Good web design

•80% starts problem solving searching on

Google.

How often to you find something useful on Google?

8 sec to make an impression

Web Psychology

Did you ever order a book online?

Maersk CEO: “Booking a container should be as easy as ordering a book on Amazon.com”

Most websites fail

What we want on the internet

1. Find things on Google2. Be impressed by what we

see.3. Sign up and make contact.

Keep It Simple Stupid (KISS)

• How to impress: • People don’t read the web page.

They look for words that relate to what they are searching for.

A simple pitch

• What do you do?• What problem do you solve?• How are you different?• Why should I care, and spend

time on it?

Steve Jobs and Aristotle

• Tell a story that awakes your audience.• Bring up a problem or ask a question that

needs to be solved or answered. • Present your solution to the problem.• Describe the advantages by following your

solution. • Put the audiences “call-to-action” into words:

“sign up”, “buy now”, etc.

• Look at the next page for 8 sec.

• What you think it was?• Your first impression• What you would click on next?

Taking leadership and setting directionA club officer is an individual who volunteers to participate in a leadership role at the club level. A major objective of a club officer is to ensure that each club member feels his or her Toastmasters experience is worthwhile. By applying leadership techniques, a club officer makes sure the atmosphere of the club is conducive for its members to grow in both their personal and vocational goals through the Toastmasters educational program.A central element of this summer training is going over the individual officer roles. There will also be entries on how to use easy-Speak for effective club management; inspiration on starting new clubs and how - and why - to achieve DCP. In shortPlease remember that to reach distinguished level for your club, you must send 4 officers or more. You are most welcome to invite general club members who are curious to learn more about what it takes to become a club officer.

Rewrite the same content

Toastmasters is offering exclusive management education. [what we do]

Do you want to be a leader who can inspire and engage your organization? [the problem]

Then we have gathered some of the best experts in volunteer management. [how we are different]

And we focus on your personal development as a leader. [why you should care]

Management Education Program [title]

• Toastmasters is offering an exclusive management education. • Do you want to be a leader who can inspire and engage your

organization? Then we have gathered some of the best experts in volunteer management.

• And we focus on your personal development as a leader.

More details.. Sign up now!

Management Education ProgramToastmasters is offering an exclusive management education. Do you want to be a leader who can inspire and engage your organization? Then we have gathered some of the best experts in volunteer management. And we focus on your personal development as a leader.

More details.. Sign up now!

The final result…

Conclusion

• Title should use words that are easy to find. • Think in very short sentences:• What you do?• The problem?• Your solution?• Why the reader should care?• Have a clear “Call to action”