GoCicero

Things will be great when you’re downtown

cit. Petula Clark - Downtown

THE PROBLEM

● STANDARD itineraries● MISSING OUT on the

most characteristic places

GoCicero: THE SOLUTION

Where every tour guide cansign in, in order to propose hisor her itineraries...

...and where every tourist canbook a PRIVATE GUIDEDTOUR, according to whatbest suits him or her!

WHAT DOES GoCicero OFFER?

● CUSTOMIZED Tour Itineraries● UP-TO-DATE INFOS offered

by professional guides ● OFF-THE-BEATEN-TRACK

tours

HOW DOES GoCicero WORK?

1. Access or create anaccount

2. Choose a city

HOW DOES GoCicero WORK?

3. Filter your research, basedon your interests

4. Choose the favorite guide

5. Proceed with payment

NOW YOU ARE READY TO MEET YOURGUIDE!

REVENUE MODEL

Tourists Guides Revenues

% paymentVia GoCicero

30€ 25%

HOW DO WE GET USERS?

● Partnerships with AirBNB’s private hosts and Hotels (64% of all hotel owners are asked to reference a tour guide)

● Users can invite friends⇒ discount on their next

booking

● Advertisement on socialmedia

COMPETITORS

CUSTOMIZED

HIGH-QUALITY INFO

Google Trips

Yamgu

Lonely Planet

Trip Advisor

GoCiceroTour Guides

COMPETITORS

● YAMGU: App that allows its users to research up-to-date trends and events, in order to see the city with the eyes of those who live there everyday.

● GOOGLE TRIPS: Website which collects itineraries for more than 200 cities around the world.

● TRIP ADVISOR: Website based on the reviews of the users● LONELY PLANET: A book guide which suggests hotels,

restaurants, and more, but which lacks of personalization.● However, none of these businesses offer private tours

with professional tour guides.● TOUR GUIDES: Professionals who are highly informed,

but have just a specifical yet standardized itinerary.

OUR SURVEY’S OUTCOMES

Usually, what do you use to plan your holidays?

http://bit.ly/GoCiceroSurvey

OUR SURVEY’S OUTCOMES

What is the destination you are more likely to travel to?

http://bit.ly/GoCiceroSurvey

OUR SURVEY’S OUTCOMES

If it existed a free app that created an itinerary based on your interests, would you use it?

http://bit.ly/GoCiceroSurvey

THE INITIAL TARGET60 million tourists in Italy

* Data Source: Istat - 2017

40% uses tour guides while visiting Italy

More than 30% of the tourists are between the age of 35 and 45: our target

43% visit Rome

THE INITIAL TARGET60 million tourists in Italy

* Data Source: Istat - 2017

40% uses tour guides while visiting Italy

More than 30% of the tourists are between the age of 35 and 45: our target

320.000.000 €/Y

SCALING ON THE TARGET

* fonte dati: Istat - 2017

650.000.000 €/Y 7.000.000.000 €/Y

A FLOURISHING MARKET

● 5% growth from 2017 to 2018

● 3% growth of cultural cities chosen as holiday destinations

S.W.O.T.

STRENGHTS● Crowd sourced contents● Selecting an itinerary based on

the tourist’s own interests● Booking a tour guide in advance.● Verifying the availability of local

guides● Suggesting uncommon point of

interests

WEAKNESSES● It is a service that the user

will not use constantly● It’s a seasonal business

OPPORTUNITIES● It’s a new method to select the

best guide available, prompt andsafe

● Its market is growing● Possibility to expand our services

to other kind of customers

THREATS● Possibility of not managing

to being noticed enough to overtake the competitors

● It has a market with many possible competitors

● Tour Guides Union

GoCicero’s Development

ROMEDecember 2018

FLORENCEDecember 2019

NAPLESVENICEMILAN

September 2020

ITALY2021

EUROPE2022

EXIT2023

1.000 Monthly

Users

3.750 Monthly

Users 4.500 Monthly

Users

12.000 Monthly

Users

16.500 Monthly

Users

23.500Monthly

Users

GoCicero’s Development

● December 2018 - Launch in Rome: based on market trends

● December 2019 - Launch in Florence: expanding the clientele, thus increasing the revenues

● Starting March 2020 - Launch in Naples, Milan and Turin reaching the break even point

● In 2021 - Inclusion of other famous touristic destinations in Italy

● January 2022 - Launch in London: the most visited city in Europe, then we will begin expanding globally.

BREAK EVEN CHART

March 2020

INCOME STATEMENT

BALANCE SHEET

SENSITIVITY ANALYSIS

SENSITIVITY ANALYSIS

Best-case Scenario 30% Growth in Profit

SENSITIVITY ANALYSIS

Worst-case Scenario 40% Decrease in Profit

THE DEAL

85.000€

15% of equityin exchange for

THE TEAM

Baccilieri Livia

Guerra Sebastiano

Missori Matteo

Montaletti Lorenzo

Roccabianca Giulia

Vincenzi Francesca

Bisi LucaTourism Specialist

Marketing & Sales

UX & Design

Guides manager

Product Manager

Finance & Accounting

Administration

Thanks!GoCicero

Things will be great when you’re downtown

cit. Petula Clark - Downtown