Going Global: A Step by Step Guide to Going Global
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Transcript of Going Global: A Step by Step Guide to Going Global
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Going GlobalA Step by Step Guide for entering International Markets
Roxanne HawkinsCo-FounderInternational Directions
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The Global Market Place
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Why Go Global?If you want your business to remain
competitive you have to expand internationally. If you don’t, your
competitors will
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AnalysisOpportunity / RiskLegalFinance/TaxesRegulatoryCulture
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Opportunity
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Opportunity Faster growth
Access to cheaper inputs (raw materials and labor)
New market opportunities & larger customer base
Diversification—less vulnerability
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Risk Increased costs
Foreign regulations and standards
Cash flow woes due to delayed methods of payment
Operational complexity
Failure to understand local business norms and customs
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Legal Employment law
Currency exchange issues
Dispute resolution
IP protection
Marketing Language and tactics
Product compliance
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RegulatoryUse an Expert
Use an Expert
Use an Expert
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Finance / Taxes Budget, forecast and cash
flow management
Repatriation of Profits
Import taxes + sales taxes: 2 + 2 does not always equal 4
Local taxes on profit
Local Payments, alternatives and issues
Currency exchange
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Lost in Translation Cultural Themes
Communication
Group Dynamics
Product Design
Glocalization
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EvaluationMore than the 4PsMarketBusiness ModelBusiness Plan
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More than the 4Ps Product
Price
Promotion
Place
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The Market Who
What
Where
Why
How
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Business Model
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Business Model Import finished goods/distributor model
Subsidiary
Acquisition
Manufacturing (partnership)
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Business Plan Country Information & Opportunity
Objectives Corporate Finance Marketing
Market Overview Social, Political, Economic Climate SWOT Product Market Overview
Forecast & Budget
Key Strategies
Exit Strategy
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Decision
Go / No Go
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Go / No Go
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Questions