Call my nameAuthor: Roberto Marsicano

BRAND: an automatic directory service

BRAND – what is

To call:• brands, products • services, companies • organizations, nicknames

using their names.

Patented, unique, not replicable

The mind knows the BRAND but…

BRAND – the pain

… needs a phone number to reach it!

Brand is the only element for the impulse buying ( Chuck Pettis President Brand Solutions www.brand.com )

User tap a namein his mobile

BRAND – how it works

4XXXX

The prefix routes the callTo the BRAND exchange.

Software on the mobile generates prefix and code

for the name, then makes a call

The BRAND exchangeconnects the user

to the brand

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networkNIKE

BRAND – call me…

@cannedcat

Roberto Marsicano

…by name

…by nick

User tap a product name

BRAND – C2P/C2S: Consumer to Product/Service

Impulse buyingMobile buying

Privacy

network

JOOP

ALL!BRAND – what names?

BRAND – A lot of names

• Companies: SONY, 3M, TODS, BURBERRYS,US NAVY• Trademarks: iPhone, PS3, D&G,BMW Z4,BIMBI,Carrera• Branches: HSBC London• People: Tom Cruise, Lady Gaga, Bar Rafaeli• Facilities: MISSONI Outlet, VERSACE show room• International: National and Local names• Products: DVD, books, software, cosmetics, cars, ships• Temporary names: election pool, contest, events

• Loans• Houses• Travels• Jobs• Games• Movie• Music

Generic names? Bids?

• Tickets• Books• Fashion• Beauty• News• Sport• Shoes

BRAND – an automatic directory service

No operators.

Customers manage their names.

Any change via mobile a/o internet.

• millions of SIM • Millions of companies & organizations • Millions of:

• brands, products, people, nicknames, services, names

BRAND – the market

BRAND – Contacts

BRAND registered trademark - BRAND copyright - All rights reserved. BRAND is a patented

technology

contact:Roberto MarsicanoViale Corsica ,45 - 20133 Milano - Italy

Tel: +39 02 36 56 20 64 - Ph: +39 340 230 79 30e-mail: roberto@marsicano.comwww.twitter.com/cannedcat