MAY 30, 2014

WELCOME TO THE SALES & MARKETING

EXCHANGE

Goal of the Exchange Process1. Help each Member professional to expand

their business networks in order for you to improve the efficiency and effectiveness of how you tackle you job functions.

2. Provide Members with a dynamic and reliable resource to help you solve problems and find new implementable ideas

Rules of Engagement1. Do not use your HOLD button on your telephone – hearing

elevator music in the next 60 minutes is not good!

2. No body language signs – please be aggressive and speak your mind and thoughts.

3. Please identify yourself with name and company before speaking.

4. Take Notes about who is saying what…

5. Warning: My goal is to facilitate aggressively so we can cover as many topics as possible.

6. Last but not least, I need your feedback on how to make this process better for you and the participants.

7. Keep in mind of Anti-trust laws.

Bob G: We are experiencing great growth at this point in time. Level of quoting has increased. Also seeing more transfer opportunities (reshoring and internal lead generation) Getting work from other molders because the volume levels don’t fit in with their runs.

Jim M: John B: Quoting is down over the last couple of years.

Not sure why the trend is present. Fewer quotes Tom S.: We are extremely busy. Positive Trend Jim M: Better years for transfer work (all domestically)

Issues: New business trends. (Kelly Goodsel)

Issues: Attracting web search traffic; results from social media efforts. (Mike Prins)

Teri W. – we are working to build a new site. Focus on trying to build more traffic.

Mark: Using Google analytics to map where people on going on our website. We change content quit a bit. When we look at our own website, we try to understand what visitors are truly seeing. SEO actually sees anything that changes on a site; as small as the changes to sentences and punctuation.

Leadlander Kelly: Websites seem to be too static. Press Releases

Issues: New business trends. (Kelly Goodsel)

Developed a Youtube channel; using PN for listings in order to publish articles. Done technical presentations at AMCON and ITB Air and Cooling.

Bob G. In WI, we have applied for the WI mfg of the year and nominated but it allowed for more press opportunities and recognition and instant credibility. Also the ML 100 and won the mfg of the year for companies under 1 billion in sales. In addition, we’ve done lead generation by pounding the streets. We reach out to current customers. We do a great deal of cold calling. We don’t really display at trade shows. Leads from partnerships; use the community to network for introductions into newer market places.

John: Just started a the YT channel to show what are company is doing to improve. Have LinkedIn accounts and some lead generation from LinkedIn. Reworking the website; Using the shot gun approach.

Mark H. Received Processor of the Year award which has brought recognition. The process opened up other conversations to use on all of the other social media sites. We drive as much traffic from Linkedin back to our website. We use it as an SEO strategy. Linkedin is a great data mining opportunities. Example was obtaining information about who works in a prospect you want to do business with.

Mike P. - Using LinkedIn as a primary source. Cold calling looking for transfer and overflow business. Using strategic partnerships.

Tom S. – HUBSPOT – pulls all social media together in order to plan and continually send messages. We create content and ensure it gets in the market. HP is an all in one marketing effort. It is a dashboard system…

Issues: New Market Identification

Jim: Go to the trade shows to better understand growth / opportunities / etc.

Issues: Motivating independent reps. Recruiting

independent reps. (Jeff Baker)

Kelly: Combination of internal and external reps: independent reps that have solid relationships with the end customer are invaluable! Problem is that these don’t exist in large numbers. MANA… Would of mouth Rep to Rep

Jim M: Number of reps you’ve used: Kelly: Last 5 years we have let 20 reps go away. Every 6 months we go through the Matrix of sales reps

Issues: Networking with US wholesalers and

retailers for production and sales. (Hoshang Bhadha)

Issue: Lead generation. (Michael Cirone)

Issues: Project the right fit for our company. (Randy Jackemeyer)

The next scheduled Peer Networking Webinar will be in 6 weeks – July 11

Also, be sure to check the Events Calendar for the next Plant Tour

Events!

MAPP: July 24 at Nicolet PlasticsARPM: August 7 at Veyance

THANK YOU!