Goals & Strategic FrameworkStrategic Management

Prepared By

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Manu Melwin JoyAssistant Professor

Ilahia School of Management Studies

Kerala, India.Phone – 9744551114

Mail – manu_melwinjoy@yahoo.com

Strategic Goals

• Strategic goals address

the key question “

Where do we wish to

arrive and when?”.

SMART Goals

Nike’s strategic goals

• Protect Nike’s position as the number one athletic brand in America.

• Build a strong momentum in the growing fitness market.

• Intensify the company’s efforts to develop products that women need and want.

Goal

Goal is defined as an “intermediate result to be

achieved by a certain time as part of the grand

plan . A plan can, there for have many goals.”

Goals are short term (one year

or less) milestones or bench

marks that organizations must

achieve in order for long term

long term objectives to be

reached.

Goals should be measurable,

quantitative, challenging,

realistic, consistent and

prioritized.

A set of goals is needed for each objective that is established in an organization.

Goals have the following features

They:

1. Are derived from objectives

2. Offer a standard for measuring

performance

3. Are expressed in concrete

terms

4. Are time bound and work

oriented.

Goals are important in – Strategy implementation

Objectives are in – strategy formulation

Goals are an expected or desired outcome of a planning process. Goals are usually broad, general expressions of the guiding principles and aspirations of an organization.

Objectives are precise targets that are necessary to achieve goals. Objectives are detailed statements of quantitatively or qualitatively measurable results the plan hopes to accomplish.

San Antonio Multi-Service Market

Mission: Maximize Utilization of the Direct Care System in the San Antonio Multi-Service Market Area

Vision: A World-Class, Multi-Service, Unified Health System Serving San Antonio and Referred Beneficiary Market

Goals: Optimize efficiency between direct and private sector care markets Eliminate duplicate services Increase synergy and cooperation among San Antonio MTFs Ensure patient satisfaction with access and quality service Strengthen Readiness by allocating appropriate mix of resources Collaborate support functions across the market

Objectives: Establish the Consult and Appointing Management Office Increase RWPs / RVUs in the direct care system per the business plan Consolidate logistical and contracting functions Realign staff resources to meet patient demand Establish enrollment sites to meet changing patient demographics Enroll eligible beneficiaries up to capacity