Goals Should Drive Social Media
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Social Driving Social Media With Goals at the Helm socialmedia-bootcamp.co
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This is a presentation I delivered at the Social Media Boot Camp on Oct 29-30 at Lane Community College's Center for Meeting & Learning. It's emphasizes the importance of creating goals BEFORE you jump into the social media sea - it's your goals that should drive social media, not the other way around!
Transcript of Goals Should Drive Social Media
Social
Driving Social Media With Goals at the Helm
socialmedia-bootcamp.com
GoalsDriveSocialMedia
Launch product X by X dateBreak into market X by X date
Increase sales by X% by X datePartner with X to increase X
Better position X product in X marketImprove the perception of our brand in market X
………
What do you want to achieve?
Ask yourself…
• Who is my customer?• Where are they?• Do they know me?• What do they want?• How do I know?• Can I reach them?• Do they care?
Build an Off-line Community
A-L-I-R-T
AskListenImplementRespondThank
Constant Feedback
Engage Online
Content Social Media
Goodwill of Greater Washington
Goals:
• Intelligently raise its brand• Educate new communities about its
mission• Create new sources of income- Metro region effort- Charitable organization
Goodwill of Greater Washington
Market:
• Young professional women who love vintage & inexpensive fashion
Social Media Tools
Traditional Tools
• Direct Mail
• Flyer distribution
• In-store signage
Blog:• 600 readers/week• 25% retention rate• 3% conversion (online shoppers)
Reasons:• Reaching a hard to reach demographic (W =
18-24 yrs)• Not “advertising”- creating a conversation.• Being transparent• Building trust among young professional
women– Sharing vintage and contemporary fashion tips
Early Results (90 days)
Empowering their market
What are your “top 3” goals?
Now you can choose which social media tools are best for you and your business…
Don’t skip this important step!
socialmedia-bootcamp.com
Social
Driving Social Media With Goals at the Helm
socialmedia-bootcamp.com
![Relating Business Goals to Architecturally Significant ... · iii | CMU/SEI-2010-TN-018 List of Figures Figure 1: Corporate Goals Should Drive Project Goals [Morris 2005] 2 Figure](https://static.fdocuments.in/doc/165x107/5b66666c7f8b9a6e1f8d3448/relating-business-goals-to-architecturally-significant-iii-cmusei-2010-tn-018.jpg)
