Goal - Eliyahu Moshe Goldratt

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The Goal A Process of Ongoing Improvement (Chapter 1,2 & 3)

description

summary of chapter 1,2 & 3 of The Goal Book is discussed

Transcript of Goal - Eliyahu Moshe Goldratt

Page 1: Goal - Eliyahu Moshe Goldratt

The GoalA Process of Ongoing

Improvement(Chapter 1,2 & 3)

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Presented By

Man Mohan AnandMBA (Marketing & Operation) | 2009-11M.S.Ramaiah Management Institute, [email protected]

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About The Author

Born in March 31, 1948 an Israeli physicist who became a

Business Management Guru B.Sc. from Tel Aviv University (TAU),

Israel M.Sc. Doctorate of Philosophy from Bar-Ilan University (BIU), Israel An Educator, Author, Scientist,

Philosopher & Business Leader. He holds a number of patents in the

areas from medical devices to drip irrigation to temperature sensors.

Eliyahu Moshe Goldratt

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Introduction – The Goal

Dr. Eli Goldratt's book “The Goal”, has been a best seller since 1984 and is recognized as one of the best-selling management books of all time.

The Author has used the Socratic inductive reasoning to teach his Theory Of Constraints

It is an underground best seller that utilizes a non-traditional approach to convey important business information.

It has reached a sale of eight million copies. This book which is an overall framework for various businesses

determine: What to change? Change to what ? How to cause the change?

The Goal – An Ongoing Process of Improvement

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The Goal - Scenario

Story revolves around 38year old young executive – Alex Rogo.

An Engineering Graduate + MBA. Started career in UniCo as

project manager and now works under Bill Peach as plant manager in Bearington, his hometown.

Factory produces machined assemblies.

Well trained staff led by highly experienced managers.

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Story Characters

Alex Rogo, Plant

Manager

Julie, Rogo’s Wife

Bill Peach, Vice

President

Bob Donovan, Production Manager

Fran, Rogo’s

Secretary

Dempsey, Shift

Supervisor Martinez, Union

Steward

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Chapter-1: Summary

Mr. Rogo, Plant Manager faced a heated situation created by Bill Peach, Vice President who surprisingly demanded the status of Customer Order 41427

Order No. 41427 - Order from Bucky Burnside, President of one of UniCo Biggest Customer

Bill Peach’s Demand – Dispatch the Order No.41427 within 24hrs

The Bad Luck – Machine NCX-10 was down, Assemblies were missing.

Peach’s Warning – 3 Months to clear all the backlogs of the plant

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Chapter-2: Summary

In-house Conflicts between Rogo & his wife Julie Total work force was streamlined over Order No. 41427 Bottleneck , Overtime, Overworked Finally NCX-10 Machine started working by 4:30pm Consignment Dispatched by 11pm Alex Rogo celebrated with Bob Donovan discussing

about how they managed this order no. 41427 The Missing Element – Inspite of best technology,

best machines, best people, something was missing Damn Competition – Earlier Japanese were beating

UniCo on Quality and Product Design, Now they were beating UniCo over Price & Delivery

Self Realization – Rogo gave a thought of his past performance and record and realized his potential that he can clear all backlogs with in 3 months

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Chapter-3: Summary

Stress Continues – Early Morning Meeting at headquarter held by Bill Peach, Vice President

The Bad News – The whole division goes up for sale if the performance continue. Deadline – 6 Months

Result – Sacking of employees including Vice President, Bill Peach

Meeting Objective – Analysis of Quarter result and performance of each plant under Bill Peach

New Strategy – How we are going to meet this challenge

The Answer - The future of the business depends upon the ability to increase productivity

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References

The Goal - Eliyahu M. Goldratt http://www.google.co.in http://www.wikipedia.com

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Thank You