Gobbly Glook Report

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Texas Christian University Fall 2011 Student’s Name: Trang Nguyen

Transcript of Gobbly Glook Report

Page 1: Gobbly Glook Report

Texas Christian UniversityFall 2011

Student’s Name: Trang Nguyen

Lab Group: 4

Class Section: NTDT-10403

Professor: Dr. Gorman

Table 1: Amounts of Ingredients in Gobbly Gook Recipies

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Created by Groups in the Research and Development Department of American Foods, Inc.

Ingredient Ingredient Amounts for the Gobbly Gook Recipe Created by the Various Lab Groups

Lab Group 1 Lab Group 2 Lab Group 3 Lab Group 4Peanut butter 1 cup 8 Tbs ½ cup 1 cupBrown Sugar 4 Tbs 1 & ¾ cups 1 cup ½ cupGranulated Sugar 1 cup ¾ cup 1 cup ½ cupMargarine 6 Tbs ¼ cup ½ cup 2/3 cupVanilla ¾ Tbs 2 tsp 2 tsp 2 tspSalt ½ tsp ¼ tsp ½ tsp ½ tspAll-purpose flour 1 cup 1 & 1/8 cup ½ tsp 2 cupsQuick Cooking Oats 4 cups 2 & ½ cup 3 cups 2 cupsCocoa 2 Tbs 2 tsp ¾ cups 1 tspMilk ½ cup ½ cup 2 Tbs 1 cupTotal Cookies 30-35 30 30 36

Table 2: Original and Revised Recipes for Gobbly Gooks

Original Gobbly Gook Recipe Revised Gobbly Gook Recipe(Developed by lab group # 4)

Ingredients: Ingredients:

1 glob peanut butter 1 cup peanut butter6 blobs sugar ½ cup sugar2 scoops brown sugar ½ cup brown sugar2 ittsy-bits salt ½ tsp salt1 smidgen margarine 2/3 cup margarine4 glubs quick oats 2 cups oats3 did-dots vanilla 2 tsp vanilla1 small blib cocoa 1 tsp cocoa1 handful flour 2 cups flour4 dribbles milk 1 cup milk

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Directions:1. Heat up squishy, runny stuff. 2. Remove from heat. 3. Mix in dry stuff and glomp onto waxed paper.4. Don’t let cookies tump over 5. Cool and eat

Directions:1. Mix all the dry ingredients 2. Mix and heat up all the wet ingredients

until they melt3. Pour the dry mixture into the wet

ingredients4. Stir until all of them mixed together5. Remove from heat6. Roll the mixture in sugar7. Push down the cookies by fork8. Let them cool down in 10 minutes

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Table 3: Gobbly Gooks Sensory Evaluation Form

Scale: 1 = Like extremely 7 = Dislike moderately3 = Like moderately 9 = Dislike extremely5 = Neither like or dislike

Best Cookie? (Cookie with lowest Total Score): Cookie from Lab Group 4

CharacteristicEvaluated

Cookie from Lab Group 1

Cookie from Lab Group 2

Cookie from Lab Group 3

Cookie from Lab Group 4

Overall appearance 5 3 1 5Sweetness 1 3 3 7Texture 7 9 9 1Aroma 5 9 5 1Flavor 5 7 7 3Aftertaste 5 7 7 7Overall acceptability

7 7 9 3

Total score:(Sum of all scores above)

40 65 42 27

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September 18th, 2011

To Mrs. GormanVice President of Marketing & Brand StrategyAmerican Foods, Inc.183 Main StreetSan Francisco, CA 94112

I am writing to tell you about the new Gobbly Gook cookie recipe which has a great potential to mass produce. After trying four cookies from different recipes, I think the recipe number 4 gives the most tasteful and delicious Gobbly Gook cookie. Attached to this letter are the recipe and my evaluation. I strongly believe Gobbly Gook cookie will be a hot product for Christmas.

I worked on the recipe number 4 for Gobbly Gook cookie recipe last week and felt very pleased with the initial product. The recipe was pretty easy to follow with real simple ingredients and no baking procedure. Therefore, I believe that the cost of commercially producing this Gobbly Gook cookie will not be too high, and we can still have a new yummy interesting cookie product hitting for the coming Christmas’s sale. The cookie is very appealing and in a small portion, which is perfect for kids and our customers today who become more aware of nutrition and weight control. Moreover, Gobbly Gook is exactly a 3-in-1 cookie in which you can taste all the flavors of chocolate, peanut butter, and oatmeal in one bite. Besides, as the cookie does not need baking in the oven, it has a unique chewy texture which differs from regular cookies in the market. Thus, the cookie is not very crunchy or crispy, and cannot be easily cracked into small pieces during shipping or packaging. Also, Gobbly Gook cookie is extremely delicious with a moderate sweetness and a high percentage of oats. Customers will be very satisfied when they can get a cookie like Gobbly Gook which can fulfill their craving for sugar but is still healthy and nutritious. Last but not least, Gobbly Gook cookie does not contain egg, which can be a great choice for vegetarians or customers who are allergic to egg.

With these outstanding features, I have confidence that this Goobly Gook cookie will be a very promising and profitable product at Christmas. I hope you will consider the mass producing potential of Gobbly Gook cookie and give me a response or feedback as soon as possible.

Thank you.

Trang NguyenFood Scientist TechnicianResearch and Development DepartmentAmerican Foods, Inc.

American Foods, Inc. | 183 Main Street, San Francisco, CA 94112 |Phone 32728854796 |Fax 3452458