Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014
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Transcript of Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014
![Page 1: Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014](https://reader037.fdocuments.in/reader037/viewer/2022102814/54c4399c4a795967118b457c/html5/thumbnails/1.jpg)
GOING BETAWILL SET
YOU FREE
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@jakebenn#SIC2014
HELLOmy name is
Jake BennettCTO, POP
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
Hidden Industrial EraBusiness Practices
Three
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@jakebenn#SIC2014
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@jakebenn#SIC2014
Project Management1
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@jakebenn#SIC2014
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@jakebenn#SIC2014
Henry GanttBethlehem Steel
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@jakebenn#SIC2014
Gantt Chart, Old School
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@jakebenn#SIC2014
Waterfall Method, circa 1970
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@jakebenn#SIC2014
Waterfall Method, circa 1970
“I believe in this concept, but the implementation described above is risky and invites failure.”
- Winston Royce
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@jakebenn#SIC2014
Cost of Canceled and Failed Software Projects
Was
hing
ton
Stat
e (1
997)
Unite
d W
ay (1
999)
Kmar
t (20
01)
Allsta
te In
sura
nce
(199
3)
McD
onal
d's (2
002)
CIGNA (2
002)
- $50M
$100M $150M $200M $250M $300M $350M $400M $450M $500M
$40M
$120M $130M $130M $170M
$445M
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@jakebenn#SIC2014
Cost of Canceled and Failed Software Projects
Was
hing
ton
Stat
e (1
997)
Unite
d W
ay (1
999)
Kmar
t (20
01)
Allsta
te In
sura
nce
(199
3)
McD
onal
d's (2
002)
CIGNA (2
002)
FAA (1
994)
IRS
(199
7) -
$500M $1,000M $1,500M $2,000M $2,500M $3,000M $3,500M $4,000M $4,500M
$40M $120M $130M $130M $170M $445M
$2,600M
$4,000M
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@jakebenn#SIC2014
Waterfall
Requirements/Discovery
Design / UX
Development
Testing
Maintenance
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@jakebenn#SIC2014
Plan Execute
Defined Process
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@jakebenn#SIC2014
But the world has changed since the 1900s
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@jakebenn#SIC2014
Back Then Today
Work was piecemeal. Components could be developed independently.
Work must be done in teams. Components are highly interconnected.
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@jakebenn#SIC2014
Back Then Today
The workforce was largely uneducated
The workforce is highly educated
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@jakebenn#SIC2014
Back Then Today
Data collection was costly and limited
Data collection is cheap and far reaching
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@jakebenn#SIC2014
Back Then Today
Products were simple and mechanically oriented
Products are highly complex and software oriented
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@jakebenn#SIC2014
Back Then Today
Limited variation Huge variation and customization
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@jakebenn#SIC2014
Back Then Today
Technical advancement happened slowly
The pace of technological change is insane
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@jakebenn#SIC2014
Inspect
Adapt
Empirical Process
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@jakebenn#SIC2014
Sprint 1
Agile/Scrum
Sprint 2 Sprint n
WorkingSoftware
Requirements
Design / UX
Development
Testing
Maintenance
WorkingSoftware
Requirements
Design / UX
Development
Testing
Maintenance
WorkingSoftware
Requirements
Design / UX
Development
Testing
Maintenance
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@jakebenn#SIC2014
Leaders today face the
same challenges as
Software Developers
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@jakebenn#SIC2014
So why not use Agile as
a management
philosophy?
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@jakebenn#SIC2014
Progress gauged on empirical results, not paper representations
Improvements get into “market” faster
Testing can start earlier and inform future decisions
Creates a sense of accomplishment—a powerful motivator
Allows learning and adaption for future Sprints
Advantages of Agile Leadership
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@jakebenn#SIC2014
Progress gauged on empirical results, not paper representations
Improvements get into “market” faster
Testing can start earlier and inform future decisions
Creates a sense of accomplishment—a powerful motivator
Allows learning and adaption for future Sprints
BUT…you give up the
illusion of control
Advantages of Agile Leadership
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@jakebenn#SIC2014
Traditional Hierarchy2
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@jakebenn#SIC2014
Five Functions of Management1. To forecast and plan2. To organize3. To command or direct4. To coordinate5. To control
Henri Fayol“Father of Business
Administration”
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@jakebenn#SIC2014
Fredrick Taylor“Father of Scientific
Management”
Key PrinciplesGive workers clear instructions on what to do and supervise them while they do it.
Divide work between managers and workers, so that the managers plan scientifically”what is to be done, and the workers then do it.
“All possible brain work should be removed from the shop”
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
Managers
Contributors
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@jakebenn#SIC2014
Managers
Contributors
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@jakebenn#SIC2014
Managers
Contributors
Thinkers
Doers
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@jakebenn#SIC2014
Managers
Contributors
Thinkers
Doers
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@jakebenn#SIC2014
Managers
Contributors
Thinkersand Doers
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@jakebenn#SIC2014
Managers
Contributors
Thinkersand Doers
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@jakebenn#SIC2014
Contributors
Managers
Thinkersand Doers
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@jakebenn#SIC2014
Goal
Processvs.
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@jakebenn#SIC2014
Pigs
Chickensvs.
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@jakebenn#SIC2014
Motivation via Compensation
3
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@jakebenn#SIC2014
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@jakebenn#SIC2014
Piecemeal Work
Fredrick Taylor“Father of Scientific
Management”
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@jakebenn#SIC2014
Piecemeal Work?
Fredrick Taylor“Father of Scientific
Management”
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@jakebenn#SIC2014
24+ Studies30+ YearsResults are Conclusive
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@jakebenn#SIC2014
…people who expect to receive a reward for completing a task or for doing that task successfully simply do not perform as well as those who expect no reward at all.
“”Alfie Kohn, Harvard Business Review, 1993
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@jakebenn#SIC2014
50+ StudiesWe find that financial incentives…can result in a negative impact on overall performance.
“”
Dr. Bernd Irlenbusch, London School of Economics, 2009
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@jakebenn#SIC2014
Types of Motivation
Extrinsic Intrinsic
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@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
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@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
![Page 64: Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014](https://reader037.fdocuments.in/reader037/viewer/2022102814/54c4399c4a795967118b457c/html5/thumbnails/64.jpg)
@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
Key Stakeholders + Team
Key Stakeholders + Team
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@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
Key Stakeholders + Team
Key Stakeholders + Team
![Page 66: Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014](https://reader037.fdocuments.in/reader037/viewer/2022102814/54c4399c4a795967118b457c/html5/thumbnails/66.jpg)
@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
Key Stakeholders + Team
Key Stakeholders + Team
![Page 67: Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014](https://reader037.fdocuments.in/reader037/viewer/2022102814/54c4399c4a795967118b457c/html5/thumbnails/67.jpg)
@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
Key Stakeholders + Team
Key Stakeholders + Team
![Page 68: Going Beta Will Set You Free by Jake Bennett of POP - Seattle Interactive Conference 2014](https://reader037.fdocuments.in/reader037/viewer/2022102814/54c4399c4a795967118b457c/html5/thumbnails/68.jpg)
@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
Key Stakeholders + Team
Key Stakeholders + Team
Sprint Retrospective
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@jakebenn#SIC2014
Goals
Autonomy
Feedback
Mastery
Purpose
What does motivate?
Key Stakeholders + Team
Key Stakeholders + Team
Sprint Retrospective
Project/Product VisionCompany Vision
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@jakebenn#SIC2014
Corporate Rain Dance
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
Yet the origin of the Maker Movement is found in something quite personal: what I might call “experimental play.”“ ”
Dale Dougherty, Founder and CEO of Make Media
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A growth mindset tolerates risk and failure, while a fixed mindset avoids risk and its accompanying frustration.“ ”
Dale Dougherty, Founder and CEO of Make Media
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Embrace Experimentation & Failure
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@jakebenn#SIC2014
ROI ROL=
In an environment of high uncertainty
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@jakebenn#SIC2014
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Beta
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@jakebenn#SIC2014
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Sets an expectation about imperfection
Sets an expectation about frequency of change
Liberates you from having to plan EVERYTHING upfront
Establishes you as an innovator
Draws in early adopters
Slows down mainstream users
Advantages of Beta
Is a simple step toward cultivating a
culture of experimentation
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@jakebenn#SIC2014
Cultivating a Maker Culture
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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@jakebenn#SIC2014
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POP Star Vending Machine
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Beacon Prototype
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@jakebenn#SIC2014
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@jakebenn#SIC2014
Now ditch the committee and go Make something!
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@jakebenn#SIC2014
POP www.popagency.com
Email [email protected]
My Blog www.RandomAnt.net
Twitter @jakebenn
LinkedIn linkedin.com/in/jakebennett
Stay in touch!
“Mixee Me” Jake