Gogte Institute of Technology

Karnatak Law Society’s

Gogte Institute of Technology Department of MBA Scheme and Syllabus

First Semester

No of Hours Per Week

Examination

Subject Subject

Total Contact

Marks

Code

Credits Hours

Lectures Tutorial Practical CIE SEE Total

16MBA11 Management Science C.C 3 1 0 4 4 50 50 100

16MBA12 Business Economics F.C 3 1 0 4 4 50 50 100

16MBA13 Basics of Marketing Management C.C 3 1 0 4 4 50 50 100

16MBA14 Accounting for Managers F.C 3 1 0 4 4 50 50 100

16MBA15 Human Resource Management C.C 3 1 0 4 4 50 50 100

16MBA16 Basics of Quantitative Techniques F.C 3 1 0 4 4 50 50 100

16MBA17 Oral Communication for Business F.C 3 1 0 4 4 50 50 100

16MBA18 Spreadsheet Certication MNCC 2

16MBA19 Cambridge English Certication MNCC 2

Total 21 7 0 28 32 350 350 700



Second Semester


Examination

Subject Subject

Total Contact

Marks

Code

Credits Hours


16MBA21 Organization Behavior C.C 3 1 0 4 4 50 50 100

16MBA22 Quantitative Techniques for Business F.C 3 1 0 4 4 50 50 100

16MBA23 Marketing Management C.C 3 1 0 4 4 50 50 100

16MBA24 Financial Management C.C 3 1 0 4 4 50 50 100

16MBA25 Entrepreneurship Development F.C 3 1 0 4 4 50 50 100

16MBA26 Business Law F.C 3 1 0 4 4 50 50 100

16MBA27 Written Communication for Business F.C 3 1 0 4 4 50 50 100

16MBA28 Data Analysis Certication MNCC 2 25 25 50

16MBA29 Macro Analysis Certication MNCC 2 25 25 50

Total 21 7 0 28 32 350 350 700



Third Semester


Examination

Subject Subject

Total Contact

Marks

Code

Credits Hours


15MBA31 Strategic Management & Business Policy C.C 3 1 0 3 4 50 50 100

15MBA32 Production & Operation Management F.C 3 1 0 3 4 50 50 100

Finance Specialization C.C 3 1 0 3 4 50 50 100

Banking Specialization C.C 3 1 0 3 4 50 50 100

HRM Specialization F.C 3 1 0 3 4 50 50 100

Marketing Specialization F.C 3 1 0 3 4 50 50 100

15MBA33 Summer Internship F.C 3 1 0 3 4 50 50 100

Self Study S.S 1 25 25 50

15MBA34 German Language Certication MNCC 2

Total 23 9 0 22 32 400 400 450



Third Semester - Marketing Specialization

Examination No of Hours Per Week

Subject

Total Marks

Contact Subject

Credits Hours Code

Lectures Tutorial Practical CIESEE Total

15MBAMM301 Business Marketing 3 1 0 3 4 50 50 100

15MBAMM302 Retail Marketing 3 1 0 3 4 50 50 100

15MBAMM303 Services Marketing 3 1 0 3 4 50 50 100

15MBAMM304 Sales Management 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200



Third Semester - Human Resource Management Specialization


Subject

Total Marks

Contact Subject

Credits Hours Code


15MBAHR311 Recruitment and Selection 3 1 0 3 4 50 50 100

15MBAHR312 Compensation Management 3 1 0 3 4 50 50 100

15MBAHR313 Performance Management 3 1 0 3 4 50 50 100

15MBAHR314 Skill Development 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200 400



Third Semester - Banking Specialization


Subject

Total Marks

Contact Subject

Credits Hours Code


15MBABS331 Principles and Practices of Banking 3 1 0 3 4 50 50 100

15MBABS332 Banking Law 3 1 0 3 4 50 50 100

15MBABS333 Credit Management 3 1 0 3 4 50 50 100

15MBABS334 Financial Statement Analyzes 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200 400



Third Semester - Finance Specialization


Subject

Total Marks

Contact Subject

Credits Hours Code


15MBAFM321 Project Management 3 1 0 3 4 50 50 100

15MBAFM322 Security and Portfolio Management 3 1 0 3 4 50 50 100

15MBAFM323 Advanced Financial Management 3 1 0 3 4 50 50 100

15MBAFM324 Principles & Practices of Banking 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200 400



Fourth Semester


Examination

Subject Subject

Total Contact

Marks

Code

Credits Hours


15MBA41 Management Accounting & Control System C.C 3 1 0 3 4 50 50 100

15MBA42 Supply Chain Management F.C 3 1 0 3 4 50 50 100

Finance Specialization C.C 3 1 0 3 4 50 50 100

Banking Specialization C.C 3 1 0 3 4 50 50 100

HRM Specialization F.C 3 1 0 3 4 50 50 100

Marketing Specialization F.C 3 1 0 3 4 50 50 100

15MBA43 Internship F.C 3 50 50 100

Self Study S.S 1

Total 18 6 0 22 24 400 400 450



Fourth Semester - Finance Specialization


Subject

Total Marks

Contact Subject

Credits Hours Code


15MBAFM421 Tax Management 3 1 0 3 4 50 50 100

15MBAFM422 International Financial Management 3 1 0 3 4 50 50 100

15MBAFM423 Financial Derivatives 3 1 0 3 4 50 50 100

15MBAFM424 Merchant Banking & Financial Services 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200 400



Fourth Semester - Banking Specialization


Subject

Total Marks

Contact Subject

Credits Hours Code


15MBABS431 Treasury Management 3 1 0 3 4 50 50 100

15MBABS432 Rural Banking 3 1 0 3 4 50 50 100

15MBABS433 Forex Management 3 1 0 3 4 50 50 100

15MBABS434 Auditing 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200 400



Fourth Semester - Marketing Specialization


Subject

Total Marks

Contact Subject

Credits Hours Code


15MBAMM401 International Marketing 3 1 0 3 4 50 50 100

15MBAMM402 Integrated Marketing Communication 3 1 0 3 4 50 50 100

15MBAMM403 Rural Marketing 3 1 0 3 4 50 50 100

15MBAMM404 Digital Marketing 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200 400



Fourth Semester - Human Resource Management Specialization


Subject

Total Marks

Contact Subject

Credits Hours Code


15MBAHR411 International HRM 3 1 0 3 4 50 50 100

15MBAHR412 Organization Development 3 1 0 3 4 50 50 100

15MBAHR413 Industrial Relations & Labour Law 3 1 0 3 4 50 50 100

15MBAHR414 Leadership 3 1 0 3 4 50 50 100

Total 12 4 0 12 16 200 200 400



Third Semester - Self Study Subjects

No of Hours Per Week Examination Marks

Subject

Total Contact Subject

Credits Hours Code

Practical Lectures Tutorial CIESEE Total

15MBASS341 Marketing Research 0 0 0 1 0 25 25 50

15MBASS342 Financial Services 0 0 0 1 0 25 25 50

15MBASS343 Japanese Management 0 0 0 1 0 25 25 50

15MBASS344 Intellectual Property Rights 0 0 0 1 0 25 25 50

15MBASS345 Brand Management 0 0 0 1 0 25 25 50

15MBASS346 Talent Management 0 0 0 1 0 25 25 50

15MBASS347 Mutual Funds 0 0 0 1 0 25 25 50

15MBASS348 Commodity Market 0 0 0 1 0 25 25 50

15MBASS349 Psychometric Testing 0 0 0 1 0 25 25 50

Note: Students has to select one Subject from the list of subjects



Fourth Semester - Self Study Subjects

No of Hours Per Week Examination Marks

Subject

Total Contact Subject

Credits Hours Code

Practical Lectures Tutorial CIESEE Total

15MBASS441 Customer Relationship Management 0 0 0 1 0 25 25 50

15MBASS442 Human Resource Information System 0 0 0 1 0 25 25 50

15MBASS443 Insurance Management 0 0 0 1 0 25 25 50

15MBASS444 CRM in Banking 0 0 0 1 0 25 25 50

15MBASS445 Export Import Documentation 0 0 0 1 0 25 25 50

15MBASS446 International Financial Reporting Standards 0 0 0 1 0 25 25 50

15MBASS447 Competency Mapping 0 0 0 1 0 25 25 50

15MBASS448 Consumer Behavior 0 0 0 1 0 25 25 50

15MBASS449 Corporate Social Responsibility 0 0 0 1 0 25 25 50

Note: Students has to select one Subject from the list of subjects

KLS’s Gogte Institute of Technology

Udyambag, Belagavi

COURSE DOCUMENT

Academic Year: 2016-17

DEPARTMENT OF M.B.A

Course Title : Management Sciences Credits: 04

Course Code : 16MBA11 L:T:P –(3-1-0)

Course Type: Management SEMESTER :1st

Div: CIE marks: 50

Hours/week: 4 Total Hours:50 (35L+15T) SEE marks: 50

Pre-requisites:

Students need to be aware of the latest trends in management concepts on planning, decision making and ethics in business.

Course Objectives:

The main objective of the course is to make students understand fundamental concepts and

principles of management, including the basic roles, skills, and functions of management, and to make

students knowledgeable of historical development, theoretical aspects and practical application of

managerial process. The study of management sciences will help students to recognize the

interactions between the environment, technology, human resources, and organizations in order to

achieve high performance, and to recognize the ethical dilemmas faced by managers and the social

responsibilities of business. The course will prepare students for managing complex organization

structure.

Course Outcomes(COs) : At the end of the course, the students will be able to

CO No. Course Outcomes Bloom’s Bloom’s

Taxonomy Level

Students will be able to state the principles and functions of Remember CO.1 [L1]

management.

CO.2 Students will be able to describe and employ an annual event Understand

[L2,L3] plan for the organization. Apply

CO.3 Students will be able to demonstrate and examine various Apply

[L3,L4] organizational structures that exist in the companies. Analyze

CO.4 Students will be able to analyze motivational strategies

Analyze [L4] adopted by business concerns.

CO.5 Students will be able to explain leadership style. Understand

[L2]

CO.6 Students will be able to Identify, analyze and Explain the Understand

[L2,L4] Functions of an organization. Analyze

Title of the Chapter: Management Unit No: 1

Duration: 9 Hours

Introduction, definition of management, nature, purpose and functions, levels and types of managers, managerial roles, skills for managers, evolution of management thought, Fayol’s fourteen principles of management and recent trends in management.

Outcome of the Chapter: At the end of the chapter,The student will be able to

Sr.No Outcomes Bloom’s Level

1 The student will be able to state the Principles of Management. [L1] 2 The student will be able to list the functions of Management. [L1]

Title of the Chapter: Planning and Decision Making Unit No: 2

Duration: 10 Hours

Planning: Nature of planning, planning process, objectives, MBO, strategies, level of strategies, policies, methods and programs, planning premises, decision making, process of decision making, types of decisions, techniques in decision making.

Outcome of the Chapter: At the end of the chapter ,The student will be able to


1 The student will be able to describe the planning process. [L2] 2 The student will be able to employ an annual event plan for the [L2]

organization.

Title of the Chapter: Organizing Unit No: 3

Duration: 12 Hours

Organization structure, formal and informal organizations, principles of organizations-chain of

command, span of control, delegation, decentralization, and empowerment. Functional, divisional,

geographical, customer based and matrix organizations, tram based structures, virtual organizations,

boundary less organizations.



1 The student will be able demonstrate the types of Organizations. [L3] 2 The student will be able to examine the different types of Organizational [L4]

Structures.

Title of the Chapter: Directing Unit No: 4 Duration: 10 Hours

Principles of Direction, Elements of direction, Supervision: A contingency Framework Motivation:

Meaning, theories of motivation-needs theory, two factor theory, Theory X and Y, application of motivational theories Outcome of the Chapter: At the end of the chapter ,The student will be able to

Sr.No Outcomes Bloom’s Level 1 The student will be able to analyze principles and elements of Direction. [L4]

2 The student will be able to analyze Motivational theories. [L4]

Title of the Chapter: Controlling Unit No: 5

Duration: 9 Hours

Controlling, importance of controlling, controlling process, types of control, factors influencing control effectiveness.

Leadership: Leadership Definition, Functions of a Leaders, Theories of Leadership, Importance of Leadership, Qualities of a good leader, leadership styles, leadership in Indian organization.

Practical Component / Industry Component: Studying any 10 companies and classifying them

into different types of organizations which are studied in Module 1 and justifying why such

Management structures are chosen by those organizations. Preparing the leadership profiles of

any 5 business leaders and studying their leadership qualities and behaviors with respects to the

trait, behavioral and contingency theories studied



1 The Students will be able to explain leadership style. [L2] 2 The Students will be able to Identify, analyze and Explain the Functions of [L4]

any organization.

Reference Books:

1 Chandan J. S, (2011),Management Theory & Practice, In Management Theory & Practice, Vikas Publishing House

2 Chuck Williams (2010), MGMT, An Innovative approach to teaching and learning Principles of Management In An Innovative approach to teaching and learning Principles of Management, Cengage Publications.

3 Kiran Nerkar (2011), and Vilas Chopde, Principles and practices of Management, In Principles and practices of Management , Dreamtech Press,

4 Koontz. (2010). Essentials of Management. In Koontz, Essentials of Management. McGraw Hill.

5 Subba Rao P &Hima Bindu, (2011), Management Theory & Practice Text & Cases – In

Management Theory & Practice Text & Cases ,Himalaya Publication

6 VSP Rao (2010), Management: Text and Cases. In VSP Rao, Management: Text and Cases Excel Books, New Delhi.

Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - ASSIGNMENT ON PLANNING & DECISION MAKING – ( Unit – 2) - ASSIGNMENT ON MOTIVATION THEORIES AND APPLICATION TO ORGANIZATIONS (Unit – 4)

2 Quizzes

3 Internal Assessment Tests: Two Test of 25 Marks, Final CEE average of Two Tests

4 Course Seminar: SEMINAR ON INDUSTRY INTERACTION ON QUALITIES OF A MANAGER ( Unit – 1)

5 Course Project (Mini project):

6 Case Studies - CASE STUDY ON MATRIX ORGANIZATION AND ITS EFFECTIVNESS – ( Unit – 3) - CASE STUDY ON LEADERSHIP QUALITIES OF JRD TATA - ( Unit – 5)

Course Activities Program Outcomes

1 2 3 4 5 6 7 8 9 Outcomes (Mention the S.No.)

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 1,3 x

Mapping of COs and PSOs

Course Activities Program Specific Outcomes

Outcomes (Mention the S.No.)

PSO1 PSO2 PSO3

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 1,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Business Economics Credits: 04

Course Code : 16MBA12 L:T:P - (3-1-0)

Course Type: Management Semester : 1st Div: CIE marks: 50

Hours/week: 4 Total Hours: 50 (35L+15T) SEE marks: 50

Pre-requisites: The student should have basic knowledge about Demand, Supply and latest economic trends in Indian economy.

Course Objectives:

This course is designed to learn the concepts and principles of Economics, which govern the functioning of a firm/organization under different market conditions. It further aims at enhancing the understanding capabilities of students about macro–economic principles and decision making by business and government.

Course Outcomes(COs) : At the end of the course, the student will be able to

CO No.

Course Outcomes Bloom’s Bloom’s

Taxonomy Level

The Student will be able to demonstrate understanding of CO.1 Concepts and principles in managerial economics. Remember [L1]

The Student will be able to demonstrate ability to apply

CO.2 theory of demand and theory of production and costs in Understand [L2]

arriving at proper decisions.

Understand different market structures like Perfect

CO.3 competition, Monopoly, Oligopoly and Monopolistic Apply [L3]

competition and execute output and pricing strategies.

The Student will be able to demonstrate understanding of CO.4 Macro Economic factors affecting business. Analyze [L4]

The Students will be able to demonstrate knowledge about

CO.5 the application of various economic policies, monetary Evaluate [L5]

policies and fiscal policies and their effect on business.

CO.6 Analyze and demonstrate the overall micro and Understand,

[L4, L5] macroeconomic policies affecting business Evaluate

Title of the Chapter: Introduction to Business Economics Unit No: 1

Duration: 10 Hrs

Economics and Business Decision making process Fundamental concepts used in decision making incremental concepts opportunity cost discounting principles equity marginal principal- time perceptive.

Outcome of the Chapter: At the end of the chapter, a student will be able to

Sr.No Outcomes Bloom’s Level 1 Define the meaning of business economics and its application to business L1

decision making process.

2 Understand incremental concepts, opportunity costs. L2

Title of the Chapter: Demand Analysis and Forecasting Unit No: 2 Duration: 10 Hrs

Demand Analysis and forecasting – Price quantity relationship Demand Determinants- Demand Distinctions – Price, Income , Cross and Advertising Elasticity’s & their measurement – Demand forecasting- Methods of forecasting- Survey Methods- statistical Methods Criteria of good forecasting Method-Forecasting for new products. Outcome of the Chapter: At the end of the chapter, a student will be able to


1 Define and Understand demand analysis and forecasting L1, L2

2 Analyze various methods of demand forecasting L4

Title of the Chapter: Supply and production Analysis Unit No: 3 Duration: 10 Hrs

Supply and production Analysis – Law of supply elasticity of supply- determinants of supply

Production- Production Function- Cobb Douglas Production Function- Short Term Production Function.

Law of variable Proportions Input –output analysis- Inventory Management- Game Theory.



1 Understand the concept of Law of Supply L2

2 Apply and analyze various theories of laws of supply L3, L4

Title of the Chapter: Cost Analysis Unit No: 4

Duration: 10 Hrs

Cost Analysis- Costs and classifications- TC, FC, MC, AC, AFC, AVC- cost functions liner and quantity cost functions- Cost reduction. Market Structures-Monopoly- Price Discrimination Monopolistic Competition


Sr.No Outcomes Bloom’s Level 1 Define the costs and its classifications L1

2 Understand and demonstrate the skills to classify market structures L5

Title of the Chapter: Central Problem of Economic Society Unit No: 5

Duration: 10 Hrs

Central Problem of economic society-Production Possibilities curve-Monetary Policy- Fiscal Policy Union Budget and its impact Business& Industry National Income- Concepts and Measurement-Human Development Index- Inflation, Definition & Stagflation- Demand pull & cost push Inflation-control inflation Business cycles and its impact on business a industry Forex Management-Contemporary. Development in Indian economy- Make in India, Direct Technology of Benefits-Subsidies and other relevant Issues. Outcome of the Chapter: At the end of the chapter, a student will be able to

Sr.No Outcomes Bloom’s Level 1 Learn and understand monitory and fiscal policies L1

2 Understand the concept of forex management L2 Reference Books:

1 Joel Dean, Managerial Economics. PHI New Delhi 2 Patternson and Lewis. 9

th Edition. Managerial Economics. Prentice Hall

3 Dr. D.M.Mitthani. (2011). Managerial Economics Theory & Application. Himalaya Publications. 4 Rudra.Dutta & K.P.M Sundaram- Indian Economics S.Chand & Co 5 Mishra & Puri – Economics Environment- Himalaya -2011 6 Managerial Economics – R.LVarshney – Sultanchand, 2014


1 Assignments - Assignment on elasticity of demand and demand forecasting for FMCG products – ( Unit –

2) - Assignment problem on TC,FC, MC,AC,AFC AND AVC - (Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON IMPORTANCE OF BUSINESS ECONOMICS FOR THE STUDY OF MANAGEMENT - ( Unit – 1)


6 Case Studies - CASE STUDY ON COBB-DOUGLAS REGRESSION AND THE MEASUREMENT OF ECONOMIC

GROWTH AND ITS CAUSES - ( Unit – 3) - CASE STUDY ON MAKE IN INDIA AND ITS BENEFITS TO INDIAN ECONOMY - ( Unit –5)


1 2 3

4 5 6

7

8 9 Outcomes (Mention the S.No.)

CO-1 3, 6 X

CO-2 3, 1 X

CO-3 3, 6 X

CO-4 3, 1 X

CO-5 3, 4 X X

CO-6 3, 3 X X




PSO1 PSO2 PSO3

CO-1 3, 6 X

CO-2 3, 1 X

CO-3 3, 6 X

CO-4 3, 1 X

CO-5 3, 4 X

CO-6 3, 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Basics of Marketing Management Credits: 04


Course Type: Management Semester : 1st Div: CIE marks: 50


Pre-requisites: Students need to be aware of the latest products and services in the areas of technology and its impact on the study of marketing management

Course Objectives:

The objective of this course is to facilitate understanding of the conceptual framework of marketing and its applications in decision making under various environmental constraints.



Taxonomy Level

CO.1 Assess Marketing opportunities by analyzing customers,

Remember [L1] competitors, strengths and weaknesses of the company

CO.2 Learn to develop effective Marketing Strategies to achieve

Understand [L2] organizational objectives

CO.3 Learn to design a strategy implementation program

Apply [L3]

CO.4 understand and apply marketing concepts and marketing mix

Analyze [L4]

CO.5 Develop marketing decision – making skills

Evaluate [L5]

CO.6 Understand and demonstrate the ability to formulate overall Understand,

[L2, L5] marketing strategies Evaluate

Title of the Chapter: Introduction to Basics of Marketing Management Unit No: 1

Duration: 10 Hrs

Understanding Market, Marketplace and Marketing , Concept of Utilities, Marketing Concept, Concept

of Needs, Wants and Demands, Exchange Process, Marketing Management Orientations, Difference

between Marketing and Selling , Delivering customer value and satisfaction, Creating Customer Loyalty

and Retention, Shift from profit oriented company to customer oriented company, Building customer

Relationships Customer Relationship Management (CRM), The New Marketing Landscape, Green

Marketing



1 Learn Market, Marketplace and Marketing and Concept of Utilities L1 2 Learn the difference between marketing and selling L2

Title of the Chapter: Marketing Environment Unit No: 2

Duration: 10 Hrs

The Company’s Micro environment: The Company, Suppliers, Marketing Intermediaries, The

Company’s Micro environment: Customers, Competitors, Publics, The Company’s Macro environment:

Demographic Environment, The Company’s Macro environment: Economic environment, Natural

Environment, The Company’s Macro environment: Technological environment,

Political Environment, The Company’s Macro environment: Socio-Cultural Environment, The Customer:

Prospects, First Time Buyers, Repeat Buyers, Competition: Barriers to Entry and Exit in any Market,

Responding to competition, Case Study Discussion



1 Learn and Understand Micro and Environmental factors affecting marketing L1, L2 environment

2 Analyze First mover advantages, repeat buyers, competition L4

Title of the Chapter: Consumer Buying Behaviour Unit No: 3 Duration: 10 Hrs

Understanding Consumer Buying Behaviour, Factors affecting consumer Buying Behaviour, The Buying

Process, Types Buying Decision Behaviour, Roles in Consumer Decision Making, The Buying Motives,

The Buyer Decision Process for New Products: Stages in Adoption Process, Consumer Protection Act of

1986, Business Marketing and Business Buying Behaviour, Major Types of Buying Situations, Case

Study discussion



1 Learn Consumer Buying Behaviour, factors affecting the consumers L1 2 Apply various buying roles in consumer buying decision process and analyze L3, L4

them.

Title of the Chapter: Marketing Segmentation Unit No: 4

Duration: 10 Hrs

Segmenting consumer and Business Markets, Requirements of Effective Segmentation, Factors

Affecting Marketing Segmentation, Selecting Basis for Segmenting Consumer Markets, Evaluating

Market Segments, Target Marketing Strategies, Socially Responsible Target Marketing, Positioning,

Elements of Positioning, Positioning, Differentiation and Marketing Mix, Criteria for successful

Positioning, Repositioning, Selecting an Overall Positioning Strategy, Case Study discussion



1 Learn the basics of Consumer market segmentation targeting and L1

positioning

2 Demonstrate the skills to segment consumer markets and target them L5

Title of the Chapter: Marketing Research Unit No: 5

Duration: 10 Hrs

Marketing Research: Defining the Marketing Problem , The Research Process, Marketing Intelligence

System, Marketing Information System, Marketing Planning: Approaches to Marketing Planning,

Structure of Marketing Plan, Process of Marketing Planning, Marketing Audit, Ethics in Marketing, Case

Study Discussion



1 Learn the meaning of marketing research L1 2 Understand the benefits of marketing research L2

Reference Books: 1 Philip Kotler, Gary Armstrong. Principles of Marketing. 11/e. Prentice Hall of India.

2 Etzel M. J. B. J. Walker and William J. Stanton. Fundamentals of Marketing Management. 14/e.

TATA McGraw Hill. 3 Arun Kumar and N Meenakshi. Marketing Management. 1/e. Vikas Publishing House Pvt Ltd. 4 Rajan Saxena. Marketing Management. 4/e. Tata McGraw Hill Education Pvt Ltd.

5 Kotler, Keller, Koshy & Jha. Marketing Management; A South Asian Perspective. 13/e. Pearson

Education. 6 Evans & Berman. Marketing in the 21

st Century. 2/e. Cengage Learning.


1 Assignments - ASSIGNMENT ON SOCIO CULTURAL FACTORS AND ITS INFLUNCE ON PRODUCTS AND

SERVICES – ( Unit – 2) - ASSIGNMENT ON SEGEMENATION IN THE INDIAN AUTOMOBILE SECTOR - (Unit – 4)

2 Quizzes


4 Course Seminar: Seminar on importance of CRM to business - ( Unit – 1)


6 Case Studies - CASE STUDY ON CONSUMER BUYING BEHAVIOUR IN INDIA - ( Unit – 3) - CASE STUDY ON ETHICS IN MARKETING - ( Unit –5)


1 2

3

4 5 6

7 8 9 Outcomes (Mention the S.No.)

CO-1 6,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 4,3 X X

CO-6 3 X X




PSO1 PSO2 PSO3

CO-1 6,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 4,3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Accounting for Managers Credits: 04

Course Code : 116MBA14 L:T:P -3-1-0

Course Type: Management Semester : 1st

Div: CIE marks: 50


Pre-requisites: Students are required to be aware of the basics of accounting concepts

Course Objectives:

This course will help the students understand fundamental accounting concepts and apply accounting rules to prepare financial reports and analysis of financial performance



Taxonomy Level

The student will be able to understand and remember Remember CO.1 fundamental concepts of accounting, elements of financial and L1, L2

statements, and basic Accounting vocabulary understand

CO.2 The student will be able to use the accounting equation in

Apply L3 basic financial analysis

The student will be able to record and classify monetary CO.3 transactions as per accounting rules, apply various methods of Apply L3

depreciation to determine the value of asset

CO.4 The student will be able to prepare Trading and profit & loss

Apply L3 account, Balance sheet of sole trading concern

CO.5 The student will able to analyze the companies’ financial

Analyze L4 Statements

The student will have the fundamental knowledge of current

Remember

CO.6 and L1, L2 Accounting Standards and emerging issues in accounting understand

Title of the Chapter: Introduction to Accounting and Accounting Unit No: 1

Standards (Problems and Theory) Duration: 6 Hrs

Need and Types of Accounting, Users of Accounting, concepts and conventions of Accounting, Accounting Standards, Accounting Equation (problems on accounting equation).

Outcome of the Chapter

Sr.No Outcomes Bloom’s Level 1 The student will be able to Define accounting, Explain the types of L1, L2

accounting and List the users of accounting

2. The student will be able to Explain the concepts and conventions of L3 accounting, Record the transactions using accounting equation and

Remember the accounting standards

Title of the Chapter: Preparation of books of Accounts (Problems and Unit No: 2

Theory) Duration: 13 Hrs

Journals, Subsidiary books, three column cash book, ledgers and trial balance. Depreciation- Straight line and Written down Value Method, Annuity Method (Simple problems on depreciation)


Sr.No Outcomes Bloom’s Level 1 The student will be able to Record the monetary transactions in the journal, L3

Classify the transactions using ledger accounts and Prepare trial balance

2 The student will be able to Explain depreciation and Apply various methods L3 of depreciation to find the value of assets

Title of the Chapter: Preparation of Financial Statements: (Problems and Unit No: 3

Theory) Duration: 13 Hrs

Preparation of final accounts of sole traders. Preparation of final accounts / statement of companies-horizontal form of financial statements. (Basic problems on Final accounts of companies and sole traders


Sr.No Outcomes Bloom’s Level 1 The student will be able to apply accounting rules and prepare trading and L3

profit and loss account

2 The student will be able to prepare balance sheet of the company to analyze

the financial position of the company

Title of the Chapter: Analysis of Financial Statements Unit No: 4

Duration: 13 Hrs

Comparative, common size and trend analysis, Ratio Analysis, Preparation of financial statements using ratios, Preparation of Cash flow Statement (Only indirect method) and Fund flow statement (Basic and advanced Problems)



1 The student will able to Analyze financial performance of the company using L4

common size and comparative statements and Analyze financial statements

using ratio analysis

2 The student will able to Analyze cash flow position of the company by L4

preparing cash flow statements and Analyze fund flow position of the

company using fund flow statements

Title of the Chapter: Issues in Accounting Unit No: 5

Duration: 5 Hrs

IFRS, Forensic Accounting, and Window Dressing, Sustainability Reporting



1 The student will be able to Explain emerging issues in accounting and Explain L1, L2

IFRS

Reference Books: 1 Dr. Jawaharlal, Accounting for Management (2012): Himalaya Publishing House pvt.ltd 2 Bhatttacharya , John dearden ,Accounting for management(3 rd edition) (2011):

Vikas publishing house pvt.ltd 3 Maheswari S. N,Maheswari Sharad K. Maheswari, A Text book of Accounting For

Management, 2/e, Vikas Publishing house (P) Ltd 4 Madegowda J, Accounting for managers, Himalaya Publishing House 5 Tulsian P. C, Financial Accounting 1/e, Pearson Education 6 Bhattacharya, Essentials of Financial Accounting (Based on IFRS) 3/e, Prentice Hall India

Activities to be selected from following list (Partial list, more activities can be added by faculty) 1 Assignments

- Assignment problems on depreciation methods – ( Unit – 2)

- Assignment on ratio analysis of a company using online database of companies (Unit – 4) 2 Quizzes


4 Course Seminar: Seminar on accounting standards in India ( Unit – 1)


6 Case Studies

- Case study on importance of accounting practices for sole traders – ( Unit – 3) - Case study on growth of forensic accounting in India - ( Unit – 5)


1 2

3 4

5

6 7

8 9 10 11 Outcomes (Mention the S.No.)

CO-1 4,3 X

CO-2 4,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 6,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 4,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Human Resource Management Credits: 04

Course Code : 16MBA15 L:T:P 3 – 1 – 0


Div: CIE marks: 50

Hours/week: 4 Hours Total Hours: 50 ( 35 L + 15T) SEE marks: 50

Pre-requisites: Students need to understand the basic of human resource management with regards to role of HRM in India, recruitment industry in India and compensation patterns in India

Course Objectives:

This course is designed for students seeking to enhance their effectiveness for optimizing the human resource potential of their organization in order to achieve business and strategic objectives.


CO No. Course Outcomes Bloom’s Bloom’s Taxonomy Level

To enable students understand basic concepts and

CO.1 functions of HRM, concept of HR planning, process, Remembering L1

functions of HRP and recruitment policy, techniques and

To make students aware about various steps involved in

CO.2 Selection, Placement and Induction and providing methods, Understanding L2

procedure and evaluation in Training and Development.

CO.3 To make them understand the Performance appraisal and

Applying L3 Payroll and Benefits in corporate.

To make students aware about the Career plans on the

CO.4 bases of internal mobility and, HR audit and HR Analyzing L4

outsourcing.

To help students on the practical application of case

CO.5 analysis and arriving at conclusions facilitating business Evaluating L5

decisions.

CO.6 To help students formulate the appropriate human

Creating L6 resource policies and procedures

Title of the Chapter: Introduction to HRM Unit No: 1

Duration: 10 Hrs

Nature and scope of HRM and HRD – introduction – definition – human resource management

personal v/s HR ,meaning of HRM features of HRM ,role of HRM organization of HRM – line and staff

and personnel management ,role of personnel manager and HR manager – qualities of HR / personnel

manager, HR operations, Recruitment, Selection, Placement, Training& Development, Compensation

(Meaning) HR planning (HRD),introduction – objectives of HRP definition and need for HRP – benefits

of HRP – factors affecting HRP ,process, ,recent trends in HRP ,problems and limitations of HRP – job

analysis job description , job specification and competency mapping in HRM

Outcome of the Chapter:

Sr.No Outcomes Bloom’s Level 1 Students would be able to define the concepts of HRM L1

2 Students would be recall and define the fundamental of HRM L1 Title of the Chapter: Recruitment and Selection Unit No: 2

Duration: 10 Hrs

Recruitment – definition – objectives – subsystems factors affecting recruitment policy – centralized

and decentralized recruitment techniques – recruitment process, e-recruitment, employee referrals.

Selection, Placement and Induction – meaning – definition of selection – essentials of selection

procedure – significance of selection process and selection as a source of competitive advantage –

selection procedure – recruitment application form – written exams – preliminary interview – various

types of tests (aptitude, achievement, situational, interest, personality) – different types of interviews

and interview process – means to make interview effective – medical exams – reference checks – final

decision.


Sr.No Outcomes Bloom’s Level 1 Students would be able to explain, describe and locate the type of L2

recruitment process in the organization

2 Students would be able to identify and classify the methods of interviews L2 applied in the organization

Title of the Chapter: Performance Appraisal Unit No: 3 Duration: 10 Hrs

Performance appraisal (PAS) – introduction – meaning – need – purpose – objectives – contents of PAS

– appraisers and different methods of appraisal – uses of performance appraisal – limitations and

problems of performance appraisal – 360° Appraisal Human Resource Training and Development –

meaning of T & D – importance of training – benefits of training – need and objectives –– on-the-job

and off-the-job training methods –– training procedure – final evaluation,- how to make training

effective


Sr.No Outcomes Bloom’s Level 1 Students would be able to illustrate and interpret the application of L3

performance management system in the organization

2 Students would be able to employ the link between performance L3 management system and training and development of employees

Title of the Chapter: Compensation Management Unit No: 4 Duration: 10 Hrs

Payroll and Benefits – Introduction, definition need for sound salary administration – objectives –

factors affecting wages / salary levels – wage salary survey – wage incentives – merits and types of

incentive plans, profit sharing – bonus concepts – ESOPs – pay for performance, employee benefits-

continuing education opportunities, flexi time, insurance schemes, work life balance ,organizational

initiatives for employee benefits. Career planning and Internal mobility .career planning meaning –

need, career development actions – promotion – meaning, purpose ,bases of merit – seniority – merit

cum seniority – benefits – problems, promotion policy transfer meaning – purpose – types – reasons –

benefits – demotion – meaning – need for demotion policy. Job Evaluation and its models in HRM


Sr.No Outcomes Bloom’s Level 1 Students would be able to examine the difference between employee L4

compensation and career development of employee

2 Students would be able to compare the methods of Job Evaluation and L4 Career Planning in the organization

Title of the Chapter: Challenges in Human Resource Management Unit No: 5

Duration: 10 Hrs

Advancements in HRM- Flexi hours, Workforce Diversity, Attrition Management, Blue moon Lighting,

Application of HRM in Various Sectors- Banking, Manufacturing, Educational, Service Organizations,

Cases on Attrition, HR practices in leading and top notch firms.


Sr.No Outcomes Bloom’s Level 1 Students would be able evaluate the changing business environment and its L5

impact on HRM

2 Students would be able to appraise the strategies applied in HRM in various L5 sectors of Industry

3 Students would be able to construct and formulate HR practices and Policies L6

Reference Books:

1 Bohlander, S. S. (2012). Managing Human Resources. Newyork : Thomson Learning. 2 Cynthia Fisher, S. (2008). Human Resource Management (Fifth ed.). New Delhi: Wiley

Dreamtech.

3 Desler, G. (2011). Human Resource Management (12 ed.). Newyork: Pearson. 4 Patnayak, B. (2005). Human Resource Management (Third ed.). New Delhi: Pearson

Publication House Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - Assignment on reliability and validity in recruitment process of an organization – ( Unit – 2) - Assignment on career planning and role of compensation management (Unit – 4)

2 Quizzes


4 Course Seminar: industry interaction role of HR Manager in Organization ( Unit – 1)


6 Case Studies - 360 degree performance management system in Indian organization – ( Unit – 3) - Workforce diversity in India - ( Unit – 5)

Course Activities

Program Outcomes

1 2

3 4

5

6

7 8 9 10 11 Outcomes

CO-1 4,3 X

CO-2 1,3 X X

CO-3 6,3 X

CO-4 1,3 X

CO-5 6,3 X X X

CO-6 1,3 X X X


Course Program Education Outcomes Activities

Outcomes

PEO - 1 PEO - 2 PEO - 3

CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 6,3 X

CO-6 1,3 X

KLS’s Gogte Institute of Technology Udyambag, Belagavi

COURSE DOCUMENT

Academic Year: 2016-17 DEPARTMENT OF M.B.A

Course Title : Basics of Quantitative Techniques Credits: 04

Course Code : 16MBA16 L:T:P –(3-1-0)

Course Type: Management Semester : Ist

Div: CIE marks: 50


Pre-requisites: Students are to be aware of the application of research and its importance to the business

Course Objectives: Students will understand the meaning, need and importance of research, Students

will learn about research tools and techniques during the course of the study. Students will understand

the benefits of doing research, thereby acquire the ability to provide solutions to organizational

problems and become better decision makers.

Course Outcomes(Cos) : At the end of the course, the student will be able to


Students will be to understand the necessity of carrying out CO.1 business research. Remember [L1]

CO.2 Students will Identify problem and design the research process.

Analyze [L4]

Students will be able to understand various sources of data CO.3 required for the research Understand [L2]

Students will assess validity and reliability of measurement and CO.4 scaling of a research. Analyze [L4]

CO.5 Students will evaluate descriptively the data collected for the

Understand [L5] research.

Students will solve various research problems to provide and

CO.6 infer the conclusion. Apply [L3]

Title of the Chapter: Introduction to Business Research: Unit No: 1 Duration: 9 Hrs

Definition of business research, Types of business research, significance of research, research versus

research methodology, research process, Defining the business research problem and developing an

approach.

Outcome of the Chapter: Students will be able to


1 Understand the meaning of research L1

2 Understand the need to conduct research L1

Title of the Chapter: Research design formulations Unit No: 2

Duration: 10 Hrs

The nature of marketing research design, steps in research design process, exploratory research,

descriptive research and cause and effect research. Qualitative research: Focus group interviews, depth

interviews, projective techniques



1 Students will understand the steps involved in research L1 2 Students will be able to understand the techniques of qualitative research L1

Title of the Chapter: The sources of research data Unit No: 3 Duration: 11 Hrs

Secondary data, Literature review using EBSCO, Emerald, and Science direct and other databases, Primary data, commercial surveys, survey methods, audit, panels and experimentations.



1 Evaluate the various sources of research data. L4

2 Distinguish various sources of research data L4 Unit No: 4

Title of the Chapter: Measurement Techniques in Business Research Duration: 11 Hrs

Primary scales of measurement, comparisons of scaling techniques, comparative scaling techniques, Non-

comparative scaling techniques, Scale evaluation: reliability, validity, and generalizability. Questionnaire

and form design.



1 Assess validity of measurement and scaling of research. L4

2 Assess reliability of measurement and scaling of research L4

Title of the Chapter: Sampling and Data Analysis: Unit No: 5 Duration: 9 Hrs

Sampling process, sampling techniques, sample size determination, fieldwork, data preparation, frequency distribution, Measures of location: mean, median and mode. Measures of variability: range, standard deviation, and coefficient of variation. Measures of shape: Skewness and kurtosis.



1 Students will evaluate descriptively the secondary data collected for the L5 research

2 Students will distinguish various research techniques and ways to provide L3 solutions to the organization

Reference Books:

1 Satyabhushan, N. M. (2013). Marketing Research. Neh Delhi: Pearson.

2 Hawkins, D. T. (2013). Marketing Research. 6th Edition: Pearson.

3 Kothari, C. (2012). Research Methodology. New Age.


-Assignment on qualitative v/s quantitative research – (unit – 2) - Assignment On Methods On experimentations and its importance to research (unit -3)

2 Quizzes


4 Course Seminar: Seminar On Research And Its Importance ( Unit – 1)


6 Case Studies

- Case study on importance of scaling techniques for research ( Unit – 4) - Case study on sampling techniques for research (Unit – 5)


1 2

3

4 5

6

7

8

9 Outcomes (Mention the Sr.No.)

CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4

6,3 X

CO-5 6,3 X

CO-6 X

6,3




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 X

6,3

CO-5 6,3 X X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Oral Communication for Business Credits: 04

Course Code : 16MBA17 L:T:P – 3 – 1 - 0


Div: CIE marks: 50

Hours/week: 04 Hours: 50 (35L+15T SEE marks: 50

Pre-requisites: The student should have basic knowledge about English language and should have moderate ability to read, write, speak and listen.

Course Objectives: This course presents communication as integral to management strategy and as a critical component for success in the workplace. Students will develop a foundation for designing effective messages, both written and oral, from concept to delivery.



Taxonomy Level

CO.1 State basics of communication. Remembering L 1

CO.2 Discuss the concepts of Oral communication, listening skills

Understanding L 2 & L 3

and nonverbal communication.

CO.3 Make use of negotiation strategies for effective functioning L 3

of the business Applying

CO.4 Demonstrate presentation skills for successful business Applying L 3

CO.5 Make use of business etiquettes and manners. [L3] Applying L 3

CO.6 Analyze, Evaluate the case studies and judge the solutions Analyze & L 4 & 5

with the support of conceptual knowledge. Evaluate

Title of the Chapter: Introduction to Communication Unit No: 1 Duration: 09 Hrs

The nature and process of communication–Definition-classification of communication-process of communication-elements of communication-barriers of communication-seven C’s of communication, Organizational Communication-Importance of communication in management-Communication structures in organization, intercultural communication-globalization and intercultural communication, media selection-impact of technological advancements on communication.

Outcome of the Chapter: At the end of the course, the student will be able to


1 Define the meaning of communication. L 1 2 Describe the concept of effective communication. L 2

Title of the Chapter: Interpersonal Communication Unit No: 2

Duration: 10 Hrs

Oral Communication-Principles of successful oral communication-Guidelines of effective oral communication-Barriers to effective oral communication, Conversation skills, Listening-Process of listening-Factors that affect listening-Types of Listening, Non-Verbal Communication. Outcome of the Chapter: At the end of the course, the student will be able to


1 Make use of principles of effective oral communication L 3

2 Analyze the importance of listening skills and nonverbal communication L 4

Title of the Chapter: Application of Business Communication Unit No: 3 Duration: 14 Hrs

Presentation Skills-What is presentation-Preparing presentation-Delivering Presentation- Advanced Visual Support for business presentations-Types of visuals, Negotiation Skills-Meaning-Need for negotiation-Factors affecting negotiation-Negotiation Process-Negotiation Strategies.



1 Demonstrate effective presentations skills. L3 2 Make use of negotiations techniques to execute business deals successfully. L3

Title of the Chapter: Group Communication Unit No: 4 Duration: 08 Hrs

Media management, Press conference, Seminars, Workshops, Interviews and group discussions. Business Etiquette:- Meaning-How to Introduce-Telephonic Etiquettes-Business Dining-Business manners Outcome of the Chapter: At the end of the course, the student will be able to


1 Demonstrate the ability to organize and manage group communication. L3

2 Make use of business etiquettes and manners. L3

Title of the Chapter: Case method of Learning Unit No: 5 Duration: 09 Hrs

Concepts of case study method of learning, Types of cases, reading a case, case analysis approaches,

writing case analysis, approaches for writing case analysis, presenting case analysis and case

preparation. Journal papers presentation in conference and workshops, B-Plan presentation in

workshop



1 Analyze, evaluate and the judge the case from multiple perspectives. L5

2 Examine and write the case analysis and solution. L4

Reference Books:

1 P. D. Chaturvedi & Mukesh Chaturvedi. (2011). Business Communication: Concepts, Cases

and Applications (2nd

ed.). Pearson Education.

2 Lesikar, Flatley, Rentz & Pande. (2010). Business Communication (11th

ed.). McGraw-Hill.

3 Penrose, Rasberry, Myers. (2004). Advanced Business Communication (5th

ed.). Cengage Learning.

4 Mary Ellen Guffey. (2002). Business Communication: Process and Product (3rd


5 Lehman, DuFrene, Sinha. (2012). BCOM (2nd

ed.). Cengage Learning. 6 C.S.Rayadu. (2007). Communication. Himalaya Publishing.


- ASSIGNMENT ON USE OF AUDIO VISUALS IN MAKING PRESENTATIONS EFFECTIVE. ( Unit – 3)

- ASSIGNMENT ON MANNERS IN DIFFERENT COUNTRIES. ( Unit – 4) 2 Quizzes


4 Course Seminar:

- Technological advancements in communication. ( Unit – 1) 5 Course Project (Mini project):

6 Case Studies

- CASE STUDY ON COMMUNICATION BARRIERS IN ORGANIZATION. ( Unit – 2) - CASE STUDY ON ACCOUNTING PROCEDURES AT CHAMPION MARKETING, INC( Unit – 5)


1 2 3 4 5 6 7 8 9 10 11 Outcomes (Mention the S.No.)

CO-1 4,3 x

CO-2 6,3 x

CO-3 1,3 x

CO-4 1,3 x

CO-5 1,3 x

CO-6 6,3 x




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 6,3 X

CO-3 1,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Spread Sheet Credits: 00

Course Code : 16MBA18 L:T:P - 2:0:0

Course Type: Management Semester : 1st Div: CIE marks: 25 st

Hours/week: 2 Total Hours: 25 SEE marks: 25

Pre-requisites: Students need to be aware of the basics of MS Excel

Course Objectives:

The purpose of this course is to provide an understanding of importance of Spread Sheet in Business.

This course appraises the students on uses of Worksheet and Workbooks in Business. The course

apprises the student on application of Formulas and Functions in Spread Sheets. Students will also

learn how to automate common tasks, apply advanced analysis techniques to more complex data sets,

collaborate on worksheets with others, and leverage on Excel’s advanced functionality to simplify and

streamline their day-to-day work.


CO No.


Taxonomy Level

CO.1 Students will be able to Explain importance of

Remembering L1 Spreadsheet in Business

CO.2 Students will be able to Explain importance of data

Understanding L2 analysis with spreadsheet.

CO.3 Students will be able to present data through effective

Applying L3 tables and charts

CO.4 Students will be able to apply formulas and functions for

Applying L3 data analysis in business.

CO.5 Students will be able to examine effectiveness of data

Analyzing L4 through blocks and objects for business.

CO.6 Students will be able to Design Excel Templet for any type

Create L6 of Data

Title of the Chapter: Basic of Excel Worksheets and Workbook Unit No: 1

Duration: 5 Hrs

Create Worksheets and Workbooks, navigate through Worksheets and Workbooks, Format Worksheets and Workbooks; Customize Options and Views for Worksheets and Workbooks, Configure Worksheets and Workbooks to Print or Save.



1 Students will be able to Create and Save the workbook L6

2 Students will be able to navigate through the worksheet L1

Title of the Chapter: Formatting the Cell Data Unit No: 2

Duration: 3 Hrs

Insert Data in Cells and Ranges, Format Cells and Ranges, Order and Group Cells and Ranges


Sr.No Outcomes Bloom’s Level 1 Students will be able to Select Range of Data and Apply formatting L3

2 Students will be able to Insert Data and handle the data effectively L4

Title of the Chapter: Modifying and Sorting Data Unit No: 3 Duration: 4 Hrs

Create a Table, modify a Table, Filter and Sort a Table


Sr.No Outcomes Bloom’s Level 1 Students will be able to create Table and Edit Tables Data L6

2 Students will be able to Sort data L1, L2 & l3

Title of the Chapter: Formulas and Functions Unit No: 4

Duration: 7 Hrs

Utilize Cell Ranges and References in Formulas and Functions, Summarize Data with Functions, Utilize Conditional Logic in Functions, Format and Modify Text with Functions



1 Students will be able to Apply and Create Formulas L3, L6

2 Students will be able to Summarize Data using functions L3, L4

Title of the Chapter: Charts and Objects Unit No: 6 Duration: 6 Hrs

Insert and Format Building Blocks, format a Chart, Insert and Format an Object


Sr.No Outcomes Bloom’s Level 1 Students will be able to Create charts, graphs and pictures L6

2 Students will be able to format charts, graphs and pictures L3 Reference Books:

1 MOS 2010 Study Guide for Microsoft Word, Excel, PowerPoint and Outlook (Mos Study Guide)

2 MOS 2010Study Guide Word Expert, Excel Expert, Access, SharePoint Exam


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Organizational Behavior Credits: 04

Course Code : 16MBA21 L:T:P 3 – 1 – 0

Course Type: Management Semester : 2nd

Div: CIE marks: 50


Pre-requisites: Students need to be aware of the latest trends in Psychology, Sociology and Organization Development Concepts

Course Objectives: This course is designed for students seeking to understand theories and models explaining how individual and group behavior and processes shape the internal dynamics of organizations.



Taxonomy Level

CO.1 To enable the students to define and list and memorize the

Remembering L1 fundamental concepts of Organizational Behavior

To make students describe the individual difference

CO.2 amongst employees and recognize factors such as Job Understanding L2 attitudes, trust and personal values

CO.3 To make students demonstrate the perceptual processes

Applying L3 and decision making to solve organizational issues

To make students compare and examine the group and

CO.4 team theories to optimize human performance in the Analyzing L4 organization

TO enable the students to appraise and evaluate the

CO.5 implications of individual employees behavior on Evaluating L5

organizational outcomes

CO.6 To help students formulate and design effective measures

Creating L6 to handle human resource effectively in the organization

Title of the Chapter: Introduction to Organizational Behavior Unit No: 1

Duration: 10 Hrs

Introduction to the field of Organizational Behavior, Emergence & OB as a Discipline, Evolution and OB

in India, what are organizations, Why Study Organizational Behavior, OB Trends, Corporate Social

Responsibility in India, Challenges and Opportunities in OB.



1 Students would be able to define the concepts of Organizational Behavior L1 2 Students would be recall and define the Organizational Behavior L1

Title of the Chapter: Foundation of Individual Behavior Unit No: 2

Duration: 10 Hrs The Individual: Foundations of Individual Behavior – Ability, Intellectual Abilities, Physical Abilities,

Ability for job fit, Learning – Theories of Learning, Model of Individual Behavior, Personality in

organization, Attitudes and Job Satisfaction – Components of an Attitude. Personality and Values-what

is personality, Personality Determinants, Personality Traits, Measuring Personality, Personality Testing

at Work, Major Personality Attributes Influencing OB, Values.



1 Students would be able to explain, describe and locate the importance of I.Q L2 and E.Q for the organizations

2 Students would be able to identify and classify the methods of personality L2 evaluation and its application in the organization

Title of the Chapter: Learning and Perception Unit No: 3

Duration: 10 Hrs Perception and Learning in organizations – Concept of Learning, Learning Theories and application of

Learning Theories in the organization. perceptual process Social Identity Theory, Attribution Theory,

Attribution Errors, Perceptual Errors – Primacy Effect, Recency Effect, Halo Effect, Projection Bias.

Improving Perceptions, Attitudes and Theories of Attitudes, Measuring Job Satisfaction, What causes

Job Satisfaction? , The Impact of Dissatisfied and satisfied Employees on the workplace.


Sr.No Outcomes Bloom’s Level 1 Students would be able to illustrate and interpret the application of concept L3

of learning in the organization

2 Students would be able to employ the link between perception and attitude L3 of employees and its impact on job performance

Title of the Chapter: Group and Team Behavior Unit No: 4

Duration: 10 Hrs

The Group: Group and Interpersonal behavior - group dynamics - why groups form, types, group

norms, , decision making / styles, strategies for improving decision making teams - special types of

groups, types of teams, Power and political behavior - sources of power, effective use of power.

Organizational policies, forces creating political behavior, forces creating political behavior, personality

and political behavior. Conflict - Sources and strategies to resolve conflict. Leadership - styles,

contemporary developments. Interpersonal communication


Sr.No Outcomes Bloom’s Level 1 Students would be able to examine the difference between group behavior L4

and team behavior in the organization

2 Students would be able to compare the sources of power and its impact on L4 leadership styles in the organization

Title of the Chapter: Organizational Dynamics Unit No: 5

Duration: 10 Hrs Organizational Change and Stress management, Radical change for the sake of innovation, forces for

change, Managing Planned change, Resistance to change, approaches to managing organizational

change, contemporary change issues for today’s managers, Work stress and its management, Work

Life Balancing.


Sr.No Outcomes Bloom’s Level 1 Students would be able evaluate the changing business environment and its L5

impact on organizational dynamics

2 Students would be able to appraise the strategies applied in organizational L5 behavior to management change in the organization

3 Students would be able to construct and formulate work life balance policies L6 and practices in the organization

Reference Books:

1 Pareek, U. (2012). Understanding organizational Behaviour (3 ed.). New Delhi: OUP Higher Education Division.

2 Stephen Robbins, T. J. (2012). Organizational Behavior (14 ed.). New Delhi: Pearson Publication.

3 Newstrom, J. W. (2015). Organizational Behavior : Human Behavior at Work (12 ed.). New

Delhi: Mcgraw Hill Education. 4 Nelson, P. K. (2013). Organizational Behavior (7 ed.). New Delhi: South Western.


1 Assignments - Assignment on value systems in Indian companies – ( Unit – 2)

- Assignment on leadership styles in Indian companies (Unit – 4)

2 Quizzes


4 Course Seminar: industry interaction on challenges of OB in India ( Unit – 1)


6 Case Studies - Job satisfaction amongst Indian employees – ( Unit – 3) - Work-life balance of Indian employees - ( Unit – 5)



CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 1,3 x




PSO1 PSO2 PSO3

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 1,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Quantitative techniques for business. Credits: 04

Course Code : 16 MBA 22 L:T:P – 3-1-0

Course Type: Management Semester : 2nd Div: CIE marks: 50


Pre-requisites: Students should refresh Performance appraisal concepts studied in the second semester Human resource management subject.

Course Objectives: Students will measure the relation between research variables; will understand the uncertainties exist in business decision making; will analyze the research outcomes using hypothesis-testing procedures; will apply quantitative techniques to real world problems and will know the modern statistical methods.


CO No.


Taxonomy Level

Students will measure the relation between research CO.1 variables. Measure L3

CO.2 Students will understand the uncertainties exist in business Understand L1 decision making.

Students will analyze the research outcomes using hypothesis- CO.3 testing procedures. Analyze L3

CO.4 Students will apply quantitative techniques to real world

Apply L3 problems.

CO.5 Students will know the modern statistical methods. Know L2

CO.6 Students will apply the multivariate techniques in business Apply L3

Title of the Chapter: Measures of Relation Unit No: 1

Duration: 10 Hrs

Measures of relations: Correlation: Karl Pearson and spearman rank correlation method. Partial and

multi collinearity analysis using statistical packages. Regression- Linear and multiple regression using

statistical packages.


Sr.No Outcomes Bloom’s Level 1 Measure the relation between research variables. L1

Title of the Chapter: Probability Unit No: 2 Duration: 9 Hrs

Probability: Probability [rules of addition, rules of multiplication, conditional probability], Probability distributions [binomial distribution, Poisson distribution, Normal distribution


Sr.No Outcomes Bloom’s Level 1 Assess uncertainties in business problem solving using probability and L2

probability distributions.

Title of the Chapter: Hypothesis Testing Unit No: 3 Duration: 10 Hrs

Hypothesis Testing: Hypothesis testing: Process, Z test, t test, chi square test, One way ANOVA, Two way ANOVA, Man Whitney U test, K-W test, Run test, Sign test, McNamara test and Cochran test



1 Test assumptions of researchers carried for a defined problem faced by L3

industries.

2 Apply statistical concepts of control charts forecasting and decision making L4

to real world problems.

Title of the Chapter: Industrial Statistics Unit No: 4 Duration: 10 Hrs

Industrial Statistics: Statistical control charts, Statistical decision theory, Retail price index, wholesale price index, forecasting using time series methods: trend analysis, seasonal variations and Box Jenkins method. Outcome of the Chapter: Students will be able to

Sr.No Outcomes Bloom’s Level 1 Test assumptions of researchers carried for a defined problem faced by L3

industries.

2 Apply statistical concepts of control charts forecasting and decision making L4


Title of the Chapter: Advanced statistics Unit No: 5

Duration: 10 Hrs

Advanced Statistics (Theory Only): Conjoint analysis, Cluster analysis, Factor analysis, six sigma, Structural equation modeling.


Sr.No Outcomes Bloom’s Level 1 Apply statistical concepts of control charts forecasting and decision making L4


2 Analyze the recent developments in statistics field. L5

Reference Books:

1 Levin, R. a. (2012).Statistics for Managers 7th edition. Pearson.

2 Sharma, J. (2014). Business Statistics 4th

edition.Vikas.

3 Marketing research – Rajendra Naragundkar-3rd

Edition TMH,


1 Assignments

- ASSIGNMENT ON PROBABILITY AND APPLICATION TO BUSINESS [Unit 3]

- ASSIGNMENT ON APPLICATION OF STATISTICAL CONTROL CHARTS FOR PRODCTION PROCESS IN A FACTORY[ Unit 4]

2 Quizzes


4 Course Seminar: SIX SIGMA FOR INCRESING PROFITABILITY IN BUSINESS [Unit 1]


6 Case Studies

- Case study on application of correlation to understand per capita income in Indian

economy and growth in Indian economy [ Unit 2]

- Case study on hypothesis testing for predicting success of product in Indian auto sector[

Unit 5]


1 2 3

4 5 6


CO-1 1,3 × × ×

CO-2 2,3 × × × ×

CO-3 3,4 × × × ×

CO-4 3,4,5 × × ×

CO-5 3,4,5,6 × × × × ×

CO-6 3,4,5,6 × × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Marketing Management Credits: 04




Pre-requisites: Students need to be aware of the 4 Ps of marketing mix viz, product, price, place and promotion.

Course Objectives: The objective of this course is to understand the importance of product decisions, packing and labeling. Further the course also enhances the skills to develop product, price, promotion and distribution strategies



Taxonomy Level

Assessing the importance of product decisions, Packaging and

CO.1 labeling Remember [L1]

CO.2 To develop the skills to device product strategies Understand [L2]

CO.3 To apply the concept of pricing and distribution in decision

Apply [L3] making

CO.4 To apply the promotion strategies to market products Analyze [L4]

CO.5 To make use of digital marketing and marketing ethics in

Evaluate [L5] marketing the goods effectively

CO.6 Analyze and demonstrate the ability to formulate overall Understand,


Title of the Chapter: Product Decisions Unit No: 1

Duration: 10 Hrs

Products, Services and Experiences, Levels of Products and Services, Product and Service

classifications, New Product Development, Product Life Cycle (PLC) Strategies, Product Decisions;

Product Line Decisions, Product Mix Decisions, Branding Strategy, Packaging and Labeling, Marketing

of Services; Marketing Mix and Characteristics of Services, Case Study Discussion


Sr.No Outcomes Bloom’s Level 1 Learn the meaning of Products, Services and Experiences, Levels of Products L1

and Services, Product and Service classifications

2 Understand New Product Development, Product Life Cycle (PLC) Strategies, L2

Title of the Chapter: Pricing Decisions Unit No: 2

Duration: 10 Hrs

Meaning of Price, Significance of Pricing, Factors Influencing Pricing Decisions, Pricing Objectives,

General Pricing Methods, Pricing Strategies; Product Mix Pricing Strategies, Pricing Strategies; Price

Adjustment Strategies, New- Product Pricing Strategies, Price Changes, Public Policy and Pricing, Case

Study Discussion.



1 Learn and Understand factors Influencing Pricing Decisions L1, L2

2 Analyze various pricing strategies L4

Title of the Chapter: Distribution Decisions Unit No: 3 Duration: 10 Hrs

The Nature and Importance of Marketing Channels, Distinction between Distribution, Logistics and

SCM, Distribution Channel Functions, Channel Types, Channel Design Decisions, Channel Behaviour

and Organization, Channel Management Decisions, Network Marketing, An Introduction to Retailing,

Case Study Discussion



1 Understand the Importance of Marketing Channels L2

2 Apply and analyze marketing channels FMCG companies L3, L4

Title of the Chapter: Integrated Marketing Communication Unit No: 4 Duration: 10 Hrs

The Marketing Communication Mix, Communication Process, Steps in developing effective

communication, Advertising; Objectives, AIDA Model, Types of Advertisements, Sales Promotion;

Types of Sales Promotion, Pull and Push Strategies, Public relations; Major Public Relation Tools,

Publicity, Difference between the Two, Personal Selling; the personal Selling Process, Managing Sales

Force, Direct Marketing; Benefits and Growth of Direct Marketing, forms of Direct Marketing,

Difference between Advertising and Publicity, personal Selling and Direct Marketing, Marketing in the

Digital Age, Case Study discussion


Sr.No Outcomes Bloom’s Level 1 Learn the basics of Marketing Communication Mix L1

2 Demonstrate the skills to develop advertisement messages for different L5

products

Title of the Chapter: Marketing in a Digital Age, Marketing Ethics and Social Unit No: 5

Responsibility Duration: 10 Hrs

Major Forces Shaping the Digital Age, Digitalization and Connectivity, Marketing Strategy in the digital

Age, E-Marketing, The Challenges of E-Commerce, The concept of Corporate Social Responsibility

(CSR), Social Criticisms of Marketing, Citizen and Public Actions to Regulate Marketing, Business Actions

towards Socially Responsible Marketing, Case Study Discussion



1 Learn the major Forces Shaping the Digital Age L1 2 Understand the concept of Corporate Social Responsibility (CSR) and Social L2

Criticisms of Marketing

Reference Books: 1 Philip Kotler, Gary Armstrong. Principles of Marketing. 11/e. Prentice Hall of India.

2 Etzel M. J. B. J. Walker and William J. Stanton. Fundamentals of Marketing Management. 14/e.

TATA McGraw Hill. 3 Arun Kumar and N Meenakshi. Marketing Management. 1/e. Vikas Publishing House Pvt Ltd. 4 Rajan Saxena. Marketing Management. 4/e. Tata McGraw Hill Education Pvt Ltd.

5 Kotler, Keller, Koshy & Jha. Marketing Management; A South Asian Perspective. 13/e. Pearson

Education. 6 Evans & Berman. Marketing in the 21st Century. 2/e. Cengage Learning.


1 Assignments - ASSIGNMENT ON FACTORS INFLUENCING PRINCING ON TELEVSION IN INDIA – ( Unit – 2)

- ASSIGNMENT ON CHANGING MODE OF COMMUNICATION IN INDIAN ADVERTISIMENT

INDUSTRY - (Unit – 4) 2 Quizzes


4 Course Seminar: SEMINAR ON MARKETING IN A DIGITAL AGE - ( Unit – 5)


6 Case Studies - CASE STUDY ON PRODUCT LIFE CYCLE - ( Unit – 1) - CASE STUDY ON CHANNELS OF DISTRIBUTION - ( Unit –3)


1 2

3

4 5 6


CO-1 6,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 4,3 X X

CO-6 3 X X




PSO1 PSO2 PSO3

CO-1 6,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 4,3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Financial Management Credits: 04



Div: CIE marks: 50


Pre-requisites: Students needs to be aware of basic of financial terminology

Course Objectives:

This course will help the student understand the basics of financial management and understand various financial decisions taken by the firms based on the financial analysis.



Taxonomy Level

The student will be able to acquire fundamental knowledge of Remember CO.1 financial management concepts, and understand various and L1,L2

sources of finance understand

CO.2 The student will be able to understand the time value of

Analyze L4 money and make better decisions

The student will be able understand various sources of CO.3 financing and will be able to calculate cost of capital for the Apply L3

organization

CO.4 The student will be able to evaluate the different techniques

Evaluate L5 of investment decisions

CO.5 The student will be able to understand and apply the Understand

L2,L3 knowledge of working capital management and apply

The student will be able to do the planning of a capital

CO.6 structure of the firm, basics of dividend policies and will have Analyze L4 the knowledge of emerging issues in financial management

Title of the Chapter: Introduction to Financial Management (Theory Only) Unit No: 1

Duration: 7 Hrs

Introduction to Financial Management, Objectives of Financial management- Profit maximization and wealth maximization, Role of a finance manager, Financial management and other functional areas. Sources of financing: shares, debentures, Lease financing, Hybrid financing, Venture capital, Primary market & Secondary market


Sr.No Outcomes Bloom’s Level 1. The student will be able to Define financial management and list the L1

objectives of financial management

2. The student will be able to Outline the changing role of finance manger and L2 explain different sources of financing

Title of the Chapter: Time Value of Money (Theory and Problems) Unit No: 2

Duration: 13 Hrs

Present value & future value of single cash flow, Annuity and perpetuity. Simple Interest & Compound interest, Capital recovery and loan amortization Cost of Capital: Cost of equity (dividend discounting and CAPM model), preference and debenture capital, Cost of retained earnings, weighted average cost of capital (WACC), and marginal cost of capital Outcome of the Chapter:

Sr.No Outcomes Bloom’s Level 1 The student will be able to understand the concept of time value of money L4

and make better decisions and analyze various investment decisions

2. The student will be able understand various sources of financing and will be L3 able to calculate cost of capital for the organization

Title of the Chapter: Investment evaluation and investment decisions Unit No: 3

(Theory and Problems) Duration: 13 Hrs

Investment evaluation techniques- Net present value, Internal rate of return, Modified internal rate of return, Profitability index, Payback period, discounted payback period, accounting rate of return. Estimation of cash flow for future projects, replacement projects



1 The student will be able to Explain investment evaluation techniques and L5 Differentiate between discounting and non-discounting techniques

2 The student will be able to Evaluate various investment decisions of the firm

using discounting and non-discounting techniques

Title of the Chapter: Working Capital Management (Theory and Problems) Unit No: 4

Duration: 7 Hrs

Factors influencing working capital requirement, operating cycle and cash cycle. Estimation of working capital requirements of a firm. Relations between cash, inventory and receivables management in the organization Outcome of the Chapter

Sr.No Outcomes Bloom’s Level 1 The student will be able to define working capital management and Prepare L2 and L3

operating and cash cycle

2 The student will be able to estimate the working capital requirement of the L2 and L3

firm for new project or expansion purpose

Title of the Chapter: Capital Structures and dividend decisions (Theory and Unit No: 5

Problems) Duration: 10 Hrs

Planning the capital structures of a firm.(No theories), Leverages- Operating leverage, financial leverage and total leverage. Dividend policy, factors affecting dividend policy. Behavioural finance, Financial modelling, Financial engineering


Sr.No Outcomes Bloom’s Level 1 The student will be able to analyze the capital structure of the firm using L2 and L4

EBIT-EPS analysis, explain types of leverages and apply leverages to

determine the risk of the company

2 The student will be able to explain the types of dividend policies and explain L2 and L4 the emerging issues in financial management

Reference Books:

1 Prasanna Chandra (2011), Financial Management,8/e: TMH

2 I.M .Pandey (2014), Financial Management, 10/e: Vikas publishing house

3 M. Y. Khan & Jain (2011), Financial Management, 6/e: TMH

4 Shahshi K Gupta & R K Sharma (2014), Financial Management(8th revised edition): kalyani publishers

5 Paresh P. Shah, Financial Management, 2/e, Biztantra

6 V K Bhalla (2014), Financial Management,1/e, S. Chand


1 Assignments

- Assignment on sources of financing ( Unit – 1)

- Assignment on factors influencing working capital requirement (Unit – 4)

2 Quizzes


4 Course Seminar: Seminar on behavioural finance ( Unit – 5)


6 Case Studies

- Case study on cost of capital for small and medium scale industries in India – ( Unit – 2)

- Case study on cash flow analysis of I.T. companies in India - ( Unit – 3)


1 2

3 4

5 6 7


CO-1 1,3 X

CO-2 6,3 X

CO-3 6,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 4,3 X




PSO1 PSO2 PSO3

CO-1 1,3 X

CO-2 6,3 X

CO-3 6,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 4,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Entrepreneurship Development Credits: 04

Course Code : 16 MBA 25 L:T:P 3-1-0



Pre-requisites: Students are expected to understand the role of entrepreneurship in developing the economy and students have read about one life story of an entrepreneur like JRD TATA, Bill Gates etc,..

Course Objectives:

Students will identify the need of entrepreneurship and challenges of it; will understand the stages of entrepreneurial development; will know different types of rural, women, and social entrepreneurship ; will able to develop project or business plan and will describe the venture capital process, analysis, and agencies.



Taxonomy Level

CO.1 Understand the necessity of being an entrepreneur. Remember L1

CO.2 Identify the sectors and opportunities to develop an

Understand L2 entrepreneur.

CO.3 Collect data from rural, social and women entrepreneur to

Apply L3 evaluate India’s performance in these sectors.

CO.4 Prepare project or business plan in one sector. Analyze L4

CO.5 Evaluate venture capital process and governance. Evaluate L5

CO.6 Evaluate due diligence process of venture capital Evaluate L5

Title of the Chapter: Introduction to entrepreneurship Unit No: 1

Duration: 10 Hrs

Characteristics, qualities, and functions of entrepreneurship. Factors affecting entrepreneurial growth. Entrepreneurship development models, myths about entrepreneurship.


Sr.No Outcomes Bloom’s Level 1 Understand the necessity of being an entrepreneur. L1

Title of the Chapter: Establishing an enterprise. Unit No: 2 Duration: 10 Hrs

Need for entrepreneur development, EDPs, Role of government in EDP. Policies and schemes of entrepreneurship promotion. Institutional support for entrepreneurship. Documents required for starting Partnership firms, sole proprietorship, and SME. Outcome of the Chapter: Students will be able to


1 Identify the sectors and opportunities to develop an entrepreneur. L2

Title of the Chapter: Women Entrepreneurship Unit No: 3

Duration: 10 Hrs

Opportunities for women entrepreneurs, characteristics, functions, and categories of women entrepreneurs, schemes, policies, and policy measures for women entrepreneurs. Need and importance of rural entrepreneurship, opportunities, and risks of rural entrepreneurs. Role of policies, NGOs, and government schemes in rural entrepreneurship development. Social entrepreneurs’ characters and functions, corporate social entrepreneurs and trends in social entrepreneurship.


Sr.No Outcomes Bloom’s Level 1 Collect data from rural, social and women entrepreneur to evaluate India’s L3

performance in these sectors.

Title of the Chapter: Business Plan Unit No: 4 Duration: 10 Hrs

Need of business plan, anatomy of business plan, executive summary, business description, Business environment analysis, background information, competitor analysis, market analysis, marketing plan, operational plan, management summary, financial plans, attachments and milestones. Outcome of the Chapter: Students will be able to


1 Prepare project or business plan in one sector. L4

Title of the Chapter: Venture Capital Unit No: 5

Duration: 10 Hrs

Fund due diligence (Business opportunity, intangibles, Legal and financial), Terms of investment, Fund

structure, Governance and operations. Valuation methods. Seed financing, International venture

capital.


Sr.No Outcomes Bloom’s Level 1 Evaluate venture capital process and governance. L5

Reference Books: 1 Poornima Charantimat (2015) Entreprenurship and small business development- - Pearson.

2 Anilkumar, S. C. Poornima, Abraham, Jayashree (2010) Entreprenuership Development ––

Newage international. 3 Mahendra Ramasinghani (2012) The business of venture capital – Wiley.


- ASSIGNMENT ON ROLE OF GOVERNMENT IN SUPPORTING ENTREPRENEURSHI [ Unit 3] - ASSIGNMENT ON ROLE OF MARKET ANALYSIS DURING ONLINE DATABASE [ Unit 4]

2 Quizzes


4 Course Seminar: QUALITIES OF AN ENTREPRENEUR [ Unit 1]


6 Case Studies - CASE STUDY ON WOMEN ENTREPRENEUR [ Unit 2] - CASE STUDY ON VENTURE CAPITAL IN INDIA [ Unit 5]


1 2

3

4 5 6


CO-1 1,3 × × × × × ×

CO-2 2,3 × × × × × × ×

CO-3 3,4 × × × × × ×

CO-4 3,4,5 × × × × × ×

CO-5 3,4,5,6 × × × × × × × ×

CO-6 3,4,5,6 × × × × × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×


COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Business Law Credits: 04



Div: CIE marks: 50


Pre-requisites: Students need to be aware of rules and regulations in Indian business environment and its governance in India.

Course Objectives:

Students will understand the basic framework of legal scenario In India and the stipulations of law of

contract, Law of agency, Bailment & Pledge. Negotiable Instruments Act, Law of Insurance and Law of

Partnership for the purpose of conducting business. Students will understand the provisions of

Companies Act concerning incorporation and regulation of business organizations. To create an

awareness about important legislations namely Sale of Goods Act, Consumer Protection Act, Factories Act

having impact on business.



Taxonomy Level

CO.1 Students will understand of basic provisions of the various acts

Remember [L1] mentioned.

Students will Apply these legal provisions to any given business CO.2 situation. Analyze [L4]

Students will demonstrate the understanding of these provisions

CO.3 at various levels across various functions of a business Analyze [L3]

organization.

Students will analyze the legal &business environment of the CO.4 organization and develop suitable strategies. Evaluate [L5]

Students will analyze a given business context using basic

CO.5 understanding of the applicable Acts. Understand [L4]

CO.6 Students will understand the overall the legal scenario in India. Apply [L1]

Title of the Chapter: Introduction to Business Law Unit No: 1

Duration: 9 Hrs

Meaning of law, its significance and relevance to modern civilized society; sources of law. Law of Contract: Definition, essentials and types of contracts, offer – definition and essentials, acceptance – definition and essentials, consideration – definition and essentials, exceptions to the rule, no consideration, no contract, doctrine of privity of contract, capacity of parties, free consent, quasi contract, legality of object, performance of contract, termination of contract, remedies for breach of contract. Law of Agency: Essentials, kinds of agents, rights and duties of agent and principal, creation of agency, termination of agency. Bailment and Pledge: Bailment, definition, essential elements, rights and duties of bailer and bailee. Pledge – essentials, rights and duties of pledger and pledge.

Outcome of the Chapter: Students will be able to Students will be able to


1 Understand the basic framework of & meaning of contract L1

2 Understand the provisions , Statutes of contract Act 1872 L1

Title of the Chapter: Negotiable instruments act 1881 Unit No: 2

Duration: 10 Hrs

Nature and characteristics of Negotiable instruments, kinds of negotiable instruments – promissory notes, bills of exchange and cheques. Parties to negotiable instruments, Negotiation, presentment, discharge and dishonour of negotiable instruments Law of insurance – general principles of insurance, life, fire and marine. Law of partnership: Definition, essentials of partnership, formation of partnerships, kinds of partners, authorities, rights and liabilities of partners, registration of partnership, dissolution of Partnership firm. Personality) – different types of interviews and interview process – means to make interview effective – medical exams – reference checks – final decision. Outcome of the Chapter: Students will be able to


1 Students will understand the basic framework of & meaning of NI L4

2 Students will Understand , Assess the provisions , Statutes of NI act 1881 L4

Title of the Chapter: Companies Act 1956 Unit No: 3

Duration: 11 Hrs

Definition, characteristics and kinds of companies, steps in formation of company. Memorandum of

Association, Articles of Association, Prospectus. Directors: appointment, power, duties and liabilities,

meeting and resolutions: types of meetings. Auditor: appointment, rights and liabilities. Modes of winding

up of a company.


Sr.No Outcomes Bloom’s Level 1 Understand the basic framework of & meaning of Companies L1

2 Understand the provisions of Companies Act 1956 L1

Title of the Chapter: Sale of goods Act 1930 Unit No: 4 Duration: 11 Hrs

Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid seller. Consumer Protection Act: Objectives, definition, consumer protection council and state consumer protection council Factories Act- Factory, Occupier-definition and meaning-welfare, health and safety of workers employment of women and young person-provisions regarding leave and holiday Outcome of the Chapter: Students will be able to

Sr.No Outcomes Bloom’s Level 1 Understand the basic framework of & meaning of Provisions, Moveable, L1

Sale of Goods Act 1930

2 Understand the basic framework of & meaning , Provisions of , Factories L1 Act 1947

Title of the Chapter: Intellectual Property Unit No: 5 Duration: 9 Hrs

Introduction and the need for intellectual property right (IPR), IPR in India – Genesis and Development,

Patent and kind of inventions protected by a patent, Patent document, How to protect your inventions,

Granting of patent copyright, Why protect copyright, Rights covered by copyright, What is a trademark,

Rights of trademark, What kind of signs can be used as trademarks, types of trademark, function does a

trademark perform, How is a trademark protected, How is a trademark registered.



1 Understand the basic framework of & meaning of Intellectual property L1

2 Demonstrate the understanding of these provisions at various levels across L3

various functions of a business organization

Reference Books:

1 Goel, P. (2006). Business Law for Managers. New Delhi: Dreamtech.

2 N D Kapoor. (2009) Elements of Mercantile Law. Sultan Chand, 2009

3 Saravanavel & Sumathi.(2008) Business Law for Management. HPH, 2008


1 Assignments

- Assignment On Policies Of Private Ltd Companies V/S Public Ltd Companies (unit -3)

- Assignment On Application On Negotiable Instruments Act In Banking Sector Of India (unit – 2)

2 Quizzes


4 Course Seminar: Seminar On Legal Environment And Its Importance To Business ( Unit – 1)


6 Case Studies

- CASE STUDY ON ROLE OF IPR IN INDIA – ( unit – 5)

- CASE STUDY ON ROLE OF CONSUMER PROTECTION ACT ( unit – 4)


1 2 3 4 5

6

7

8

9 Outcomes (Mention the S.No.)

CO-1 4,3 X

CO-2 2,3 X

CO-3 3,3 X

CO-4 1,3 X

CO-5 6,3 X

CO-6 4,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 2,3 X

CO-3 3,3 X

CO-4 1,3 X

CO-5 6,3 X

CO-6 4,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Written Communication for Business Credits: 04

Course Code : 16MBA27 L:T:P – 3:1:0


Div: CIE marks: 50 st


Pre-requisites: The student should have basic knowledge about English language and should have moderate ability to read, write, speak and listen.

Course Objectives:

This course presents communication as integral to management strategy and as a critical component for success in the workplace. Students will develop a foundation for designing effective messages, both written and oral, from concept to delivery.



Taxonomy Level

CO.1 State the basics of written communication. Remembering L1

CO.2 Write effective business letters. Applying L3

CO.3 Examine and write business reports for effective decision Applying &

L3 & L4 making. Analyzing

CO.4 Analyze and Evaluate the case studies and also judge the

Analyzing L4 solutions with the support of conceptual knowledge.

CO.5 Design Resume/CV’s for employment communication. Creating L6

CO.6 Develop the ability to organize business meetings, write

Creating L6 meeting agenda and prepare minutes of the meeting.]

Title of the Chapter: Written Communication Unit No: 1 Duration: 8 Hrs

Purpose of writing – Clarity in writing – Principles of effective writing – Approaching the writing process systematically: The 3X3 writing process for business communication: Pre writing – Writing – Revising – Specific writing features – Electronic writing process.


Sr.No Outcomes Bloom’s Level 1 State the purpose of writing. L1

2 Describe the process of writing. L2

Title of the Chapter: Business Letters: Unit No: 2

Duration: 16 Hrs

Introduction to business letters – Types of Business Letters - Writing routine and persuasive letters – Positive and Negative messages - Writing memos – Writing the press release.


Sr.No Outcomes Bloom’s Level 1 Explain the different formats of writing a letter. L2

2 Make use of different letter formats and Write business letters. L3 & L6

Title of the Chapter: Writing Reports Unit No: 3 Duration: 08 Hrs

Purpose, Kinds and Objectives of reports – Organization & Preparing reports, short and long reports Writing Proposals: Structure & preparation.


Sr.No Outcomes Bloom’s Level 1 Write business reports. L6

2 Examine and evaluate business reports for taking effective decisions. L4 & L5

Title of the Chapter: Group Communication Unit No: 4 Duration: 10 Hrs

Meetings – Planning meetings – objectives – participants – timing – venue of meetings. Meeting Documentation: Notice, Agenda, and Resolution & Minutes. Employment communication: Introduction

– Composing Application Messages – Writing CVs.



1 Demonstrate the ability to organize business meetings. L3

2 Write agenda and minutes of the meeting. L6

Title of the Chapter: Case Method Learning Unit No: 5 Duration: 08 Hrs

Case preparation, Analyzing and presenting written analysis of case. Writing journal papers, working papers and conference papers.


Sr.No Outcomes Bloom’s Level 1 Examine and evaluate case studies and judge case solutions. L4 & L5

2 Write solutions for the case with the support of conceptual knowledge L6 Reference Books:

1 P. D. Chaturvedi & Mukesh Chaturvedi. (2011). Business Communication: Concepts, Cases and Applications (2

nd ed.). Pearson Education.

2 Lesikar, Flatley, Rentz & Pande. (2010). Business Communication (11th

ed.). McGraw-Hill.

3 Penrose, Rasberry, Myers. (2004). Advanced Business Communication (5th


4 Mary Ellen Guffey. (2002). Business Communication: Process and Product (3rd


5 Lehman, DuFrene, Sinha. (2012). BCOM (2nd


6 C.S.Rayadu. (2007). Communication. Himalaya Publishing.


1 Assignments - ASSIGNEMENT ON LETTERS FOR BUSINESS COMMUNICATION THROUGH IN-BASKET.

( Unit – 2) - ASSIGNMENT ON PREPARING REPORTS AND PROPOSALS. ( Unit – 3)

2 Quizzes


4 Course Seminar: SEMINAR ON COHERENCE AND ITS IMPORTANCE IN BUSINESS COMMUNICATION. ( Unit – 1)


6 Case Studies - CASE STUDY ON IMPORTANCE OF EFFECTIVE RESUME. ( Unit – 4) - REVIEW OF JOURNAL RESEARCH PAPER. ( Unit – 5)


1 2

3

4

5 6 7


CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 6,3 X

CO-6 6,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 6,3 X

CO-6 6,3 X


COURSE DOCUMENT Academic Year: 2016-17

DEPARTMENT OF M.B.A

Course Title : Strategic Management and Business Policy Credits: 03


Course Type: Management Semester : 3rd

Div: CIE marks: 50


Pre-requisites: Students are required to be aware of the latest strategy adapted by Indian companies and its impact on the performance of the organization

Course Objectives:

Students will understand the fundamentals of strategic management and assess the internal and external

environment of the organization prior to strategy development. Students will analyze the techniques of

corporate level strategies. Students will evaluate strategy implementation and control process


CO No.


Taxonomy Level

CO.1 Students will Know & understand the strategic premises on

Remember [L2] which the business functions

CO.2 Students will assess the internal and external factors those

Analyse [L4] influence crafting a strategy

CO.3 Students will distinguish corporate level strategies adopted by

Analyze [L3] various companies

CO.4 Students will evaluate the influence of business level strategy Evaluate [L5]

CO.5 Students will understand strategy implementation and control Understand [L2]

CO.6 Students will implement the classroom learning to solve

Apply [L3] organizational problems in their career

Unit No: 1

Title of the Chapter: Introduction to Strategic Management Duration: 9 Hrs

Nature and Scope - Definitions of various strategic terms – Strategy, Corporate Strategy, Business

Strategy, Operational Strategy Competitive Advantage and generic building blocks, Sustainable

Competitive Advantage, Resources, Capabilities, Resource Based View of the Organization, core

competency, distinctive competency, Mission, Visions, Goals, Objectives, Business Model, Strategy

Making Process: cursory concepts, Market architecture: role of institutions, law and contracts , Strategic

thinking.


Sr.No Outcomes Bloom’s Level 1 Understand the strategic premises on which the business functions L1

2 Understand the Business premises on which the business functions L1

Title of the Chapter: Internal and external analysis Unit No: 2

Duration: 10 Hrs

External Analysis: Strategic Groups, Competitor Analysis: Porter‘s Five force model, Product based, platform based and other forms of competition.EFE (External Factor Analysis) Industry Life Cycle, PESTLED,CPM Matrix(Competitive Profile) Matrix Internal Analysis: Value Chain Concept and Analysis, IFE (Internal Factor Evaluation) Matrix SWOT, TOWS matrix, SPACE matrix. Outcome of the Chapter: Students will be able to


1 Assess the internal factors those influence crafting a strategy L4

2 Assess the external factors those influence crafting a strategy L4

Title of the Chapter: Corporate Level Strategies Unit No: 3

Duration: 11 Hrs Corporate-level Strategy: Horizontal and Vertical Integration, Cooperative Relationships, Strategic Outsourcing, Related and Unrelated Diversification Strategy in the Global environment: Porter‘s Diamond,

Profitability and profit growth through global expansion, Cost reduction and local responsiveness

pressures, choosing a global strategy, Basic entry decisions, Global strategic alliances, Mergers &

Acquisitions Strategic Change and Turnaround Strategy: Change Management, Turnaround Strategy

Innovation, Strategic cooperation, Modularization and outsourcing.


Sr.No Outcomes Bloom’s Level 1 Understand corporate level strategies adopted by corporate companies L1

2 Distinguish corporate level strategies adopted by various companies L3

Title of the Chapter: Business Level Strategy Unit No: 4 Duration: 11 Hrs

Competitive positioning and the business model, Competitive positioning and business-level strategy,

Competitive positioning: Generic business level strategies, Dynamics of competitive positioning: Strategic

Groups included Strategies in fragmented, embryonic, growth industries, Navigating through life cycle to

maturity, Strategy in mature and declining industries, Game Theory



1 Understand the influence of business level strategy L1

2 Evaluate the influence of business level strategy L4

Title of the Chapter: Strategic Implementation and Control Unit No: 5 Duration: 9 Hrs

Implementing Strategy through Organizational Design: Controls, Structure, Culture; Building Distinctive

Competencies at the functional level implementing strategy in companies operating in single industry,

across industries and countries, Strategic Audit; Strategy Review, Evaluation and Control–Balanced Score

Card.


Sr.No Outcomes Bloom’s Level 1 Understand measures of strategy implementation L1

2 Understand measures of strategy control L3

Reference Books:

1 David Fred R. (2012). Strategic Management- Concepts & Cases. New Delhi: PHI.

2 Hunger David & Wheelen T. (2005). Strategic Management. New Delhi: Prentice Hall.

3 Ghosh .P. K (2013). Strategic Management - Text & Cases. Delhi: Sultan Chand.


1 Assignments

- Assignment on diversification strategy of large mobile service providers in India (unit -3)

- Assignment on growth of social media companies and strategies adapted for competitive

positioning in the market – (unit – 4)

2 Quizzes


4 Course Seminar: Seminar On Vision And Mission Development Of Tata Group ( Unit – 1)


6 Case Studies

- Case study on value chain analysis of petroleum company – ( unit – 2)

- Case study on revival of an industry from declining stage to growth stage ( unit – 5)


1 2 3 4 5 6

7

8


CO-1 4 X

CO-2 6 X

CO-3 1 X

CO-4 1 X

CO-5 6 X

CO-6 3 X




PSO1 PSO2 PSO3

CO-1 4 X

CO-2 6 X

CO-3 1 X

CO-4 1 X

CO-5 6 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Production and Operations Management Credits: 03


Course Type: Management Semester : 3rd Div: CIE marks: 50

Hours/week: 4 – 0 – 0 Total Hours: 50 (35L+15T) SEE marks: 50

Pre-requisites: A student should have the basic knowledge about Productions and Operations Management and conversion process using various techniques.

Course Objectives:

The objective of this course is to acquaint the student with the basic management decisions with respect to production and effective utilization of materials in manufacturing and service organizations


CO No.


Taxonomy Level

CO.1 Learn the strategic role of Operations Management in creating

Remember [L1] and enhancing a firm’s competitive advantages

CO.2 Understand the key concepts and issues of OM in Remember,

[L1,L2] manufacturing organizations Understand

CO.3 Learn the interdependence of the operations function with the

apply [L3] other key functional areas of a firm

CO.4 Develop analytical skills and problem-solving tools to the Apply,

[L3,L4] analysis of the production and operations problems Analyze

CO.5 Understand the various techniques used to improve the Apply,

[L3,L4] productivity of an organization Analyze

CO.6 Understand the various techniques used in inventory Analyze,

[L4,L5] management

Evaluate

Title of the Chapter: Introduction to Production and Operations Unit No: 1

Management Duration: 7 Hrs

Difference between Production and Operations Management, Production Concept, Transformation

Process, Current Issues in Operations Management, Operations Strategy, Competitive Dimensions.

Forecasting: Forecasting Time Horizon, Forecasting Techniques (Theory and Problems)

Outcome of the Chapter: At the end of the course, a student will be able to


1 Learn transformation process and current issues in OM L1 2 Understand forecasting time horizon and forecasting techniques L2

Title of the Chapter: Break Even Analysis Unit No: 2 Duration: 7 Hrs Introduction to BEA, BEP in terms of physical units, sales value and percentage of full capacity, Make or Buy situations, Equipment selection decisions, Managerial uses of break even analysis, Limitations of BEP (Theory and Problems) Outcome of the Chapter: At the end of the course, a student will be able to


1 Learn BEP in terms physical units and value L1 2 Understand managerial uses and limitations of BEP L2

Title of the Chapter: Facility Planning Unit No: 3 Duration: 8 Hrs

Facility Location Decisions: Factors affecting facility location decisions and their relative importance for

different types of facilities. Facility location models. Facility Layout Planning: Types of plant layouts,

Factors influencing facility layout decisions (Theory and Problems)



1 Learn facility location decisions and apply facility location models L1, L3

2 Understand layout decisions types of layout decisions L2

Title of the Chapter: Employee Productivity and Capacity Planning Unit No: 4

Duration: 14 Hrs

Productivity and Work Study: Productivity and Organization Variables affecting labour productivity,

Work Study; Method Study; Data collection, recording, examining and improving work. Material flow

and material handling study, Work Measurement; Work sampling study Time study and Motion study,

(Theory and Problems). Capacity Planning: Introduction; CRP, MRP, MRP 2 MPS, Managerial

Importance of aggregate Plans, Alternatives for managing demand and supply. Capacity augmentation

strategies. Matching demand and capacity. ( Problems and Theory)



1 Learn to improve productivity in the organizations L1, L3

2 Understand the meaning and importance of capacity planning L2, L4

Title of the Chapter: Materials Management Unit No: 5

Duration: 14 Hrs

Role of Materials Management, Materials and Profitability, Purchase Functions, Vendor Selection and Development, Vendor Rating, Concept of Lead Time, Purchase requisition, Purchase order. Inventory

Management: Concept of inventory, Types, Classification, ABC analysis, Inventory Costs, Inventory

Models EOQ, Safety Stock, Re-order Point, Quantity Discounts (Theory and Problems)

Outcome of the Chapter: A student will be able to

Sr.No Outcomes Bloom’s Level 1 Learn vendor analysis and apply vendor selection techniques L1, L3 2 Understand and analyze inventory techniques used in inventory L2, L4

management

Reference Books: 1 Norman Gaither, Greg Frazier, Operations Management. 9/e. Cengage Learning. 2 Upendra Kachru, Production and Operations Management: Text and Cases. 1/e. Excel Books, 3 Cecil Bozarth. 2011. Introduction to Operations and Supply chain Management. Pearson

Education. 4 William J Stevenson. 2011. Operations Management. 9/e. Tata McGraw Hill

5 Chunawalla. Production and Operations Management. Himalaya Publications


- ASSIGNMENT ON BEP FOR FOUNDRY INDUSTRY – ( Unit – 2) - ASSIGNMENT ON ROLE OF JUST IN TIME IN SUPPLY CHAIN MANAGEMENT - (Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON IMPORTANCE OF PRODUCTION AND OPERATIONS MANAGEMENT - ( Unit – 1)


6 Case Studies - CASE STUDY ON FACTORY LAYOUT AND ITS IMPACT ON COST REDUCTION – ( Unit – 3) - CASE STUDY ON INVENTORY MANAGEMENT IN MANUFACTURING INDUSTRY - ( Unit – 5)


1 2

3

4 5 6


CO-1 4 X X

CO-2 4 X

CO-3 6 X

CO-4 1 X

CO-5 3, 6 X

CO-6 6 X X




PSO1 PSO2 PSO3

CO-1 4 X

CO-2 4 X

CO-3 6 X

CO-4 1 X

CO-5 3, 6 X

CO-6 6 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title: Principles and Practices of Banking Credits: 03

Course Code: 15MBAFM324/15MBABS331 L: T: P - 3:1:0

Course Type: Management Semester: 3rd

Div: CIE marks: 50


Pre-requisites: Students needs to be aware of changing scenario in banking sector of India

Course Objectives:

The principal objective of the course is to make the students aware about with the banking practice and procedures. The course is designed to study the banking systems. Besides this the relationship between banker and customer, negotiable instruments, lending policies and remittance of funds in the banks will be

covered.

Course Outcomes(COs): At the end of the course, the student will be able to

CO No. Course Outcomes Bloom’s Taxonomy Bloom’s Level

Students will be able to Demonstrate an Remembering, CO.1 understanding of the framework of banking and Understanding, L1, L2, L3

structure in India Applying

Students will be able to demonstrate an Remembering, CO.2 understanding of basic banking operations Understanding, L1, L2, L3, L4

Applying, Analyzing

CO.3 Student will be able to describe and explain the Remembering,

L1, L2 banker and customer relationship Understanding,

Students will be able to demonstrate an Remembering, CO.4 understanding of technological up gradation and Understanding, L1, L2, L3

applications in banking industry Applying

CO.5 Student will be able to explain the importance of Remembering,

L1, L2 managing assets and liability of a bank. Understanding

CO.6 Students will be able to explain the importance of Remembering,

L1, L2 International banking in India Understanding

Title of the Chapter: Banking system and structure in India Unit No: 1 Duration: 10 Hrs

Banking system and structure in India- Evolution of Indian Banks-Types of banks –Public Sector, Regional

Banks, Performance of Public Sector banks, Private Sector Banks. Commercial banking: Structure, Functions -

Primary & secondary function. Provisions of Banking Regulation Act & Reserve Bank of India Act



1 Students will be able to Explain the Evolution of Banking L1, L2

2 Students will be able to Explain the types of Banks L1, L2

Title of the Chapter: Banker and Customer Relationships Unit No: 2 Duration: 10 Hrs

Products and Services of Banks, Banker and customer – Types of relationship between banker and customer – Bankers obligations to customers – Right of lean, setoff, appropriation–Bankers legal duty of disclosure and related matters Customers accounts with banks – Opening- operation – KYC norms and operation – Types of accounts and customers – Nomination – Settlement of death claims Outcome of the Chapter: At the end of the course, the student will be able to


1 Students will be able to Identify Banker and customer Relationships L1, L2 2 Students will be able to Discuss Account opening procedures and KYC norms L1, L2, L3, L4

Title of the Chapter: Negotiable Instrument Act Unit No: 3 Duration: 10 Hrs

The Negotiable Instruments Act 1881-Features of Negotiable Instruments-Important concepts & explanations under the Negotiable Instruments Act- The Paying Banker-Dishonor of cheques-Negotiation-Endorsement



1 Students will be able to explain the feature of Negotiable Instruments act L1, L2

2 Students will be able to explain the rules relating to Dishonor of Cheques L1, L2

Title of the Chapter: International Banking Unit No: 4

Duration: 10 Hrs

International banking – International Banking: Exchange rates and Forex Business, Correspondent banking and NRI Accounts, Letters of Credit, Facilities for Exporters and Importers, Role of ECGC and EXIM Bank


Sr.No Outcomes Bloom’s Level 1 Students will be able to explain the importance of exchange rate transactions L1, L2

in banking system.

2 Students will be able to explain the various Products of International Banks. L1, L2 Title of the Chapter: Asset Liability Management Unit No: 5

Duration: 10 Hrs

Asset Liability Management (ALM) in banks: Components of Liabilities and Components of Assets, Significance of Asset Liability management, Purpose and objectives. Prerequisites for ALM, Assets and Liabilities Committee (ALCO)- Activities of ALCO


Sr.No Outcomes Bloom’s Level 1 Students will be able to describe the various components of Assets & L1, L2

Liabilities of a Balance sheet of a Bank

2 Students will be able to describe the Role and functions of Assets and L1, L2 Liabilities committee

Reference Books: 1 IIBF. (2015). Principles and Practices of Banking. Chennai: Macmillan. 2 IIBF. (2008). Principles of Banking. Chennai: Macmillan. 3 Koch, T. W., & S. Scott MacDonald. (2006). Bank Management. Cengage Learning. 4 IIBF. (2010). Risk Management . Chennai: Macmillan.


- ASSIGNMENT ON ROLE OF TECHNOLOGY IN BANKING SECTOR – (Unit – 3) - ASSIGNMENT ON ASSET LIABILITY MANAGEMENT IN INDIAN BANKS (Unit – 5)

2 Quizzes


4 Course Seminar: SEMINAR ON EVOLUTION OF INDIAN BANKING SECTOR (Unit – 1)


6 Case Studies - CASE STUDY ON CHANGING ROLE OF BANKING SECTOR IN INDIA – (Unit – 4) - CASE STUDY ON EXCHANGE RATES AND ITS IMPACT ON INDIAN ECONOMY - (Unit – 2)


1 2 3 4

5 6 7


CO-1 1, 3, 4, 6 X

CO-2 3 X

CO-3 3 X

CO-4 1, 3 X

CO-5 1, 3 X

CO-6 3 X




PSO1 PSO2 PSO3

CO-1 1, 3, 4, 6 X

CO-2 3 X

CO-3 3 X

CO-4 1, 3 X

CO-5 1, 3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Banking Law Credits: 03

Course Code : 15MBABS332 L:T:P - 3:1:0


Div: CIE marks: 50


Pre-requisites: Students needs to be aware of the latest trends in banking law in India

Course Objectives: This Primary objective of this course is to discuss legal framework and regulations for Banks in India, students will

be able to understand legal aspects of banking operations, students will be able to discuss laws relating to

securities, types of borrowing and credit facilities, Students will have a clarity of thots on SARFAESI Act, and

Securitization of financial assets, students will be able to discuss acts relating to the recovery of assets due to

banks and Financial institutions.


CO No.

Course Outcomes Bloom’s

Bloom’s Level Taxonomy

CO.1 Students will be able to describe the regulations for banks Remembering,

L1, L2 in India

Understanding,

CO.2 Students will be able to explain legal aspects of banking Remembering,

L1, L2 operations

Understanding,

Students will be able to demonstrate an understanding of Remembering, CO.3 laws relating to types of borrowings and credit facilities Understanding, L1, L2, L3

Applying

CO.4 Students will be able to explain appropriate laws of Remembering,

L1, L2 SARFAESI Act.

Understanding,

CO.5 Students will be able to explain acts relating to the Remembering,

L1, L2 Recovery of assets

Understanding,

CO.6 Students will be able to describe and apply various Laws Remembering,

L1, L2, L3 Relating to Banking Industry Understanding,

Title of the Chapter: Legal framework for banks Unit No: 1

Duration: 10 Hrs

Legal framework of regulation of banks – Control over organization of banks – Regulation of banking business-Returns- Inspection and winding up – Banking Regulation Act,1949 - RBI Act, 1934.



1 Students will be able to explain the regulations related to banks L1, L2 2 Students will be able to explain the control over banks by RBI L1, L2

Title of the Chapter: Legal aspects of Banking operations Unit No: 2 Duration: 10 Hrs

Legal aspects of banking operations – Responsibility of paying banker- Collecting banker - Indemnities- Bank Guarantees- Letters of Credit – Bill Finance Outcome of the Chapter: At the end of the course, the student will be able to


1 Students will be able to describe the responsibilities of a paying bank L1, L2 2 Students will be able to describe the concept of letters of credit L1, L2

Title of the Chapter: Securities and Types of Borrowers Unit No: 3

Duration: 10 Hrs

Law relating to securities and modes of charging – Types of borrowers – Types of credit facilities – Secured & unsecured loans – Registration and satisfaction of charges



1 Students will be able to identify and evaluate the applications received from L1, L2, L3 various types of barrowers and securities required from such type of borrowers

2 Students will be able to explain the various types of credit facilities L1, L2

Title of the Chapter: SARFAESI Act Unit No: 4 Duration: 10 Hrs

SARFAESI Act, 2002: Introduction – Securitization of financial assets – Enforcement of security interest – Banking Ombudsman Scheme, 2002- Procedure for redressal of grievances – Arbitration procedure- Conciliation Outcome of the Chapter: At the end of the course, the student will be able to


1 Students will be able to explain the SARFAESI Act of 2002 L1, L2

2 Students will be able to explain the importance of Banking Ombudsman L1, L2

Title of the Chapter: Recovery of Assets Unit No: 5 Duration: 10 Hrs

Recovery of assets due to Banks and FIs Act,1993- Tribunal and appellate tribunals – Provisions and procedure of tribunals – Bankers Book Evidence Act 1891 – Consumer Protection Act, 1986



1 Students will be able to describe the various laws relating to tribunal, L1, L2 provisions and procedures of tribunals

2 Students will be able to explain the Consumer Protection Act of 1986 L1, L2

Reference Books:

1 IIBF. (2008). Principles of Banking. Chennai: Macmillan. 2 IIBF. (2015). Legal and Regulatory Aspects of Banking. Chennai: Macmillan. 3 Srivastava, D. P. (2016). Banking - Theory and Practice (12 ed.). Himalaya Publishing House 4 Natarajan, G. &. (2014). Banking: Theory, Law and Practice. NewDelhi: Himalaya Publishing House


- ASSIGNMENT ON ROLE OF RBI IN REGULATING BANKING SECTOR IN INDIA ( Unit – 2) - ASSIGNMENT ON ARBITRATION PROCEDURE AND CONCILIATION IN INDIA (Unit – 4)

2 Quizzes 3 Internal Assessment Tests: Two Test of 25 Marks, Final CEE average of Two Tests 4 Course Seminar: ROLE OF RBI IN BANKING SECTOR ( Unit – 1) 5 Course Project (Mini project): 6 Case Studies

- CREDIT RATING AGENCIES IN INDIA AND ITS IMPORTANCE TO BANKING SECTOR ( Unit – 3) - CONSUMER PROTECTION IN BANKING SECTOR - ( Unit – 5)


1 2

3 4 5 6 7 8

9


CO-1 1, 3, 4 X

CO-2 4, 3 X

CO-3 6, 3 X

CO-4 3 X

CO-5 3 X

CO-6 3 X




PSO1 PSO2 PSO3

CO-1 1, 3, 4 X

CO-2 4, 3 X

CO-3 6, 3 X

CO-4 3 X

CO-5 3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Credit Management Credits: 03

Course Code : 15MBABS333 L:T:P -3 – 1 – 0



Pre-requisites: Students are to be aware of credit management system followed by banks in

India

Course Objectives:

The course is designed to make students understand the steps involved in lending and its legal

framework, and to expose students to the process of evaluating creditworthiness of customers in

respect of different forms of lending. The course aims to apprise students about the term lending to

Small and large scale Industries, sickness and role of BIFR in reviving these Industries. The course is

designed to help students to apply the analytical tools for evaluating the performance of Banks and

their NPA management, and to help students in application of theoretical concepts to practical

situations involving several cases.

Course Outcomes(COs) : At the end of the course, the student will be able to,

CO No.


Taxonomy Level

CO.1 The student will be able to define the nature and rationale

Remember [L1] behind credit management in Banks.

The student will be able to describe the understanding of CO.2 credit appraisal procedures in respect of different forms of Understand [L2]

lending by Banks.

The student will be able to demonstrate the understanding CO.3 and application of financing techniques for small and large Apply [L3]

scale industries.

The student will be able to demonstrate and analyze the

CO.4 published reports of financial institutions and also

Analyze [L4] demonstrate the ability to draw meaningful conclusions about

their financial performance.

The student will be able to apply tools and techniques to CO.5 measure and analyze the financial performance of banks and Analyze [L5]

their NPA management.

CO.6 The student will be able to analyze and evaluate the credit Analyze [L4]

[L5]

management techniques and procedures followed by banks. Evaluate

Title of the Chapter: Credit management in banks Unit No: 1

Duration: 10 Hours

Screening of applications-Appraisal of credit-sanction limit-post sanction compliance-monitoring supervision-review-government policies for credit extension-credit institutions-principles of good lending-borrower study and bankers opinion-credit policy by banks-government regulation of credit-prudential norms. Outcome of the Chapter: At the end of the chapter, The student will be able to,


1 The student will be able to state the nature of Credit Management [L1]

2 The student will be able to define the rationale behind credit management [L1] system followed in banks

Title of the Chapter: Overview of credit policy and loan characteristics Unit No: 2 Duration: 10 Hours

The credit process-characteristics of different types of loans-evaluating commercial loan requests-financial statement analysis or lending- -management of the firm and other factors-feasibility study-fundamental credit issues-credit analysis-different types of borrowers-–forms of advances secured and unsecured advances- short term and long term advances. Outcome of the Chapter: At the end of the chapter ,The student will be able to,


1 The student will be able to describe the credit appraisal procedure in banks [L2]

2 The student will be able to explain different forms of lending by Banks [L2]

Title of the Chapter: Evaluating consumer loans Unit No: 3 Duration: 13 Hours

Types-credit analysis of consumer loans-risk-return analysis of consumer loans-customer profitability analysis and loan pricing-fixed Vs floating rates. Loan and advances against pledge-hypothecation-mortgage-lien-advances against goods-document to title of goods-life insurance policies-stock exchange securities-fixed deposit receipts-book debts-supply bills-real estate’s-advance against collateral securities. Agricultural finances and retail lending-NABARD initiatives-lead bank schemes-retail banking advances-concept-retail banking products-consumer credit financing

Outcome of the Chapter: At the end of the chapter ,The student will be able to,


1 The student will be able to interpret the risk and return techniques for [L3] consumer loans.

2 The student will be able to demonstrate the understanding and application [L3] of financing techniques for small and large scale industries

Title of the Chapter: Financing to small scale industries and large scale Unit No: 4

industries Duration: 8 Hours

Term lending- syndicated loan system- role of development banks in industrial finance-working capital finances-turnover method-modified version of MPBF-cash budget approach-long term finance-project financing-industrial sickness and BIFR Outcome of the Chapter: At the end of the chapter ,The student will be able to,


1 The student will be able to demonstrate and analyze the published reports [L4] of financial institutions

2 The student will be able to demonstrate the ability to draw meaningful [L4] conclusions about their financial performance

Title of the Chapter: NPA management Unit No: 5

Duration: 9 Hours

Introduction-identification of NPA-classification-prudential norms-capital adequacy-international banking regulation-Basel II – asset classification provisioning- effect of NPA on profitability-assessment procedure-pre-sanction appraisal-post sanction supervision-monitoring systems for existing and likely NPA- rehabilitation of sick NP units-recovery of NPA- compromise and negotiated settlements



1 The student will be able to evaluate the credit management techniques [L5]

2 The student will be able measure and evaluate the financial performance of [L5] banks and their NPA management

Reference Books: 1 Pathak, B. V. (2012). Indian Financial Syatem. In B. V. Pathak.Indian Financial Syatem. Pearson.

2 Shekhar, S. a. (2013). Banking Theory and Pratice. In S. a. Shekha, Banking Theory and

Pratice. Vikas.

3 Vijayraghavan. (2009). Bank Credit Management. In Vijayraghavan, Bank Credit

Management. Himalaya Publishing House. Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - ASSIGNMENT ON IMPACT OF WORKING CAPITAL MANAGEMENT AND INDIAN BANKS CREDIT

POLICY – ( Unit – 2) - ASSIGNMENT ON FINANCE SCHEME FOR HANDICRAFT INDUSTRY IN INDIA (Unit – 4)

2 Quizzes


4 Course Seminar: RBI CREDIT MANAGEMENT IN INDIA ( Unit – 1)


6 Case Studies - AGRICULTURAL FINANCE IN INDIA – ( Unit – 3)

- PRIVATE BANKS AND ITS STRATGIES FOR REDUCING NPA IN SMALL AND MEDIUM

SCALE INDUSTRIES - ( Unit – 5)



CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 6,3 x




PSO1 PSO2 PSO3

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 6,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Financial Statement Analysis Credits: 03

Course Code : 15MBABS334 L:T:P - 3-1-0



Pre-requisites: Students need to be aware of accounting practices and financial management.

Course Objectives:

The course demonstrates the importance of analyzing financial Statements using various techniques along with determination of cash flow and fund flow.



Taxonomy Level

Student will be able to Understand and remember the needs Remember CO.1 of financial statement analysis in decision making process of and L1,L2

the organization understand

Student will be able to evaluate inter and intra firm financial CO.2 performance using techniques like trend analysis, common Evaluate L5

size and comparative statements

CO.3 Student will be able to Analyze the financial health of the

Analyze L4 organizations using various types of ratios

CO.4 Student will be able to determine the funds of the organization

Apply L3 preparing fund flow statement

CO.5 Student will be able to analyze the changes in working capital

Analyze L4 statements

CO.6 To analyze the cash flow of organization by preparing cash

Analyze L4 flow statements

Title of the Chapter: Introduction to financial statement analysis (Theory Unit No: 1

Only) Duration: 6 Hrs

Meaning, definition, features. Objectives of financial statements, parties interested in financial statements, importance and limitations of financial statements, elements of financial statements scope of financial statements Outcome of the Chapter:

Sr.No Outcomes Bloom’s Level 1 Student will be able to Understand the meaning and features of financial L1, L2

statement analysis and List the parties interested in financial statement

analysis

2. Student will be able to Explain the importance and limitations of financial L2 statement analysis and Outline the scope of financial statements

Title of the Chapter: Techniques of Financial statement analysis (Theory Unit No: 2

and Problems) Duration: 9 Hrs

Common size statement, comparative statement, trend projection, inter firm comparison, intra firm comparison and its interpretations Outcome of the Chapter

Sr.No Outcomes Bloom’s Level 1 Student will be able to Evaluate financial performance of the firm using L5

common size statements and Evaluate financial performance of the firm

using comparative statements

2 Student will be able to Evaluate financial performance of the firm using L5 trend analysis

Title of the Chapter: Ratio Analysis (Theory and Problems) Unit No: 3

Duration: 13 Hrs

Introduction, importance of ratio analysis, limitations of ratio analysis, classification of ratios. Problems on profitability ratios, liquidity ratios, solvency ratios, turnover ratios and its interpretations. Outcome of the Chapter


1 Student will be able to Explain the importance and limitations of ratio L4 analysis and Classify the ratios

2 Student will be able to Analyze the financial health of the organization using L4 ratio analysis

Title of the Chapter: Fund flow statement (Theory and Problems) Unit No: 4

Duration: 11 Hrs

Concept of fund flow, objectives, significance and limitations of fund flow statement. Preparation of fund flow statement, schedule of changes in working capital Outcome of the Chapter

Sr.No Outcomes Bloom’s Level 1 Student will be able to Analyze the impact of transactions on the working L3

capital of the business and Determine the funds of the organization by

preparing fund flow statements

2 Student will be able to Draw the format of fund flow statements and L4 understand various heads

Title of the Chapter: Cash flow statement Unit No: 5

Duration: 11 Hrs

Concepts of cash flow, objectives, significance and limitations of cash flow statements. Preparation of cash flow statement using indirect method. Cash flow from operating activities, cash flow from investing activities and cash flow from financing activities


Sr.No Outcomes Bloom’s Level 1 Students will be able to Understand the objectives and significance of L4

preparing cash flow statements and Understand the cash flow determination

from various activities of the business

2 Students will be able to Analyze the cash flows by preparing cash flow L4 statements

Reference Books:

1 Rao Mohana Peddina, 2011, Financial Statement Analysis and Reporting by Publication: New Delhi Phi Learning

2 Horne Van James C, 2010, Fundamentals of Financial management by Publication: New Delhi Phi Learning

3 Wild,John J, 2007 Financial Statement Analysis by Publication: New Delhi Tata McGraw Hill 4 Bhattacharyya Asish K, 2009 Introduction to Financial Statement Analysis Publication: Gurgaon

Elsevier 5 Bhattacharyya Asish K 2011 Essentials of Financial Accounting Publication: New Delhi Phi

Learning 6 Rao, Mohana Peddina, 2011, Financial Statement Analysis and Reporting by Publication: New

Delhi Phi Learning Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - Assignment on working capital management for small and medium scale companies in

India (Unit – 4) - Assignment on cash flow analysis for cottage industries in India ( Unit – 5)

2 Quizzes 3 Internal Assessment Tests: Two Test of 25 Marks, Final CEE average of Two Tests

4 Course Seminar: Seminar on importance of financial statement analysis for a service

provider company ( Unit – 1) 5 Course Project (Mini project):

6 Case Studies

- Case study on trend projection of cement companies in India using online database ( Unit – 2)

- Case study on ratio analysis of retail organization in India using online database ( Unit – 3)

http://library.git.edu/cgi-bin/koha/opac-search.pl?q=au:Rao%20Mohana%20Peddina%20&1534-D83A_1933715A=3d18dae0bd06f7ea9ab986ff0eb70a8d6b3fc5e4

http://library.git.edu/cgi-bin/koha/opac-detail.pl?biblionumber=9036&1534-D83A_1933715A=3bc4bc8bbe76dc6fdc9dfcce33ca1c76753bfd3d&query_desc=kw%2Cwrdl%3A%20FINANCIAL%20STATEMENT%20ANALYSIS

http://library.git.edu/cgi-bin/koha/opac-search.pl?q=au:Horne%20Van%20James%20C%20&1534-D83A_1933715A=d285eb560c44a13bcb10cf485fe681024106df3b

http://library.git.edu/cgi-bin/koha/opac-detail.pl?biblionumber=9037&1534-D83A_1933715A=e3138354a1e97c17c65a1b40a6d39c4d43b6dd07&query_desc=kw%2Cwrdl%3A%20FINANCIAL%20STATEMENT%20ANALYSIS

http://library.git.edu/cgi-bin/koha/opac-search.pl?q=au:Wild,John%20J&1534-D83A_1933715A=8eddfef82ae85238e00ae45dd78eed54bf2a620a

http://library.git.edu/cgi-bin/koha/opac-detail.pl?biblionumber=906&1534-D83A_1933715A=ffb04b6e5dc368291ac2880aa85d509f6049351f&query_desc=kw%2Cwrdl%3A%20FINANCIAL%20STATEMENT%20ANALYSIS

http://library.git.edu/cgi-bin/koha/opac-search.pl?q=au:Bhattacharyya%20Asish%20K&1534-D83A_1933715A=05e8ce4fd169a0da2686bf00d5d5b8e991efdcca

http://library.git.edu/cgi-bin/koha/opac-detail.pl?biblionumber=1682&1534-D83A_1933715A=4eca2f8c8c7d7d274249d61009b445736bed6c31&query_desc=kw%2Cwrdl%3A%20FINANCIAL%20STATEMENT%20ANALYSIS

http://library.git.edu/cgi-bin/koha/opac-search.pl?q=au:Bhattacharyya%20Asish%20K&1534-D83A_1933715A=05e8ce4fd169a0da2686bf00d5d5b8e991efdcca

http://library.git.edu/cgi-bin/koha/opac-detail.pl?biblionumber=9034&1534-D83A_1933715A=1e4f3dc13442b2c601bea735bfdaf88eb1d8d49f&query_desc=kw%2Cwrdl%3A%20FINANCIAL%20STATEMENT%20ANALYSIS

http://library.git.edu/cgi-bin/koha/opac-search.pl?q=au:Rao,%20Mohana%20Peddina%20&1534-D83A_1933715A=3268bd02704d7d3fffd83ee42aa7d0bb061fc65a

http://library.git.edu/cgi-bin/koha/opac-detail.pl?biblionumber=16508&1534-D83A_1933715A=f8ac60354b35edb13a6044594e190056c3c981be&query_desc=kw%2Cwrdl%3A%20FINANCIAL%20STATEMENT%20ANALYSIS


1

2 3

4

5 6 7


CO-1 4,3 X

CO-2 6,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 1,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 6,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 1,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Project Management Credits: 03

Course Code : 15MBAFM321 L:T:P - 3:1:0


Div: CIE marks: 50


Pre-requisites: Students are to be aware of basic concepts related to finance and accounting

Course Objectives:

The objective of this course is to familiarize the student with capital budgeting aspect and the student must be

able to comment on feasibility of accepting the project, importance and uses of project management, various

methods of project evaluation and prioritization techniques. The course enhances the students understanding of

the sensitive of factors that influence estimates of the projects. The students will know the role and importance of

SEBI and financial institutions in project financing.



CO.1 Students will be able to describe project management Remembering,

L1, L2 techniques Understanding

Students will be able to demonstrate the financial Remembering,

CO.2 analysis techniques Understanding, L1, L2, L3, L4 Applying, Analyzing

Students will be able to demonstrate skills of Remembering,

CO.3 measuring the risk involved in project/s Understanding, L1, L2, L3, L4 Applying, Analyzing

Students will be able to describe and explain the Remembering,

CO.4 techniques of project planning Understanding, L1, L2, L3 Applying

Students will be able to describe concept of project Remembering,

CO.5 financing Understanding, L1, L2, L3 Applying

Students will able to take decision based on Project

Remembering,

CO.6 Understanding, L1, L2, L3, L4 Appraisal Techniques Applying, Analyzing

Title of the Chapter: Planning & Analysis Overview Unit No: 1

Duration: 10 Hrs

Planning & Analysis Overview: Phases of capital budgeting – Levels of decision making – objective. Resource Allocation Framework: Key criteria for allocation of resource – elementary investment strategies – aspects relating to conglomerate diversification Market and demand analysis: Situational analysis and specification of objectives – collection of secondary information – conduct of market survey – characterization of the market – demand forecasting – market planning.



1 Students will be able to describe the phases of capital budgeting L1, L2

2 Students will be able to solve problems on demand analysis L1, L2, L3

Title of the Chapter: Financial Analysis Unit No: 2

Duration: 12 Hrs

Financial Analysis: Estimation of cost of project and means of financing – estimates of sales and production – cost of production – working capital requirement and its financing– breakeven points – projected cash flow statement – projected balance sheet. Project cash flows: Basic principles of measurement of cash flows – components of the cash flow streams – viewing a project from different points of view – definition of cash flows by financial institutions – biases in cash flow estimation. Appraisal criteria: NPV – BCR – IRR, urgency – payback period – ARR Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Students will be able to solve problems using techniques like NPV, IRR, etc L1, L2, L3, L4

2 Students will be able to solve problems on Projected cash flow statements L1, L2, L3, L4

Title of the Chapter: Measurement of Risk & Special Decision Situations Unit No: 3

Duration: 13 Hrs

Types and measure of risk – simple estimation of risk – sensitivity analysis – scenario analysis –– decision tree analysis – selection of project – risk analysis in practice. Special decision situations: Choice between mutually exclusive projects of unequal life – optimal timing decision – determination of economic life. Multiple projects and constraints: Constraints – methods of ranking – mathematical programming approach – linear programming model


Sr.No Outcomes Bloom’s Level 1 Students will be able to determine risk involved in the project using sensitivity L1, L2, L3, L4

analysis and scenario analysis techniques

2 Students will be able to take decision on accepting the project or not based on L1, L2, L3, L4 the techniques like special decision situations, optimal timing decisions etc.,

Title of the Chapter: Social Cost Benefit analysis Unit No: 4

Duration: 05 Hrs

Social Cost Benefit Analysis (SCBA): Rationale for SCBA, UNIDO approach to SCBA, Little and Mirle approach to SCBA. Project financing in India: Means of finance, SEBI guidelines, Sample financing plans structure of financial institutions in India – schemes of assistance, term loans procedures, project appraisal by financial institutions. Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Students will be able to describe the concept of Social cost benefit analysis L1, L2

2 Students will be able to describe the role and importance of Project Financing L1, L2

Title of the Chapter: Network techniques for project management Unit No: 5

Duration: 10 Hrs

Network techniques for project management – development of project network – time estimation – determination of critical path – scheduling when resources are limit – PERT and CPM models – Network cost system (Only problems on resources allocation and resources leveling)



1 Students will be able to solve problems on PERT and CPM Models L1, L2, L3, L4

2 Students will be able to determine critical path and duration for the Project L1, L2, L3, L4

Reference Books:

1 Prasanna, C. (2011). Project Planning:Analysis,Selection Implemenation and Review. NewDelhi: Tata

Mcgraw Hill Education

2 Gray & Larson. (2011). Project Management: The Managerial Process. 4/e, Tata Mcgraw Hill Education

3 Narendra Singh. (2003) Project Management and Control. Himalayan Publishing House


1 Assignments - ASSIGNMENT ON LIFE CYCLE OF PROJECT AND RISK ANALYSIS – ( Unit – 3)

- ASSIGNMENT ON PERT AND CPM MODEL FOR CONSTRUTION PROJECT (Unit – 5)

2 Quizzes


4 Course Seminar: SEMINAR ON IMPORTANCE OF FORECASTING IN PROJECT PLANNING ( Unit – 1)


6 Case Studies

- CASE STUDY ON COST OF CAPITAL AND ITS IMPACT ON PROJECT FINANCING – ( Unit – 2)

- CASE STUDY ON ROLE OF FINANCIAL INSTITUTIONS IN PROJECT FINANCING - ( Unit – 4)


1 2 3 4 5 6

7

8

9

10


CO-1 3, 4 X

CO-2 3, 6 X

CO-3 1, 3 X

CO-4 3 X

CO-5 3, 6 X

CO-6 3 X




PSO1 PSO2 PSO3

CO-1 3, 4 X

CO-2 3, 6 X

CO-3 1, 3 X

CO-4 3 X

CO-5 3, 6 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Security Analysis and Portfolio Management Credits: 03

Course Code : 15MBAFM322 L:T:P -3-1-0


Div: CIE marks: 50


Pre-requisites: Students are to be aware of basics of stock exchange in India

Course Objectives:

The course is designed to impart the knowledge and thorough understanding of Investment process

and knowledge about financial markets and to provide the conceptual insights into the valuation of

securities. The course provides the insight about the relationship of the risk and return and

calculation of risk and return with the mixture of variety of assets. The course inculcates the

knowledge about Fundamental and Technical analysis and usage of charts for better understanding of

Investment and Portfolio construction, evaluation and revision process.

Course Outcomes(COs) : At the end of the course, student will be able to

CO No.


Taxonomy Level

CO.1 The student will be able to state various investment Remembering [L1,L2] avenues available in the securities market for Investment.

CO.2 The student will demonstrate how to apply the valuation

Apply [L3]

techniques for different securities and bonds.

CO.3 The student will understand and demonstrate the [L3]

calculation of risk and return of securities Apply

The student will be able to understand the application and [L4]

CO.4 Analysis of fundamental and technical aspects for proper Analyze

and profitable investment

CO.5 The student will demonstrate how to construct, evaluate

Create [L5, L6[

and revise the portfolio

CO.6 The students will be able to critically understand and

Evaluate [L6] evaluate the basic functioning of Stock exchanges

Title of the Chapter: Investment and Securities Market Unit No: 1 Duration: 8 Hours

Attributes, Economics vs. Financial Investment, Investment and Speculation, Features of a good Investment, Investment Process. Primary markets, modes of raising funds in primary markets, Secondary markets, Major players in primary and secondary market, Functioning of Stock exchanges in India, Trading and settlement procedure, Types of stock market Indices.

Outcome of the Chapter: At the end of the chapter, The student will be able to,


1 The student will be able to understand the securities and securities market. [L1] 2 The student will be able state the various avenues available for the [L2]

Investment.

Title of the Chapter: Valuation of Securities Unit No: 2

Duration: 10 Hours

Bond- Bond features Types of Bonds, bond management strategies, Bond valuation, and duration of bond. Preference shares: Concept features yield. Equity Shares: Concept, Valuation, Dividend valuation model. Outcome of the Chapter: At the end of the chapter, The student will be able to,

Sr.No Outcomes Bloom’s Level 1 The student will be able to identify the Bond management strategies. [L2] 2 The student will be able to apply the valuation techniques for different [L3]

securities and bonds.

Title of the Chapter: Risk and Return Concept Unit No: 3

Duration: 12 Hours

Analysis of Risk & Return, Systematic risk and Unsystematic risk, Calculation of risk and return Portfolio Risk and return: Expected returns of portfolio, Calculation of Portfolio Risk and Return, Portfolio with two assets, Portfolio with more than two assets.



1 The student will be able to understand the nature and types of risks. [L1]

2 The student will understand and demonstrate the calculation of risk and [L3] return of securities.

Title of the Chapter: Fundamental Analysis and Technical analysis Unit No: 4

Duration: 10 Hours

EIC framework, Business Cycle. Company Analysis: Financial statement analysis, Ratio analysis, Technical Analysis: Concept, Theories; Dow Theory, Eliot wave theory, Charts: Types, Trend and Trend reversal patterns, Mathematical Indicators: Moving Averages, ROS, RSI and Market Indicators. Outcome of the Chapter: At the end of the chapter, The student will be able to,

Sr.No Outcomes Bloom’s Level 1 The student will be able understand the application of fundamental analysis [L3]

to securities

2 The student will be able analyze the technical indicators for profitable [L4] investment

Title of the Chapter: Modern portfolio theory and Portfolio performance Unit No: 5

evaluation Duration: 10 Hrs

Portfolio management and Modern portfolio theory: Asset allocation decision, Diversification, Markowitz model, portfolio selection, opportunity set, efficient frontier. Capital Asset Pricing model: Assumption, SML, CML, SMLvs.CML Arbitrage Pricing Theory: Arbitrage, Equation, APT and CAPM Portfolio Evaluation: Mutual funds, types of Mutual funds Treynor, Sharpe, and Jenson measures Portfolio Management strategies: Active and passive portfolio management strategy Portfolio Revision: Formula plans, Rupee cost averaging.


Sr.No Outcomes Bloom’s Level 1 The student will demonstrate how to construct, evaluate and revise the [L5]

portfolio.

2 The students will be able to critically understand and evaluate the basic [L5] functioning of Stock exchanges.

Reference Books: 1 Alexanderm Sharpe, B. (2010). Fundementals of investment. In B. Alexanderm Sharpe,

Fundementals of investment. PHI.

2 Bhalla. (2011). Investment Management. In Bhalla, Investment Management. Chand.

3

Chandra, P. (2010). Investment Analysis and Portfolio Management. In P. Chandra, Investment Analysis and Portfolio Management. Tata McGraw Hill.

4

Pandian, P. (2005). Security Analysis and Portfolio Management. In P. Pandian, Security Analysis and Portfolio Managemen. Vikas Publications .

5 Singh, P. (2010). Investment Management. In P. Singh, Investment Management. Himalaya Publishing House.


- ASSIGNMENT ON VALUATION OF BOND FROM INDIA AND USA – ( Unit – 2) - ASSIGNMENT ON RISK ANALYSIS OF MUTUAL FUNDS FOR INDIVIDUAL INVESTOR (Unit – 5)

2 Quizzes


4 Course Seminar: FOREX MARKET IN INDIA ( Unit – 1)


6 Case Studies -RISK AND RETURN ANALYSIS OF FMCG COMPANIES IN INDIA. USING ONLINE DATABASE – ( Unit – 3) -MATHEMATICAL INDICATORS FOR PREDICTING STOCK PRICE OF SOFTWARE INDUSTRY IN INDIA- ( Unit – 4)



CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 6,3 x

CO-5 1,3 x

CO-6 1,3 x




PSO1 PSO2 PSO3

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 6,3 x

CO-5 1,3 x

CO-6 1,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Advanced Financial Management Credits: 03

Course Code : 15MBAFM323 L:T:P - 3-1-0


Div: CIE marks: 50


Pre-requisites: Students should revise the basics of financial management to understand the advanced concepts

Course Objectives:

The course will help the students learn advanced theories of financial Management and give a better understanding about financial decision making



Taxonomy Level

Student will be able to understand the optimal level of current Remember

assets and remember various short and long term sources of

CO.1 and LI, L2 finance available to finance working capital Understand

Student will be able to Forecast the cash requirements,

CO.2 analyze various theories for determining optimal cash level Analyze L4 and L5 and evaluate strategies for managing surplus cash.

CO.3 Student will be able to evaluate different credit granting

Evaluate L5 decisions and determine inventory level.

CO.4 Student will be able to analyze various theories of capital

Analyze L4 structure

CO.5 Student will be able to plan for capital structure by applying

Apply L3 EBIT-EPS analysis.

Student will be able to Apply various theories of dividend Apply and

CO.6 decision, Evaluate different dividend policies. L3, L5 Evaluate

Title of the Chapter: Working capital management (Theory Only) Unit No: 1

Duration: 6 Hrs

Determination of level of current assets, Sources for financing working capital, Bank finance for working capital, Working capital leverages. (No problems on estimation of working capital)


Sr.No Outcomes Bloom’s Level 1 Student will be able to Determine optimum level of current assets and L1 and L2

Explain the sources of financing working capital

2 Student will be able to Learn the extent of bank financing available for L1 and L2 working capital needs and Understand the concept of working capital

leverage

Title of the Chapter: Cash Management (Theory and Problems) Unit No: 2

Duration: 12 Hrs

Forecasting cash flows – Cash budgets, long term cash forecasting, monitoring collections and receivables, optimal cash balances – Baumol model, Miller-orr model, Strategies for managing surplus fund.


Sr.No Outcomes Bloom’s Level 1 Student will be able to Prepare and analyze cash budgets to help the L4 and L5

organizations forecast their cash requirement

2 Student will be able to analyze various models for maintaining optimal cash L4 and L5 balance and Understand and evaluate various strategies for managing

surplus cash

Title of the Chapter: Receivables Management and Inventory management Unit No: 3

(Theory and Problems) Duration: 11 Hrs

Credit management through credit policy variables, marginal analysis, Credit evaluation: Numerical credit scoring and discriminate analysis. Control of accounts receivables, Problems on credit granting decision (basic problems only). Inventory Management: Determinations of inventory control levels: ordering, reordering, danger level. EOQ model.


Sr.No Outcomes Bloom’s Level 1 Student will be able to Evaluate various credit granting decisions and Explain L5

credit evaluation techniques

2 Student will be able to Determine inventory control levels L5

Title of the Chapter: Capital structure decisions (Theory and Problems) Unit No: 4

Duration: 11 Hrs

Capital structure & market value of a firm. Theories of capital structure – NI approach, NOI approach, Modigliani Miller approach, traditional approach. Arbitrage process in capital structure. Planning the capital structure: EBIT and EPS analysis. ROI & ROE analysis. Outcome of the Chapter

Sr.No Outcomes Bloom’s Level 1 Student will be able to Analyze various theories of capital structure to find L4

optimal capital structure

2 Student will be able to Explain criticisms and assumptions of various theories L3 and Apply EBIT-EPS analysis to plan for capital structure

Title of the Chapter: Dividend policy: Theories of dividend policy (Theory Unit No: 5


Relevance and irrelevance dividend decision. Walter’s & Gordon’s model, Modigliani & Miller approach. Dividend policies – stable dividend, stable payout and growth. Bonus shares and stock split corporate dividend behavior. Legal and procedural aspects of dividends Corporate Dividend Tax. Outcome of the Chapter

Sr.No Outcomes Bloom’s Level 1 Student will be able to Apply different theories of dividend policies and L3,L5

measure its impact on share price

2 Student will be able to explain assumptions and criticisms of theories and L3,L5 Evaluate different dividend polices used by firms

Reference Books: 1 Prasanna Chandra 2011, Financial Management -, 8/e, Tata McGraw Hill. 2 M.Y. Khan & P.K. Jain 2011, Financial Management -, 6/e, Tata McGraw Hill. 3 I.M. Pandey 2011, Financial Management -, 10/e, Vikas. 4 Ravi M. Kishore, Financial Management : Comprehensive Text Book with Case Studies –,

7/e, Taxmann 5 Brigham & Ehrhardt, 2004, Financial Management: Theory & Practice -, 10/e, Cenage Learning, 6 Ross, Westerfield & Jaffe, 2010, Corporate Finance:,– 8/e, Tata McGraw Hill.


Assignment on cash flow forecasting for companies (Unit – 2) Assignment on application of modigliani model for effective capital structure for iron and steel industry (Unit – 4)

2 Quizzes


4 Course Seminar: Seminar on factors effecting working capital management of an foundry companies (Unit 1)


6 Case Studies - Case study on importance of EOQ for small and medium scale industries in India ( Unit – 3) - Case study on application of Walter’s and Gordon’s model for evaluating dividend

decision for FMCG companies ( Unit – 5)


1 2

3 4

5 6 7


CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 6,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title: Principles and Practices of Banking Credits: 03

Course Code: 15MBAFM324/15MBABS331 L: T: P - 3:1:0

Course Type: Management Semester: 3rd

Div: CIE marks: 50


Pre-requisites: Students needs to be aware of changing scenario in banking sector of India

Course Objectives:

The principal objective of the course is to make the students aware about with the banking practice and procedures. The course is designed to study the banking systems. Besides this the relationship between banker and customer, negotiable instruments, lending policies and remittance of funds in the banks will be

covered.

Course Outcomes(COs): At the end of the course, the student will be able to


Students will be able to Demonstrate an Remembering, CO.1 understanding of the framework of banking and Understanding, L1, L2, L3

structure in India Applying

Students will be able to demonstrate an Remembering, CO.2 understanding of basic banking operations Understanding, L1, L2, L3, L4

Applying, Analyzing

CO.3 Student will be able to describe and explain the Remembering,

L1, L2 banker and customer relationship Understanding,

Students will be able to demonstrate an Remembering, CO.4 understanding of technological up gradation and Understanding, L1, L2, L3

applications in banking industry Applying

CO.5 Student will be able to explain the importance of Remembering,

L1, L2 managing assets and liability of a bank. Understanding

CO.6 Students will be able to explain the importance of Remembering,

L1, L2 International banking in India Understanding

Title of the Chapter: Banking system and structure in India Unit No: 1

Duration: 10 Hrs

Banking system and structure in India- Evolution of Indian Banks-Types of banks –Public Sector, Regional

Banks, Performance of Public Sector banks, Private Sector Banks. Commercial banking: Structure, Functions -

Primary & secondary function. Provisions of Banking Regulation Act & Reserve Bank of India Act



1 Students will be able to Explain the Evolution of Banking L1, L2

2 Students will be able to Explain the types of Banks L1, L2

Title of the Chapter: Banker and Customer Relationships Unit No: 2 Duration: 10 Hrs

Products and Services of Banks, Banker and customer – Types of relationship between banker and customer – Bankers obligations to customers – Right of lean, setoff, appropriation–Bankers legal duty of disclosure and related matters Customers accounts with banks – Opening- operation – KYC norms and operation – Types of accounts and customers – Nomination – Settlement of death claims Outcome of the Chapter: At the end of the course, the student will be able to


1 Students will be able to Identify Banker and customer Relationships L1, L2

2 Students will be able to Discuss Account opening procedures and KYC norms L1, L2, L3, L4

Title of the Chapter: Negotiable Instrument Act Unit No: 3

Duration: 10 Hrs

The Negotiable Instruments Act 1881-Features of Negotiable Instruments-Important concepts & explanations under the Negotiable Instruments Act- The Paying Banker-Dishonor of cheques-Negotiation-Endorsement



1 Students will be able to explain the feature of Negotiable Instruments act L1, L2

2 Students will be able to explain the rules relating to Dishonor of Cheques L1, L2

Title of the Chapter: International Banking Unit No: 4

Duration: 10 Hrs

International banking – International Banking: Exchange rates and Forex Business, Correspondent banking and NRI Accounts, Letters of Credit, Facilities for Exporters and Importers, Role of ECGC and EXIM Bank


Sr.No Outcomes Bloom’s Level 1 Students will be able to explain the importance of exchange rate transactions L1, L2

in banking system.

2 Students will be able to explain the various Products of International Banks. L1, L2

Title of the Chapter: Asset Liability Management Unit No: 5 Duration: 10 Hrs

Asset Liability Management (ALM) in banks: Components of Liabilities and Components of Assets, Significance of Asset Liability management, Purpose and objectives. Prerequisites for ALM, Assets and Liabilities Committee (ALCO)- Activities of ALCO


Sr.No Outcomes Bloom’s Level 1 Students will be able to describe the various components of Assets & L1, L2

Liabilities of a Balance sheet of a Bank

2 Students will be able to describe the Role and functions of Assets and L1, L2 Liabilities committee

Reference Books: 1 IIBF. (2015). Principles and Practices of Banking. Chennai: Macmillan. 2 IIBF. (2008). Principles of Banking. Chennai: Macmillan. 3 Koch, T. W., & S. Scott MacDonald. (2006). Bank Management. Cengage Learning. 4 IIBF. (2010). Risk Management . Chennai: Macmillan.


- ASSIGNMENT ON ROLE OF TECHNOLOGY IN BANKING SECTOR – (Unit – 3) - ASSIGNMENT ON ASSET LIABILITY MANAGEMENT IN INDIAN BANKS (Unit – 5)


4 Course Seminar: SEMINAR ON EVOLUTION OF INDIAN BANKING SECTOR (Unit – 1)


6 Case Studies

- CASE STUDY ON CHANGING ROLE OF BANKING SECTOR IN INDIA – (Unit – 4) - CASE STUDY ON EXCHANGE RATES AND ITS IMPACT ON INDIAN ECONOMY - (Unit – 2)


1 2

3 4

5 6

7

8 9


CO-1 1, 3, 4, 6 X

CO-2 3 X

CO-3 3 X

CO-4 1, 3 X

CO-5 1, 3 X

CO-6 3 X




PSO1 PSO2 PSO3

CO-1 1, 3, 4, 6 X

CO-2 3 X

CO-3 3 X

CO-4 1, 3 X

CO-5 1, 3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Recruitment and Selection Credits: 03

Course Code : 15 MBA HR 311 L:T:P 3-1-0



Pre-requisites: Students should refresh recruitment and selection concepts studied in the second semester Human resource management subject.

Course Objectives:

To enable students to understand in-depth coverage of concepts and functions of HR planning,

process, and recruitment policy, techniques and process; to understand the importance of

employment process and where it fits in the overall Human Resources function; make the students

understand the candidate evaluation process through interviewing, testing and background

investigations; to make the students aware about various steps involved in an effective employee

orientation program and to help students on the practical application of case analysis and arriving at

conclusions facilitating business decisions.



Taxonomy Level

The Student will demonstrate their conceptual

CO.1 understanding of in-depth coverage of concepts and

Understand L2 functions of HR planning, process, and recruitment policy,

techniques and process.

The students will demonstrate their conceptual knowledge

CO.2 about the importance of employment process and where it Understand L2 fits in the overall Human Resources function.

The students will demonstrate their conceptual knowledge of

CO.3 candidate evaluation process through interviewing, testing Analyze L4 and background investigations.

The students will demonstrate their conceptual skill of

CO.4 various steps involved in an effective employee orientation Apply L3 program. .

CO.5 The students will demonstrate their conceptual knowledge of Analyze L4 the subject in real time problems. .

CO.6 The students will demonstrate their legal knowledge involved Understand L2 in recruitment and selection.

Title of the Chapter: Human resource planning Unit No: 1

Duration: 10 Hrs Strategic Human Resources Management, Human Resource Planning - Definition, Objectives,

Importance, Factors affecting HRP, Process of HRP .Employee Forecasting – Trend analysis, Ratio

Analysis, Scatter Plot, Computerized Forecasting , Delphi Method, Manager Judgment, Supply

forecasting. Barriers, requisites to successful HRP.

Outcome of the Chapter: Students will be able to Sr.No Outcomes Bloom’s Level

1 The Student will demonstrate their conceptual understanding of in-depth L2 coverage of concepts and functions of HR planning, process, and recruitment

policy, techniques and process.

2 The students will demonstrate their conceptual knowledge about the L2 importance of employment process and where it fits in the overall Human Resources function.

Title of the Chapter: Job Analysis Unit No: 2 Duration: 10 Hrs

Prerequisites -Meaning, Purpose, Process, Methods of Collecting Data. Impact of behavioral factors on

job analysis. Role Analysis, Role Clarity, Role Mapping. Job Description – Contents, Writing Job

Description, and Job Specification, and Job Enrichment, enlargement. Competency approach to job

analysis. Job analysis in a “jobless world”. Problems with job description.


1 The students will demonstrate their conceptual knowledge about the L2 importance of employment process and where it fits in the overall Human

Resources function.

2 The students will demonstrate their conceptual knowledge of candidate L2 evaluation process through interviewing, testing and background investigations.

Title of the Chapter: Recruitment Unit No: 3

Duration: 10 Hrs

Meaning and Process; Sources of Recruitment, Internal and External Source, Modern Techniques of

Recruitment, Sources- Internet Based, Placement Agencies. SELECTION - Meaning, Essentials of

Selection Procedure, Selection Hurdles, Selection Procedure - Application Blank; Employment Tests-

Utility and Validity. Employment Interviews- Principles and Techniques, Medical Text, Reference Check

Appointment- Terms and conditions. Recruitment and selection in a “de-jobbed world”.


Sr.No Outcomes Bloom’s Level 1 The students will demonstrate their conceptual knowledge about the L2

importance of employment process and where it fits in the overall Human

Resources function.

2 The students will demonstrate their conceptual knowledge of candidate L3 evaluation process through interviewing, testing and background

investigations.

Title of the Chapter: Induction Unit No: 4

Duration: 10 Hrs

Meaning, Induction Programme –Steps, Contents of orientation programs. Strategic choices of

orientation-formal or informal, individual or collective, serial or disjunctive Investiture or

Disinvestiture, Requisites of effective programme Problems of orientation



1 The students will demonstrate their conceptual knowledge of candidate L2

evaluation process through interviewing, testing and background

investigations.

2 The students will demonstrate their conceptual skill of various steps involved L4

in an effective employee orientation program. .

Title of the Chapter: Reference Checking Unit No: 5

Duration: 10 Hrs

Reference checking & Appointment orders: meaning, definition and purpose. Verification of character,

criminal antecedents, previous work behavior and education qualifications. Verification of community

certificates in public sector companies Meaning, definition, and purpose. Statutory requirements

(under the Shops and commercial establishments Act).Contents of appointment letter, hard copy (or

soft copy), method of delivery and retrieving the acknowledgement copy. Medical Examination &

acceptance of offer for joining.


Sr.No Outcomes Bloom’s Level 1 The students will demonstrate their conceptual skill of various steps involved L2

in an effective employee orientation program. .

2 The students will demonstrate their conceptual knowledge of the subject in L4 real time problems. .

Reference Books:

1 Arthur Diane (2010).Recruiting, Interviewing, Selecting and Orienting New Employee, , JICO 5/e,

2 K Ashwatappa, (2013). Human Resource Management – Text And Cases –– Tata McGraw Hill 7/E .

3 Cynthia Fisher, James B. Shaw Lyle F Scheoenfeldt, (2013).Human Resource Management – Prentice India


- ASSIGNMENT ON ROLE MAPPING IN MANUFACTURING COMPANY – ( Unit – 2) - ASSIGNMENT ON NEW METHODS OF EMPLOYEE ORENTATION PROGRAMMES IN INDIA

(Unit – 4) 2 Quizzes 3 Internal Assessment Tests: Two Test of 25 Marks, Final CEE average of Two Tests

4 Course Seminar: SEMINAR ON CHANGING METHODS OF HUMAN RESOURCE PLANNING ( Unit

– 1) 5 Course Project (Mini project):

6 Case Studies

- CASE STUDY ON METHODS OF RECRUITMENT ANS SELECTION IN INDIA – ( Unit – 3) - CASE STUDY ON REFERENCE CHECKING IN INDIA ( Unit – 5)


1

2 3

4 5

6

7


CO-1 1,3 × × ×

CO-2 2,3 × × × ×

CO-3 3,4 × × × ×

CO-4 3,4,5 × × ×

CO-5 3,4,5,6 × × × × ×

CO-6 3,4,5,6 × × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Compensation Management Credits: 03

Course Code : 15MBAHR312 L:T:P – 3 – 1 - 0


Div: CIE marks: 50 rd


Pre-requisites: The student should have basic knowledge about human resource management and compensation.

Course Objectives: The emphasis of this course is on the managerial level concepts and practices of compensation and benefits administration with emphasis on current theories of compensation and benefits trends, cost, value and systems. Focus is given to, the changing nature of compensation and benefits, changing expectations of employees and competitive needs of employers and evolving trends in performance and pay realignment to the strategic objectives of the organization. The course provides each student with an experiential opportunity to develop the managerial skills necessary to design and understand the performance based compensation and benefit programs for an organization.



Taxonomy Level

CO.1 State the strategic importance of compensation and its link

Remembering L1 to business strategy.

CO.2 Describe the external and internal factors affecting the Understanding L2 compensation structures.

Make use of job analysis process and job evaluation CO.3 methods to design compensation by understanding the Applying L3

worth of the job.

CO.4 Demonstrate the use of laws while designing compensation

Applying L3 and benefit plans.

CO.5 Differentiate between international compensation and

Analyzing L4 domestic compensation.

CO.6 Design domestic and globally competitive compensation

Creating L6 pay packages.

Title of the Chapter: Introduction To Compensation Unit No: 1

Duration: 06 Hrs Definition of Compensation, The Pay Model, Strategic Pay Policies, Strategic Perspectives of Pay,

Strategic Pay Decisions, Best Practices vs. Best Fit Options.


Sr.No Outcomes Bloom’s Level 1 State the strategic importance of compensation and its link to business L1

strategy.

2 Explain the pay model of strategic compensation. L2

Title of the Chapter: Defining Internal Alignment Unit No: 2 Duration: 12 Hrs

Definition of Internal Alignment, Internal Pay Structures, Strategic Choices In Internal Alignment Design, Which Internal Structure Fits Best? Job Analysis and Evaluation: Why Perform Job Analysis?, Job Analysis Procedures, Job Analysis Data Collection Process, Job Descriptions, Definition of Job Evaluation, Major Decisions In Job Evaluation, Job Evaluation Methods. Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Describe the internal factors affecting compensation structures. L2

2 Make use of job analysis process and job evaluation methods to design L3 compensation by understanding the worth of the job.

Title of the Chapter: Determining External Competitiveness and Benefits Unit No: 3

Management Duration: 12 Hrs

External Competitiveness: Definition of Competitiveness, Pay Policy Alternatives, Wage Surveys, Interpreting Survey Results, Pay Policy Line, Pay Grades. Benefits: Benefits Determination Process, Value of Benefits, Legally Required Benefits, Retirement, Medical, & Other Benefits. Outcome of the Chapter: At the end of the course, the student will be able to


1 Describe the external factors affecting compensation structures. L2 2 Make use of benefit determination process to design benefit plans. L3

Title of the Chapter: Performance Based Compensation System Unit No: 4 Duration: 10 Hrs

Pay For Performance (PFP): Rewarding Desired Behaviors, Does Compensation Motivate Performance? Designing Pay For Performance Plans. Compensation of Special Groups: Who are Special Groups? Compensation Strategies For Special Groups. Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Discuss various pay for performance plans of special groups L2

2 Examine compensation as a strategy to motivate performance. L4

Title of the Chapter: Legislations for compensation Unit No: 5

Duration: 10 Hrs

Payment of Bonus, Payment of Wages, Minimum wages act, equal remuneration act, EPF Act, ESI Act

Global Compensation: Recognizing Variations, Strategic Choices In Global Compensation, components

of expatriate pay, approaches to expatriate Pay.



1 Differentiate between international compensation and domestic L4 compensation.

2 Design domestic and globally competitive compensation pay packages. L6

Reference Books:

1 G.T.Milkovich. (1999). Compensation Management (6th

ed.). Boston: McGraw-Hill College

2 Martocchio, J. J. (1997). Strategic Compensation (3rd

ed.). Pearson Education

3 Anderson, R. I. (2006). Compensation Management in Knowledge based world (10th

ed.). Pearson Education

4 Singh, B. (2012). Compensation & Reward Management (2nd

ed.). Excel Books. 5 Singh, E. S. (2008). Compensation Management (1

st ed.). Excel Books.


- ASSIGNMENT ON METHODS OF JOB ANALYSIS IN INDIA. ( Unit – 2) - ASSIGNMENT ON METHODS OF EMPLOYEE REWARDS IN INDIA. ( Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON COMPENSATION STRATEGIES IN BANKING SECTOR OF INDIA. ( Unit – 1)


6 Case Studies - CASE STUDY ON GRADING METHODS IN INDIAN COMPANIES. ( Unit – 3) - CASE STUDY ON ROLE OF I.L.O IN COMPENSATION MANAGEMENT. ( Unit – 5)


1 2

3 4

5 6

7


CO-1 4,3 x

CO-2 1,3 x

CO-3 1,3 x

CO-4 6,3 x

CO-5 6,3 x

CO-6 1,3 x




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 6,3 X

CO-6 1,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Performance Management Systems Credits: 03

Course Code : 15MBAHR313 L:T:P – 3-1-0


Hours/week: 4 Total Hours: 50(35L+15T) SEE marks: 50

Pre-requisites: Students should refresh Performance appraisal concepts studied in the second semester Human resource management subject.

Course Objectives:

Gain a working knowledge of performance management systems; Gain an enhanced ability to

communicate effectively on issues relating to performance management; Learn appropriate

terminologies and practices regarding performance management ;Learn effective techniques for

conducting an effective performance appraisal; Acquire ability to design performance standards for

measuring the performance of the employees & their development.



Taxonomy Level

Prepare students to design an organizations performance CO.1 management process that is compliant with law and supports Analyze L4

organizational mission and strategy

Compare and contrast various organizational performance CO.2 management programs and best practices and define attributes Understand L2

of effective performance management systems.

CO.3 Employ job-related performance standards and performance

Remember L1 indicators that reflect the employees’ range of responsibilities

Assess how increased employee involvement can contribute to

CO.4 effective performance and coach employees to identify career

Analyze L4 paths and resources available to support individual

development

Identify and communicate appropriate actions with employees

CO.5 (e.g. training and development, wage increase, promotion,

Understand L2 bonus etc.) based on their performance strengths and

weaknesses

CO.6 Assess various appraisal methods used in local companies Analyze L4

Title of the Chapter: Introduction to performance systems Unit No: 1

Duration: 10 Hrs Definition of Performance Management (PM) The Performance Management Contribution

Disadvantages/Dangers of Poorly Implemented PM Systems Definition of Reward Systems Aims and

Role of PM Systems Characteristics of an Ideal PM System Integration with Other Personnel and Development Activities


Sr.No Outcomes Bloom’s Level 1 Prepare students to design an organizations performance management L4

process that is compliant with law and supports organizational mission and

strategy.

2 Compare and contrast various organizational performance management L2 programs and best practices and define attributes of effective performance

management systems.

Title of the Chapter: Performance Planning and execution Unit No: 2 Duration: 10 Hrs

Performance Planning Performance Execution Performance Assessment Performance Review

Performance Renewal and Reconstructing. Definition and Purposes of Strategic Planning Process of

Linking Performance Management to the Strategic Plan Building Support.


Sr.No Outcomes Bloom’s Level 1 Compare and contrast various organizational performance management L2

programs and best practices and define attributes of effective performance

management systems.

2 Employ job-related performance standards and performance indicators that L1 reflect the employees’ range of responsibilities.

Title of the Chapter: Performance attributes Unit No: 3

Duration: 10 Hrs

Defining Performance Determinants of Performance Dimensions Measuring Performance Measuring

Results Measuring Behaviors, Appraisal Characteristics of Appraisal Forms Determining Overall Rating

Appraisal Period and Number of Meetings Who Should Provide Performance Information, A Model of

Rater Motivation Preventing Rating Distortion through, Rater Training Programmes.



1 Compare and contrast various organizational performance management L2

programs and best practices and define attributes of effective performance

management systems.

2 Employ job-related performance standards and performance indicators that L1 reflect the employees’ range of responsibilities.

Title of the Chapter: Performance skills Unit No: 4

Duration: 10 Hrs

Communication, Appeals Process, Training Programs, and Pilot Testing Communication Plan Appeals Process Training Programmers for the Acquisition of Required Skills Pilot Testing Ongoing Monitoring and Evaluation. Outcome of the Chapter: Students will be able to

Sr.No Outcomes Bloom’s Level 1 Employ job-related performance standards and performance indicators that L1

reflect the employees’ range of responsibilities.

2 Assess how increased employee involvement can contribute to effective L4 performance and coach employees to identify career paths and resources

available to support individual development

Title of the Chapter: Coaching Unit No: 5

Duration: 10 Hrs

Coaching, Coaching Styles, and Coaching Process Performance Review Meetings, Coaching Style, Preventing Defensiveness


Sr.No Outcomes Bloom’s Level 1 Assess how increased employee involvement can contribute to effective L4

performance and coach employees to identify career paths and resources

available to support individual development.

2 Identify and communicate appropriate actions with employees (e.g. training L2 and development, wage increase, promotion, bonus etc.) based on their

performance strengths and weaknesses.

Reference Books: 1 Dr. Herman Aguinis- (2012).Performance Management improvement (3e) Prentice Hall 2 Robert Bacal (2012). Performance Management 2/E, McGraw-Hill Professional 3 R.K. Sahu- (2007).Performance Management System, First Edition, Excel Books


- ASSIGNMENT ON ANNUAL EMPLOYEE PERFORMANCE MANAGEMENT AND ORGANIZATION PRODUCTIVITY PLANNING – ( Unit – 2)

- ASSIGNMENT ON EMPLOYEE PERFORMANCE MONITORING (Unit – 5) 2 Quizzes 3 Internal Assessment Tests: Two Test of 25 Marks, Final CEE average of Two Tests

4 Course Seminar: PERFORMANCE MANAGEMENT SYSTEM IN INDIA ( Unit – 1)


6 Case Studies

- CASE STUDY ON EFFECTIVE PERFORMANCE FEEDBACK TO EMPLOYEES – ( Unit – 3) - CASE STUDY ON METHODS OF COACHING FOR INDIAN MANAGERS - ( Unit – 5)


1

2 3

4 5

6

7


CO-1 1,3 × × ×

CO-2 2,3 × × × ×

CO-3 3,4 × × × ×

CO-4 3,4,5 × × ×

CO-5 3,4,5,6 × × × × ×

CO-6 3,4,5,6 × × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Skill Development Credits: 03



Div: CIE marks: 50


Pre-requisites: The student should have basic knowledge about human resource management and training and development.

Course Objectives: Training and development in organizations is usually defined as planned activities directed at enhancing the learning of job-relevant knowledge, skills and attitudes by members or employees of the organization. Almost invariably, the goal is to improve on-the-job performance so as to enhance the overall effectiveness of the organization and/or to increase the likelihood that organizational goals will be reached. This course will familiarize students with the training and development function. Topics covered in this course will include: training needs assessment, the development of specific training objectives, the planning and delivery of instruction, relevant learning principles, and the development and implementation of criteria and procedures for evaluation of training. Thus the course provides a general framework for examining and revising existing training programs and for establishing new, viable training programs.,



Taxonomy Level

CO.1 State the meaning of training and development Remembering L1

Describe and discuss the concept of learning theories and

CO.2 importance of training and development for organizational Understanding L2 effectiveness.

CO.3 Make use of training need analysis process to analyze the Applying &

L3 & L4 training needs of employees. Analyzing

CO.4 Make use of appropriate training methods for effective

Applying L3 delivery of training content during the training program.

CO.5 Evaluate the effectiveness of training programs and

Evaluating L5 calculate the ROI

Develop multiple career options by choosing appropriate CO.6 training and development programs for enhancing their Creating L6

competencies.

Title of the Chapter: Introduction to Employee learning and Development Unit No: 1

Duration: 8 Hrs

Meaning and significance, The Forces Influencing Working and Learning, classification of learning capabilities, learning Theories, Pedagogy and Andragogy; The basic principles of learning, The Learning Process , Mental and Physical Processes, The Learning Cycle. Training and Learning: Relationship, Strategic Training, Work Environment, Characteristics influencing transfer of training, organizational environments encouraging transfer.


Sr.No Outcomes Bloom’s Level 1 State the meaning of training and development L1 2 Describe and discuss the concept of learning theories and importance of L2

training and development for organizational effectiveness.

Title of the Chapter: Training Needs Analysis Unit No: 2

Duration: 10 Hrs

Meaning and significance of training needs, types of needs, components of needs, data collection, analysis and interpretation. Training Design & Development: Meaning and significance of training design and development, principles of training design, design process, identifying the training objectives, determining structure, content, duration, method, learning activities. Outcome of the Chapter: At the end of the course, the student will be able to


1 Demonstrate the use of principles of training design to design the training. L3 2 Make use of training need analysis process to analyze the training needs of L3 & L4

employees.

Title of the Chapter: Training implementation & Methods Unit No: 3 Duration: 12 Hrs

: Meaning and significance of implementation, making or buying decision, implementation process for making and buying decisions, skills of effective trainer. Training Methods: Presentation Methods, Hands-on Methods, and Group Building Methods. Choosing Training methods. E-Learning & Use of Technology in Training: Technology's Influence on Training, Technology & Multimedia, Computer-Based Training, Developing Effective Online Learning, Blended Learning, Simulations, Mobile Technology & Training Methods, Intelligent Tutoring Systems, Distance Learning, Technologies for Training Support, Technologies for Training Administration, Learning Management Systems (LMSs), Systems for Training Delivery, Support & Administration, Choosing New Technology Training Methods. Outward bound methods: Meaning and significance of outward bound learning (OBL) methods, process of OBL, risk, safety and ethical issues. Training aids. Outcome of the Chapter: At the end of the course, the student will be able to


1 Describe the training implementation process. L2 2 Make use of appropriate training methods for effective delivery of training L3

content during the training program.

Title of the Chapter: Training Evaluation Unit No: 4

Duration: 10 Hrs Meaning, Reasons for Evaluating Training and significance of training evaluation, Donald Kirkpatrick’s

Evaluation Model, Return on investment in Training, Types of Evaluation Designs, Considerations in Choosing an Evaluation Design, data collection for training evaluation, Threats to Validity, Determining Costs, Evaluation Practices in different organizations, Measuring Human Capital and Training Activity. Outcome of the Chapter: At the end of the course, the student will be able to


1 Explain the concepts of training evaluation and Donald Kirkpatrick’s L2

Evaluation Model

2 Evaluate the effectiveness of training programs and calculate the ROI L5

Title of the Chapter: Executive development/ Management development Unit No: 5

Duration: 10 Hrs

Need, factors affecting MDP, methods, process, administration, delivery, costing & pricing, Company Strategies for Providing Development, In Demand for Learning for Virtual Work Arrangements, Training Partnerships & Outsourcing Training, Careers and Career Management: Introduction, Meaning, Model of Career Development (Career Stages), Career Management Systems, Roles of Employees, Managers, Human Resource Managers, and Company in Career Management. Special Challenges in Career Management. Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 State the meaning of management development program L1 2 Develop multiple career options by choosing appropriate training and L6

development programs for enhancing their competencies.

Reference Books:

1 P Nick and Blanchard. (2005). Effective Training (2nd

ed.). Pearson Education/PHI. 2 Dr. B. Janakiraman. (2005). Training & Development. Biztantra/Wiley Dreamtech.

3 Noe A Raymond. (2011). Employee Training & Development (2nd

ed.). McGraw Hill Publication. 4 Gupta B.L. (2011). Management Training and Development (1

st ed.). Vrinda Publications.

5 Dr. Rishipal. (2011). Training and Development Methods (1st

ed.). S. Chand.

6 Ruchi Srivastava. (2011). Personal Growth and Training & Development (1st

ed.). Vrinda Publications.

7 Rolf Lynton & Udai Pareek. (2011). Training for development. Sage Publications. 8 Ratan Reddy. (2005). Effective HR Training Development Strategy. Himalaya Publishing House.

9 Goldstein. Training in organizations (4th

ed.). Cengage learning Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - ASSIGNMENT ON IMPACT OF TECHNOLOGY ON TRAINING AND DEVELOPMENT. ( Unit – 3) - ASSIGNMENT ON ROLE OF TRAINING ON CAREER GROWTH OF EMPLOYEES. ( Unit – 5)

2 Quizzes


4 - Course Seminar: SEMINAR ON LEARNING CYCLE AMONGST EMPLOYEES IN INDIA. ( Unit – 1)


6 Case Studies

- CASE STUDY ON TRAINING DESIGN. ( Unit – 2) - CASE STUDY ON SKILL DEVELOPMENT MODEL OF GOVERNMENT OF INDIA. ( Unit – 4)


1 2

3 4

5 6

7


CO-1 4,3 X

CO-2 4,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 1,3 X

CO-6 4,3 x




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 4,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 4,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Business Marketing Credits: 03

Course Code : 15MBAMM301 L:T:P – 3-1-0



Pre-requisites: Students have to aware of the basic marketing management and awareness towards the concept of Business to Business Marketing

Course Objectives:

The purpose of this course is to develop an understanding among the students about the various concepts of Business Marketing, which are helpful in developing sound marketing policies for industrial goods.


CO No.


Taxonomy Level

CO.1 Analyze organizational buying and purchasing functions in all Remember,

[L1,L4]

sectors of the business market; Analyze

CO.2 Understands and manage various business customer Remember,

[L1,L3] relationships

Apply

CO.3 Segment business target markets and evaluate B2B marketing

Apply [L3] strategy.

CO.4 Understand business marketing mix and supply chain Understand,

[L2,L3] processes. Apply

CO.5 Develop marketing decision-making and communication skills Analyze,

[L4,L5] for B2B marketing.

Evaluate

CO.6 Understand and demonstrate the ability to formulate Understand,

[L2, L5] business marketing strategies Evaluate

Title of the Chapter: Nature of Business Marketing Unit No: 1

Duration: 10 Hrs

Nature of Business Marketing, Business Vs Consumer Marketing, and Economics of Industrial demand,

Types of Industrial Markets, Types of Business Customers, Classifying industrial Products and Services,

Organizational Procurement characteristics, Environmental analysis in Business Marketing.



1 Learn the difference between consumer and business markets L1

2 Understand Economics of Demand and types of industrial markets L2

Title of the Chapter: Organizational Buying Behaviour Unit No: 2

Duration: 10 Hrs

Organizational buying process, Types of buying situations, Buying centre concept, Role of Buying

behavior, Conflict Resolution in Decision making. Then Webster & Wind Model of Organizational

Buying Behaviour, Sheth Model of Industrial Buyer Behaviour, Ethics in Purchasing.


Sr.No Outcomes Bloom’s Level 1 Understand the types of buying situations and organizational buying process L1, L2

2 Understand the models of organizational buying behaviour L2

Title of the Chapter: Market Segmentation Unit No: 3 Duration: 10 Hrs

Segmenting, Targeting and positioning of Business Markets. Value Based Segmentation, Model for

segmenting the Organizational Markets. Product and Brand Strategy; Developing Product strategy,

Analyzing Industrial Product Life Cycle, Developing Strategies for new and existing products. Branding

Process and Branding Strategy. Business Service Marketing; Special Challenges



1 Learn and understand how to segment, target and positioning business L1, L2 markets.

2 Analyze industrial product life Cycles (PLC) L4 Title of the Chapter: Formulating Channel, Pricing and Promotion Unit No: 4

Strategies: Duration: 10 Hrs

Nature of Business Marketing Channel Intermediaries, Direct and Indirect channels, Channel

Objectives, Channel Design, Managing channel Members, Selection and Motivation of Channel

Members, Channel conflicts, Price Determinants, Factors Influencing Pricing Strategies, Pricing

Methods, Pricing Strategies, Pricing Policies, Concept of Learning Curve, Competitive Bidding Leasing

Communication Objectives, Role of B2B Advertising, Sales Promotion in Industrial Markets, Trade

Shows and Exhibitions.


Sr.No Outcomes Bloom’s Level 1 Learn the basics of business marketing channels L1

2 Demonstrate the skills to design the distribution channels for B2B markets L4, L5

Title of the Chapter: Management of Sales Force Unit No: 5

Duration: 10 Hrs

Personal Selling in B2B, The Selling Process, Key Account Management, Managing the Industrial Sales

force, Organizing and controlling the Industrial Sales force Activity. Planning for Sales Force

Deployment. Measuring the Effectiveness of Sales Force. CRM Strategies for B2B, B2B through E-

Commerce; Models of B2B



1 Learn the importance of personal selling in B2B L1

2 Understand the planning sales force deployment L2, L3

Reference Books: 1 Industrial Marketing. Robert R Reader & Reeder 2/e. Prentice Hall International Publication. 2 Business Marketing. Krishna Havaldar. Latest Edition Tata McGraw Hill Publication. 3 Business Marketing. Michael D Hutt, Thomas W Speh. Cengage Learning Publication. 4 Business Marketing. Frank G Bingham Jr. Latest Edition. Tata McGraw Hill Publication. 5 Industrial Marketing. Mukherjee H S. Latest Edition. Excel Books Publication 6 Industrial Marketing. P K Ghosh. Oxford University Press.


- ASSIGNMENT ON ROLE OF BUYING BEHAVIOR – ( Unit – 2) - ASSIGNMENT ON PRICE DETERMINATION IN INDUSTRIAL MARKETING - (Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON TYPES OF INDUSTRIAL MARKETS - ( Unit – 1)


6 Case Studies - CASE STUDY ON SEGMENTION IN INDUSTRIAL MARKETING – ( Unit – 3) - CASE STUDY ON ROLE OF SOCIAL MEDIA IN INDUSTRIAL MARKETING - ( Unit –5)


1 2

3

4 5 6


CO-1 4,3 X

,,

CO-2 6,3 X X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 3 X X




PSO1 PSO2 PSO3

CO-1 4,3 X

,,

CO-2 6,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 3 X



DEPARTMENT OF M.B.A

Course Title : Retail Management Credits: 03

Course Code : 15MBAMM302 L:T:P -3-1-0


Div: CIE marks: 50


Pre-requisites: Students are to be aware of the changing scenario of retail management in India

Course Objectives:

Students will understand the basic concepts of retail management and latest developments in retailing

in the Indian context. Students will develop ability to analyze the framework of Retail mix and each of

its elements.



Taxonomy Level

CO.1 Students will understand the retail environment and location

Remember [L1] decisions.

CO.2 Students will assess the assortments of retail market mix. Analyze [L4]

CO.3 Students will evaluate retail supply chain strategies. Evaluate [L4]

CO.4 Students will evaluate the retail store management practices. Evaluate [L5]

CO.5 Students will understand retail trends and legislations. Apply [L3]

Students will analyze the various retail practices of major

CO.6 retailers in India. Apply [L3]

Title of the Chapter: Introduction to Retail Unit No: 1 Duration: 9 Hrs

Introduction to Retailing: Retailing in India, Significance of retail industry, Marketing retail equations, new

role of retailers, Indian retail scenario and its future prospects. Retail Formats and Theories, Theories of

retail development, Concept of retail life cycle, Classification of retail stores, The role of franchising in

retail.


Sr.No Outcomes Bloom’s Level 1 Understand the retail environment location decisions. L1

2 Understand about location decisions. L1

Title of the Chapter: Understanding the Retail Consumers Unit No: 2

Duration: 10 Hrs

The factors influencing retail shopper, Consumer decision making process, changes in the Indian

consumer, use of market research as a tool for understanding markets and consumers. Store Locations:

The importance of store locations, types of locations, steps involving in choosing a location, trade areas

and their evaluation, how to evaluate a retail location. Measuring Financial Performance, Measures of

Financial Performance, The strategic profit model, measures of retail performance.


Sr.No Outcomes Bloom’s Level 1 Understand about retail market mix. L1

2 Assess the assortments of retail market mix. L4

Title of the Chapter: Retail Pricing Unit No: 3

Duration: 11 Hrs

The concept of retail pricing and the factors affecting price, elements of retail price, developing a pricing

strategy, adjustment to retail price. Retail Merchandising: The concept of merchandising, the evolution of

merchandising function in retail. Merchandising Buying, The process of merchandising buying, and

procedure for selecting vendors and building partnerships, concept of own brand and manufacturers’

brand, concept of category management. Retail Shrinkage. GMROI, GMROF, GMROL, EOM, BOM, Model

stock Plan, Basket analysis and Open to Buy System, Managing the store employees, Store planning,

Standard Operating Procedures ( SOP)



1 Distinguish various elements of retail management and practices L3

2 Understand about retail trends and legislations L1

Title of the Chapter: Retail Communication Unit No: 4 Duration: 11 Hrs

Retail Communication, The concept of retail marketing mix, STP, role of POP in retail, Servicing the Retail

Customer, The concept of customer service, gaps in customer service, methods and tools available for

encouraging loyalty, role of retail sales person, selling process. Retail Store Operations, Retail Store Design

& Visual Merchandising, relationship between store image and store design, components of exterior and

interior, consideration for selecting layout, visual merchandising in retail



1 Evaluate the retail store management practices L5

2 Assess the assortments of retail market L4

Title of the Chapter: SCM in retail Unit No: 5

Duration: 9 Hrs

Supply Chain Management: The concept of SCM in retail management, innovation is SCM in relation to retail

management, retail logistics, and reverse logistics. Retail Management (IT), Role and importance of IT,

application of IT in retail management.



1 Evaluate retail supply chain strategies. L4

2 Apply their conceptual knowledge of to solve real time problems. L3

Reference Books: 1 Weitz, L. a. (2012). Retail Management. New Delhi: Mc. Graw Hill. 2 Evans, Berman (2013). Retail Management- A strategic approach. Pearson. 3 Pradhan, S. (2009). Retail Management. New Delhi: PHI.


- ASSIGNMENT ON ERP IN RETAIL MANAGEMENT (unit -5) - ASSIGNMENT ON MERCHANDISING AND ITS IMPORTANCE TO RETAIL OUTLETS – (unit – 3)

2 Quizzes


4 Course Seminar: Seminar On Retail Sector In India ( Unit – 1)


6 Case Studies - Case Study On Retail Store Location (unit – 2) - Case Study On Gaps In Customer Services ( unit – 4)


1

2 3

4 5

6 7

8 9 Outcomes (Mention the Sr.No.)

CO-1 4,3 X

CO-2 6,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 4,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 6,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 4,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Services Marketing Credits: 03

Course Code : 15 MBA MM303 L:T:P 3-1-0



Pre-requisites: Students should refresh service marketing concepts studied in the second semester marketing management courses

Course Objectives:

Students will understand the fundamentals of services marketing; will be able to assess the financial

services and healthcare services strategies; will know the techniques of IT and professional services

marketing; will analyze logistics services strategies and will evaluate services marketing trends.



Taxonomy Level

CO.1 Know the services gap model. Remember L1

CO.2 Assess the financial and healthcare services. Understand L2

CO.3 Synthesize the IT and professional services marketing

Apply L3 strategies.

CO.4 Evaluate the logistics marketing strategies. Evaluate L5

CO.5 Understand concepts of tourism services marketing.

Understand L2

CO.6 Understand concepts of educational services marketing. Understand L2

Title of the Chapter: Introduction to services Unit No: 1

Duration: 10 Hrs

services marketing, Indian services sector, Tangibility spectrum, Services marketing triangle, Services

Marketing characteristics, Services marketing mix, Services quality (SERVQUAL, SERVPERF, E- QUAL)

and services Gap model.



1 Know the services gap model. L1

Title of the Chapter: Consumer Behavior in services Unit No: 2 Duration: 10 Hrs

Managing Customer Behavior—Accommodation versus Reduction, Customer Expectation Management, Customer Experience Management. Delivering Quality Service: Challenges of Measuring Service Quality, Measures of Service Quality, Dimensions of Service Quality SERVQUAL. Consumer Behaviour for Retail banking services, , Real estate services, Mutual fund services and Insurance services. Outcome of the Chapter: Students will be able to

Sr.No Outcomes Bloom’s Level 1 Assess the financial and healthcare services. L2

2 Synthesize the IT and professional services marketing strategies. L4 Title of the Chapter: Customer satisfaction measures Unit No: 3

Duration: 10 Hrs

Issues with customer Satisfaction, Breakdown of Satisfaction Developing Sustainable Service Models, The problem Services Design, New Product Development in Services. Developing Sustainable Service Models: Managing Customer Research in Services, Planning and implementation of new service models, experimentation a feasible option in services. Services delivery and satisfaction in Software industry, BPO, KPO, Marketing research agencies, media services, Recruitment services firms and Legal firms


Sr.No Outcomes Bloom’s Level 1 Assess the financial and healthcare services. L2

2 Synthesize the IT and professional services marketing strategies. L4

Title of the Chapter: Demand management Unit No: 4

Duration: 10 Hrs

Demand Management in Services: Supply and Demand considerations in Services, Concept of Duration Management and Rate Fences, Service mapping—Divergence versus Complexity, Role of Servicescape and customers in Demand Management. Service Recovery: Impact of service failures versus product failures, Nature of complaining behavior—Complaint Resolution Index, Service Recovery Process, The challenge of Service Guarantee. Service Promotion: Challenge of Service communication. Service Advertising Strategies—Transformational Advertising


1 Evaluate the logistics marketing strategies. L3

2 Assess how increased employee involvement can contribute to effective L1 Understand concepts of tourism and educational services marketing.

Title of the Chapter: Service Pricing Unit No: 5

Duration: 10 Hrs

Service Pricing: Costs of service delivery, Customer Profitability Measurement, Revenue management Techniques, Pricing for Industries having high fixed costs compared to variable costs. Price Discrimination and Segmented Pricing, CRM issues in services, Employee Role in Service Delivery, Service delivery and Organization Culture and Climate, Service Profit Chain Analysis, Distribution of Services: Challenge of Service Distribution.


Sr.No Outcomes Bloom’s Level 1 Evaluate the logistics marketing strategies. L3

2 Understand concepts of tourism and educational services marketing. L1 Reference Books:

1 Zethmal Valarie (2010), Ajay Pandit Services Marketing McGraw-Hill, 4th Edition 2 Nargundkar Rajendra (2012), Services marketing, McGraw Hill 2nd Edition 3 Richard K Thomas, (2008), Health services marketing, Springer


1 Assignments - ASSIGNMENT ON CASE ANALYSIS OF STARBUCKS DELIVERING CUSTOMER SERVICES

(Unit – 3) - ASSIGNMENT ON CASE ANALYSIS OF STARBUCKS DELIVERING CUSTOMER SERVICES

(Unit – 4) 2 Quizzes


4 Course Seminar: INDIAN SERVICE SECTOR AND ITS CONTRIBUTION TO INDIAN GDP (Unit – 1)


6 Case Studies

- COMPARISON OF SOUTH INDIAN BANK AND BARCLAYS BANK’S RETAIL PRODUCTS (Unit – 2)

- CASE ANALYSIS ON EUROAIR (Unit – 5)


1 2

3

4 5 6


CO-1 1,3 × × ×

CO-2 2,3 × × × ×

CO-3 3,4 × × × ×

CO-4 3,4,5 × × ×

CO-5 3,4,5,6 × × × × ×

CO-6 3,4,5,6 × × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Sales Management Credits: 03

Course Code : 15MBAMM304 L:T:P - (3-1-0)


Hours/week: 4 – 0 – 0 Total Hours: 50 35L+15T) SEE marks: 50

Pre-requisites: A student shall be able to differentiate between sales and marketing, and understand selling techniques and skills.

Course Objectives:

The objective of this course is to provide an extensive picture with regards to theory and practice of managing sales and to inculcate personal selling skills.

Course Outcomes (COs) : At the end of the course, the student will be able to


Taxonomy Level

CO.1 Understand the concept of selling, salesmanship and sales

Understand [L2] management

CO.2 Understand the selling situations and challenges in selling Remember,

[L1,L2] Understand

CO.3 Understand the Sales Manager’s job and apply selling skills Understand

[L2, L3] Apply

CO.4 Understand the various types of sales managers and the skills

Understand [L2] required for them

CO.5 Develop an ability to formulate overall sales strategies to Analyze,

[L4,L5] increase the sales Evaluate

CO.6 Demonstrate the overall ability to formulate sales strategies Analyze,

[L4,L5] Evaluate

Title of the Chapter: Introduction to Sales Management Unit No: 1

Duration: 10 Hrs

Nature of Sales Management, Importance, Personal Selling Process, Emerging trends in Sales

Management, Sales Organizations, types of Sales Organizations, Responsibilities of a Sales Manager,

Selling Skills, Selling Situations, Sales Presentations, Handling Customer Objections


Sr.No Outcomes Bloom’s Level 1 Learn the importance of personal selling process and new trends in Sales L1

Management

2 Understand the responsibilities of a Sales Manager L2

Title of the Chapter: Planning the Sales Team’s Efforts Unit No: 2 Duration: 10 Hrs

Building Relationships through strategic Planning. Forecasting Market Demand and Sales Budgets.

Sales Territories; Sales Quota; Meaning, Size and Design of Sales Quotas, Procedure, Types of Sales

Quotas, Methods of setting Quotas



1 Learn the importance of building relationships with customers L1

2 Understand and manage Sales Territories and Quota L2, L3

Title of the Chapter: Staffing the Sales Team Unit No: 3 Duration: 10 Hrs

Planning for and Recruiting Successful Sale people, Recruitment and Selection of Sales force,

Placement and Socialization of Sales force. The Management of Sales Training. Contents of the Sales

Training Program. Training of Sales force



1 Learn planning and recruitment of successful sales people, placement and L1, L3 socialization of sales force

2 Analyze the importance of Sales Training L4 Title of the Chapter: Sales Force Motivation and Compensation Unit No: 4

Duration: 10 Hrs

Nature of Motivation, Process and Factors Influencing Motivation. Motivating Sales force towards high

performance, and achieve desired targets. Compensation; Meaning, Types of Compensation Plans,

Salary and Wages, Incentives for sales force, Leading the Sales Team.


Sr.No Outcomes Bloom’s Level 1 Learn the importance of motivation in Sales Management L1 2 Understand compensation to sales force, types of compensation and L2, L3

incentives

Title of the Chapter: Controlling the Sales team and Selling on Internet Unit No: 5

Duration: 10 Hrs

Analysis of Sales and Marketing Costs. Evaluation of Sales Force by Performance and Appraisal Process.

Selling Agents for Internet, Advertisement is net trading, Payment System in Net Trading, Smart Card,

Debit Card, Credit Cards, Making Internet Selling Safe, Digital Significance, Advantages of Internet

Selling to Buyers and Sellers.


Sr.No Outcomes Bloom’s Level 1 Learn and understand sales force evaluation using performance appraisals L1, L2

2 Evaluate the performance of sales force L5 Reference Books:

1 Sales Management. 2003. Charles M Futrel. Sixth Edition,.Thomson South Western.

2 Sales and Distribution Management. Tapan K Panda and Sunil Sahadev. 6/e. Oxford University Press.

3 Sales and Distribution Management. 2013. A Nag. Tata McGraw Hills Publications. 4 Sales and Retail Management Independent Perspective 2007. Dr. s L Gupta, 1/e. Excel Books. 5 Salesmanship and Sales Management. P K Sahu and K C Raut. 3/e. Vikas Publishing House. 6 Sales Management. Douglas J Dalrymple, William L Crow. John Wiley and Co.


1 Assignments - ASSIGNMENT ON EFFECTIVNESS OF SALES TRAINING – ( Unit – 3) - ASSIGNMENT ON IMPACT OF SOCIAL MEDIA ON SALES MANAGEMENT - (Unit – 5)

2 Quizzes


4 Course Seminar: SEMINAR ON SELLING STYLES - ( Unit – 1)


6 Case Studies - CASE STUDY ON SALES MANAGEMENT OF UNORGANZISED RETAIL SECTOR OF INDIA

– ( Unit – 2) - CASE STUDY ON SALES TEAM MOTIVATION FOR ACHIVEING HIGH SALES TARGETS -

( Unit – 4)


1 2

3

4 5 6


CO-1 4,3 X

CO-2 6,3 X X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 3 X X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 6,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Management Accounting and Control Systems Credits: 03

Course Code : 15MBA41 L:T:P - 3-1-0

Course Type: Management Semester : 4th Div: CIE marks: 50


Pre-requisites: Students needs to be aware of basics of cost accounting and cost control methods in organizations

Course Objectives:

The course facilitates an understanding of management control systems with a blend of cost management concepts along with techniques to evaluate and reduce cost



Taxonomy Level

CO.1 The student will be able understand the significance of Remember,

L1, L2 Management accounting and control systems. understand

CO.2 The student will be able to prepare a cost statement to

Applying L3 determine the cost of a product or service.

The student will be able to calculate the breakeven point for a Applying

CO.3 business and apply CVP model under different circumstances L3, L4 Analyzing of changes in underlying variables and analyze it.

CO.4 The student will be able to prepare functional budgets and

Evaluate L5 flexible budget

CO.5 The student will be able to demonstrate the relevance of

Evaluate L5 pricing policies

The student will be able to calculate and apply material, labor Understand

CO.6 and overhead variances under standard costing for cost L2, L3

control Apply

Title of the Chapter: Introduction to Management control systems (Theory Unit No: 1


Basic concepts, goals, and strategic key variables in management control systems. Concept of cost centers, profit centers and investment centers. Cost units- classification of costs- cost analysis for management decision making using cost sheet.


Sr.No Outcomes Bloom’s Level 1 Students will be able to understand the concept of management control L1

Systems

2. Students will be able to classify different types of cost and prepare a cost L2 sheet

Title of the Chapter: Determining product cost (Theory and Problems) Unit No: 2 Duration: 13 Hrs

Cost elements for product costing- - accounting for factory overheads- principles of allocation and absorption – determining product costs. Mechanics of ascertaining product costs under job order costing and process costing (Does not include Equivalent production, Byproducts). Theoretical concepts of Activity Based Costing (ABC), Simple problems on ABC analysis.



1 The student will be able to prepare a cost statement to determine the cost L3 of a product or service using principles of allocation or absorption

2. Student will be able to explain and determine job cost and process cost L3

Title of the Chapter: Cost-volume – profit (CVP) Relationship (theory and Unit No: 3


Profit planning- behavior of expenses in relation to volume-sensitivity analysis of CVP Model for changes in underlying parameters- assumptions of the CVP Model, Comparison between Marginal costing and Absorption costing, Utility of CVP Model in Management Decision Making



1 The student will be able to calculate the breakeven point for a business and L4 analyze it

2. The student will be able to apply the CVP model for managerial decision L3 making

Title of the Chapter: Pricing Policies and budgetary Control (Theory and Unit No: 4


Objectives of pricing policies- full cost pricing-ROI pricing – contribution approach to pricing – concepts of transfer pricing. Budgetary control- preparation of Functional and flexible budgets. Outcome of the Chapter:

Sr.No Outcomes Bloom’s Level 1 The student will be able to prepare a cash budget, production budget, sales L5

budget and flexible budget

2 The student will be able to demonstrate the relevance of pricing policies on L5 various products

Title of the Chapter: Standard costing and variance analysis (Theory and Unit No: 5


Need for setting standards- variance analysis – material and labour and overhead variances Cost control and cost reduction: tools and techniques of cost control and cost reduction. Cost Audit: Scope of cost audit – Types, Advantages, limitations.


Sr.No Outcomes Bloom’s Level 1 The student will be able to calculate and apply material, labor and overhead L3

variances under standard costing for cost control

2 The student will be able to understand and explain the techniques of cost L2 control and cost reduction and define the concept the of cost audit

Reference Books:

1 Khan& Jain 2014 – Cost Accounting 2/e – Tata McGraw Hill publication

2 Jawaharlal, Srivastava 2013- Cost Accounting 5/e – Tata McGraw Hill publication

3 Charles T Horngren 2014 Cost Accounting–15/e PHI Leaning

4 Bhabatosh Banerjee Cost Accounting: Theory and Practice, 12/e,Phi Learning

5 Arora M. N, A Text book of Cost and Management Accounting –, 11/e, Vikas

6 Bhattacharyya, Principles and Practice of Cost Accounting, 3/e, PHI learning


1 Assignments

- Assignment on ABC analysis for engineering organization ( Unit – 2)

- Assignment on budgetary control for manufacturing companies (Unit – 4)

2 Quizzes


4 Course Seminar: seminar on classification of cost for service company in India ( Unit – 1)


6 Case Studies

- Case study on marginal costing for a foundry company ( Unit – 3)

- Case study on cost reduction techniques for mobile service providers in India ( Unit – 5)


1

2 3

4 5 6

7

8


CO-1 4,3 x

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 6,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 1,3 X

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Supply Chain Management Credits: 03

Course Code : 15MBA42 L:T:P: 3-1-0

Course Type: Management Semester : 4th Div: CIE marks: 50 st


Pre-requisites: The student is expected to study the supply chain management of local transport companies and also gain awareness on the role of suppliers of e-commerce companies.

Course Objectives:

The objective of this course is to enable the student to understand the basic concepts, processes and

key elements of a supply chain and how they interact in supply chains and provides information

regarding the strategies for establishing efficient, effective, and sustainable supply chains. This

subject is designed to explain the critical roles of technology in supply chain planning, visibility, and

execution



Taxonomy Level

CO.1 Students will be able to describe the concept of supply chain Apply,

L1 and L2 management in Indian industry. Describe

Students will be able to identify and explain the History of Apply and

CO.2 supply chain management. L1 and L2 identify

Students will be able to demonstrate the application of Apply , L1, L2 and CO.3 supply chain management in India. Demonstrate,

Application L3

CO.4 Students will be able to use technological applications in

Apply L1, L2 and

supply chain management. L3

Students will be able to analyze the application of supply CO.5 chain management in India. Analyze L4

CO.6 Students will understand supply chain practices of local

Understand L2 companies

Title of the Chapter: Introduction to Supply chain management Unit No: 1

Duration: 10 Hrs

Introduction: Basic concepts & philosophy of SCM, essential features, decision phases – process view, supply chain framework, key issues in SCM and benefits.


Sr.No Outcomes Bloom’s Level 1 Students will be able to describe the concept of supply chain management [L1, L2]

in Indian industry

2 Students will be able to identify and explain the History of supply chain [L1, L2] management

Title of the Chapter: Supply chain design Unit No: 2 Duration: 10 Hrs

Designing the supply chain network: Designing the distribution network, role of distribution, factors

influencing distribution, design options, distribution networks in practice, network design in the supply

chain, factors affecting the network design decisions. Designing and Planning Transportation

Networks, role of transportation, modes and their performance, transportation Infrastructure and

policies, design options and their trade-offs, tailored transportation.


Sr.No Outcomes Bloom’s Level 1 Students will be able to demonstrate the application of supply chain [L1, L2, L3]

management in India.

2 Students will be able to use technological applications in supply chain [L1, L2, L3]

management.

Title of the Chapter: Inventory management Unit No: 3 Duration: 10 Hrs

Inventory Management: Concept, various costs associated with inventory, EOQ, buffer stock, lead time

reduction, reorder point / re-order level fixation, ABC analysis, SDE/VED Analysis. [Simple problems

only for understanding the concept



1 Students will be able to demonstrate the application of supply chain [L1, L2, L3]



management.

Title of the Chapter: Purchasing and vendor Management Unit No: 4 Duration: 10 Hrs

Purchasing and vendor management: Centralized and decentralized purchasing, function of purchase department and purchase policies, vendor rating/ evaluation, single vendor concept, management of stores, account for materials, just in time & Kanban systems of inventory management.


Sr.No Outcomes Bloom’s Level 1 Students will be able to demonstrate the application of supply chain [L1, L2, L3]



management.

Title of the Chapter: Logistics management Unit No: 5 Duration: 10 Hrs

Logistics Management: Logistics of part of SCM, logistics costs, different models, logistics, sub-systems, inbound and out bound logistics bullwhip effects in logistics, distribution and warehousing management. Demand Management and Customer Service: Demand Management, traditional forecasting, CPFRP, customer service, expected cost of stock outs. Recent issues in SCM: Role of computer/ IT in supply chain management, CRM Vs SCM, Benchmarking concept, features and implementation, outsourcing – basic concepts, value addition in SCM – concept of demand chain management. Outcome of the Chapter: Students will be able to

Sr.No Outcomes Bloom’s Level 1 Students will be able to use technological applications in supply chain L1, L2, L3

management.

2 Students will be able to analyze the application of supply chain management L4 in India.

Reference Books: 1 Chopra Sunil and Peter Meindl (2007).- Supply chain management, Pearson, 3rd edition, 2 Coyle, Bardi, Longley (2012).A Logistic approach to Supply Chain Management –, Cengage

Learning, 1/e 3 Donald J Bowersox, Dand J Closs, M Bixby Coluper (2008) Supply Chain Logistics Management,

, Tata McGraw Hill , 2nd Edition. Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - ASSIGNMENT ON CHALLENGES OF INDIAN TRANPORTATION SYSTEM AND ITS IMPACT ON

SUPPLY CHAIN MANAGEMENT (unit – 3) - ASSIGNMENT ON VENDOR RATING PROCESS IN MANUFACTURING COMPANY AND ITS

IMPACT ON PRODUCTION PLANNING AND CONTROL AND SUPPLY CHAIN MANAGEMENT(unit – 4)

2 Quizzes 3 Internal Assessment Tests: Two Test of 25 Marks, Final CEE average of Two Tests 4 Course Seminar: SEMINAR ON ROLE OF SUPPLY CHAIN MANAGEMENT IN INDIAN POST (unit

– 1) 5 Course Project (Mini project):

6 Case Studies

- CASE STUDY ON IMPACT OF QUALITY MANAGEMENT SYSTEM ON SUPPLY CHAIN MANAGEMENT IN INDIA (unit – 2)

- CASE STUDY ON CHALLENGES OF E-COMMERCE COMPANIES WITH REGARDS TO SUPPLY CHAIN MANAGEMENT (unit – 5)


1

2 3

4 5

6 7


CO-1 1,3 × ×

CO-2 2,3 × × ×

CO-3 3,4 × × ×

CO-4 3,4,5 × ×

CO-5 3,4,5,6 × × × ×

CO-6 3,4,5,6 × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 × ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 × ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Treasury Management Credits: 03

Course Code : 15MBABS431 L:T:P -3-1-0

Course Type: Management SEMESTER :4th

Div: CIE marks: 50


Pre-requisites:

The main aim of this course is to provide conceptual clarity about treasury management tools and techniques used in financial planning, analysis, control and decision making.

Course Objectives:

The course attempts to make students understand the basic concepts and objectives of Treasury

Management and to expose students to financial markets and make them understand the role of

treasury in financial markets. The course is designed to expose students to understand the

implications of treasury on International banking. The main aim of the course is to help students gain

insight into the Regulation, Supervision and Compliance of Treasury Functions. The course helps

students understand the role of Information technology in treasury management.



Taxonomy Level

CO.1 The student will be able to state and have the understanding Remember

[L1,L2] Understand of basic concepts and objectives of treasury management.

CO.2 The student will be able to describe the nature of financial Understand

[L2,L3] markets and interpret the role of treasury in financial markets. Apply

The student will be able to demonstrate the exchange rate Apply

CO.3 mechanism and will analyze the implications of treasury on [L3,L4] Analyze international banking.

CO.4 The student will be able to demonstrate the application of Apply

[L3] regulations, supervision and compliance of treasury functions.

CO.5 The student will be able to demonstrate the analysis of the

Analyze [L4] Accounting valuations and elimination of exposure.

The student will be able to have overall understanding and CO.6 evaluation techniques of Treasury management followed by Evaluate [L5]

banks and financial institutions

Title of the Chapter: Treasury Management Unit No: 1

Duration: 8 Hours

Introduction and concepts; objectives of Treasury management; Function and Scope of treasury management ,relationship between treasury management and financial management, difference between financial management and treasury management, Liquidity Management Vis-à-vis treasury Management. Outcome of the Chapter: At the end of the chapter, The student will be able to,


1 The student will be able to state the basic concepts of Treasury Management [L1] 2 The student will be able to understand the objectives of Treasury [L2]

Management

Title of the Chapter: Financial Markets and Role of Treasury Unit No: 2

Duration: 12 Hours

Development of new financial products; control and supervision of Treasury Management; linkage of domestic operations with foreign operations, Structure and Organization, Functions of a Treasurer, Responsibility of a Treasurer. Financial markets, participants and Instruments, operating environment, regulations and practices. Need for treasury and centralization Treasury management, Dealing systems and treasury operations, Treasury as Profit Centre



1 The student will be able will be able to describe the nature of financial [L2] markets

2 The student will be able to interpret the role of treasury in financial markets [L3]

Title of the Chapter: Implications of Treasury on International Banking Unit No: 3

Duration: 13 Hours

Global scenario & treasury operation, Exchange rate mechanism, Structure : Front, Back & Mid office

Dealing and trading operations : Control and orderly conduct, moral and ethical codes, checks of

balances ,Revaluation : Mark to market and profit calculations, VaR (Value at Risk), Treasury Analytics :

Asset Liability Management: Components: Multi currency balance sheet, Organizational Structure, Risk

Management policy & procedure, Risk adjusted return on capital, Capital adequacy norms, ALCO

techniques / tools - GAP Analysis, Simulation, Duration Analysis, Linear and other statistical methods

of Internal Control.



1 The student will be able to demonstrate the exchange rate mechanism [L3] 2 The student will be able to will analyze the implications of treasury on [L4]

international banking

Title of the Chapter: Regulation, Supervision and Compliance of Treasury Unit No: 4

Functions Duration: 10 Hours

Internal & External Audit, Role of Reserve Bank of India, Tools of Treasury Management -Zero based Budgeting, Financial Statement Analysis.



1 The student will be able to demonstrate the application of regulations [L3] 2 The student will be able to demonstrate the application of supervision and [L3]

compliance of treasury functions

Title of the Chapter: Role Of Information Technology Unit No: 5 Duration: 7 Hours

Role Of Information Technology In Treasury Management, Accounting Valuation and Elimination of Exposures Outcome of the Chapter: At the end of the chapter, The student will be able to,

Sr.No Outcomes Bloom’s Level 1 The student will be able to demonstrate the analysis of the Accounting [L4]

valuations and elimination of exposure

2 The student will be able to have overall understanding and evaluation [L5] techniques of Treasury management followed by banks and financial

institutions

Reference Books:

1 Bragg, S. M. (2012). Treasury Management the Practioners guide. In S. M. Bragg, Treasury Management the Practioners guide. John Wiley & Sons, Inc

2 V.A.Avadhani. (2012). Treasury Management in India. In V.A.Avadhani, Treasury Management in India. Himalaya Publications.

3 Theory & Practice of Treasury and Risk Management in Banks. In Theory & Practice of Treasury

and Risk Management in Banks. Taxman Publications.

4 IIBF. (2014). Treasury Management. In IIBF, Treasury Management. Macmillan Publications.


- ASSIGNMENT ON DIFFERENCE BETWEEN INDIAN INSURANCE COMPANIES AND DEVELOPED NATIONS INSURANCE COMPANIES – ( Unit – 3)

- ASSIGNMENT ON ZERO BASED BUDGETING IN INDIAN INSURANCE SYSTEM (Unit – 4) 2 Quizzes


4 Course Seminar: SEMINAR ON SCOPE OF TREASURY MANAGEMENT IN INDIA ( Unit – 1)


6 Case Studies

- CASE STUDY ON IMPACT OF DEPRECIATION METHODS ON TAXATION OF INDIVIDUALS – ( Unit – 2) - CASE STUDY ON ERP SYSTEM AND POLICY SETTLEMENT IN INDIA - ( Unit – 5)



CO-1 4,3 x

CO-2 6,3 x

CO-3 1,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 1,3 x




PSO1 PSO2 PSO3

CO-1 4,3 x

CO-2 6,3 x

CO-3 1,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 1,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Rural Banking Credits: 03

Course Code : 15MBABS432 L:T:P - 3-1-0

Course Type: Management Semester : 4th

Div: CIE marks: 50


Pre-requisites: Students needs to be aware of the latest trends in rural banking in India

Course Objectives:

Through the course the students will gain knowledge about operations of rural banking, its products and loan procedure. It will help the students learn the assessment process of banks



Taxonomy Level

Students will be able to Remember rural credit institutions Remember CO.1 and evaluate the role of communication technologies in rural and L1, L5

banking models Evaluate

CO.2 Students will be able to Analyze the government initiatives for

Analyze L4 priority sector financing

CO.3 Students will be able to Understand the problems of sick units Understand

L2, L3 and suggest some remedial measures and Apply

CO.4 Students will be able to analyze types of SME financing Analyze L4

CO.5 Students will be able to evaluate the types of agricultural Analyze

L5, L2 financing Evaluate

CO.6 Students will be able to Understand the problems faced by

Understand L2 rural banks

Title of the Chapter: Financing Rural Development (Theory Only) Unit No: 1

Duration: 10 Hrs

Regulation of Rural Financial Services; Function and policies of RBI in Rural Banking, NABARD-Main functions, role, refinance support. Lead bank approach, State level and District level Credit committees. Rural Credit Institutions; Co-operative Credit Societies and Banks, Land Development Banks, Regional Rural Banks, Commercial Banks. Role of Information and communication technologies in rural banking-Models, Financial inclusion & inclusive growth for rural development banks.


Sr.No Outcomes Bloom’s Level 1 Students will be able to Explain the role of RBI in rural financing , explain the L1

role of NABARD

2. students will be able to Evaluate the role of communication technologies in L5 rural banking models , explain the concept of financial inclusion

Title of the Chapter: Priority Sector Financing (Theory Only) Unit No: 2

Duration: 10 Hrs

Government initiatives Components of priority sector. RBI guidelines. Government initiatives; Poverty alleviation programmes / Employment programmes / Production oriented programmes-rationale and philosophy, progress and impact, problems and deficiencies. Rural housing and Urban housing schemes under priority sector, their refinance, Educational loans


Sr.No Outcomes Bloom’s Level 1 Students will be able Analyze the government initiatives for priority sector L4

lending and explain the RBI guidelines

2. Students will be able Analyze the process of education loan and housing loan L4

Title of the Chapter: SME Finance (Theory Only) Unit No: 3

Duration: 10 Hrs

Definition of SME .Importance to Indian economy. Financing of SME and small enterprise Refinance from SIDBI. Project funding techniques and requirement assessment. Cluster based approach and joint finance with SIDBI. Risk rating of SME proposals, role of rating agencies and rating methodology. Revival of sick units; revival package and implementation, Stressed assets under rehabilitation. Debt restructuring mechanism for SMEs


Sr.No Outcomes Bloom’s Level 1 Students will be able to Explain the importance of SME to Indian Economy, L2

Understand the problems of sick units and suggest remedial measures for

sick units

2 Students will be able to analyze types of SME financing and Analyze the role L3 of rating agencies and rating methodology

Title of the Chapter: Agriculture Financing (Theory Only) Unit No: 4 Duration: 10 Hrs

Crop Loans-Assessment, Sanction, Disbursement, rephasement. Term loans for irrigation, Farm mechanization, Godowns / cold-storage facilities etc. Financing allied agriculture activities like Horticulture, Fisheries, Social forestry, etc. Finance against Warehouse / cold storage receipts


Sr.No Outcomes Bloom’s Level 1 Students will be able to evaluate the types of agricultural financing and L5

Understand financing allied agricultural activities

2. Students will be able to Understand the loan giving procedure for L2 agricultural purpose

Title of the Chapter: Problems and prospects in Rural Banking (Theory Unit No: 5

Only) Duration: 10 Hrs

Role of rural banking. Problems of Rural branches of Commercial banks - transaction costs and risk costs. Technology based Financial Inclusion. Emerging trends in rural banking, Micro Credit, Self Help Groups / NGOs, linkages with banking.



1 Students will be able to Understand the problems faced by rural banks L2

2 Students will be able to Understand the emerging trends in rural banking L2

Reference Books:

1 IIBF (Indian Institute of Banking and Finance) – 22 Nov 2011, Rural Banking Paperback.

2 S. S. M. Desai 1979 Rural banking in India Himalaya Publishing House

3 S. C. Acharya A. K. Mohanty Operational 2006 Analysis of Regional Rural Banks –Gyan Publishing House

4 A. Ranga Reddy Rural Banking and Overdue Management, Mittal Publications


- Assignment on schemes of central government for rural industires in India – ( Unit – 2)

- Assignment on rural banking and government schemes agriculture sector of India (Unit – 4)

2 Quizzes


4 Course Seminar: seminar on role of rural banking in transforming the economy ( Unit – 1)


6 Case Studies

- Case study on D.I. C and SIDBI in banking handicraft industry in India – ( Unit – 3) - Case study on effectiveness of self help groups in transforming rural sector of India ( Unit – 5)

http://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=IIBF+%28Indian+Institute+of+Banking+and+Finance%29&search-alias=stripbooks

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1

2 3

4

5

6 7


CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 6,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 6,3 X

CO-5 1,3 x

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Forex Management Credits: 03

Course Code : 15MBABS433 L:T:P - 3:1:0


Div: CIE marks: 50


Pre-requisites: Students needs to be aware of the latest trends in Forex Management

Course Objectives:

The Main objective of this course is to discuss the concept of forex management, illustrate the foreign exchange

rate determinations, to explain the functioning of the world financial markets and institutions. The foreign

exchange exposure measurement and management is a tool which helps the forex manager to determine amount

of losses/ gain from foreign transactions or the steps need to be taken to reduce the financial risks.



CO.1 Students will be able to explain the concept of forex Remembering,

L1, L2 management Understanding,

Students will be able to demonstrate skills to

Remembering,

CO.2 Understanding, L1, L2, L3, L4 determine the foreign exchange rates and Risk Applying, Analyzing

CO.3 Students will be able to explain operations of Remembering,

L1, L2 International financial markets Understanding,

Students will be able to demonstrate skill to describe Remembering,

CO.4 Understanding, L1, L2, L3, L4 the foreign exchange exposure Applying, Analyzing

CO.5 Students will be able to explain International Remembering,

L1, L2 Monetary system Understanding,

Students will be able to derive arbitrage profit from

Remembering,

CO.6 Understanding, L1, L2, L3, L4 the foreign exchange quotations Applying, Analyzing

Title of the Chapter: Introduction to Forex Management Unit No: 1

Duration: 10 Hrs

Concept of Forex Management, Scope and significance of Forex Management. Role of Forex Manager, factors affecting foreign exchange rates


Sr.No Outcomes Bloom’s Level 1 Students will be able to explain the role of Forex Manager L1, L2

2 Students will be able to Discuss the significance of Forex Market L1, L2 Title of the Chapter: Foreign Exchange Market Unit No: 2

Duration: 10 Hrs

Foreign Exchange Market: Function and Structure of the Forex markets, Foreign exchange market participants, Types of transactions and Settlements Dates, Exchange rate quotations, Nominal, Real and Effective exchange rates and Determination of Exchange rates in Spot markets. Exchange rates determinations in Forward markets. Exchange rate behavior-Cross Rates- Arbitrage profit in foreign exchange markets, Swift Mechanism. Interest Rate Parity, Purchasing Power Parity & International Fisher effects. Covered Interest Arbitrage Outcome of the Chapter: At the end of the course, the student will be able to


1 Students will be able to Illustrate the Exchange rate quotations L1, L2, L3, L4 2 Students will be able to illustrate the how to derive arbitrage profit from L1, L2, L3, L4

foreign market quotations

Title of the Chapter: International Financial Markets and Instruments Unit No: 3

Duration: 10 Hrs

International Financial Markets and Instruments: - Foreign Portfolio Investment. International Bond & Equity market. GDR, ADR, Cross listing of shares Global registered shares. International Financial Instruments: Foreign Bonds & Eurobonds, Global Bonds. Floating rate Notes, Zero Coupon Bonds International Money Markets International Banking services –Correspondent Bank, Representative offices, Foreign Branches. Forward Rate Agreements. Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market-Currency, Swaps-Interest Rate Swap



1 Students will be able to explain FPI, International Bond and Equity concepts L1, L2 2 Students will be able to explain International money market instruments L1, L2

Title of the Chapter: Foreign Exchange exposure Unit No: 4 Duration: 10 Hrs

Foreign Exchange exposure: - Management of Transaction exposure- Management of Translation exposure-Management of Economic exposure- Management of political Exposure- Management of Interest rate exposure. Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Students will be able to demonstrate the effect of transaction exposure on L1, L2, L3, L4

financial aspects of the organization

2 Students will be able to demonstrate the effects of other exposures on L1, L2, L3, L4 finance of the organization

Title of the Chapter: International Monetary System Unit No: 5

Duration: 10 Hrs

International Monetary System: Evolution, Gold Standard, Bretton Woods system, the flexible exchange rate regime, the current exchange rate arrangements, the Economic and Monetary Union (EMU).


Sr.No Outcomes Bloom’s Level 1 Students will be able to Describe Evolution of Gold Standards and Bretton L1, L2

Woods System

2 Students will be able to Describe the Exchange rate regimes L1, L2

Reference Books:

1 P K Gupta International Financial Management. (2009). NewDelhi: Anmol Publications Pvt. Ltd.

2 Apte, P. G. (2015). International Financial Management. NewDelhi: McGraw-Hill Education.

3 Khan, M. Y. (2015). Financial Managemen. NewDelph: McGraw Hill.

4 P K Jain, S. B. (2000). International Financial Management. Macmillan.

5 Shapiro, A. C. (n.d.). Multinational Financial Management (10th ed.). Wiley.


1 Assignments - ASSIGNMENT ON SWIFT MECHANISM AND ITS EFFECT ON PROFITABILITY – ( Unit – 2)

- ASSIGNMENT ON IMPORTANCE OF TRANSCATION COST IN FOREX MARKETS IN INDIA (Unit – 4)

2 Quizzes


4 Course Seminar: FOREX MARKET IN INDIA IN COMPARISON WITH GLOBAL MARKETS ( Unit – 1)


6 Case Studies

- CASE STUDY ON IMPACT OF STOCK MARKETS ON FOREX MARKETS IN INDIA ( Unit – 3)

- CASE STUDY ON EXCHANGE RATE IMPACT ON IMPORT AND EXPORT OF INDIAN ECONOMY ( Unit – 5)


1 2 3 4 5

6

7 8

9


CO-1 3, 4 X

CO-2 1, 3 X

CO-3 3,6 X

CO-4 3 X

CO-5 3,6 X

CO-6 3 X




PSO1 PSO2 PSO3

CO-1 3, 4 X

CO-2 1, 3 X

CO-3 3,6 X

CO-4 3 X

CO-5 3,6 X

CO-6 3 X



DEPARTMENT OF M.B.A Course Title : Auditing

Credits: 03

Course Code : 15MBABS434 L:T:P -3-1-0

Course Type: Management SEMESTER :4th Div: CIE marks: 50


Pre-requisites: Students needs to be aware of the latest trends in Auditing in India

Course Objectives: The Course is designed to provide an understanding and to develop the fundamental knowledge of auditing for corporate. The course imparts knowledge pertaining to basic concepts of auditing and standard auditing practices. The course aims to provide an understanding of the audit planning appropriate to a variety of businesses. The course describes the use of auditing and its application in different fields also to develop practical knowledge of auditing and to acquaint oneself with auditing procedure and report Writing.


CO No. Course Outcomes Bloom’s

Taxonomy Bloom’s

Level

CO.1 The student will be able to state and understand different types of audit and proper audit management.

Remember Understand

[L1,L2]

CO.2 The student will be able have the proper understanding of standard auditing practices.

Understand

[L2]

CO.3 The student will be able to demonstrate and examine the audit planning pertaining to different business houses.

Apply Analyze

[L3,L4]

CO.4 The student will be able to demonstrate the application of auditing and its application in different fields.

Apply

[L3]

CO.5 The student will be able to analyze and evaluate the techniques of writing of audit reports.

Analyze [L5]

CO.6 The student will understand and evaluate the latest trends and development of Auditing in India.

Evaluate [L5]

Title of the Chapter: Introduction to Auditing Unit No: 1

Duration: 10 Hours

Meaning, definition and objectives of Audit, advantages and limitations of audit, major influences on auditing qualifications and qualities of an auditor, basic concepts of auditing. Types of audit: Based on ownership (Proprietorship, Partnership, Companies, Trusts, Cooperative Societies, Government Departments) -Based on time (Interim, Final, Continuous, Balance Sheet) - Based on objectives (Independent, Financial, Internal, Cost, Tax, Government, Secretarial).



1 The student will be able to state the types of Audit [L1] 2 The student will be able to understand the Audit management techniques [L1]

Title of the Chapter: Standard Auditing Practices Unit No: 2

Duration: 10 Hours

Professional pronouncements in India, Basic principles governing an audit, planning an audit, working papers, audit evidence, materiality, audit sampling and audit risk Auditor: Qualifications and disqualifications – Qualities - Appointment and Reappointment – Remuneration – Removal – Rights – Duties – Liabilities



1 The student will be able to understand the basic principles governing an Audit [L2] 2 The student will be able to understand standard Auditing practices [L2]

Title of the Chapter: Audit Evidence Unit No: 3

Duration: 13 Hours

Introduction, Evidence for assertions, formation of opinion, types of evidence Audit techniques of collecting Audit Evidence, Audit Sampling, and Types of Sampling. Evaluation of Internal Control : Meaning, need, limitations and stages in Evaluation Audit planning: Engagement letter - Audit programme -Audit note book -Audit papers - Audit work book - Audit contents - Audit markings - Internal check- Internal control – (Sales-Purchases-Fixed assets-Cash-Bank-Pay Roll) - Accounting controls and Sampling in audit



1 The student will be able to demonstrate the types of Audit sampling [L3] 2 The student will be able to examine the audit planning pertaining to different

business houses [L4]

Title of the Chapter: Vouching and Audit of Financial Statements Unit No: 4

Duration: 10 Hours

Vouching: Meaning- Vouching of cash and trading transactions –Investigation, Verification and

Valuation of assets and liabilities- Differences between vouching, investigation, verification and

valuation. Audit of Financial Statements: Receipts – Payments – Sales – Purchases -Fixed assets

Investments - Personal ledger – Inventories - Capital and Reserves - Other assets - Other liabilities



1 The student will be able to demonstrate the vouching and trading transactions. [L3] 2 The student will be able to demonstrate the application of auditing and its application

in different fields [L3]

Title of the Chapter: Auditors Report Unit No: 5

Duration: 7 Hours

Meaning, Basic elements of Audit report importance, distinction between reports and certificates,

contents of Audit reports, types of audit reports and their specimen, specimen of clean report, specimen

of qualified report. Preparation of Routine reports and special reports.



1 The student will be able to analyze and evaluate the techniques of writing of audit reports

[L5]

2 The student will understand and evaluate the latest trends and development of Auditing in India

[L5]

Reference Books:

1 Howard, S. (2011). Auditing Principles. In S. Howard, Auditing Principles. New Delhi: PHI.

2 Saxena, R. A. (2012). Essentials of Auditing. In R. A. Saxena, Essentials of Auditing. Mumbai: Himalaya Publishing House.

3 D.R.Camichael. (2009). Auditing: Concepts and Methods. In D.R.Camichael, Auditing: Concepts and Methods. New Delhi: Tata McGraw Hill

4 Saravaravel, S. &. (2010). Practical Auditing. In S. &. Saravaravel, Practical Auditing. Bombay: Himalay Publishing House.

5 Shukla, L. K. (2012). Fundamentals of Auduting. In L. K. Shukla, Fundamentals of Auduting. New Delhi: Taxman.


1 Assignments - ASSIGNMENT ON ETHICS IN AUDITING – ( Unit – 2) - ASSIGNMENT ON ESSENTIAL QUALITIES OF AUDIT REPORT Unit – 5)

2 Quizzes


4 Course Seminar: SEMINAR ON ROLE OF GOVERNMENT IN CONDUCT OF AUDITS IN THE

ORGANIZATION ( Unit – 1) 5 Course Project (Mini project):

6 Case Studies - EFFECTIVNESS OF INTERNAL AUDIT CHECKS IN AN ORGANIZATION – ( Unit – 3) - CASE STUDY ON DIFFERENCE BEWTEEN INDIAN AUDITING SYSTEM AND INTERNATIONAL AUDITING

SYSTEM - ( Unit – 4)

Course Outcomes

Activities (Mention the S.No.)

Program Outcomes

1 2 3 4 5 6 7 8 9

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 6,3 x

CO-5 1,3 x

CO-6 1,3 x


Course Outcomes

Activities (Mention the S.No.)

Program Specific Outcomes

PSO1 PSO2 PSO3

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 6,3 x

CO-5 1,3 x

CO-6 1,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Tax Management Credits: 03


Course Type: Management SEMESTER :4th

Div: CIE marks: 50


Pre-requisites:

Students needs to be aware of the fundamental knowledge of provisions and procedures of Income Tax act and to develop a thorough, critical understanding of the concepts in the law of Direct Tax and Indirect Tax

Course Objectives:

The course helps students to develop a thorough, critical understanding of the basic concepts of

income tax such as residential status, tax incidence and to make students understand the income tax

provisions involved in determination of income from salary, business and profession. The course helps

to develop the ability to calculate taxable income of individuals, partnership and companies, and

helps students in application of theoretical concepts to practical situations involving several cases.

Overall, students understand the provisions of indirect taxes in determining VAT, excise duty and

customs duty.



The student will be able to state and describe the nature and

Remember CO.1 Understand [L1,L2]

law of Income tax and the tax incidence on individuals.

CO.2 The student will be able to describe and demonstrate the Understand

[L2,L3] calculation of income from salary. Apply

The student will be able to apply and analyze tax provisions learnt to determine the tax liability of business firms and

Apply

CO.3 companies and also demonstrate the ability to draw [L3,L4] Analyze meaningful conclusions about tax compliance, business firms

and companies

The student will be able to apply and calculate the tax liability Apply

CO.4 of Partnership firm and Joint stock companies in terms of [L3]

capital gains.

The student will be able to compute and analyze the tax

CO.5 liability under indirect taxes such as central excise, customs Analyze [L4] and VAT.

CO.6 The student will have a critical understanding and evaluation

Evaluate

[L5] of the concepts of Direct and Indirect taxes in India.

Title of the Chapter: Introduction to Basic Concepts Unit No: 1 Duration: 10 Hours

Assessment year, Previous Year, Person, Assesee, Charges on Income, Gross Total Income, Capital and Revenue Receipts, Residential Status , Receipt and accrual of Income, Connotation of Income, Deemed to accrue or arise in India, Tax Planning, Tax Evasion, and Tax Management.



1 The student will be able to state the nature and law of Income tax [L1]

2 The student will be able to describe the tax incidence on individuals [L1] Title of the Chapter: Income from Salary Unit No: 2

Duration: 9 Hours

Income from Salary (Basic and advanced Problems) different forms of salary – leave salary, gratuity, commutation of pension, provident fund. Income from House Property (Problems and theory Income from Other sources (Problems) – Permissible deductions section 80 C to80 U. Setoff and carry forward of losses and clubbing of Incomes , HRA calculation, DA calculation, professional tax calculation and problems on complete income from salary.



1 The student will be able to understand the concepts and components of [L2] Salary.

2 The student will be able to and demonstrate the calculation of income from [L2] salary.

Title of the Chapter: Income from Business and Profession Unit No: 3

Duration: 13 Hours

Computation- basis- method of accounting- scheme of business deductions/ allowance- deemed

profits- maintenance of books, Depreciation (problems on computation of income from

business/profession of individual assesee and depreciation) Computation of Tax liability of a firm and

partners, Computation of taxable income of a firm and partners – Computation of taxable income of a

company with special reference to MAT.



1 The student will be able to apply and analyze tax provisions learnt to [L2] determine the tax liability of business firms and companies.

2 The student will be able to demonstrate the ability to draw meaningful [L3] conclusions about tax compliance, business firms and companies.

Title of the Chapter: Income under Capital Gain Unit No: 4

Duration: 10 Hours Basis of charge, Transfer of capital asset, inclusion & exclusion from capital asset, capital gain, computation of capital gain (theory & problem), deduction from capital gain.


Sr.No Outcomes Bloom’s Level 1 The student will be able to apply and calculate the tax liability of Partnership [L3]

firm.

2 The student will be able to apply and calculate the tax liability Joint stock [L3] companies in terms of capital gains.

Title of the Chapter: Indirect Taxation Unit No: 5 Duration: 8 Hours

Nature and types of excise duties, Customs: nature of customs, types of customs duties VAT, new

cenvat scheme, input credit, advantages and disadvantages of VAT, problems on CST calculations,

deductions and legal aspects for manufacturing and service sector in India. Service Tax calculation and

problems on service Tax. Introduction to GST process in India and its impact on profitability of firms.



1 The student will have a critical understanding and analyze of the concepts of [L4] Direct and Indirect taxes in India.

2 The student will be able to compute and analyze the tax liability under [L4] indirect taxes such as central excise, customs and VAT.

Reference Books: 1 Singhania, V. S. (2015). Direct Taxes. In V. S. Singhania, Direct Taxes. Taxman.

2 Datey, V. S. (2015). Indirect Taxes. In V. S. Datey, Indirect Taxes. Taxman.

3 Singhania, V. (2015). Students Guide to Income Tax. In V. Singhania, Students Guide to Income

Tax. Taxman


- ASSIGNMENT ON SALARY CALCULATION IN INDIA AND AMERICAN SALARY CALCULATION SYSTEM – ( Unit – 2)

- ASSIGNMENT ON GST PROCESS IN INDIA AND ITS BENEFITS TO COMPANIES (Unit – 5) 2 Quizzes 3 Internal Assessment Tests: Two Test of 25 Marks, Final CEE average of Two Tests

4 Course Seminar: SEMINAR ON INDIVIDUAL TAXATION SYSTEM IN INDIA AND INTERNATIONAL TAX

SYSTEM ( Unit – 1) 5 Course Project (Mini project):

6 Case Studies

- CASE STUDY ON IMPACT OF DEPRECIATION METHODS ON TAXATION OF INDIVIDUALS – ( Unit – 3)

- CASE STUDY ON BENEFITS OF CAPITAL GAINS FOR INDIVIDUALS - ( Unit – 4)



CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 6,3 x

CO-5 1,3 x

CO-6 1,3 x




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 1,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title: International Financial Management Credits: 03

Course Code: 15MBAFM422 L: T: P - 3:1:0

Course Type: Management Semester: 4th

Div: A CIE marks: 50


Pre-requisites: Students needs to be aware of Financial Management Concepts

Course Objectives:

The main objective of this course is to make the student understand the financial management in the international

context. This course provides an understanding of international economic and financial environment. The student

will be exposed to foreign exchange exposure measurement and management techniques. The course provides an

understanding of financial management aspects of a MNC. The student will have an understanding of the

functioning of world financial markets and institutions.


CO No. Course Outcomes Bloom’s

Bloom’s Level Taxonomy

Students will be able to explain international financial

Remembering,

CO.1 Understanding, L1, L2, L3 environment Applying

Remembering,

CO.2 Students will be able to demonstrate skills to determine the Understanding,

L1, L2, L3, L4 foreign exchange rates and Risk Applying,

Analyzing

Remembering,

CO.3 Students will be able to demonstrate skill to describe the Understanding,

L1, L2, L3, L4 foreign exchange exposure Applying,

Analyzing

Students will be able to explain Capital budgeting in Remembering,

CO.4 Understanding, L1, L2, L3 International Finance Applying

Students will be able to explain operations of International

Remembering,

CO.5 Understanding, L1, L2, L3 financial markets Applying

Students will be able to describe and discuss the various Remembering,

CO.6 Understanding, L1, L2, L3 International Financial Instruments Applying

Title of the Chapter: International Financial Environment Unit No: 1 Duration: 10 Hrs

International financial Environment- The Importance, rewards & risk of international finance- Goals of MNC-International Business methods, International Monetary System: Evolution, Gold Standard, Bretton Woods system, International Flow of Funds: Balance of Payments (BoP), Fundamentals of BoP, Accounting components of BOP, Factors affecting International Trade and capital flows, Agencies that facilitate International flows. BOP, Equilibrium & Disequilibrium. Trade deficits. Capital account convertibility. (problems on BOP) Outcome of the Chapter: At the end of the course, the student will be able to


1 Students will be able to explain the Goals of an MNC L1, L2 2 Students will be able to demonstrate the application of BOP L1, L2, L3

Title of the Chapter: Foreign Exchange Markets Unit No: 2

Duration: 10 Hrs

Foreign Exchange Market: Function and Structure of the Forex markets, Foreign exchange market participants, Types of transactions and Settlements Dates, Exchange rate quotations, Nominal, Real and Effective exchange rates and Determination of Exchange rates in Spot markets. Exchange rates determinations in Forward markets. Exchange rate Behavior-Cross Rates- Arbitrage profit in foreign exchange markets, Swift Mechanism. Interest Rate Parity, Purchasing Power Parity & International Fisher effects. Covered Interest Arbitrage Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Students will be able to determine the exchange rate quotations L1, L2, L3, L4

2 Students will be able to explain the foreign exchange market operations L1, L2, L3, L4

Title of the Chapter: Foreign Exchange exposure Unit No: 3 Duration: 10 Hrs

Foreign Exchange exposure: - Management of Transaction exposure- Management of Translation exposure-Management of Economic exposure- Management of political Exposure- Management of Interest rate exposure.



1 Students will be able to demonstrate the effect of transaction exposure on L1, L2, L3, L4 financial aspects of the organization

2 Students will be able to demonstrate the effects of other exposures on L1, L2, L3, L4 finance of the organization

Title of the Chapter: International Capital Budgeting Unit No: 4

Duration: 10 Hrs

International Capital Budgeting: Concept, Evaluation of a project, Factors affecting, Risk Evaluation, Impact on Value, Adjusted Present Value Method Outcome of the Chapter: At the end of the course, the student will be able to


1 Students will be able to evaluate the feasibility of accepting a project L1, L2, L3, L4 2 Students will be able to explain the factors affecting the International L1, L2, L3

capital budgeting.

Title of the Chapter: International Financial Markets and Instruments Unit No: 5

Duration: 10 Hrs

International Financial Markets and Instruments: - Foreign Portfolio Investment. International Bond & Equity

market. GDR, ADR, Cross listing of shares Global registered shares. International Financial Instruments: Foreign Bonds & Eurobonds, Global Bonds. International Money Markets International Banking services – Forward Rate Agreements. Hedging against foreign exchange exposure – Forward Market- Futures Market- Options Market-

Currency, Swaps-Interest Rate Swap



1 Students will be able to explain FPI, International Bond and Equity concepts L1, L2

2 Students will be able to explain International money market instruments L1, L2

Reference Books:

1 Eun and Resnick. International Finance Management. Tata McGrawHill. 4/e

2 Jeff Madura. (2012) International Corporate Finance. Cengage Learning. 10/e

3 MadhuVij . (2010) International Financial Management. Excel Books.

4 Apte P. G. (2011) International Financial Management. 6/e, Tata McGrawHill,

5 Jain, Peyrard & Yadav. (2010) International Financial Management. Tata Macmillan


1 Assignments - ASSIGNMENT ON METHODS OF FOREIGN EXCHANGE EXPOSURE – ( Unit – 3)

- ASSIGNMENT ON IMPOTANCE OF SWAPS INTEREST ON CURRENCY EXCHANGE (Unit – 5)

2 Quizzes


4 Course Seminar: INTERNATIONAL MONETARY SYSTEM AND IT’S EVOLUTION ( Unit – 1)


6 Case Studies

- FOREIGN EXCHANGE MARKET OPERATIONS – ( Unit – 2)

- INTERNATIONAL CAPITAL BUDGETING - ( Unit – 4)


1

2 3 4 5

6

7

8

9

10


CO-1 3, 4 X

CO-2 3, 6 X

CO-3 1, 3 X

CO-4 3, 6 X

CO-5 1,3 X

CO-6 3 X




PSO1 PSO2 PSO3

CO-1 3, 4 X

CO-2 3, 6 X

CO-3 1, 3 X

CO-4 3, 6 X

CO-5 1,3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Financial Derivatives Credits: 03



Div: CIE marks: 50


Pre-requisites: Students needs to be aware of basics of stock market and risk in trading

Course Objectives:

This course will demonstrate the strategies using derivatives instruments and understand the operating mechanism of different types of derivatives



Taxonomy Level

Students will be able to understand derivatives, construct the Understand

CO.1 portfolios using futures and forwards and apply strategies like L2, L3 and apply hedging and arbitrage

CO.2 Students will be able to evaluate and determine option price Evaluate L5

CO.3 Student will be able to apply option trading to manage risk of

Apply L3 the portfolio or securities

CO.4 Students will be able to evaluate the gain from entering into a

Apply L2, L5 swap agreement

CO.5 Students will be able to determine the bond price, find the

Analyze L4 zero rates and coupon rate on the bonds

Students will be able to understand and remember credit risk

Remember

CO.6 and L1, L2 management strategies and value at risk. understand

Title of the Chapter: Futures and forwards Derivatives (Theory and Unit No: 1


Meaning and types. Futures and forwards - differences-valuation of futures, valuation of long and short forward contract. Mechanics of buying & selling futures, Margins, Hedging using futures - specification of futures - Commodity futures, Index futures, interest rate futures - arbitrage opportunities



1 Students will be able to understand derivatives, construct the portfolios L3 using futures and forwards and apply strategies like hedging and arbitrage

2 Students will be able to explain different types of futures and differentiate L2 between forwards and futures

Title of the Chapter: Options (Theory and Problems) Unit No: 2 Duration: 15 Hrs

Types of options, option pricing, factors affecting option pricing – call and put options on dividend and non-dividend paying stocks put-call parity - mechanics of options - stock options - options on stock index - options on futures – interest rate options. Concept of exotic option, Hedging & Trading strategies involving options, valuation of option: basic model, one step binomial model, Black and Scholes Model, option Greeks. Arbitrage profits in options


Sr.No Outcomes Bloom’s Level 1 Students will be able to evaluate and determine option price L5 2 Student will be able to apply option trading to manage risk of the portfolio L3

or securities

Title of the Chapter: Financial Swaps (Theory and Problems) Unit No: 3

Duration: 9 Hrs

Features and uses of swaps - Mechanics of interest rate swaps – valuation of interest rate swaps – currency swaps – valuation of currency swaps



1 Students will be able to evaluate the gain from entering into a swap L5 agreement

2 Students will be able to Define swaps and explain types of SWAP L2 Title of the Chapter: Interest rate derivatives (Theory and Problems) Unit No: 4

Duration: 7 Hrs Zero rates, Bond pricing, Determining Zero rates, Forward rules, Forward rate agreements (FRA), Treasury bond & Treasury note futures, Interest rate derivatives



1. Student will be able to explain interest rate derivatives L2 2 Students will be able to determine the bond price, find the zero rates and L3

coupon rate on the bonds

Title of the Chapter: Credit Risk and Value at Risk (Theory only) Unit No: 5

Duration: 6 Hrs

Bond prices and the probability of default, Historical default experience, reducing exposure to Credit risk, Credit default swaps, Total return swaps, Credit spread options, Collateralized debt obligation. Value at Risk (VAR) - Measure, Historical simulation, Model building approach, linear approach, Quadratic model, Monte Carlo simulation, stress testing and back testing


Sr.No Outcomes Bloom’s Level 1 Students will be able to understand and remember credit risk management L1

strategies.

2 Students will be able to understand value at risk L2

Reference Books: 1 John C. Hull , Options Futures & Other Derivatives -, 6/e, Pearson Education 2 Vohra& Bagri , Options & Futures-, 2/e, Tata McGraw Hill 3 Dubofsky& Miller 2005 Derivatives- Valuation & Risk Management -, Oxford University Press 4 Bishnupriya Mishra and Sathya Swaroop Debashish 2007 Financial Derivatives-, Excel BOOKS 5 Sundaram& Das 2013, Derivatives, Principles and Practice, , McGraw Hill 6 Harrington & Niehaus, 2/e Risk Management & Insurance – Harrington & Niehaus, 2/e, Tata

McGraw Hill Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - Assignment on factors effecting options pricing – ( Unit – 2)

- Assignment on types of interest rates and problems on zero rates (Unit – 4) 2 Quizzes


4 Course Seminar: seminar on types of derivatives ( Unit – 1)


6 Case Studies

- Case study on swaps and its benefits to the market and investors – ( Unit – 3) - Case study on instruments to reduce exposure to credit risk - ( Unit – 5)


1 2

3 4

5 6 7


CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 6,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Mergers and Acquisitions Credits: 03

Course Code : 15MBAFM424 L:T:P -3 – 1 – 0

Course Type: Management Semester :4th

Div: CIE marks: 50


Pre-requisites: Students need to be aware of different forms of organizational restructuring strategies for achieving corporate excellence and to assess human and cultural aspects of M&A.

Course Objectives:

The course facilitate understanding of corporate merger and acquisition activity and restructurings, the course helps students to understand the strategic importance of mergers and acquisitions in modern business organization. Students will be able to examine the role that M&A plays in the contemporary corporate world and its use a strategic tool to provide growth and to create shareholder value. The course facilitates to compare and contrast the various forms of corporate restructuring. The course is designed to expose students to the legal and regulatory framework of mergers and acquisitions.



Taxonomy Level

The student will be able to understand and explain strategic

Remember

CO.1 Understand [L1&L2] development models to Mergers and Acquisitions.

CO.2 The student will be able to identify and demonstrate different Understand [L2 & L3] forms of corporate restructuring in practice. Apply

CO.3 The student will be able to calculate and Interpret the value of Apply

[L3] Target firm

The student will be able to illustrate and analyze of how Apply

modern business Organizations achieve fast inorganic growth [L3 & L4] CO.4

through mergers and acquisition strategies with proper Analyze

evaluation

The student will be able to apply and analyze the legal Apply

CO.5 implications of Mergers and Acquisitions in creating profitable [L3 & L4] Analyze and ethical deal for the corporate houses

The student will be able to evaluate the techniques of CO.6 achieving corporate excellence and to assess human and Evaluate [L5]

cultural aspects of M&A

Title of the Chapter: Mergers- Types of Mergers Unit No: 1 Duration: 11 Hours

Theories of merger-operating, financial and managerial synergy of mergers-value creation in horizontal

, vertical and conglomerate mergers-internal and external change forces contributing to M & A

activities- Impact of M& A on stakeholders

A strategic perspective- Industry life cycle and product life cycle analysis, SWOT analysis, BCG Matrix,

Porter’s five forces model

Outcome of the Chapter: At the end of the chapter, The student will be able to


1 The student will be able to state the concepts of Mergers & Acquisition. [L1]

2 The student will be able to understand and explain strategic development [L2] models to Mergers and Acquisitions.

Title of the Chapter: Corporate restructuring and Takeover defenses Unit No: 2

Duration: 11 Hours

Corporate restructuring – different methods of restructuring – joint ventures – sell off and spin off – divestitures – equity carve out – leveraged buy outs (LBO) – management buy outs – master limited partnerships – employee stock ownership plans (ESOP) Takeover defenses – financial defensive measures – Coercive offers and defense – anti-takeover amendments – poison pill defense Outcome of the Chapter: At the end of the chapter, The student will be able to


1 The student will be able to identify the forms of Corporate restructuring. [L2]

2 The students learn about defensive tactics. [L3]

Title of the Chapter: Merger Process Unit No: 3 Duration: 12 Hours

Merger Process- Dynamics of M&A process- identification of targets- negotiation- closing of the deal. Five stage model- Due diligence- Types – due diligence strategy and process- due diligence challenges Process of merger integration- Organizational and human aspects- managerial challenges of M&A Outcome of the Chapter: At the end of the chapter, The student will be able to


1 The student will be able to interpret the dynamics of Mergers and [L3] Acquisitions.

2 The student will be able to calculate the value of the target firm. [L3] Title of the Chapter: Methods of financing mergers Unit No: 4

Duration: 8 Hours

Cash offer, share exchange ratio – mergers as a capital budgeting decision. Synergies from M & A: Operating & Financial Synergies Accounting for amalgamation- amalgamation in the nature of merger and in the nature of purchase- Pooling of interest method- procedure laid down under Indian companies act of 1956 Outcome of the Chapter: At the end of the chapter, The student will be able to

Sr.No Outcomes Bloom’s Level 1 The student will be able to analyze forms of Synergies. [L3] 2 The student will be able to illustrate how modern business Organizations [L4]

achieve fast inorganic growth

Title of the Chapter: Legal Aspects Unit No: 5

Duration: 8 Hours

legal aspects of Mergers/amalgamations and acquisitions/takeovers- Combination and companies Act-Competition commission of India (CCI)- CCI procedure in regard to the transactions of business relating to combination of regulations 2011- Scheme of Merger/Amalgamation – essential features of the scheme of amalgamation- approvals for the scheme- procedure- Acquisitions’/ Takeovers- Listing agreements- The SEBI Substantial Acquisition of Shares and Takeover code

Outcome of the Chapter: At the end of the chapter, The student will be able to

Sr.No Outcomes Bloom’s Level 1 The student will be able to apply and analyze the legal implications of L5

Mergers and Acquisition

2 The student will be able to evaluate the techniques of achieving corporate L5 excellence and to assess human and cultural aspects of M&A

Reference Books: 1. Aswath Damodaran – (2011), Corporate Finance-Theory And Practice. In Aswath Damodaran –,

Corporate Finance-Theory And Practice, John Wiley & Sons

2 Bhagaban Das, Debdas Raskhit and Sathya Swaroop Debasish(2009). Corporate

Restructuring. In Bhagaban Das, Debdas Raskhit and Sathya Swaroop Debasish, Corporate

Restructurin. Himalaya Publications.

3 Chandrashekar Krishna Murthy &Vishwanath. S.R (2012) Merger Acquisitions & Corporate Restructuring. In Chandrashekar Krishna Murthy &Vishwanath, Merger Acquisitions & Corporate Restructuring. Sage Publication

4 Sudarsanam, S. (2010). Value Creation from Mergers & Acquisitions. In S. Sudarsanam, Value Creation from Mergers & Acquisitions. Pearson.


- ASSIGNMENT ON TYPES OF TAKEOVER DEFENSES – ( Unit – 2) - ASSIGNMENT ON INDIAN COMPANIES ACT OF 1956 FOR MERGERS AND ACQUISITION (Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON VALUE CREATION IN M&A THROUGH SYNERGY ( Unit – 1)


6 Case Studies

- MANAGERIAL CHALLENGES OF M&A FACED BY THE COMPANIES WHILE GOING FOR INTERNATIONAL MERGERS- ( Unit – 3)

- COMPLIANCE AND LEGAL ASPECTS OF MERGERS AND ACQUISITION - ( Unit – 5)



CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 6,3 x




PSO1 PSO2 PSO3

CO-1 4,3 x

CO-2 1,3 x

CO-3 6,3 x

CO-4 1,3 x

CO-5 6,3 x

CO-6 6,3 x


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : International Human Resource Management Credits: 03



Div: CIE marks: 50


Pre-requisites: The student should have basic knowledge about human resource management and international business.

Course Objectives:

The course is designed to develop both general and HR managers to act in a highly complex and dynamic international work environment. The central aim of this course is to develop the student capacity to understand and analyze HR management challenges that the multi-national case organization faces with regard to managing people efficiently and effectively and to explore innovative options how to deal with these challenges. Focus is on identifying the influence of local economic, legal, and culture on IHRM. Surveying the functional aspects of IHRM. Identifying and discussing tools an IHR manager may use in the global marketplace. Obtaining in-depth knowledge of the HRM environment in select countries.



Taxonomy Level

CO.1 Sate the concept of international human resource

Remembering L1 management.

CO.2 Describe the influence of culture on international human

Understanding L2 resource management

CO.3 Make use of appropriate staffing approach for hiring

Applying L3 international employees.

Examine strategic approach to manage IHRM in MNC’s. Applying &

CO.4 Demonstrate understanding of HR practices and IR in MNC’s L3 &L4 Analyzing and different countries to successfully manage expatriates.

CO.5 Evaluate expatriate performance. Evaluating L5

CO.6 Design effective expatriate compensation for attracting

Creating L6 international employees.

Title of the Chapter: Introduction to IHRM Unit No: 1

Duration: 10 Hrs

IHRM concepts - Differences between IHRM and HRM - The Globalization of Human Resource Management , International trends in the labour force, The impact of the environment, competition and the dynamics of the labour force on HRM , Challenges of IHRM, IHRM and strategy .Models of IHRM Outcome of the Chapter: At the end of the course, the student will be able to


1 Define IHRM. L1 2 Differentiate between international human resource management and L4

domestic human resource management.

Title of the Chapter: Managing International Workforce Unit No: 2 Duration: 10 Hrs

Selecting and Managing an International Workforce , The influences of cross-cultural issues on organizations, Selection, evaluation and coaching of international employees, Developing planning, communications and intercultural skills, Types of international companies and the role of the corporate HR function, Global training and appraisal systems for a cross-cultural workforce, Training, monitoring and development of international staff Outcome of the Chapter: At the end of the course, the student will be able to


1 Discuss global training for cross cultural workforce. L2 2 Make use of appropriate staffing approach for hiring international L3

employees.

Title of the Chapter: International compensation and performance Unit No: 3

management. Duration: 10 Hrs

Components of an international compensation - Approaches to international compensation. International compensation and benefits, Compensation and performance management: An international perspective, Benchmarking global practices, Motivation and reward systems, International performance management, Problems with global compensation



1 Evaluate expatriate performance. L5 2 Design effective expatriate compensation for attracting international L6

employees.

Title of the Chapter: Strategic View of IHRM Unit No: 4

Duration: 10 Hrs

Expatriation and repatriation, Reasons for expatriation, Characteristics of effective expatriate managers, Selection of expatriates, The role of family, Dealing with culture shock, Reasons for expatriate failure, The repatriation process. Strategic view of IHRM – Exploiting Global integration - Becoming locally responsive - Social capital and expatriate networks in MNCs - IHRM in cross-border alliances and SMEs - Ethical issues in IHRM. Outcome of the Chapter: At the end of the course, the student will be able to


1 Describe the cycle of expatriation and repatriation. L2

2 Examine strategic approach to manage IHRM in MNC’s L4

Title of the Chapter: HR and IR Practices in Multinational Companies Unit No: 5

Duration: 10 Hrs

International Organizations and Industrial Relations, Corporate culture and change, Multi-national companies and their approaches to industrial relations, Employment and labour Laws: an international perspective, Equal opportunities HR practices in MNC’s - HR Practices and Industrial relations different countries like India, China, Japan, Europe, US, UK and Russia. Outcome of the Chapter: At the end of the course, the student will be able to


1 Demonstrate the use of laws while designing international compensation. L3 2 Demonstrate understanding of HR practices and IR in MNC’s and different L3

countries to successfully manage expatriates.

Reference Books: 1 P. Dowling, M. Festing, A.D. Engle. (2009). International Human Resource Management

(5th

ed.). Thomson South-Western. 2 P. Evans, V. Pucik, and I. Bjorkman. (2011). “The Global Challenge. International Human

Resource Management” (2nd

ed.). McGraw-Hill. 3 Monir H. Tayeb. (2005). International Human Resource Management. Oxford University Press. 4 Anne-wil Harzing, Joris Van Ruysseveldt. (2004). International Human Resource

Management. SAGE. Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - ASSIGNMENT ON CROSS CULTURAL FACTORS IMPACT ON SELECTION OF EMPLOYEES.

(Unit – 2) - ASSIGNMENT ON SELECTION OF EXPATRIATES. (Unit – 4)


4 - Course Seminar: SEMINAR ON IMPORTANCE OF IHRM FOR MNC ORGANIZATION. (Unit – 1)


6 Case Studies

- CASE STUDY ON EMPLOYEE COMPENSATION FOR INTERNATIONAL REWARD. (Unit – 3) - CASE STUDY ON INDUSTRIAL RELATIONS IN DEVELOPED COUNTRIES AND

DEVELOPING COUNTRIES. (Unit – 5)


1 2 3 4 5 6 7 8 9 10 11 Outcomes (Mention the S.No.)

CO-1 4,3 x

CO-2 1,3 x

CO-3 4,3 x

CO-4 6,3 x

CO-5 6,3 x

CO-6 6,3 x




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 4,3 X

CO-4 6,3 X

CO-5 6,3 X

CO-6 6,3 X



DEPARTMENT OF M.B.A

Course Title : Change Management and Organizational Development Credits: 03

Course Code : 15MBAHR412 L:T:P -35:15:0


Div: CIE marks: 50


Pre-requisites: Students need to aware of the factors shaping today’s workplace including significant external drivers of change today

Course Objectives:

Students will understand the new contexts, new applications, and new theories of effectively connect organization environment, strategy, technology, process, and people besides the basic concepts and meaning of organization development. Students will learn about key Intervention techniques to solve organizational problems.



Taxonomy Level

CO.1 Students will be able to understand OD concepts and Models for

Remember [L1] bringing in planned changes

CO.2 Students will acquire ability to identify organizational problems Analyze [L2]

CO.3 The students will demonstrate ability to design OD tools and

Analyze [L3] interventions for Development of the organizations.

CO.4 Students to evaluate the skills required to communicate, ability

Evaluate [L5] to motivate and work in teams to achieve organizational goals.

CO.5 Students will apply the solutions in areas hampering the growth Understand [L3] of an organization, using their conceptual knowledge

CO.6 Students will be able to apply their conceptual knowledge of

Apply

Organizational Development to solve real time problems [L3]

Title of the Chapter: Introduction to OD and Change Unit No: 1

Duration: 9 Hrs

Understanding Change, Why Organizations Change, Diagnosing Change, Hybrid Class— Organizational

Diagnosis Team Time, Resistance to Change, force field analysis Implementing Change, Communicating

Change, Sustaining Change ,triggers for change



1 Understand the meaning of OD and its associated concepts. L1

2 Understand the meaning and Importance of change management. L1

Title of the Chapter: History of OD and its relevance Unit No: 2

Duration: 10 Hrs

Overview of the field of OD, Definitions of OD, History of OD, values, assumptions and beliefs in OD,

characteristics of OD, Organizational change and OD, objectives and strategies for implementing

organizational development, OD interventions to implement organizational change initiatives.


Sr.No Outcomes Bloom’s Level 1 Understand the history of OD and Its importance . L1

2 Identify the problem areas of organization . L3

Title of the Chapter: Interventions in OD Unit No: 3 Duration: 11 Hrs

Systems theory Participation and empowerment, empowerment & commitment Group & team processes.

Teams and team work, Broad team – building interventions, A gestalt approach to team building,

techniques and tools used in team building. Parallel learning structures A Normative re – educative

strategy of changing An overview of OD interventions: Process of OD, steps in OD, types of OD

interventions Classification of OD interventions, OD cube Organizational Diagnosis, Weisberg’s (Six Box)

model for organizational diagnosis.


Sr.No Outcomes Bloom’s Level 1 Evaluate the skills required to communicate, ability to motivate and work in L4

teams to achieve organizational goals.

2 Distinguish various Intervention tools to solve organizational problems . L4

Title of the Chapter: Diagnosis and Application of OD tools Unit No: 4

Duration: 11 Hrs Diagnostic tools and their appropriate usage in the diagnostic process Bechkard’s confrontation meeting.

Process of consultation approach to change Action research, a process and an approach, history and

varieties of action research, example of action research in OD Third-party peacemaking interventions

Organization Mirror interventions Partnering Survey Feedback, Systems , interventions Role – focused OD

interventions


Sr.No Outcomes Bloom’s Level 1 Demonstrate ability to design OD tools and interventions for Development L4

of the organizations.

2 Examine various tools, Measures of OD to solve organizational problems. L4

Title of the Chapter: Culture & Future of OD Unit No: 5

Duration: 9 Hrs

OCTAPACE Model of climate survey Training Based OD Interventions: Applied behavioral science, T-Group

Behavioral modeling Life and career planning Coaching and mentoring Instrumented training Structural

Interventions and the applicability of OD: Techno structural approach – socio technical system. The changing

environment Fundamental strengths of OD Implications of OD in the contemporary times. Work redesigns

Self-managed teams re-engineering organizations, large-scale systems change and organizational

transformation.



1 Understand the basic framework of & meaning of Intellectual property. L1

2 Apply their conceptual knowledge of Organizational Development to solve L3

real time problems.

Reference Books:

1 Wendell French, B. V. (2013). Organizational Development- Behavioural Sciences Interventions . New Delhi: PHI.

2 S. Ramnarayan, T. R. (2013). Organizational Development. New Delhi: Response Books.

3 Dunford, P. I. (2010). Managing organizational change . New Delhi: Mc. Graw Hill.


1 Assignments

Assignment On History Of Society Applied Behavioral Science In Shaping Organization Development In India (Unit -2)

Assignment On Action Research Model As OD Diagnostic Process – (Unit – 4)

2 Quizzes


4 Course Seminar: Seminar On Role Of Change Management In Indian Banking Sector ( Unit – 1)


6 Case Studies

- Case study on application of Octapace as OD intervention for organization (unit – 5)

-Case study on team building through OD intervention ( unit – 3)


1 2 3 4 5 6

7

8

9 Outcomes (Mention the Sr.No.)

CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 6,3 X

CO-6 4,3 X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 6,3 X

CO-4 1,3 X

CO-5 6,3 X

CO-6 4,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Industrial Relations and Labour Law Credits: 03

Course Code : 15MBAHR413 L:T:P 3 – 1 – 0


Div: CIE marks: 50


Pre-requisites: Students need to be aware of the role of Labour laws in Indian Companies

Course Objectives:

This course demonstrates an understanding of the perspectives, theories, and concepts in the field of labor and employment relations.



Taxonomy Level

To enable the students to define and list and memorize the

CO.1 fundamental concepts of Industrial Relations and Labour Remembering L1 law

To make students describe the principles of industrial

CO.2 relations and develop an awareness of the significance of Understanding L2

Industrial Peace

CO.3 To make students demonstrate the conceptual basis of

Applying L3 industrial relations in India

CO.4 To make students compare and examine the labour law and

Analyzing L4 its importance to the organization

CO.5 TO enable the students to appraise and evaluate the

Evaluating L5 implications of labour law compliance to an organization

CO.6 To help students formulate and design effective HR policies

Creating L6 and procedures in the organization

Title of the Chapter: Industrial Realtions Unit No: 1

Duration: 10 Hrs

Background of Industrial Relations – Definition, scope, objectives, factors affecting IR, participants of IR, importance of IR. Approaches to Industrial relations, system of IR in India – Historical perspective & post independence period, Code of Discipline and historical initiatives for harmonious IR, Government policies relating to labor, ILO and its influence on Legal enactments in India. Collective Bargaining: Definition, Meaning, Nature, essential conditions for the success of collective bargaining, functions of collective bargaining, importance of Collective Bargaining, collective bargaining process, prerequisites for collective bargaining, implementation and administration of agreements. Negotiations-Types of Negotiations-Problem solving attitude, Techniques of negotiation, negotiation process, essential skills for negotiation, Workers Participation in Management. Outcome of the Chapter:

Sr.No Outcomes Bloom’s Level 1 Students would be able to define the concepts of Industrial relations L1

2 Students would be recall and define the industrial relations L1

Title of the Chapter: Trade Union in India Unit No: 2

Duration: 10 Hrs Meaning, trade union movement in India, The role of the Trade Unions in Modern Industrial Society of India, functions of trade unions, objectives of important trade unions, The Trade Union Act, 1926, procedure for registration of Trade Union, Grounds for the withdrawal and cancellation of registration, union structure, Rights and responsibilities, Penalties for offences of trade unions, Difference between a registered and a recognized Trade Union, problems of trade unions, future trends of trade union movement in India. Grievance procedure and Discipline management: Grievance - Meaning and forms, sources of grievance, approaches to grievance machinery, Grievance procedures, model grievance procedure. Discipline - Causes of Indiscipline - Maintenance of discipline. Principles of Natural Justice, Judicial approach to discipline, Domestic enquiries, Disciplinary procedures, approaches to manage discipline in Industry, Principles of Hot stove rule. Outcome of the Chapter:

Sr.No Outcomes Bloom’s Level 1 Students would be able to explain, describe and locate the importance of L2

trade union in an organization

2 Students would be able to identify and classify the methods of grievance L2 handling and maintaining discipline in the organization

Title of the Chapter: Labour law - 1 Unit No: 3

Duration: 10 Hrs Factories Act 1948, Industrial Employment (Standing orders) Act, 1946 Employees’ State Insurance (ESI) Act, 1948, handling accidents in the organization


Sr.No Outcomes Bloom’s Level 1 Students would be able to illustrate and interpret the application of labour L3

law in the organization

2 Students would be able to employ the link between importance of labour L3 law and employee productivity

Title of the Chapter: Labour Law - 2 Unit No: 4 Duration: 10 Hrs

Maternity benefit Act, 1961, Workmen’s compensation Act, 1923, Payment of Gratuity Act 1972, Employees’ Provident Fund and Miscellaneous Provisions Act 1952.


Sr.No Outcomes Bloom’s Level 1 Students would be able to examine the difference between Provident Fund L4

and Gratuity

2 Students would be able to compare the process of documents with regards L4 to labour law

Title of the Chapter: Labour Law - 3 Unit No: 5

Duration: 10 Hrs

Payment of Bonus Act, 1965. Payment of Wages Act, 1936, Child Labour (Prohibition & Regulation)

Act, 1986


Sr.No Outcomes Bloom’s Level 1 Students would be able evaluate the changing wage structure and its impact L5

on organization profitability

2 Students would be able to appraise the labour law applied in the L5 organization and measures to manage the employees

3 Students would be able to construct and formulate effective labour polices L6 based on the labour law of India

Reference Books: 1 Monappa, A. (1985). Industrial Relations (1 ed.). New Delhi: Tata McGraw-Hill Education. 2 Singh, B. (2008). Labour Laws for Managers (2 ed.). New Delhi: Excel Books.

3 Singh, P. (2011). Employee Relations Management (2 ed.). New Delhi: Pearson. 4 Sinha, P. (2011). Industrial Relations, Trade Unions and Labour Legislation (1 ed.). New Delhi:

Pearson Activities to be selected from following list (Partial list, more activities can be added by faculty)

1 Assignments - Assignment on employee safety in manufacturing industry in India.– ( Unit – 2) - Assignment on importance of gratuity to an employee (Unit – 4)

2 Quizzes


4 Course Seminar: industry interaction on importance of trade union for growth of an organization ( Unit – 1)


6 Case Studies - Grievance procedure and effectiveness in Indian organizations – ( Unit – 3) - Minimum wages in India - ( Unit – 5)


1 2

3 4

5

6

7 8 9 10 11 Outcomes

CO-1 4,3 X

CO-2 1,3 X X

CO-3 1,3 X

CO-4 6,3 X

CO-5 6,3 X X X

CO-6 6,3 X X X Mapping of COs and PSOs

Course Program Education Outcomes Activities

Outcomes

PEO - 1 PEO - 2 PEO - 3

CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 6,3 X

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : People Management and leadership Credits: 03

Course Code : 15MBAHR414 L:T:P - 3 – 1 - 0


Div: CIE marks: 50


Pre-requisites: The student should have basic knowledge about human resource management and Leadership.

Course Objectives:

This course is designed to build upon fundamental leadership theory and further explore historical and contemporary leadership theories, models and perspectives within a variety of contexts. Through interactions between the instructor, students and other experiences, each student should develop a more complete and holistic philosophical and theoretical leadership framework. Over the course of the semester, individuals will have different opportunities to practice and apply what they have



CO.1 State the concept of leadership and people management. Remembering L1

CO.2 Describe and discuss major theories of leadership. Understanding L2

CO.3 Make use of conflict resolution techniques to maintain

Applying L3 smooth functioning of the organization.

CO.4 Analyze the Role of Leadership in Creating a High-

Analyzing L4 Performance Work Culture.

CO.5 Examine the skills necessary to exert power and influence in

Evaluating L5 a non-authoritative leadership role.

CO.6 Develop the ability to manage organizational knowledge to

Creating L6 exhibit performance.

Title of the Chapter: People Management Unit No: 1

Duration: 10 Hrs

Meaning and Concepts. Importance of People Management, Interactive Approach to Managing People; The Role of Human Resources, Individual and Interpersonal Behaviour, Deciding How to Decide; Performance at Work; Work Planning and Organization. Interactive Communication Skills; Responsible Management of People at Work. Outcome of the Chapter: At the end of the course, the student will be able to


1 State the concept of leadership and people management. L1 2 Discuss how interactive communication skills are helpful in managing L2

people.

Title of the Chapter: Leadership Theories Unit No: 2 Duration: 10 Hrs

Definitions – Leadership vs Management – Personality Traits – Leadership Motives - Leadership Behaviors, Attitude & styles. Leadership Theories: Trait Theory – Behavioral – Situational Leadership – Skill Based – Visionary – Transformational and Charismatic Leadership, Leadership grid. Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Describe and discuss major theories of leadership L2

2 Make use of leadership styles for people management L3

Title of the Chapter: Creating High performance culture through Effective Unit No: 3

Leadership Duration: 10 Hrs

Changing role of leadership in the organization, learning culture and learning leader, Role of Leadership in Creating a High- Performance Work Culture. Empowerment and Delegation; Interactive Problem-Solving and Leadership. Outcome of the Chapter: At the end of the course, the student will be able to

Sr.No Outcomes Bloom’s Level 1 Make use of empowerment and delegation for people management. L3 2 Analyze the Role of Leadership in Creating a High- Performance Work L4

Culture.

Title of the Chapter: Leading without formal authority Unit No: 4 Duration: 10 Hrs

Power – Sources – Forms of Exerting Leadership – Dominance – Conflict Prevention – Empowerment. Politics – Factors – Tactics – Strategies. Influence – Compliance – Identification – Internalization –

Minority Influence. Emotional Intelligence – Understanding EI – EI Models – EI and Leadership. Interpersonal Skills – Communication – Assertiveness – Conflict Resolution.


Sr.No Outcomes Bloom’s Level 1 Make use of conflict resolution techniques to maintain smooth functioning L3

of the organization.

2 Examine the skills necessary to exert power and influence in a non- L5 authoritative leadership role.

Title of the Chapter: Knowledge Management Unit No: 5

Duration: 10 Hrs

Creativity and Innovation; Knowledge Management, Meaning and Concept, Leadership and Knowledge Management, The Human factor of Knowledge Management.


Sr.No Outcomes Bloom’s Level 1 Discuss the concept of creativity and innovation for successful leadership. L2 2 Develop the ability to manage organizational knowledge to exhibit L6

performance.

Reference Books: 1 Andreew J. Durbin. (2008). Leadership. Biztantra. 2 Richard L Hughes, Robert C Ginnett, Gordan J Curphy. (2008). Leadership (6

th ed.). TMH.

3 Dr. B. Rathan Reddy. (2008). Team Development & Leadership. Jaico Publishing House. 4 Karen Dill Bowerman & Montgomery Van Wart. (2012). The Business of Leadership. Yes

Dee Publishing Pvt.Ltd. 5 Stephen R. Covey. (2004). The 7 Habits of Highly Effective People. 6 Stephen R. Covey. (2004). The 8th Habit: From Effectiveness to Greatness.


- ASSIGNMENT ON LEADERSHIP STYLE IN INDIA. ( Unit – 2) - ASSIGNMENT ON IMPORTANCE OF EMOTIONAL INTELLIGENCE ON LEADERSHIP. ( Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON IMPORTANCE OF PEOPLE MANAGEMENT FOR EFFECTIVE LEADERSHIP IN INDIA. ( Unit – 1)


6 Case Studies - CASE STUDY ON IMPACT OF ORGANIZATION CULTURE ON LEADERSHIP STYLE. ( Unit – 3) - CASE STUDY ON KNOWLEDGE MANAGEMENT AND LEADERSHIP. ( Unit – 5)


1 2

3 4

5 6 7


CO-1 4,3 x

CO-2 1,3 x

CO-3 1,3 x

CO-4 6,3 x

CO-5 6,3 x

CO-6 6,3 x




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 1,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 6,3 X

CO-6 6,3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : International Marketing Management Credits: 03




Pre-requisites: A student should have an exposure to International Marketing Management, FDI, and Entry modes and Entry strategies

Course Objectives:

The objective of this course is to expose the student to the environmental dynamics of international business and its impact on international business operations of a firm.



Taxonomy Level

CO.1 Differentiate domestic from international marketing and

Remember [L1] understand the dynamic environment of international trade.

CO.2 Understand the various entry modes and strategies available Understand [L2] to enter in foreign markets

CO.3 Understand the concept of international distribution channels Apply,

[LL3, L4] and dynamics of international retailing Analyze

CO.4 Improve the ability to formulate international marketing

Analyze [L4] strategies

CO.5 Develop an ability to prepare a marketing plan for an existing Analyze,

[L4,L5] company to enter in foreign market. Evaluate

CO.6 Demonstrate the International Marketing Management skills

Evaluate [L5] to enter in foreign markets

Title of the Chapter: Introduction to IMM Unit No: 1

Duration: 10 Hrs

Meaning, Scope and Challenges. Difference Between Domestic and International Marketing. The

Dynamic Environment of International Trade. Transition from Domestic to International Markets.

Global e – Marketing: Death of Distance, Targeting the Individual Customers, Relationship Marketing,

Speed to Market, Living in the Age of discontinuities, Technological Changes. Rules of Competition


Sr.No Outcomes Bloom’s Level 1 Learn meaning, scope and difference between domestic and international L1

markets

2 Understand the dynamic environment of international business L2

Title of the Chapter: International Marketing Research Unit No: 2 Duration: 10 Hrs

Breadth and scope of International Marketing Research. Problems in Availability and Use of Secondary

Data. Problems in Gathering Primary Data. Multicultural Research, Research on Internet. Problems in

analyzing and Interpreting Research Information. Communicating with Decision Makers. Identifying

Foreign Markets. Global Marketing Management: Global Perspective, Global Gateways, Planning for

Global Markets. Organizing for Global Competition



1 Learn the importance research in international marketing L1 2 Understand the ways to identify foreign markets and planning for global L2, L3

markets

Title of the Chapter: Product Strategies Unit No: 3 Duration: 10 Hrs

Quality of a Product, Green Marketing and Product Development, Products and culture, Analyzing

product Components for Adaptation. Products for Consumers in global Markets. Product

Standardization, Marketing of Services, Brands in International Markets. Foreign Direct Investment

(FDI), Entry Strategies; Licensing, Franchising, Joint Ventures, Strategic alliances, Manufacturing

subsidiaries, Entry Modes and Marketing Control, Optimal Entry Strategies



1 Learn and understand product decisions in international marketing L1, L3

2 Analyze product components for adaptation, and entry strategies L4

Title of the Chapter: Pricing and Distribution Decisions Unit No: 4

Duration: 10 Hrs

Global Pricing Framework, Pricing Basics, Marginal cost,, Transfer Pricing, Counter Trade, systems

Pricing, Pricing and Positioning , Price Quotation Distribution as Competitive Advantage: Rationalizing

Local channels, wholesaling, global Logistics, Parallel distribution, global Channel Design. International

Retailing, Retail formats, Variations in Different Markets, General Merchandise, Retailing Issues in

International Retailing Promotion Decisions: International Advertising, Sales Promotion in

International Markets, Direct Mailing, Personal Selling, Exhibition



1 Learn the basics and importance of pricing in international marketing L1

2 Demonstrate the skills to design the distribution channels for international L4, L5

marketing

Title of the Chapter: Global Issues in International Marketing Unit No: 5

Duration: 10 Hrs

Institutional Infrastructure for Exports promotions in India, India’s Trade Policy, Export assistance,

Export documentation and Procedures including Different Stages of Documentation. Globalization in

India, Opportunities, constraints and Initiatives. India- A Hub for globalization, Potential for Made in

India, and Make in India, Major globalization Initiatives from Indian Companies. WTO regulations and

Their Implications for India. Government Initiatives needed to foster globalization



1 Learn export documentation procedure L1

2 Understand globalization in India, Opportunities, constraints and initiatives. L2, L3 Reference Books:

1 Warren J Keegan. Global Marketing Management. 7/e. Pearson Education. 2 Francis Cherunilam. 2004. International Marketing. 7/e. Himalaya Publishing House. 3 R L Varshney and B Bhattacharya. IMM. Sultan Chand & Sons. 4 Michael Czinkota, Ilkka AN. International Marketing. Cengage Learning.

5 John B Cullen & K Praveen Parboteeah. International Management: A strategic perspective.

1/e. Thomson Publications 6 International Marketing. Srinivasan R. 2/e. Prentice Hall of India


1 Assignments - ASSIGNMENT ON AFRICA AS A POTENTIAL INTERNATIONAL MARKET FOR FMCG

PRODUCTS – ( Unit – 2) - ASSIGNMENT ON PRICING POLICY IN INTERNATIONAL MARKETS - (Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON DIFFERENCE BETWEEN DOMESTIC TRADE AND INTERNATIONAL TRADE - ( Unit – 1)


6 Case Studies

- CASE STUDY ON FDI’S INVESTMENT IN INDIA AND OPPORTUNITY FOR CREATING MANUFACTURING HUB IN INDIA – ( Unit – 3)

- CASE STUDY ON ROLE OF GOVERNMENT IN PROMOTION OF INTERNATIONAL TRADE - ( Unit – 4)


1

2 3

4 5

6

7


CO-1 4,3 X

CO-2 6,3 X X

CO-3 1,3 X

CO-4 6,3

CO-5 1,3 X

CO-6 3 X X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 6,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Integrated marketing communication Credits: 03

Course Code : 15MBAMM402 L:T:P 3-1-0


Hours/week: 4 Total Hours: 50(35L+15T) SEE marks: 50

Pre-requisites: A student should have an exposure to International Marketing Management, FDI, and Entry modes and Entry strategies

Course Objectives: communication

To provide an understanding of the basic principles of planning and execution in Marketing communications; acquaint the students with concepts and techniques in the application for developing and designing an effective advertising and sales promotion program; sensitize students to the various facets of advertising, public relation and promotion management and develop a managerial perspective and an informed decision making ability for effective and efficient tackling of promotional situations



Taxonomy Level

CO.1 Understand types of marketing communication available for

Understand L2 marketers.

CO.2 Understand the process of developing marketing

Understand L2 communication

CO.3 Develop media plan and promotional calendar for an

Analyze L4 organization.

CO.4 Understand types of advertising, sales Promotion and public Understand L2 relation.

CO.5 Develop integrated promotional program for an organization. Analyze L4

CO.6 Assess IMC process of local companies Apply L3

Title of the Chapter: Introduction to IMC Unit No: 1

Duration: 10 Hrs

Introduction of IMC, the foundation, advertising tools promotion tools, integrated tools, refining the

IMC program. The value of IMC plans- information technology, changes in channel power, increase in

competition, brand parity, integration of information, decline in the effectiveness of mass media

advertising, The role of IMC


Sr. No Outcomes Bloom’s Level 1 Understand types of marketing communication available for marketers. L2

2 Understand the process of developing marketing communication. L2

Title of the Chapter: Advertising Unit No: 2 Duration: 10 Hrs

Advertising – overview of advertising management, Advertising and IMC process, choosing an

advertising agency, Advertising plans and research, Advertising goals, building brand images, providing

information persuasion supporting marketing efforts, encouraging action, Advertising budget, media

selection. The creative brief- objective, target audience, message theme, support, constraints,

Advertising design, Advertising media selection



1 Understand the process of developing marketing communication L2

2 Develop media plan and promotional calendar for an organization. L4

Title of the Chapter: Sales promotion Unit No: 3 Duration: 10 Hrs

Sales promotion, scope and role of sales promotion, consumer oriented sales promotion, Trade

oriented sales promotion, coordinating sales promotion and advertising, sales promotion abuse and

personal selling



1 Understand types of advertising, sales Promotion and public relation. L2

2 Develop integrated promotional program for an organization L4

Title of the Chapter: Public relation Unit No: 4 Duration: 10 Hrs

Public Relations, Publicity and Corporate Adverting, Public relations, publicity and corporate adverting, public relations functions, creating positive image building activities, preventing or reducing image damage, sponsorship and event marketing, Role of internet in PR Outcome of the Chapter: Students will be able to




Title of the Chapter: IMC evaluation Unit No: 5

Duration: 10 Hrs

Evaluation monitoring and control, measuring the effectiveness of promotional program, conducting research to measure advertising effectiveness. Testing process, establishing the program for measuring the advertising effects, measuring the effectiveness of other program elements





Reference Books:

1 Clow, Kenneth and Black, Donald (2014). Integrated Advertising, Promotion and Marketing

Communication, Pearson Education New Delhi

2 Belch, George and Belch Michael (2013).Advertising and Promotion Tata McGraw Hill New

Delhi


1 Assignments

- ASSIGNMENT ON DESIGNING EFFECTIVE ADVERTISING RESEARCH PROPOSAL( Unit – 4)

- ASSIGNMENT ON EFFECTIVENESS OF PUBLIC RELATIONS IN ORGANISATION ( Unit – 3)

2 Quizzes


4 Course Seminar:

SEMINAR ON SOCIAL MEDIA AS ITS ROLE IN MARKETING COMMUNICATION ( Unit – 1)


6 Case Studies

- CASE STUDY ON SALES PROMOTIONS IN INDIAN UNORGANISED SECTOR ( Unit – 2)

- CASE STUDY ON ADVERTISING EFFECTIVENESS IN INDIA( Unit – 5)


1

2 3

4 5 6

7 8


CO-1 1,3 × ×

CO-2 2,3 × × ×

CO-3 3,4 × × ×

CO-4 3,4,5 × ×

CO-5 3,4,5,6 × × × ×

CO-6 3,4,5,6 × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 × ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 × ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Rural Marketing Credits: 03




Pre-requisites: A student should have an idea about rural and urban population and marketing

strategies adopted in Rural Marketing

Course Objectives:

The objective of this course is to explore the students to the Rural Marketing environment so that they can understand consumers and marketing characteristics of the same for understanding and contributing to the emerging challenges in the upcoming global economic scenario.



Taxonomy Level

CO.1 Understand the scope, components and classifications of rural Remember,

[L1,L2]

marketing Understand

CO.2 Understand the marketing of FMCG and consumer durables in

Understand [L2] rural markets

CO.3 Improve the ability to promoting and marketing of

Apply [L3] agricultural inputs in rural markets

CO.4 Improve the ability to distribution and communication Understand,

[L2,L3] strategies to be adopted in rural marketing Apply

CO.5 Develop an overall ability to formulate marketing strategies in Analyze,

[L4,L5] rural marketing Evaluate

CO.6 Understand and demonstrate the ability to formulate rural Understand,


Title of the Chapter: Introduction to Rural Marketing: Unit No: 1

Duration: 10 Hrs

Definition and Scope of Rural Marketing, Components of Rural Markets, classification of Rural

Markets, Rural Vs Urban Markets. Population, Occupation Pattern, Income Generation, Location of

Rural Population, Expenditure Pattern, Literacy Level, Land Distribution, Irrigation, Development

Programs, Infrastructure Facilities, Problems in Rural Marketing, Rural Demand, Rural Market Index,

Agriculture Inputs (Seeds, Fertilizers, Farm machineries) Role of Cooperative Institutions, Rural Retail

Outlets, Print Media in Rural Areas.



1 Understand the meaning and scope of rural marketing, components of rural L1, L2 markets

2 Learn classification of rural markets, rural Vs urban markets L1

Title of the Chapter: Consumer Buying Behaviour Unit No: 2 Duration: 10 Hrs

Consumer Buying Behaviour Models, Factors Affecting Consumer Behaviour, Characters of Rural

Consumers, rise of Consumerism, Opinion Leadership Process Characteristics and Challenges of Indian

FMCG Sector Issues Related to Consumer Durables in the Rural Market, Rural Marketing of Consumer

Durables Marketing Objectives and Approaches. Evolution of Rural Banking after Independence.

Challenges and Opportunities Marketing Strategies for Rural Banking Services.



1 Understand the factors affecting consumer behavior and characteristics of L2 rural consumers

2 Apply and Analyze issues related to consumer durables in rural market L3, L4

Title of the Chapter: Indian Agriculture Markets Unit No: 3 Duration: 10 Hrs

Profiling of Indian Agricultural Produces Marketing, Challenges, and Marketing Strategies to Promote

Marketing of Agricultural Produce Characteristics of Indian handicrafts Industry. Challenges for Rural

Artisan Sector, Government Policy towards Handicrafts Sector, Marketing Strategies.



1 Learn and understand profiling of Indian Agriculture Produces Marketing L1, L2

2 Understand government policy towards agriculture produce in India L2

Title of the Chapter: Formulating Channel Strategies in Rural Marketing Unit No: 4

Duration: 10 Hrs

Introduction to Accessing Rural Markets, Coverage Status in rural Markets, Channels of Distribution,

Evolution of Rural Distribution Systems – wholesaling, Rural Retail system, Vans, Rural Mobile traders,

The Last Mile distribution, Haats/shandies, Public Distribution System, Cooperative Societies,

distribution Models of FMCG Companies, Durable companies, Distribution of Fake Products, emerging

Distribution Models – Corporate – SHG Linkage, Satellite distribution, Syndicated distribution, Barefoot

Agents, Agriculture Agents, Agricultural Input Dealers Challenges in Rural Communication, Developing

Effective Communication, Profiling the Target Audience, Determining Communication Objectives,

Designing the Message, Selecting the communication channels, Deciding the Promotion Mix, Creating

Advertisements for rural Audience, Medial Model, Media Innovation


Sr.No Outcomes Bloom’s Level 1 Learn the basics of rural marketing channels L1

2 Demonstrate the skills to design the distribution channels for rural markets L5

Title of the Chapter: E Commerce in rural Marketing Unit No: 5 Duration: 10 Hrs

Reasons for Increased Interest of Corporate Sector in Agri-Business, Opportunities in the Agri-Business,

Benefits of Corporate Driven Agri-Business System Digitalizing the Indian Rural Markets, E-Selected

Live Case Studies- ITC E-Choupal, TARA Haat, EID Parry’s Indiaagriline, Kandhamal apex

Spices Association for Marketing (KASAM)



1 Learn the importance of e commerce in rural marketing L1 2 Understand the benefits of e commerce in rural marketing L2

Reference Books: 1 Pradeep Kashyap & Siddhartha Raut. Rural Marketing. Biztantra Publications 2 Gopal Swamy T P. Rural Marketing. 3/e. Vikas Publishing House.

3 Mathur U C. Rural Marketing. 1/e. Excel Books. 4 Sukhpal singh. Rural Marketing. Vikas Publishers.

5 Richard Kohls and Joseph N Uhl. Marketing of Agricultural Products. 9/e. Printice Hall

Publications. 6 Tej K Bhatia. Advertising & Marketing in Rural India. 2/e. Macmillan Publications.


- ASSIGNMENT ON CHALLENGES OF FMCG SECTOR IN RURAL INDIA – ( Unit – 2) - ASSIGNMENT ON DEALERS CHALLENGES IN RURAL MARKETING IN INDIA - (Unit – 4)

2 Quizzes


4 Course Seminar: SEMINAR ON IMPORTANCE OF RURAL MARKET IN INDIA IN COMPARISON TO OTHER DEVELOPING COUNTRIES - ( Unit – 1)


6 Case Studies - CASE STUDY ON IMPORTANCE OF APMC AS MARKETING CHANNEL IN INDIA – ( Unit – 3) - CASE STUDY ON IMPACT OF TECHNOLOGY IN RURAL MARKETING - ( Unit –5)


1 2

3

4 5 6


CO-1 4,3 X

CO-2 6,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 3 X X




PSO1 PSO2 PSO3

CO-1 4,3 X

CO-2 6,3 X

CO-3 1,3 X

CO-4 6,3 X

CO-5 1,3 X

CO-6 3 X


Udyambag, Belagavi

COURSE DOCUMENT


DEPARTMENT OF M.B.A

Course Title : Digital marketing Credits: 03

Course Code : 15MBAMM404 L:T:P -3-1-0



Pre-requisites: A student should have an idea about technology and its impact on marketing management

Course Objectives:

Understand the various nuances of digital marketing such as SEO, SMM, e-mail marketing, PPC, etc;

Create the right content and campaigns for different target groups; Apply a creative approach to

tackle business challenges and crises and Innovate on business product



Taxonomy Level

CO.1 Understand the concept of search engine marketing Understand L2

CO.2 Understand the challenges and opportunities of social media Understand L2 marketing

CO.3 Develop internet marketing product attributes required for

Analyze L4 campaign

CO.4 Know the internet enabled retailing models Understand L2

CO.5 Assess the internet communication campaign effectiveness Evaluate L6

CO.6 Assess IMC used in local companies Evaluate L6

Title of the Chapter: Introduction to Digital marketing Unit No: 1

Duration: 10 Hrs

Principles and Drivers of New Marketing Environment - Digital Media Industry - Reaching Audience

Through Digital Channels- Traditional and Digital Marketing - Introduction to Online Marketing

Environment - Dotcom Evolution - Internet Relationships - Business in Modern Economy - Integrating

E-Business to an Existing Business Model – Online Marketing Mix - Mobile Marketing - Digital Signage.



1 Understand the concept of search engine marketing L2

Title of the Chapter: Digital marketing environment Unit No: 2

Duration: 10 Hrs

Purchase Behavior of Consumers in Digital Marketing Format – Online Customer Expectations - Online B2C Buying Process - Online B2B Buying Behavior -Website Designing - Website Content - Forms of Search Engines – Working of Search Engines - Revenue Models in Search Engine Positioning – SEO - Display Advertising – Trend Outcome of the Chapter: Students will be able to


1 Understand the challenges and opportunities of social media marketing L1

2 Develop internet marketing product attributes required for campaign. L2

Title of the Chapter: Product and pricing in digital markets Unit No: 3 Duration: 10 Hrs

Product Attributes and Web Marketing Implications - Augmented Product Concept - Customizing the Offering - Dimensions of Branding Online - Internet Pricing Influences - Price and Customer Value - Online Pricing Strategies and Tactics – Time-based Online Pricing - Personalized Pricing- Bundle Pricing. Outcome of the Chapter: Students will be able to

Sr.No Outcomes Bloom’s Level 1 Understand the challenges and opportunities of social media marketing. L2

2 Develop internet marketing product attributes required for campaign. L4

Title of the Chapter: Internet enabled retailing Unit No: 4

Duration: 10 Hrs

Internet Enabled Retailing - Turning Experience Goods into Search Goods -Personalization through Mass Customization - Choice Assistance - Personalized Messaging - Selling through Online Intermediaries – Direct to Customer Interaction - Online Channel Design for B2C and B2B Marketing. Outcome of the Chapter: Students will be able to

Sr. No Outcomes Bloom’s Level

1 Know the internet enabled retailing models L2

2 Assess the internet communication campaign effectiveness L6

Title of the Chapter: Digital marketing communication Unit No: 5

Duration: 10 Hrs

Integrating Online Communication into IMC Process - Online Advertising – Email Marketing - Viral Marketing - Affiliate Marketing – Participatory Communication Networks - Social Media Communities – Consumer Engagement - Co-Created Content Management-Interactive Digital Networks - Customer – Led Marketing Campaigns- Legal and Ethical aspects related to Digital Marketing. Outcome of the Chapter: Students will be able to


1 Know the internet enabled retailing models L2

2 Asses the internet communication campaign effectiveness L6

Reference Books:

1 Damian Ryan (2014)Understanding Digital Marketing: Marketing Strategies for Engaging the

Digital Generation, Kogan Page Publishers.

2 Strauss Judy(2012), E-Marketing, Prentice Hall, India

3 Smith P R Chaffey Dave, (2014) E-Marketing Excellence: The Heart of E-Business, Butterworth Heinemann, USA


1 Assignments

- ASSIGNMENT ON IMPORTANCE OF SEARCH ENGINE IN DIGITAL MARKETING ( Unit – 3)

- ASSIGNMENT ON ONLINE INTRMEDIARIES IN DIGITAL MARKETING ( Unit – 4)

2 Quizzes


4 Course Seminar:

SEMINAR ON SOCIAL MEDIA AND ITS IMPORTANCE TO DIGITAL MARKETING ( Unit – 1)


6 Case Studies

- CASE STUDY ON EMAIL MARKETING ( Unit – 2)

- CASE STUDY OF GOOGLE ANALYTICAL ( Unit – 5)


1 2

3

4 5 6 7 8


CO-1 1,3 × ×

CO-2 2,3 × × ×

CO-3 3,4 × × ×

CO-4 3,4,5 × ×

CO-5 3,4,5,6 × × × ×

CO-6 3,4,5,6 × × × × ×




PSO1 PSO2 PSO3

CO-1 1,3 × ×

CO-2 2,3 × × ×

CO-3 3,4 × ×

CO-4 3,4,5 × ×

CO-5 3,4,5,6 × × ×

CO-6 3,4,5,6 × ×

Gogte Institute of Technology

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