitably means dealing with foreign languages and cultures. Localisation is all about ensuring you, your product or service fit in with your new target country. However, localisation is often side-lined as low priority leading to issues later down the line. In this seminar Neil will be illustrating common mis-takes even smart people make when going international – helping you avoid them and better preparing your efforts to go global.

13.15 - 13.45Stefano LucatelloKobalt Law LLP International SolicitorsHow To Set Up Your Foreign BusinessAvoiding The Pitfalls

The Seminar will take the audience through the general set up and incorporation procedures of a new business venture abroad with tips and suggestions on how to avoid the pitfalls that newcomers may face, derstand customers and reduce your risks .

14.00 - 14.30John ReedEXPORTAIDAuthorised Economic OperatorWhy UK Exporters Need To Be Accredited

UK businesses are in danger of being left behind as North American and EU companies achieve the AEO standard in improving the secu-rity of their supply chains. This brief overview provides a number of reasons why your company should seriously consider achieving AEO accreditation, especially if you are selling to multinational compa-nies, and specifically to the USA.

14.45 - 15.15Lise BertelsenChina-Britain Business CouncilDoing Business In China

The seminar will cover doing business in China, look-ing at market entry and set-up. Lise will cover some of the greatest challenges and pitfalls UK companies must look out for when doing business in China – including IP and due diligence. The seminar will also look at how CBBC assists companies doing business in China, and the services we offer at each stage of market entry and set-up.

16.15 - 16.45Anna Bastek & Alex-Michelle ParrWolfestone10 Steps To Export Marketing Success

The aim of this seminar is to give you a practical toolkit to achieve increased overseas sales. As well as tips on how to successfully localise your website, you will have practical tips that will help you maximise SEO potential in new markets. E.g. how should you approach messaging, images and content overseas? Delegates will leave informed on how to dominate new markets using online and cross-cultural marketing.


HALL 26 > FRIDAY11:00 - 11.30Perry BurnsWorking Capital PartnersA: Exporting B: Getting Paid - 2 Different Things

For businesses venturing into exporting for the first time, getting paid by an overseas debtor can be a nightmare. The system of documentary credits is complex and requires considerable expertise to ensure that payment is received on time. In this seminar Perry Burns of Working Capital Partners Ltd will explain how interna-tional documentary credits work and demonstrate a new and much simpler alternative.

11.45 - 12.15Gordon HusbandsWordbank LtdMarketing, Communication, TechnologyGetting Your Language Right

Many SMEs are high on motivation but low on resources. Going after global markets naturally requires investment, this session will help SMEs focus their attention and budget on key areas necessary to ensure viable and sustainable market penetration activity. Specifi-cally, we will be looking at the interdependence between local mar-ket targeting, communicating with the local market and ensuring a suitable and scalable delivery platform is in place.

12.30 - 13.00Neil PayneKwintessentialLocalisation Mistakes Even Smart People Make

‘Going Global’ inevitably means dealing with foreign languages and cultures. Localisation is all about ensuring you, your product or service fit in with your new target country. However, localisation is often side-lined as low priority leading to issues later down the line. In this seminar Neil will be illustrating common mis-takes even smart people make when going international – helping you avoid them and better preparing your efforts to go global.

13.15 - 13.45Stefano LucatelloKobalt Law LLP International SolicitorsHow To Set Up Your Foreign BusinessAvoiding The Pitfalls

The audience will be taken through what to do and expect when buying property abroad and tips on how to avoid the problems and pitfalls often encountered by first time buyers.

14.00 - 14.30John ReedEXPORTAIDBioclad – Organising An SmeTo Develop International Markets

A case study based on the support that Exportaid has provided for Bioclad in Harrogate over the past 2+ years, developing the compa-ny from an occasional and reactive exporter to a company with clear strategies for both its international and domestic business.

14.45 - 15.15 Panel DiscussionAde StoneBusiness In Africa PaysThe Opportunities Of International ExpansionIn Sub-Saharan Africa

Africa’s rise is an observable fact but with every upturn there are risks to consider. This panel will discuss the opportunities available to the international business persons. The consumer trends that promise a profitable landscape and the challenges that may arise on the way into the fruitful continent.


NOTES


HALL 27 > THURSDAY11:00 - 11.30Deborah Lynch-DoyleUK Trade & InvestmentAn ABC of International Marketing

With so much to think of day-to-day, and being so close to their own business, it can be easy for an SME to ‘lose the plot’ when it comes to their international marketing. This easy-to-follow seminar gives some helpful hints on how to keep on track, and source some great help along the way.

11.45 - 12.15Graham SnapeUKTI South EastYour Export Journey & UKTI

See how UKTI can assist you in your export jour-ney. UKTI has experienced export professionals who will help you research and plan your export market visits and, by liaising with our extensive network of Commercial Officer and Overseas Colleagues, will help you with those first steps in a new territory. Along the way ITAs will ensure that you have access to best possible advice in drawing up an export action plan.

12.30 - 13.00Mike JosypenkoInstitute of Export, speaking on behalf of www.opentoexport.comExport Bootcamp - Ten steps to export success

Targeted at companies who are new to export, or considering exporting for the first time. Get your ten point checklist to ensure your business is in shape to start exporting. The checklist will cover key questions such as ‘is my business ready to export’, ‘how long will it take to see a return’ and ‘where do I start!’. To view the full Export Bootcamp webinar series for free visit www.opentoexport.com

13.15 - 13.45Abdul MannMorgan GoodwinGoing Global with Your Business

High-level introduction to why UK businesses should be thinking globally, to help themselves, and the UK economy as a whole. Topics covered are: UK Exporting Today; How a UK Trade Deficit Affects YOU; Domestic Market vs International Market; Common Concerns on Going Global; Export Process Overview and importance of Export Documentation.

14.00 - 14.30Steven TaitUK Trade & InvestmentFree Export Sales Leads From Government!

Are you looking to dip your toe in the export market or are you already a successful exporter? The UKTI Business Oppor-tunities Service has been around for over 30 years and can help your company with 1000’s of sales leads. We have Number 10 backing to help your business thrive in over 100 international markets and it’s free! Steven Tait will explain how your company can really benefit.

14.45 - 15.15Paul TaylorUK Trade & InvestmentEmerging Europe: Grow your Business in Central & Eastern Europe

This session highlights major commercial opportunities in the CEE (Poland, Czech Republic, Slovakia, Austria, Hungary, Romania, Bulgaria, Slovenia, Croatia). The region absorbs £16 billion in UK exports (£4.1 billion in services) and with close proximity to the UK, EU membership and healthy growth prospects, offers major near-shore export potential. Hear about key business sectors (energy, infrastructure, life sciences, security, engineering and services), export tips, routes into market and available support.

15.30 - 16.00Graham SnapeUKTI South EastYour Export Journey & UKTI

See how UKTI can assist you in your export jour-ney. UKTI has experienced export professionals who will help you research and plan your export market visits and, by liaising with our extensive network of Commercial Officer and Overseas Colleagues, will help you with those first steps in a new territory. Along the way ITAs will ensure that you have access to best possible advice in drawing up an export action plan.

NOTES


HALL 27 > FRIDAY11:00 - 11.30Steven TaitUK Trade & InvestmentFree Export Sales Leads From Government!

Are you looking to dip your toe in the export market or are you already a successful exporter? The UKTI Business Oppor-tunities Service has been around for over 30 years and can help your company with 1000’s of sales leads. We have Number 10 backing to help your business thrive in over 100 international markets and it’s free! Steven Tait will explain how your company can really benefit.

11.45 - 12.15Mike JosypenkoInstitute of Export, speaking on behalf of www.opentoexport.comExport Bootcamp - Ten steps to export success

Targeted at companies who are new to export, or considering exporting for the first time. Get your ten point checklist to ensure your business is in shape to start exporting. The checklist will cover key questions such as ‘is my business ready to export’, ‘how long will it take to see a return’ and ‘where do I start!’. To view the full Export Bootcamp webinar series for free visit www.opentoexport.com

14.00 - 14.30Paul TaylorUK Trade & InvestmentEmerging Europe: Grow your Business in Central & Eastern Europe

This session highlights major commercial opportunities in the CEE (Poland, Czech Republic, Slovakia, Austria, Hungary, Romania, Bulgaria, Slovenia, Croatia). The region absorbs £16 billion in UK exports (£4.1 billion in services) and with close proximity to the UK, EU membership and healthy growth prospects, offers major near-shore export potential. Hear about key business sectors (energy, infrastructure, life sciences, security, engineering and services), export tips, routes into market and available support.

14.45 - 15.15Abdul MannMorgan GoodwinGoing Global with Your Business

High-level introduction to why UK businesses should be thinking globally, to help themselves, and the UK economy as a whole. Topics covered are: UK Exporting Today; How a UK Trade Deficit Affects YOU; Domestic Market vs International Market; Common Concerns on Going Global; Export Process Overview and importance of Export Documentation.

15.30 - 16.00John A Foord F.I.C.S.Grange Shipping Ltd.Transporting goods overseas need not be daunting – Use professional expertise.

The thought of transporting your goods overseas may fill some with trepidation; the labyrinth of fiscal and documentary requirements can appear problematical. The options for overseas shipments are road, rail, air or sea and choosing the best for you is essential. There are many reputable and reliable companies who can guide you through the process. This presentation will give an insight to actual process of shipping your products to anywhere in the world, and what you may need to consider.

12.30 - 13.00Clare SuttieAtlas TranslationsNot Just For Translation

Checking that your brand will work in other cultures is a vital step in taking any product or service to new markets. A message that works in one culture may sound very different in another…. Causing offence is costly, and lost reputation is hard to get back.

13.15 - 13.45Sarah BoumphreyEuromonitor InternationalHow to Succeed in Emerging Markets

This session covers the factors which should be considered by companies when assessing emerging markets, recognizing the challenges to be overcome. Sarah will analyse the long term potential of emerging economies before taking a closer look at some key growth markets. The session will also cover the factors affecting market selection before moving on to take a look at the strategies companies are employing in order to overcome the challenges of doing business in emerging markets.


NOTES

GOING GLOBAL MAY 2014EXPORT TERRITORIES16

2012 was a milestone in international trade. It saw Britain sell more goods to countries outside the EU than inside it for the first time since the 1970s. As the Euro zone is still deflated following the crisis of 2008, UK exporters are focusing on emerging economies that are seeing import growth as their own economies continue to grow. Global trade data indicates that emerging economies in Asia and the Middle East have recorded the fastest growth in traded imports over the past decade, now accounting for almost half of global imports. In the five years to the end of 2012, exports to China and South Korea have more than trebled, while India increased by 83%.

Exploring these new markets has helped the UK to narrow Other than their potential for

growth, none of the four share any other traits. China and India’s economies are based on manufacturing, with high levels of imports, where Brazil and Russia are both big exporters of natural resources. The political landscape varies wildly between the territories, too.

Experts differ in their projections for the BRIC countries, with some

While we in the UK are still feeling the aftereffects of the global crisis, many emerging countries have seen economic growth, making them attractive to British businesses thinking internationally. We take a look at the most promising territories that you should be considering.

The acronym ‘BRIC’ refers to Brazil, Russia, India and China; four countries that showed huge promise for economic growth back in 2001. South Africa added the ‘S’ to ‘BRICS’ when it joined the group in 2010, but many investors still refer to the countries as ‘The Big Four’, excluding the late addition on the grounds that South Africa’s potential doesn’t match that of its peers.

EXPORT IN GENERAL

BRIC TERRITORIES

its trade deficit on a month-on-month basis. Although the UK remains a net importer, the trade gap in goods with non-EU countries dropped last year from £4bn in May to £2.6bn in June, while exports of goods reached £78.4bn, the highest on record. This performance was boosted by a rise in sales to America and China.

Prime Minister David Cameron said that, “Increasing the number of SMEs that sell overseas by 100,000 has the potential to add £30 billion to the UK economy. In other words, if we boost the number that export from around one in five to over one in four we could pretty much wipe out the trade deficit. We need this to be a country where more people think ‘I start my own business and I can sell to the world’.” predicting that they might

overtake the G7 economies as soon as 2027, while others are looking more towards 2050. In 2010, the BRIC territories accounted for one quarter of the world’s gross national income. With 301 billionaires, the BRIC countries combined had more billionaires than Europe as of 2011. Here’s a quick overview of each country.

MAY 2014 GOING GLOBAL EXPORT TERRITORIES 17

Not only is Brazil the biggest economy in Latin America, but it overtook the UK last year to become the sixth largest economy in the world. In 2011, Forbes ranked Brazil as having the eighth largest number of billionaires in the world - that’s more than even Japan!

The good news for UK companies looking at export markets is that the country’s recent economic growth has seen a rapidly growing consumer class of more than 100 million people. Indeed, so strong is this market sector that July saw the strongest increase in retail sales since January 2012, offsetting a declining industrial output to produce second quarter growth that was stronger than anticipated. The Brazilian government is now forecasting 2.5 per cent gross domestic product (GDP) growth this year.

But it isn’t just the potential customer base that makes Brazil so inviting for British businesses.In terms of digital users, Brazil is the fifth largest market, with an estimated 90 million people buying online. For shrewd entrepreneurs, this is an opportunity to reach customers through low-cost, maximum-impact digital marketing, products and services.

Brazil also serves as continental hub for trade with ten neighbouring nations, giving easy access to markets across the emerging region. With a program of infrastructure development underway, this will only make Brazil more attractive to UK companies looking to export to South America.

Russia is one of the fastest growing economies on the planet. Like neighbouring China, it has opened itself up as a free market, with many promising opportunities for international businesses. Despite the global economic situation, Russia remains one of the healthiest and better performing markets in Europe, with the eighth largest economy in the world. In 2007, the World Bank declared that the Russian economy had achieved “unprecedented macroeconomic stability,” while the Russian Gov-ernment predicts stable growth rates for the future at around 3.4% of GDP. Moscow had the highest number of billionaires of any city in the world in 2011.

As one of the world’s most populous countries (143 million), consumer demand is ever-growing from its educated workforce, which helps maintain its reputation as a commercial hub for the region. Russia is still an infant in capitalist years, with a ravenous consumer class that is not only looking to make and spend money, but is growing in number by the day.

Luckily for Russia, it has enormous reserves of natural resources. Russia’s oil and gas production, with its pipeline projects, have not only remained a primary source of Russia’s economic growth, but also helped develop the country’s relationship with Europe and Asia.

BRAZIL RUSSIA

As the nation that has won more World Cup trophies than any other, you might be surprised to learn there’s more to Brazil than football.

Since Russia traded communism for capitalism, the country has come through the turmoil of change by opening its borders to trade.

To say that India’s economy is doing well would be an under-statement. Since 1991, India has undergone an economic paradigm shift, with economic liberalisation - including industrial deregulation, privatising state-owned enterprises and less control on foreign trade - helping to unleash the country’s enormous growth potential.

India has the second largest population in the world, behind only China, with a population of around 1.2 billion, and the country’s rapid economic growth has resulted in wealth and prosperity for entrepreneurial urbanites. It is this large educated middle class that makes the country popular for overseas companies looking to outsource work and providing these services accounts for more than half of India’s economic growth.

Despite this explosion in service provision, industry and manufacturing remain big business in India, with such products as textiles, chemicals, food, and steel all playing their part in the country’s continuing success. India’s growth has averaged more than 7% per year since 1997 and today, the Indian economy boasts deep capital markets and liberalised foreign investment, which only spells good news for international businesses.

India is also one of the few countries to have weathered the global financial crisis; a resilience that has not only attracted the world’s largest companies, but allowed Indian entrepreneurs to take on overseas markets.

INDIA

India is now attracting a different kind of visitor from the backpacker looking to find them-selves. These days, it’s more likely to be a corporate traveller looking to find big business. As western countries remain

mired in the financial crisis, entrepreneurs are increasingly looking to get a foothold in China, hoping to benefit from its increasing growth and consumer class. The country’s economic expansion, alongside rapid market changes and government reforms, means it’s no longer just a global base for low-cost manufacturing.

China may still be the world’s largest exporter, but it’s also the world’s second biggest importer. Goods exports to China hit a record high in June and rose more than 20 per cent in the second quarter, compared with the same period last year. This export increase to Asia is partially due to the disposable income of the new Chinese middle classes, which has contributed to a greater demand for British luxury goods, including fashion and cars. UK exports have also been aided by clusters of well-connected new cities, such as those in the Shandong and Jiangsu provinces, which can be reached by high-speed rail and national air hubs.

Despite China’s growing influence on the world stage, there are still challenges for any UK business looking to conduct business there. Competition is fierce, but it must be the language and etiquette barriers that present the biggest obstacle. Being such an other-worldly country, China’s markets are all very unique. For instance, many western companies that have attempted to sell products ‘as-is’ have failed. To be recognised by Chinese consumers, businesses have to sell products and services the Chinese way.

CHINA

With both the world’s largest population and the fastest growing economy, China is undeniably the place to be doing business.


Each of these countries is going to see a rise in the number of people eligible to work relative to those not working over the next 20 years, with some of them matching the double-digit rates of growth that China enjoyed between 2003 and 2008. Economists predict that the

With the BRIC territories now having firmly established themselves as growth markets, more adventurous investors are looking for new overseas opportunities. Economist Jim O’Neill, who first coined the BRIC acronym in 2001, has smelt the fresh potential in the air of four territories that he has appropriately coined ‘MINT’. And he’s not alone – other economists have also identified Mexico, Indonesia, Nigeria and Turkey as emerging economic giants.

MINT TERRITORIES

Mexico owes much of its rising wealth to oil, as the tenth largest oil producer in the world, but it also now boasts the sixth largest electronics industry in the world, growing 20% between 2010 and 2011, manufacturing products such as display screens. Mexico is the largest silver pro-ducer in the world and it is also growing as a commodity producer, with experts speculating that it could take over China’s position as the world’s leading provider of affordable mass production.

Mexico’s geographical location is set to give the country an advantage as patterns of world trade change. Not only does Mexico neighbour the USA, but it’s also perfectly placed to trade with Latin America, making it a good candidate for distribution operations. President Enrique Peña Nieto is leading widespread national reforms in every area, from education, energy and fiscal policy to the institution of government itself.

Due to rapid advances in Mexico’s infra-structure, a growing middle class and rapidly declining poverty rates, forecasts predict the country will enjoy a higher GDP per capita than all but three European countries by 2050. Average income for 2012 was $10,600, which IMF Goldman Sachs predicts will rise to $48,000 by 2050. But it’s the forecast level of GDP growth at 4.0% between 2015 and 2050, when Mexico may have the fifth largest economy in the world, that makes the country an attractive proposition for over-seas investors looking to capitalise on the potential of this emerging market.

MEXICO

Of all the MINT countries, it is perhaps Mexico that financial investors are most excited about. With a population of over 113 million - making it the most populous Spanish-speaking country in the world - Mexico has one of the world’s largest economies.

MINT territories could join the top 10 largest economies in the world - after the US, China, and BRICS - within three decades. We’ve put together a brief overview of each territory and their potential for economic growth to help you identify the right opportunity for your business.


Indonesia has the largest economy in outheast Asia with an estimated gross domestic product (nominal) of US$928.274 billion in 2012. The estimated nominal per capita GDP was US$3,797, and per capita GDP PPP was US$4,943 (international dollars). Indonesia was the only member of the G20 to lower its public debt-to-GDP ratio in 2009 and with an improving infrastructure, property prices in Jakarta are rising sharply.

Indonesian president, Susilo Bambang Yudhoyono, stated at 2011’s World Economic Forum on East Asia that Indonesia will be in the top ten countries with the strongest economy within the next decade. This is backed up by figures released by IMF, Goldman Sachs that show a projected growth in average income for the country from $3,600 in 2012 to $21,000 in 2050.

What does Indonesia owe this growth to? Certainly the large population helps, as a more educated middle class is set to swell the ranks of workers. But Indonesia also benefits from its advantageous location in the heart of South-east Asia and deep connections with China. With China riding the crest of the economic wave in the BRICS territories, Indonesia looks well placed to capitalise on the success of its neighbour.

Nigeria has abundant natural resources, with oil playing a significant role in the Nigerian economy, accounting for 40% of GDP, but it’s rapidly expanding in sectors such as the service industry and finance, with its own stock exchange. The re-emergent manufacturing sector is the third largest on the African continent, including leather, textiles, and vehicle production for the likes of Peugeot and Bedford. But the star of the show is Nigeria’s communications industry, which is one of the fastest growing telecommunications markets in the world.

Economic development has been hindered by years of military rule, alleged corruption and mismanagement, but now that democracy has been restored, resulting economic reforms have seen Nigeria back on track towards achieving its full economic potential. According to Citigroup, Nigeria will see the highest average GDP growth in the world between 2010 and 2050.

In 2012, Turkey’s capital city, Istanbul, had the fifth most billionaires of any city in the world with 30, behind Moscow (78), New York City (57), London (39), and Hong Kong (38). In 2011, Turkey had the world’s 15th largest GDP-PPP and 18th largest Nominal GDP. By 2050, this nominal GDP is set to grow to $4.45 trillion USD, becoming the 14th largest in the world.

Obviously, Turkey is renowned as a holiday destination with a huge influx of tourists in the high season, but it also has a large domestic base of consumers, with average annual earnings in the region of $10,000, or £6,000. IMF, Goldman Sachs predict this will rise to $48,500 by 2050.

Turkey has long enjoyed a good reputation for producing consumer goods and it’s increasingly looking to white goods and products with higher ticket prices to drive further economic growth. Thanks to its location and history, Turkey is in an unusual position in that it can be considered to belong to both the West and East, joining the EU Customs Union in 1995. As a result, Turkey’s ambition of combining its political landscape and Muslim faith with Western commerce presents a unique challenge to overseas investors keen to take advantage of the country’s rapid growth.

INDONESIA NIGERIA TURKEY

Indonesia has the world’s fourth biggest population after China, India, and the USA. Jakarta, the capital and Indonesia’s largest city, has a population of 28 million, making it the third biggest conurbation in the world. Predictions suggest that with its large population, Indonesia will be ranked seventh in gross domestic product (GDP) by 2050. Indonesia is a strong commodity producer that is looking to expand its commercial activities in the coming years.

If the predictions are right, then Nigeria will become one of the 20 largest economies in the world by 2020. The capital city is Abuja, but Nigeria’s largest city is Lagos, with 15 million residents, which the Nigerian government estimates will expand to 25 million by 2015. More than 500 languages are spoken by an estimated 170 million Nigerians, but as a reminder of British colonisation, English is the official language, making trade easier for UK businesses.

Turkey has the third-fastest growing economy in the world – faster even than China! Last year’s 10.3% growth was largely determined by construction, which makes up 6% of the Turkish economy, rising to 30% if you include related industries such as steel, timber and energy.


AFRICA AND THE MIDDLE EAST

The African continent consists of more than 50 countries, including Egypt, Zimbabwe, Mozambique, Kenya, Senegal and Nigeria – all of which can offer different opportunities for the international entrepreneur.

While sub-Saharan Africa is renowned for abundant oil resources and the continent as a whole relies heavily on exports of raw materials, it is increasingly known for its expanding multinational companies that saw growth of 30% while developed economies were experiencing historic downturns. Companies like Blackberry are now investing in the continent, by establishing multiple operations in Africa.

Africa has more than a billion people and thanks to growth that has outstripped East Asia for the last 10 years, there is now a rising middle class to provide both skilled labour and local customers for your product. This recent growth has also seen massive improvements in regional and national infrastructure - as well as communications - that benefit overseas trade. In July, US President Barack Obama announced a US$7 billion plan to further develop infrastructure and work more closely with African heads of state.

There are massive opportunities in Africa for forward thinking UK companies to take advantage of this developing economy and the growing marketplace it represents.

While Dubai might grab your attention with its towering skyscrapers and glamorous lifestyles of the rich and famous, Abu Dhabi remains the powerhouse economy of the Emirates. The UAE has one of the highest GDP per capita in the world and Abu Dhabi owns the majority of these resources.

Technology, logistics and professional services are all booming markets in the GCC, where the rapid expansion of businesses in so many diverse sectors is driving development of the infrastructure, support services and supply chains.

Not only is the culture very different to the UK, but there are variations across each Gulf Cooperation Council (GCC) country. Saudi Arabia is the largest country in the area, with the world’s largest oil fields and it’s also promoting heavy industry, such as petrochemicals, fertilizers, and steel. The Kingdom of Bahrain is an archipelago of 33 islands diversifying its oil-based economy by attracting commercial companies, particularly within IT.

Kuwait holds 10% of the world’s reserves of crude oil - the third largest quantity in the world – and it’s increasingly manufacturing building materials like plastics, cement, and metal. The State of Qatar produces less than 1% of the world’s oil, with banking playing an important role in their economy. Oman is transforming itself into a major exporter of natural gas. Manufacturing is also a growth area, including textiles, cement blocks, furniture, fertilizers, and fibreglass products.

AFRICA

GULF STATES

MENA

Don’t forget that there are business opportunities in territories within the African continent other than BRICS’ South Africa.

If there’s one global territory that’s conspicuous for its rapid urban expansion with cosmopolitan cityscapes and lavish lifestyle, it’s the Arabian Gulf.

MENA stands for ‘Middle East and North Africa.’ This loose collection of countries incorporates the UAE, as well as countries like Egypt, Iran and Tunisia. The population of the MENA region is at least 321 million people, which equates to about 6% of the total world population. The MENA region has 60% of the world’s oil reserves, from 8 of the 12 OPEC nations and a combined GDP of about $2.9 trillion. In April, the International Monetary Fund created a new region called MENAP, which adds Afghanistan and Pakistan to the MENA countries.


Member states that have joined the EU in the last five years are starting to mature and opportunities for UK businesses are developing right now. Emerging Europe consists of nine territories with more than 100 million consumers, just two or three hours from the UK.

EMERGING EUROPEWith a far lower market penetration compared to markets that are closer to home and lower risk then markets further afield, UKTI suggests that, “The Emerging Europe region represents the most exciting opportunity for UK companies of all levels in Europe.” UK exports to the Emerging Europe territories were worth more than £15 billion last year, more

than doubling in volume over the last 10 years. The nine territories that come under the umbrella term of ‘Emerging Europe’ are Austria, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, and Slovenia. Poland, Czech Republic, Slovakia and Hungary are particularly exciting at the moment, showing growth rates comparable with Russia or Brazil.

Austria is one of the 12 richest countries in the world in terms of GDP per capita, with a developed social market economy, featuring a large service sector and a solid industrial sector. The country has traditionally traded mainly with Germany, but EU membership has seen increasing trade with other countries in the union, including the UK. Austria’s unemployment rate of 4.3% was the lowest in the EU in 2012.

It seemed unlikely when Hungary’s economy minister predicted an economic fairy tale for Hungary in 2013, but the country managed to grow by 0.7 per cent last year – more than the region’s poster boy, Poland. Prime Minister Viktor Orban’s even suggests that Hungary’s growth rate could be the highest in the region this year. Hungary’s good fortune hangs on production for luxury car manufacturers that include Audi and Mercedes. The IMF suggests that impending business-minded policies will revive the economy further, with a new central bank focus on increasing business lending.

Towards the end of last year, Romania’s economy grew at its fastest rate in two years, with GDP growing by 4.1 per cent. British companies did an average of €6.3 billion of business annually in Romania between 2010 and 2013. That doubles the amount since the country joined the EU in 2007, since when The Economist reports it has been worth €30 billion in turnover and €3.7 billion in profit to British businesses. With industrial production increasing by 7.1 per cent, exports growing faster than imports and unemployment lower than in Britain, Romania looks an increasingly tempting market.

Slovenia’s economy has one of the highest levels of state control in the EU, while the level of foreign direct investment is one of the lowest. GDP growth may only hover around one per cent annually, but Slovenia has only shown one year of negative growth since the start of the global crisis (2009). It’s also one of only 10 countries to hold a positive current account balance in Europe. Slovenia has an educated workforce, well-developed infrastructure, and holds a commanding strategic location for transport between the Balkans and Western Europe.

Slovakia separated from the Czech Republic in 1993 and following several reforms, it joined the EU in 2004, adopting the Euro in 2009. The government made it easy for foreign investors to move into Slovakia, by introducing business friendly policies, particularly in the automotive and electronic sectors. It’s also attractive to British businesses thanks to cheap skilled labour, low taxes, a relaxed labour code, and its geographical location.

Following the fall of The Berlin Wall in 1989, Poland’s economy grew 177 per cent by 2007. During Europe’s financial problems of 2009, when the union’s GDP contracted by 4.5 per cent, Poland’s actually grew by 1.6 per cent. You can see why Bloomberg Business Week calls Poland, “Europe’s Most Dynamic Economy”. With a population of 38 million people, Poland’s growth is projected to be 2.5 per cent this year.

Bulgaria had a gross national income per capita of $6,280 in 2010, showing a positive growth to 0.2% the same year. Strong sectors for the country include energy, mining, metallurgy, and machine building, while the main exports are clothing, iron and steel, machinery and refined fuels.

The Czech Republic has the third biggest economy in Central Europe after Poland and Austria. Its financial recovery is driven by exports, with analysts predicting its growth to accelerate this year. More than 20 per cent of the Czech economy is highly dependent on production in the motoring industry, with Germany its principal trade partner.

AUSTRIA

HUNGARY ROMANIA SLOVENIASLOVAKIA

POLANDBULGARIA THE CZECH REPUBLIC

11th Annual Russo-British Chamber of Commerce

BUSINESS FORUM4 - 5 June 2014, London

The UK’s leading event for the discussion of business between Russia and Britain. Join over 200 businesses to learn about key opportunities in Russia.

Wednesday 4th June 2014Black Tie Gala Dinner hosted by HRH Prince

Michael of KentThe Royal Automobile Club, Pall Mall, London

Guest Speaker: Angela Brav, Chief Executive Europe, InterContinental Hotels Group (IHG)

Thursday 5th June 2014Conference: RBCC Business Forum 2014BMA House, Tavistock Square, London

Discussion Topics include:‘Encouraging and Facilitating Export’

‘Promoting Two-Way Investment’‘Moscow’s Development as an International

Financial Centre’‘Developing Russia’s Infrastructure - Opportunities

for UK Companies’

Speakers include:HRH Prince Michael of Kent, Patron, Russo-British Chamber of CommerceHE Alexander Yakovenko, Russian Ambassador to the UKFiona Woolf CBE, Lord Mayor of the City of LondonTim Barrow, HM Ambassador to Russia

...and many more to be announced

For more information and to register visit:

www.rbccforum.comor contact Anthony Love, Business Development

Manager, RBCC, on 0207 931 6455 or email [email protected].

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GOING GLOBAL MAY 2014EXHIBITOR LISTINGS24

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EdgeDocsStand number 3547 EdgeDocs is an all-in-one, online, sales-orientated, exporting solution designed to simplify your exporting process by using six easy steps that enable you to grow inter-nationally. Aimed at SMEs with either international ambition or experience this innovative solution empowers companies who have outgrown the domestic market to expand their business overseas - get started today with EdgeDocs in just 60 seconds.0131 248 3031www.edgedocs.com

Emerging Law Stand number 3360Emerging Law is a London-based law firm regulated by the SRA that helps clients deal effectively and efficiently in the emerging and frontier markets. Our team has acted for a range of clients in these regions from SMEs to multinationals to governments and multi-donor agencies.www.emerging-law.co.uk

Euromonitor International Stand number 3550Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. Established in 1972, we have more than 41 years of experience publishing interna-tional market reports, business ref-erence books and online databases on consumer markets.020 7251 8024www.euromonitor.com

Europcar Stand number 3592Europcar’s mobility service at ExCeL London includes on-site car hire as well as convenient shuttle buses to popular destinations and chauffeur services. Valet parking and car wash services are also available. You can make transport choices easily and conveniently, even when you are at the event0871 3849904www.partner.europcar.com/excel

Expatax BV Stand number 3756Company formation in the Netherlands.+31302468536www.expatax.nl

EXPAD SA Stand number 3398Specialized in the implementa-tion and administration of Global Employment Companies on behalf of clients for the management of employees in international mobili-ty +41 22 308 11 00 www.expad-sa.com

Exportaid Stand number 3742Exportaid is an independent inter-national trade consultancy found-ed in 2002 to help businesses with their international trade activities. We work across industry sectors, with a network of trusted profes-sionals whose specialisms provide vital support for companies along their international journey.+44 (0)161 2981706www.exportaid.com

MAY 2014 GOING GLOBAL EXHIBITOR LISTINGS 25

Farnham Castle Intercultural TrainingStand number 3786Acknowledged as one of the world’s principal providers of global cultural expertise for business, Farnham Castle provide training, consultancy,coaching and support services for any interna-tional business situation, enabling organisations and their employees to develop a truly global mind set.01252 720419www.farnhamcastletraining.com

GeoPal SolutionsStand number 3386Mobile Workforce Management - GeoPal is a cloud service and mobile app to manage mobile workforces, reducing admin costs & increasing productivity, giving your business a competitive edge. Reduce admin costs by up to 50% and increase productivity by up to 20%, by replacing paper forms with mobility.0800 520 0458www.geopalsolutions.com

Go GroupStand number 3596Go’ is an innovative, comprehen-sive and hassle-free service for anybody moving, or simply on the move. From corporate moves to student moves, from travel arrangements to tax returns, Go has it all.+32 3 360 78 39www.go-group.com

Grange Shipping Ltd.Stand number 356101394 605200www.grangeshipping.co.uk

HCR Employeee Relocation & time4careStand number 3586HCR is a multi award winning global Relocation Management Company with its HQ in the UK and a world connect network of partners. time4care is an employee benefit specialising in providing families with expert advice on the care they choose, the way they fund it and any legal considera-tions.+44 (0)1256 812700 www.hcr.co.uk www.time4care.co.uk

Hessel Relocation Expense ManagementStand number 3400Employee relocation creates a complex, individual and variable trail of relocation expenses and in-ternational payments - a trail that

needs to be checked, reconciled, reported and paid. Hessel Reloca-tion Expense Management makes sure you get the money right.+44 (0) 1892 669901www.hessel.co.uk

HighworthStand number 3168Expanding business network providing financial, fiscal and legal services. International scope. Logistical support and expert local guidance.+357 99556766www.highworth-network.com

Interdean International RelocationStand number 3187 Interdean Relocation Services has been established since 1959. In this period Interdean has moved and relocated over one million people around the world.Interdean Relocation Services has always been innovative and provid-ed peace of mind for expatriates, families, assignees, transferee 0208 961 4141www.interdean.com

IPM Global Mobility Stand number 3370IPM Global Mobility works in the international HR sector providing specialist HR, tax and relocation services and management tools to businesses that employ people who are assigned to work over-seas.+44 (0)845 458 5643www.ipmglobalmobility.com

K2 Corporate MobilityStand number 3400K2 provides independent Global Mobility solutions to a variety of companies. Our portfolio includes shipping, relocation and expense management services. Delivered in a truly customer centric way. Our own in house mobility experts providing advice on policy, bench-marking, vendor reviews,govern-ance.01932 849500www.k2corporatemobility.com

KDC LimitedStand number 3168KDC Chartered Accountants Limited is a modern, independ-ent professional audit firm. Our mission statement is too simple. “The Pursuit of excellence through customer care”00357 22875730www.kdc.com.cy

Kingsley Napley LLPStand number 3572Kingsley Napley is an internation-ally recognised law firm based in central London, supporting clients in all areas of their business and private life. We are recognised as having one of the best immigra-tion teams in the UK with over 12 years in the top tiers of the legal directories. +44 (0)20 7814 1200www.kingsleynapley.co.uk

Knightly Apartments Stand number 3392Knightly Apartments offers a selection of 30 Luxury Serviced Apartments in 18 locations throughout Central London. Select from a range of Studio,1, 2, 3, or 4 bedroom apartments and penthouses in Mayfair, St James’s, Knightsbridge, Belgravia, Marylebone Covent Garden Soho St Johns Wood Little Venice+44 (0) 7976 713 139www.knightlyapartments.com

Kobalt law LLPStand number 3156 Kobalt Law LLP is an International Law firm based in Chelsea London, with associate offices abroad.The international lawyers and No-tary Public advise clients wishing to buy property or set up a business in a foreign country.The team specialise in under-standing and navigating foreign countries’+44 207 739 1700www.kobaltlaw.co.uk

KwintessentialStand number 3568Kwintessential help clients achieve their international goals through a range of localization services. Translation, Website Internation-alization, Interpreting, Training, Bespoke Research and Export Mar-keting are but a few of the ageny’s specialisations.01460 279 900www.kwintessential.co.uk

MarketInvoiceStand number 3540MarketInvoice is the UK’s first online invoice trading marketplace, where SMEs selectively sell their in-voices to a pool of global investors. It is a working capital solution, allowing businesses to immediately access funds that are normally tied up between 30 - 120 days. 02036979416www.marketinvoice.com

Marlin ApartmentsStand number 3580 London’s leading serviced apart-ment provider with over 700 apartments located within central London.Our apartments are a home away from home; contemporary, com-fortable, convenient, with all the luxuries of a hotel, as well as being three times the size of an average London hotel room.0207 378 4840www.marlinapartments.com

Mauve GroupStand number 3760Mauve Group are leading provid-ers of global HR solutions and have the knowledge and expertise to help you navigate the international employment maze. From employ-ing a single resource overseas to setting up a local entity, Mauve Group can support you through-out your journey of worldwide expansion.+44 (0)1904 619266 www.mauvegroup.com

Mauve GroupStand number 3176Mauve Group are leading provid-ers of Global HR Solutions and have the knowledge and expertise to help you navigate the interna-tional employment maze. From employing a single global resource to setting up a local entity, Mauve Group can support you throughout your journey of global expansion.+44 (0)1904 550530 www.mauvegroup.com

Meet Your NicheStand number 3360Meet Your Niche, is an innovative matchmaking and consultancy platform that introduces insight and branding strategy connec-tions for growing and established UK businesses keen to develop products/services to sell in key emerging markets (Africa, Latin America, Middle East and Asia) and vice versa.+44 (0)1904 550530 www.meetyourniche.com

Mexican Chamber of Commerce in Great BritainStand number 3564The MexCC provides guidance and support to all types of organisa-tions in order to catalyse a positive change in the trade and invest-ment relations between Mexico and Great Britain. It is the place where businessmen, politicians, ac-ademics and NGOs meet to pursue business opportunities.+44(0)2071274234 www.mexicanchamberofcom-merce.co.uk

GOING GLOBAL MAY 2014EXHIBITOR LISTINGS26

MOVE GuidesStand number 3177MOVE Guides is a unique em-ployee transition solution that improves satisfaction and reduces costs. Using our configurable technology, local knowledge and global footprint, we support new hires and employee relocations from offer to onboarding. +44 20 35407546www.moveguides.com

MUTUAL TRUST LTD Stand number 3168 As an independent trust compa-ny, Mutual Trust operates with integrity and reliability on behalf of clients worldwide, who include high-net-worth individuals, profes-sional advisors, financial institu-tions and companies.+357 22772240www.mutual-trust.com

Nexus Business Services / Agencies Stand number 3756 Nexus Business Services provides a one-stop shop for all your business formation, relocation and pro needs in the UAE. Nexus specializ-es in business services for compa-nies and individuals establishing a commercial presence in the UAE with currently more then 30 multi national companies under us. +971 2 6277442www.nbsuae.ae

Oxford Business GroupStand number 3552Oxford Business Group (OBG) is a global publishing, research and consultancy firm, which publishes economic intelligence on the mar-kets of Latin America, the Middle East, Asia, and Africa. +44(0)2031595327

Phaidon InternationalStand number 3588Phaidon International is an award winning micro-specialist staffing group, proud to deliver recruit-ment solutions through 8 specialist recruitment brands across 28 key markets. Operating from 4 regional offices, we currently place candidates across 44 countries.+44 20 3002 6460www.phaidoninternational.com

Plaudunt.comStand number 3762Plaudunt – a Latin word that simply means “They strike hands to complete a bargain”. Plaudunt.com -a space where businesses can come together and “strike hands” online to help nurture,

grow and build business relation-ships and networks. Online -the new meeting space. Global -the new local. +41766494677www.plaudunt.com

Professional Call MindersStand number 3372 At Professional Call Minders, we are experienced, skilled, pro-fessional, friendly and helpful members of your team, delivering a first class and personal service. Utilising seamless technology, we can work virtually for multi sited companies operating in the UK or Overseas. 0845 606 6925www.professionalcallminders.co.uk

Progressive People NetworkStand number 3166Progressive People Network is a world class training programme founded by Martin McKenzie; international strategist, consultant and entrepreneur. Using the latest techniques, models, and coaching strategies, PPN is based on knowl-edge and experience shared with the top1% of business leaders globallywww.PPNWorld.com

RAK Free Trade Zone Stand number 3740Business Opportunities in the Emirate of Ras al Khaimah +49176 80007162www.rakftz.com

Relocate Global Stand number 3570Re:locate is a specialist multimedia publishing company connecting and informing HR, global manag-ers and relocation professionals globally. We are the leaders in this niche and growing global market.01892 891334www.relocatemagazine.com

RenePort Stand number 3360RenePort is a specialist advisory firm providing trade & invest-ment services to organisations expanding internationally. We are a unique organisation combining local market knowledge, sector expertise and a dynamic network in over 20 key emerging and fron-tier markets. Established in 2011 RenePort [email protected]

Russo-British Chamber of CommerceStand number 3565The Russo-British Chamber of Commerce is an independent, not-for-profit membership organisation established in 1916 to help Russian and British companies do business together. We represent the widest network of Russo-British business people, with over 400 member companies in the two countries.0207 931 6455www.rbcc.com

SMT SWISS MUTUAL TRUST SAStand number 3168 Corporate, trust & banking advice, including tax structuring, for pri-vate companies and entrepreneur families with cross-border business interests and assets in different countries.Provides advice and implementation services in Swit-zerland and the main international finance centres across the world+41 22 901 0111www.smt-fiduciary.com

Start Up OverseasStand number 3750 www.startupoverseas.co.uk is the definitive online resource for companies looking to expand internationally.0117 903 1014www.startupoverseas.co.uk

The Arab-British Chamber of CommerceStand number 3542The Arab-British Chamber of Com-merce is a membership organisa-tion, founded in 1975, to promote economic activity and facilitate trade between the UK and the 22 member countries of the League of Arab States.020 7659 4865

The Institute of ExportStand number 3752 Established in 1935, the Insti-tute of Export is the professional membership body representing and supporting the interests of everyone involved in international trade. It is the only professional body in the UK offering accredited formal qualifications in International Trade.01733 404400www.export.org.uk

The Middle East AssociationStand number 3754 The Middle East Association (MEA) is the UK’s leading business forum for promoting trade and invest-ment with the Middle East and North Africa.www.the-mea.co.uk

Thorntons TravelStand number 2132 MANAGING YOUR BUSINESS TRAVEL Enabling you to get on with man-aging your business.Pro-active consultants and online solutions dedicated to meeting your travel requirements.Bespoke Global Fares, Hotels & Rail search system, ensuring we provide you the best price on any itinerary worldwide.0117 929 1633www.tbtm.co.uk

Trade and Export Finance Limited Stand number 3755Specialist Financial Consultancy that provides banking advice, help for funding orders and carrying out research in International Trade. 0121 683 8926www.taefl.co.uk

Trade-Link (UK Division) Ltd.Stand number 3556 Trade-Link is an international con-sultancy firm located in the UK and The Netherlands.Specialising in business with Japan, we have been creating new busi-ness channels for our European clients since 1993. Our services include market entry activities, cor-porate strategy and new business development.01753-893984www.trade-link.eu

TravelinguisStand number 3380 The Interpreting App for Travellers!Travelinguis is a language services company providing telephone interpreting services for the travel industry. Our product is designed for companies wanting to offer their customers 24-hour access to an interpreter on any phone. www.travelinguis.com

TTC wetranslateStand number 3554For 20+ years we’ve been trans-lating for companies, who do business with speakers of other languages. Our team are always happy to collaborate, innovate & translate. The primary focus is what the client wants & right be-hind that is to be right up-to-date with today’s technology & maket demands +44 (0)1245 216 930www.ttcwetranslate.com

EXHIBITOR A-Z4X Currency Corporation

AirWatch

Arkevista

Association of African Owned Enterprise

(AAOE)

Atlas Translations Ltd

British and Colombian Chamber of

Commerce

Business in Africa Pays

Business Start Up Qatar

Channel Trading

CHIMPORT - UK Pavilion. China Imported

Brand Fair

China-Britain Business Council

Commonwealth Business Council - CBC

Ecom Global Network Ltd

EdgeDocs

Emerging Law

Euromonitor International

Europcar

EXPAD SA

Expatax BV

Exportaid

Farnham Castle Intercultural Training

GeoPal Solutions

Go Group

Grange Shipping Ltd.

HCR Employeee Relocation & time4care

Hessel Relocation Expense Management

Hessel Relocation Expense Management

Highworth

Interdean International Relocation

IPM Global Mobility

K2 Corporate Mobility

K2 Corporate Mobility

KDC Limited

3551

3780

3745

3360

3148

3562

3360

3368

3560

3560

3566

3546

3158

3547

3360

3550

3592

3398

3756

3742

3786

3386

3596

3561

3586

3406

3400

3168

3187

3370

3406

3400

3168

MAY 2014 GOING GLOBAL EXHIBITOR A-Z 27

UK India Business CouncilStand number 3555UK India Business Council is the premier business-led organisation promoting bilateral trade and investment between the two coun-tries. Our mission is to facilitate an increase in trade between the UK and India through business to business dialogue. 0207 592 3040 www.ukibc.com

UK Trade & Investment (UKTI)Stand number 3340UK Trade & Investment (UKTI) works with UK-based businesses to ensure their success in interna-tional markets, and encourage the best overseas companies to look to the UK as their global partner of choice020 7215 5000www.gov.uk/ukti

WolfestoneStand number 3746 Wolfestone is a language company defined by international marketing excellence.Over the last seven years, Wolfestone has helped clients take advantage of global opportunities.Translation, voiceovers and multilingual SEO are just some Wolfestone services that have helped clients grow overseas01792 450972www.wolfestone.co.uk

Working Capital PartnersStand number 3146We provide selective invoice discounting, working with busi-nesses that need cash flow but don’t want traditional factoring. Clients sell only the invoices they want to –no minimums or admin fees. Clients can also export with confidence - our unique Export Overdraft makes exporting safe & simple020 8203 6500www.workingcapitalpartners.co.uk

Kingsley Napley LLP

Knightly Apartments

Kobalt law LLP

Kwintessential

MarketInvoice

Marlin Apartments

Mauve Group

Mauve Group

Meet Your Niche

Mexican Chamber of Commerce in

Great Britain

MOVE Guides

MUTUAL TRUST LTD

Oxford Business Group

Phaidon International

Plaudunt.com

Professional Call Minders

Progressive People Network

RAK Free Trade Zone

Relocate Global

RenePort

Russo-British Chamber of Commerce

SMT SWISS MUTUAL TRUST SA

Start Up Overseas

the Arab-British Chamber of Commerce

The Institute of Export

The Middle East Association

Thorntons Travel

Trade and Export Finance Limited

Trade-Link (UK Division) Ltd.

Travelinguis

TTC wetranslate

UK India Business Council

UK Trade & Investment (UKTI)

Wolfestone

Working Capital Partners

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3392

3156

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3176

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GOING GLOBAL MAY 2014FLOOR PLAN28

FLOOR PLAN

VISITORSENTRANCE

VISITORSENTRANCE

VISITORSENTRANCE

GOING GLOBAL LIVE

SALES INNOVATION EXPO

GLOBAL MOBILITY EXPO

OFFICE MANAGEMENT & PA

THE BUSINESS SHOW

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NETWORKINGAREA

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GLOBAL MOBILITY WORKSHOP

SEMINARHALL 21

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MIDAS TOUCH

COFFEEAREA

COFFEEAREA

LIVEFEED 1

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SEMINARHALL 11

BUSINESSES FOR SALE

PERSONAL INFLUENCE HALL

KEYNOTE HALL 1

BUSINESSWORKSHOP

FUNDING & CASHFLOW WORKSHOP

GET ONLINEWORKSHOP

121ROADSHOW

ECOMMERCEWORKSHOP

BRANDING WORKSHOP

SEO WORKSHOP

CLOUD COMPUTING WORKSHOP

MICROSOFT DYNAMICS

WORKSHOP

CAREER PROGRESSION

WORKSHOP

mCOMMERCEWORKSHOP

EXPERIANWORKSHOP

SELF EMPLOYMENTWORKSHOP

MENTORINGWORKSHOP

EMAILMARKETINGWORKSHOP

SALESFORCE WORKSHOP

SALESOFFICE

BUSINESS PLANNINGWORKSHOP

THE WILEY STARTUP SCHOOL SPEED NETWORKING

BUSINESSCONNECTIONS

TWEET MEET

ANGELS DEN

THE INTERNET BUSINESS SCHOOL

SEMINARHALL 6

SEMINARHALL 7

WEALTH TRAININGCOMPANY SEMINAR

HALL 15

SEMINARHALL 8

THE BOARDROOM

SEMINARHALL 12

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FSB SEMINARHALL 10

KEYNOTE HALL 2

ELATION SALESWORKSHOP

SALES GROWTH

WORKSHOP

CRM WORKSHOP

EN Start-UpsA Campaign Supporting Young Businesses

MAY 2014 GOING GLOBAL FLOOR PLAN 29

VISITORSENTRANCE

VISITORSENTRANCE

VISITORSENTRANCE

GOING GLOBAL LIVE




THE BUSINESS SHOW

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2780 27882784 2786

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1984

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1760 1762 1766

1970 1972 1976 2170 2172 2176 2370 2372 2376 2770 2772 2776 2970 2972 29761574

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2570 2572 257617761770 1772

27222320

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2302 23082305

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3160 3166

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NETWORKINGAREA

MAUVE WORKSHOP


SEMINARHALL 21

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MIDAS TOUCH

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COFFEEAREA

LIVEFEED 1

SEMINARHALL 3

SEMINARHALL 18

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KEYNOTE HALL 1

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TWEET MEET

ANGELS DEN


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GOING GLOBAL LIVE




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NETWORKINGAREA

MAUVE WORKSHOP


SEMINARHALL 21

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MIDAS TOUCH

COFFEEAREA

COFFEEAREA

LIVEFEED 1

SEMINARHALL 3

SEMINARHALL 18

SEMINARHALL 19

SEMINARHALL 17

SEMINARHALL 16

SEMINARHALL 4

SEMINARHALL 5

SEMINARHALL 11

BUSINESSES FOR SALE


KEYNOTE HALL 1

BUSINESSWORKSHOP


GET ONLINEWORKSHOP

121ROADSHOW

ECOMMERCEWORKSHOP

BRANDING WORKSHOP

SEO WORKSHOP


MICROSOFT DYNAMICS

WORKSHOP

CAREER PROGRESSION

WORKSHOP

mCOMMERCEWORKSHOP

EXPERIANWORKSHOP


MENTORINGWORKSHOP


SALESFORCE WORKSHOP

SALESOFFICE



BUSINESSCONNECTIONS

TWEET MEET

ANGELS DEN


SEMINARHALL 6

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HALL 15

SEMINARHALL 8

THE BOARDROOM

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SALES GROWTH

WORKSHOP

CRM WORKSHOP


The Global Networkfor Major Events

Helping you succeed in Major Events

• International Market Penetration• Mission planning• Business seminars and workshops• Bid support• In-country representation• Membership scheme• Discounted access to international expos

Tel: +44 (0) 2079 349004 [email protected]

The Global Networkfor Major Events

Helping you succeed in Major Events

• International Market Penetration• Mission planning• Business seminars and workshops• Bid support• In-country representation• Membership scheme• Discounted access to international expos

Tel: +44 (0) 2079 349004 [email protected]

Stand 3745

“Our global market is changing and developing rapidly. Working with Arkevista, we can now leverage large volumes of data from multiple sources to identify the number of times our customers choose our product over and above others and where [in the world] we should be developing and promoting new products. Arkevista’s ability to identify and analyse new key data sources for us has been instrumental in helping us provide our customers with the content they need, increasing our international sales. “

Ken Dearman, Insight Manager, UK Hydrographic Office

“Arkevista has helped us to prioritise which countries to export to and then provided profiles of key prospects in our target countries. We now know which countries are likely to be easiest for us to export to, which countries make it easiest for people to buy from us and which represent the best market potential for our products. In short, we know where we are going to get the best returns. On top of this, we know the size and locations of the key distributer networks, together with the key contact details of those involved. They have saved us so much time and effort. “ John Grace, Director, Essential Nails

Think of the key things you need to consider and decisions you need to make with regard to exporting. Which product or service do you want to export? Which country should you focus on? What partners or agents should you choose? Who are your main competitors in this new market and how can you differentiate yourself from them? These are but a few of the questions you may have. Having the knowledge to answer them and make informed choices can really benefit your business.

THE WORLD OF DATA OPENS DOORS FOR EXPORTERS

So access to the right information, at the right time, is vital for any organisation that intends to stay ahead in an increasingly complex, competitive and rapidly chang-ing world. The volume of data available to support you is growing at an extraordinary rate. The BBC has reported that according to

MAY 2014 GOING GLOBAL EXHIBITOR 31

IBM, 2.5 exabytes - that’s 2.5 billion gigabytes (GB) - of data was generated every day in 2012. Just think how much data you have stored on your mobile phone, on your company website and what is made available publically on the internet. Companies, governments,charities and international

organisations such as the United Nations, the World Bank and the World Health Organisation all publish data either because they have to, or because they want to.

This vast reservoir of knowledge can provide key information to support your decisions; it is a

matter of knowing where to look, how to fuse the data together and analyse it. This is what Arkevista does. Put simply, our purpose is to find and extract the informationthat will give advantage and opportunity to our clients. We take away the complexity and hassle, delivering the information in the right format for them to make timely decisions. Whether you are a large and established organisation, or a niche player, the information can make a real difference.

Stand 3564

GOING GLOBAL MAY 2014EXHIBITOR32

MEMBERSHIPSPatrons As main beneficiaries of the MexCC, they are entitled to appoint a representative to the Advisory Board, a corporate body that collaborates in shaping the strategy of the MexCC. The Patron’s logo will appear in all the stationery of the MexCC, including letterheads and website banners. Annual rate: £6,000 plus VAT.

Corporate Members Under this category, corporations are entitled to greater involvement and presence during the MexCC events. Their representatives are en-couraged to promote and advertise their business to other members. Annual rate: from £1,000 plus VAT

Individual Members This membership has been designed for individuals willing to participate in the activities and services of the MexCC. However, brand presence is restricted for this kind of memberships. Annual rate: £120.00 plus VAT.

If you’re looking to do business in or with Mexico, find out what help and support The Mexican Chamber of Commerce can offer.

CONNECTING BUSINESS AND PEOPLE

WHO WE ARE

The Mexican Chamber of Commerce in Great Britain (MexCC) represents Mexican and British entrepreneurs doing business in Great Britain and Mexico.

It promotes strong and long lasting relationships among its members and stakeholders and it is the place in which businessmen, politi-cians, academics, diplomats, and non-governmental organisations of Mexico and Great Britain meet, creating an ideal environment to pursue business opportunities. The MexCC is the authoritative voice of Mexican businesses in the United Kingdom. It is the first Mexican Chamber of Commerce in Europe and only the third in the world (after the US and China).

WHAT WE DO

The MexCC works for its members, and they are on the very top of our organisational diagram and according to their requirements we build projects and collaborate in specific ventures.

There are three main services that the MexCC provides:

• Intelligence • Strategic Events • Representation

As a member of the Mexican Chamber of Commerce, you will receive the Chamber’s e-newsletters and industry reports provided by our members or strategic partners, all the material disseminated by the Chamber involving trade and commerce between Mexico and the UK, free entry (or special rates) to most of the Chamber’s events, privileged access to VIP events depending on the membership type and special rates and discounts in a wide range of services.

OUR VISION

To become a main source of intelligence; the issues and concerns of our members dictate our agenda through our Board of Directors, Board of Advisors, General Manager and Volunteers.

To offer high profile and effective strategic events; we strongly believe in the power of networking and this is why the Chamber’s main goal is to provide a networking platform for companies and individuals engaged in trade and investment between Mexico and the UK as an opportunity to interact with senior figures whose remarks may be relevant to the MexCC members’ interests.

To become a representative of companies through marketing and PR; we understand the importance of marketing as part of a business development strategy to penetrate new markets. As ‘insiders’ of both Mexican and UK markets, we have the adequate tools to market and promote companies willing to expand to overseas markets.

THE AUTHORITATIVE VOICE OF MEXICAN BUSINESSES IN THE UNITED KINGDOM

BECOME A

MEMBER!

MexCC

8 Northumberland Avenue, WC2N 5BY, UK

[email protected]

IBDE – Integrating World Markets www.ibde.org

The GLOBAL ECONOMIC FORUM 2014 will aim to:

Discuss the challenges of doing business worldwide;

Explore strategic business, trade and investment opportunities in the countries represented at the Forum;

Boost the profile of UK and other international business interests and expertise.

Provide the gateway for prospective investors interested in exploring global FDI climate and opportunities with the

added bonus of direct contact with worldwide policy-makers and businesspeople.

Organised as an integral part of the IFB 2014 official programme the forum has been planned to be one of the highlight events

of the Festival, to coincide with the attendance of the Executive Bureau of United Cities and Local Government, an

international organisation representing more than 1000 cities across 95 countries; and The Global City Leaders Summit,

representing over 200 city leaders from around the world. Participants will have the opportunity to maximise their networking

during lunch and coffee breaks throughout the Forum as well as during the third day, dedicated to B2B meetings only.

EARLY BIRD RATES £95 (SAVING £300). STANDARD RATES £395

SPEAKING, SPONSORSHIP AND EXHIBITION OPPORTUNITIES ARE AVAILABLE. CONTACT [email protected] FOR DETAILS

Confirmed speakers include, among others:

Sir Michael Rake, Chairman of BT Group and President of CBI

Luis Alvarez, CEO, BT Global Services, BT Group

Courtney Fingar, Editor, fDi Magazine, Financial Times Group

Sir Thomas Harris, Vice Chairman, Standard Chartered

Max Steinberg CBE, Chief Executive, Liverpool Vision

Simon Galpin, Director-General, InvestHK

Rudi Guraziu, Chief Executive, IBDE

Peter Chase, Vice President, U.S. Chamber of Commerce

Strategic Partners Premier Partner Media Partners

REGISTER NOW @ WWW.IBDE.ORG TO SECURE YOUR PLACE AT THIS MUST-ATTEND EVENT

A limited number of complimentary tickets are available for senior executives. Please contact [email protected] for details.

Explore the role of Trade and Export Finance in enhancing international growth

INTERNATIONAL DELEGATES CAN ATTEND FOR FREE. Please contact [email protected]

GET IN TOUCH

0845 000 0083

[email protected]

@wolfestone

www.wolfestone.co.uk

Trusted by:

of customers overseas prefer to

buy products with information

in their own language

say product information

in their language is more

important than price

Our services can help you engage overseas

customers and grow your export sales

Wolfestone will be hosting seminars on international

marketing tips at Going Global Live. Take a look at the

seminar guide for more information.

We will be launching a series of webinars and e-books

about export marketing in Summer 2014.

Pre-register for both at: wolfestone.co.uk/going-global

Translation

Transcreation

Localisation

Voiceovers

Subtitling

Multilingual SEO

72%

56%

Translation and linguistic services in over 200 languages

Visit us at Stand 3746

Stand 3556

Trade-Link (stand 3556) has over 20 years of experience in business with Japan. As consultants and representatives, the organisation has helped countless businesses enter the Japanese market and develop marketing strategies. As experts in the relationship between European and Japanese companies, Trade-Link can help your company grow and increase activities overseas.

The land of the rising sun has been a popular destination for traders around the globe for centuries. Its oriental appeal and mysterious culture have offered lucrative opportunities for those able to establish foothold in the country.

DOING BUSINESS IN JAPAN

Fast forward to 2014 and Japan is the third largest economy in the world and one of the most important players in global trade. Contrary to popular belief, the Japanese market is not an im-penetrable fortress. In fact, many foreign businesses managed to increase their exports and have accomplished explosive growth in sales in the first few years upon entering the country. Japan’s 125 million inhabitants have money to spend and generally appreciate quality products.

Considering the Japanese Yen being relatively cheap at the mo-

ment, it would be the perfect time for European companies to invest in doing business in Japan. A quality product or service combined with the right attitude will take you a long way. However, Japanese culture and society are so different from ours and an understanding of the local business mentality and customs are essential. You would not be the first to misjudge your prospect’s thoughts completely and ruin your chances of making a big sale altogether.

The most obvious barrier is language, as most Japanese companies, large multinational corporations aside, still don’t have English speaking staff. Hiring an interpreter is an option, but the true challenge only starts when engaging in conversation. Whether your prospect is speaking English directly or through an interpreter, odds are he’s thinking in Japanese.

Trade-Link (UK Division) Ltd

www.trade-link.eu

[email protected]

01753-893984


This might not seem like much of a concern; however it can cause you to waste time on the wrong prospects, or even go as far as having disastrous (financial) consequences.

Japanese businessmen, and Japanese people in general, are very polite and as a result tend to feel uncomfortable saying ‘no’. They have subtle ways of expressing their disapproval that might remain unnoticed to foreigners. The Japanese, not wanting to offend their conversation partners, sometimes make suggestions or invitations out of politeness, without intending to proceed with them. A Japanese salesman will pick up such signals and cut his losses, whereas his European counterpart might be thinking the complete opposite.

Such misunderstanding and inability to turn someone down sometimes leads to second or third meetings and expensive dinners out of courtesy from the Japanese party, leaving the European businessman to think that he is on his way to land a huge business deal. This is of

course just one simple example of a problem that foreign businesses might face in Japan.

The ability to combine cultural aspects and having a full understanding of the local business culture and unique consumer behaviour will determine your success in Japan. The complex culture can be perceived as an obstacle, but the key is to turn it in your favour. Once you’re in, you can count on long term business relationships, reliability and extreme loyalty.

THE PERFECT TIME FOR EUROPEAN COMPANIES TO INVEST IN DOING BUSINESS IN JAPAN

Kw Export Mag Trade AD.indd 1 12/02/2014 10:04

LEADERS IN MARKET RESEARCHEuromonitor International are proud winners of the Queen’s Award for Enterprise: International Trade.

Adding this to the Online Trade Information Portal of the Year 2013 & 2014 and the Private Business of the Year Award 2013, Euromonitor is delighted to share our expertise in how to take the next step in your business, with confidence.

Did you know?

• 12 of the world’s largest 25 consumer markets, are emerging economies• Consumer expenditure in emerging markets will expand by US$13 trillion between 2013 and 2025• 4 out of the 5 largest populations globally are in Asia Pacific (move from last bullet)• With combined consumer expenditure of US$2,468 billion in 2013, the world’s 25 largest emerging market cities form a larger consumer

market than Germany or the UK• In 2018 the population of Sub-Saharan Africa will exceed one billion – that’s more than the population of Europe and Australasia combined

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence and strategic market analysis. Established in 1972, we have more than 41 years of experience publishing international market reports, business reference books and online databases on consumer markets.

Proud winners of JOIN US TO LEARN: HOW TO SUCCEED IN EMERGING MARKETS

Sarah Boumphrey, Head of Countries and Consumers at Euromonitor will discuss the factors which should be considered by companies when assessing emerging markets, recognizing the challenges to be overcome.

JOIN SARAH AT THE FOLLOWING TIMES:

Thursday 15th May 12:30 – 13:00 Hall 24Friday 16th May 13:15 – 13:45 Hall 27

BOOK YOUR FREE CONSULTING SESSION NOW • Are you looking to develop your business plan?

• Are you exploring international markets? • Could market research help you to take the next step?

Euromonitor would like to share our expertise with you. Click here to book a one-to-one meeting with our team of experienced consultants to talk through your next business

venture. Using our award winning Passport database, we can answer those burning questions, allowing you to take

the next step forward.

Spaces are limited, click hereto secure your meeting

SAVE 25% ON EUROMONITOR

REPORTS WHEN YOU PLACE YOUR ORDER AT THE SHOW

VISIT US AT STAND 3550!

Stand 3560

Want to Sell to China or nearer to home? You could find your ideal partner at Chimport, The China World Brand Fair at Guangzhou, 23-25 September 2014.

COME AND SELL TO CHINA

Demand for high quality UK products in China has never been higher. Food and drink, fashion and accessories, health and beauty products, baby products, home and giftware are just some of the product categories affluent Chinese consumers are buying now.

Chimport, the fast growing World Brand Import Fair, held at Pazhou International Centre, Guangzhou is a dedicated trade show for businesses wanting to sell into China. The show will feature more than 50 countries, all with their own dedicated pavilions and this September sees the launch of the “Best of The UK” pavilion.

Over 20,000 agents, distributors, wholesalers and retailers all looking to import a wide range of quality consumables are expected to attend. When you sell at Chimport you don’t just get a stand, we provide complete pre-, during and post-show support that includes on-stand translators, lead follow-up after the show with reports back in English, logistics to and from the show, social media campaigns and targeted emails to prospective buyers, show catalogue. It’s so much more than ‘just’ a three-day show!

If you make or create high quality consumer products in the UK and

Channel Trading

URL: www.channeltrading.co.uk

EMAIL: [email protected]

PHONE: 0845 548 0227

TWITTER: @ChannelTrading


want to find out how to export to China, come and talk to us about being part of the UK pavilion. Packages start from just £995

Want To Sell Nearer To Home?Crosshead ecommerce is a fantastic way to build sales and brand awareness in new markets, especially in the fast growing BRIC and APAC economies. Established marketplaces like Amazon, ebay, and Rakuten are trusted shopping environments for millions of buyers who last year spent over $100 billion online, an opportunity recognised and taken up by increasing numbers of blue chip retailers, brand owners, manufacturers and distributors.

Emerging online marketplaces in such as T Mall in China, as well as others in

South America are opening up to imported brands and offer an even greater opportunity. Asia’s online economy is expected to be the largest in the world by 2015. We can provide you with a fully outsourced solution to reach these markets that allows you to focus on your business without the need for investment in staff, software, training, translation and dedicated customer services.

Come and see how you can start selling overseas online.

IF YOU MAKE OR CREATE HIGH

QUALITY CONSUMER

PRODUCTS IN THE UK AND

WANT TO FIND OUT HOW TO

EXPORT TO CHINA, COME AND

TALK TO US ABOUT BEING

PART OF THE UK PAVILION.

PACKAGES START

FROM JUST £995

v

About Trade and Export Middle EastTrade and Export Middle East is a monthly magazine in English, published by CPI Media Group in association with Dubai Exports, and is aimed at the trading community in the region.

The magazine is supported by a converged media platform of print, website, e-newsletters, social media, corporate events, round tables, breakfast meetings and more.

Trade and Export Middle East intends to serve as a primary reference tool for existing and prospective traders in need of a practical and results-based guide to exporting and importing. Armed with practical advice and analysis, it highlights domestic and international key issues, as well as business opportunities for the trade community regionally and internationally.

More information about the magazine can be found at www.tradeandexportme.com

For more information, visitwww.tradeandexportme.com

IN ASSOCIATION WITH

Aparna Shivpuri AryaSenior Editor +971 554479585+971 [email protected]

Sarah MotwaliDirector of SalesBusiness Division+971 (0) 50 678 [email protected]

Vanessa LinneySales ManagerTrade and Export ME+971 (0) 52 962 2460 [email protected]

The magazine for traders, exporters, re-exporters and producers in the Middle East region

Stand 3762

GOING GLOBAL MAY 2014EXHIBITOR42

We caught up with Adaeze Ekwueme, Founder of Plaudunt.com, to talk about the inspiration behind the innovative global business networking site and how it can help companies around the world to make contact.

Plaudunt – The Business Matchmaking Site

www.plaudunt.com

+41766494677

PUTTING BUSINESSES IN TOUCH

Q. Tell us a little bit

about your business.Plaudunt is a social network for businesses. Businesses around the world can create a free profile in seconds using their business name, logo and contact information.

Members send handshake requests and they can join groups including mastermind groups, send messages and add photos, videos and bios of senior staff members to their profile. All interactions on Plaudunt are with your business name, so it intrigues other members to find out who your business is and what you do. In short, if Facebook and Global Yellow Pages had a baby, it would look very much like Plaudunt.

Q. Where did the

idea come from?I was in Brazil last year developing an investment guidebook for potential foreign investors with The Investour Group, Plaudunt.com’s parent company. I interviewed a lot of companies and government agencies for the book and I was asked so many times by CEOs and Ministers how they could

connect with companies outside Brazil. Looking for a solution, we explored forming a private group on an existing social network, but this required people interact as individuals rather than companies, so it fell short of our requirements.

After some investigation, we saw that no social network operated purely as a business-to-business network, so Plaudunt was born to fill the gap in the market. Plaudunt is a Latin word that simply means “They strike hands to complete a bargain”. A lot of small businesses that sell to other businesses have signed up, including printers, digital agencies and business coaches. We also have Chambers of Commerce and Professional Associations using the Plaudunt site to connect their member companies to each other. Our members are very instrumental in coming up with new ways to use our technology.

Q. What have been

the major hurdles

when building the

business?Plaudunt is relatively new; we’ve been live for just over a month and the reaction has been good so far. We spent almost a year developing the site and it was challenging getting the right team together with the right chemistry to build and manage it. Now we have a team at our office in Geneva, Switzerland and support technical staff in San Francisco and India, so we cover three time zones. As a social network, we have to constantly innovate. We had a lot of plans in beta for where we expected the site to go, but nothing beats having a live site and letting your members dictate the pace and direction.

We still face hurdles daily, although it’s worth it when we receive a Handshake request from a company in Iceland or even from another company in our office building in Geneva. We are actually our very own success story and have met a few

companies on Plaudunt includinga London-based printer that is designing our T-shirts for the exhibition.

Q. Where do you

see the business

in five years?Still growing as people start businesses daily, and innovating as we fully expect that the business landscape will be predominantly digital in five years’ time. We want to have a lot of success stories and for Plaudunt to be a reference point whenresearching a company. In the same way people check other people’s Facebook profiles to find out more about them, we want Plaudunt profiles to be checked to find out more about companies. We would like to have companies in every country in the world and for Plaudunt to be the go-to site for local and global b2b interactions.

We hope for Plaudunt to be accessible and viable to and for the masses, as well as for companies in countries at different economic stages of development and with different needs to use Plaudunt as a tool to connect the dots.

“You can trust usto deliver”

• For all your export cargo movements.• Freight rates available to any destination worldwide.• Customs Brokerage - Import /• Customs Brokerage - Import / Export / Transhipment.• EUR1 & ATR1 Authentication.• Freight Forwarding.• European & International Road Freight - Full / Part Loads / Groupage.• NVOCC & ERTS Operators.• NVOCC & ERTS Operators.• Vessel Agency / Line Representation.• Vessel Chartering / Project Cargo Management.• Fresh & Frozen Produce Specialists.• Home Office Section 5• Home Office Section 5 Authority.• VIP Service - Complete Information Management.

John Foord FICS:T: +44 (0) 1394 605231E: [email protected]

Demi Duran (Sea & Air Freight):Demi Duran (Sea & Air Freight):T: +44 (0) 1394 605216E: [email protected]

“Modern methods,traditional service”

China-Britain Business Council Helping UK companies grow and develop their business in China The China-Britain Business Council is the leading organisation helping UK companies grow and develop their business in China. Our mission is to help companies of all sizes and sectors, whether new entrants or established operations, access the full potential of the fastest growing market in the world.

60 Years of Engagement, 23 Offices in China and the UK Through 60 years of engagement, we have built up exceptional connections with government and business across China. We have a network of experienced bilingual advisers based across our network of 10 offices in the UK and 13 in China to provide advice and support to companies, whether looking to enter the market, grow their existing China business or to access opportunities to service Chinese companies expanding their global presence. We deliver a wide range of practical services, including: advice and consultancy, market research, event management, trade missions and exhibitions, and setting up rep offices.

A Partner of UK Trade & Investment (UKTI) As a partner of UKTI we deliver its business-to-business services in China, including the Overseas Market Introduction Service (OMIS), which enables UK companies to identify partners, arrange market visit programmes and carry out preliminary market research. All UK companies are eligible to access the service, which is an excellent option in addressing a one-off business challenge and to get a taster of the China market.

Become a Member of CBBC However, for companies more serious about growing a China business, CBBC membership provides the bespoke advice, on-going support and connectivity necessary to achieve long-term success in China. CBBC members also benefit reciprocal membership of the Beijing-based British Chamber of Commerce in China (Britcham). Joining us provides access to a membership base of more than 900 British companies and individual members, along with extensive links to partners, organisations and local Chinese companies.

Visit us at stand 3566 for further information! www.cbbc.org

The Arab-British Chamber of Commerce Partner for Business in the UK and the Arab World The Arab-British Chamber of Commerce has been committed to the encouragement of Arab-British trade and economic cooperation since 1975.

Under the leadership of the Secretary-General and CEO, Dr Afnan Al-Shuaiby, together with its experienced staff, the ABCC is ready to assist both Arab and British businesses in making the most of the new opportunities that are constantly emerging from the multi-billion dollar trading relationship that exists between the UK and the Arab world.

ishing ethic of our many and varied services:

Direct Certification and Legalisation Service Foreign Office Service Notary Services Export Club and Networking Opportunities Conferences Arab-British Forums and Exhibitions Rapid Visa Service to Arab Countries Translation Service Business Research Services Online Advertising Opportunities Free Publications Magazine | Directories Daily e-Newsletter International Trade Training Courses Arabic Language Training Cultural Training Programme Special Member Rates on Meeting and Function Room Hire Organising Events on behalf of Members Special Member Rates for Hotel Bookings

____________________________________________________________________

For additional information on how to become a member contact: Dr Lamya Al-Imara: T: 020 7659 4865 | E: [email protected]

Arab-British Chamber of Commerce

43 Upper Grosvenor Street, London W1K 2NJ | T: +44(0)20-7235 4363 | F: +44(0)20-7245 6688 | W: www.abcc.org.uk

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NOTES

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goingglobalad.indd 1 07/03/2014 12:51

Going Global May 2014 Show Guide

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