Going deeper, seeing further pdf part3
Transcript of Going deeper, seeing further pdf part3
“Going Deeper, Seeing Further...”- Many companies have started to use ethnography as a way to improve there company
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“Going Deeper, Seeing Further...”- Zooming out and taking a look at the bigger picture was one strategy of observing consumers.
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“Going Deeper, Seeing Further...”- Observing extreme people and analogous cases gave a different perspective to companies.
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“Going Deeper, Seeing Further...”- Involving consumers with the company was a open up the process to the consumers.
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“Going Deeper, Seeing Further...”-Using ethnography will hopefully be beneficial for everyone.
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- TrancenDANCE observation
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Ethnographic research- Two different girls taught the class
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Ethnographic research- One of the teachers struggled to remember her own choreography
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Ethnographic research- Some of the people could pick up the choreography faster than others
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Ethnographic research- Choreographer could write down the steps so she does not forget it when she is teaching
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“Interviewing Humans”-Be prepared, create an interview guide to stay on topic and get all the information you need
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“Interviewing Humans”-An interview has three acts: the introduction and warm-up, the body of the interview, and the conclusion
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“Interviewing Humans”-When conducting the interview make sure that the participant feels comfortable
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“Interviewing Humans”-Let them talk most of the time. You are interviewing them so do not start talking about yourself.
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“Interviewing Humans”-After the interview look for themes and be sure to use the language and terms of the person you interviewed to represent there answers better.
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