+ DIGITAL

STRATEGY

By: Diana Steele

Welcome to your new metaphysical wardrobe. Our purpose? To bring you a prestige-quality fragrance that’s distinctively-designed, very handmade, and whose aim is true.

+A START….

+

GOALS

☐ Increase brand following

☐ Begin advertising on blogs & websites with similar aesthetic

☐ Optimize all e-commerce & social media platforms

☐ Begin Google Adword campaign

☐ Increase sales 20% by March 2014

☐ Begin to monitor & track site analytics

> > be in more stores around the world

+TARGET AUDIENCE

☐ 25-45 years old ☐ unisex scents

☐ good, very developed taste but they don't want all of the same things as everyone else

☐ they want something that is special, artistic, and interesting in an intelligent way

+SOCIAL MEDIA ☐ INSTAGRAM ☐ BLOGS

☐ FACEBOOK ☐ PINTEREST

> use www.socialoomph.com to monitor these platforms

+KPI

☐ Increase SEO through:

☐ Google Adwords campaign & monitoring Google Analytics

> Keyword optimization

> Page bounce rate & views

>Unique visitors

☐ Social Media fans/likes/subscriber increase

> Facebook page up to 450 likes

>Instagram to 300

>Twitter followers to 150 

+GOOGLE ADWORDS ☐ KEYWORD OPTIMIZATION

+ ghost, gost, perfume set, handmade perfume

+ various scent names: Realism, Dauphine, Grand Tour, Lartigue, Silent Films & Jackal

- Perfume

+BUDGET

☐ Projected revenue of $45,000 in 2014 ☐ spending $450/month

>12% of yearly revenue

☐ CPC/MONTH= $170

` + $40 blog banner ads

☐ DIGITAL ANALYST = $60/week = $ 240/month

Total per month: $450

+SUMMARY

☐ Increased:

>spending on all forms of digital advertising

> SEO

Google Adwords / Analytics

>social media fans & shared content

larger digital presence à higher revenue

+

☐ GOEST.US

☐ GOESTPERFUMES.TUMBLR.COM

☐ INSTAGRAM.COM/GOESTPERFUMES

☐ FACEBOOK.COM/GOESTPERFUMES