Going Beyond Linkedin: How Smart Recruiters Find Today's Candidates
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Transcript of Going Beyond Linkedin: How Smart Recruiters Find Today's Candidates
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
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Going BeyondLinkedIn
How Smart Recruiters Find Today’s Candidates
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Webinar Tips for Attendees
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Or, you may select “Use Telephone” after joining the Webinar.
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You can ask questions at any time by typing them into the Questions Pane.
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Featured Speakers
Alison HaddenDirector of Product Marketing
[email protected]@AlisonHadden
John WilsonFounder and CEO at [email protected]
@WilsonCEO
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Join the Conversation!
#GDWebinar
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Agenda
What LinkedIn Delivers What Today’s Candidates Care About How to Bridge the Gap 3 Strategies for Recruiting Beyond LinkedIn
– Find Next Generation Talent– Use Your Resources and Optimize– Get Social
Questions?
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Why Do PeopleUse LinkedIn?
To network
To look for a job
Marketing/communication
Search for professional talent
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Challenges
Limited to business professionals
Many people aren’t interested in finding a newjob or being contacted
Limited information for potential candidates to get to know your company
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
How do you reach
EVERYONE who is open to
a new job opportunity?
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Reach Candidates Where They Are Researching Companies
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Today’s Candidates Seek Transparency and Authenticity in their Job Search
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
51% of new employees todayhave buyer’s remorse
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Say reviews from employees influencetheir job decision95%
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
69% of job seekers would not take a job with a company that had a bad reputation...
Even if they were unemployed!
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
How do you influence job
seekers at thepoint of career
decision?
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Building Trust Is Key
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
“Woo” the Candidates
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Be Real and Get Your Employees Onboard
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Showcase Your Employer Value Proposition
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Amplify Your Message
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Expand Your Talent Pool Beyond LinkedIn’s Audience
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
1.) Find the Next Generation of Talent
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
2.) Use Your Resources & Optimize
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
3.) Get Social
Networking andEvents
Highlight the goodon career site and
social media
GlassdoorProfile
Twitter Facebook
Career Sites
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Attract the Right Talent
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Find Today’s Candidates Where They Are Looking for Jobs
Non-Traditional Talent Is Not on LinkedIn
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Gain More Than Just the Employer’s Perspective
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Helping People Find The Jobs & Companies They Love
6Mcontent
300Kcompanies
15Mjobs
190countries
22Mmembers
has become the most trusted and transparent place for today’s candidates
to search for jobs and research companies
Member growth over 4 years
48%of job seekersuse Glassdoor
(Source: Software Advice Report, Jan 2014)
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Reach Candidates Where They Are
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
of Americans keep their mobile devices within reach 24/7. 91%40% of Glassdoor traffic comes through mobile.
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
lowercost per
hire30%3x more
influence over candidates
at the
momentthey aremaking
decisionsbetter
applicant quality2x
Reach the Right Fit Candidates
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
1-800 Contacts Case Study
CHALLENGES Negative reviews Hiring technical employees in a very
competitive local market Profile on Glassdoor did not adequately
represent the company
“You are given the real estate to present your company well at a low cost.”- Rod Lace Director of Human Resources
Improved qualified Glass Technicians for 1-800 Contacts by
5x!
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
RailInc Case Study
CHALLENGES Too many resumes to sift through Not advertising jobs to ideal candidates Brand presence was not strong enough
“Glassdoor is a no brainer if you want to be in front of where your candidates are doing their homework.”- Patrick O’Neil
Director of Corporate and Brand Communities
page views on their Glassdoor page vs. LinkedIn
6x
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Questions?
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #GDwebinar
Get In Touch
Alison HaddenDirector of Product Marketing
[email protected]@AlisonHadden
John WilsonFounder and CEO at [email protected]
@WilsonCEO