Going Beyond Google Analytics

#WCSLC

Going BeyondGoogle

AnalyticsWordcamp SLC 2015

Brent Jacobsen@brentjacobsen

#WCSLC

Since 2005

#WCSLC

“Tactics without strategy is the noise before defeat.”

- Sun Tzu

#WCSLC

WHY?

#WCSLC

#WCSLC

$All roads lead to

#WCSLC

#WCSLC

“Strategy without tactics is the slowest route to

victory.”- Sun Tzu

#WCSLC

#WCSLC

HOW?

#WCSLC

NERD ALERT!!

Harry Potter reference is imminent.

#WCSLC

#WCSLC

Segment.io

#WCSLC

#WCSLC

The “Work” part of Workshop…

Install it Now

#WCSLC

https://segment.com

#WCSLC

https://wordpress.org/plugins/segmentio/

#WCSLC

#WCSLC

Settings > Analytics

#WCSLC

#WCSLC

Immediate Advantages1. Track every registered

user2. Track Revenue Properly

(WooCommerce)3. Plug-and-Play Ready for

Marketing Automation

#WCSLC

Fill the Bag

#WCSLC

#WCSLC

[email* your-email id:contact-email]

on_sent_ok: ”var segmentemail = jQuery('#contact-email').val();analytics.identify(segmentemail,{email: segmentemail});analytics.track('Submitted Contact Form');"

Contact Form 7

#WCSLC

jQuery( ".snp-submit" ).click(function() {var segmentemail = jQuery('#snp_mail').val();analytics.identify(segmentemail,{email: segmentemail});analytics.track('Signed Up For Newsletter');});

Ninja Popups(and general button clicks)

#WCSLC

#WCSLC

Opening the Bag

#WCSLC

#WCSLC

Multiplying the Impact

#WCSLC

435.227.3007Text your email address to this number for a free

gift

Twilio + Segment + Drip

#WCSLC

Q & A

You Q…I try not to be an A

#WCSLC

Thanks!

WP Slopes is hiring talented Wordpress developers and designers.

Email portfolio to [email protected]

#WCSLC

Going Beyond Google Analytics

Marketing

Transcript of Going Beyond Google Analytics