Go4Venture Bulletin - Venture & Growth Equity Market Report Europe, Decembert 2014
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Transcript of Go4Venture Bulletin - Venture & Growth Equity Market Report Europe, Decembert 2014
Go4Venture Advisers LLP is authorised and regulated by the Financial Conduct Authority (FCA)
Published by Go4Venture Research the Equity Research unit of Go4Venture Advisers LLP
Go4Venture Advisers LLP is authorised and regulated by the Financial Conduct Authority (FCA)
copy Go4Venture Advisers 2015
Go4Venture Advisers European Venture amp Growth Equity Market
Monthly Bulletin | December 2014
Technology Media Telecoms Internet Healthcare Cleantech Materials
About Go4Venture Advisers
Providing innovative fast-growing companies and their investors with independent corporate finance advice to help them
evaluate develop and execute growth strategies
wwwgo4venturecom
Equity Capital Markets (ECM)
Equity private placements
Growth equity financings and secondaries
Pre-IPO advisory
Mergers amp Acquisitions (MampA)
Sellside
Buyside Buy and build
Valuation services
Visit wwwgo4venturecomBulletin to read past Bulletins
December 2014
copy Go4Venture Advisers 2015 Page 1
Contents
This Month in Brief 2
Investments
11 - Headline Transaction Index (HTI) 5
12 - Large Transactions Summary 6
13 - Large Transactions Profiles 7
MampA Transactions
21 - MampA Activity Index 19
22 - Top 5 Global TMT MampA Transactions Summary 20
23 - Headline European VC amp PE-Backed MampA Transactions Summary 21
24 - Headline European VC amp PE-Backed MampA Transaction Profiles 22
List of Acronyms 27
About this Bulletin
The Go4Venture Advisersrsquo European Venture amp Growth Equity Market Monthly Bulletin provides a summary of corporate finance activity among emerging European TMT companies
Investments ie Venture Capital (VC) and Private Equity (PE) financings including growth equity financing rounds with single secondaries components (recapitalisations) and
MampA Transactions where the sellers are VC and PE-backed European companies including all majority transactions with no new investment going into the business (eg acquisitions Management Buyouts (MBOs) and other buyouts)
Investment activity is measured using Go4Venturersquos European Tech Headline Transaction Index (HTI) which is based on the number and value of transactions reported in professional publications
MampA activity is measured using data from a combination of external sources primarily Capital IQ with complementary reporting from 451 Group PitchBook and VentureSource
Europe is defined as Western Central and Eastern Europe excluding Israel
For more details please refer to the Methodology Note available on our website
Please note that no part of the Bulletin can be reproduced unless content is duly attributed to Go4Venture and the details of republishing are notified to g4vBulletingo4venturecom
December 2014
copy Go4Venture Advisers 2015 Page 2
This Month in Brief
Dear Clients and Friends
Welcome to the latest edition of the Go4Venture Monthly European Venture amp Growth Equity Market
Bulletin featuring our proprietary Headline Transaction Index (HTI) of investment activity as well as a
quick summary of VC amp PE-backed TMT MampA exits of $50 million or more
2015 The Sky Is The Limit
Best wishes for 2015
2014 finished on a high with record fund-raising for December considerable IPO activity (at least in the
US) and sustained MampA activity And all the signs are that 2015 is starting with a bang ndash see for
instance the January announcement of Andreessen Horowitz leading the $58mn funding round for
Transferwise (which we will cover in our next issue) At the same time we continue to notice growing
signs of indiscriminate optimism which will inevitably lead to a re-rating of private investment
valuations
Investments
Compared to 2013 the Headline Transaction Index (HTI) was up more than 40 in value in 2014
reaching an all-time high of euro54bn - even though the number of transactions recorded was down
nearly 15 The growing size of fund-raisings was reflected by a record number of Landmark
transactions (at least euro20mn) in 2014 56 ndash by comparison the highest number of Landmark
transactions reached in the last cycle was 29 in 2008 (approximately half of the 2014 tally)
December was representative of the activity in 2014 as a whole with five Landmark deals (vs two
in December 2013) led by the mega funding of just over euro200mn for Netherlands-based Payment
System Provider (PSP) Adyen Interestingly all Landmark deals were either Fintech or infrastructure
plays (big data or collaboration)
December 2014
copy Go4Venture Advisers 2015 Page 3
Elsewhere the news was all about the excitement taking hold of the tech investment market
Notable points include
The IPO markets were incredibly active in December (at least in the US) In a month when
markets usually quieten down we instead had a number of notable IPOs ndash including
Hortonworks Lending Club and New Relic What is remarkable is that markets are becoming
less discriminate backing for instance Hortonworks just because it is a cloud play despite
rather paltry financials (revenues of $415mn losses of $1015mn for the twelve months ended
September 30 2014)
In fact as the Financial Times pointed out we now have the paradoxical situation in which
private valuations are starting to exceed public market valuations A prime example was
Boxrsquos IPO at a haircut to its last private fund-raising
It is becoming increasingly difficult to understand price formation Late investors are being
offered preferences (protecting them from an IPO at a lower valuation than the pre-IPO round)
which are not public (or at least not widely publicised) The names of investors are now
commonly undisclosed (eg the last round funding of Shazam)
We are seeing the return of lsquome-toorsquo investments Consider Uber raising another $16bn
(from Goldmanrsquos private clients) along with Didi Dache (backed by Tencent) raising $700mn or
Kuadi Dache (sponsored by Alibaba) raising $600mn
New companies are commonly valued at a multiple over established players something
reminiscent of the 1999-2000 debate over the New vs Old Economy (the New Economy of
course collapsed soon after) The case in point in December was Xiaomi (the Chinese mobile
handset maker) raising $11bn at a valuation of $45bn making it the worldrsquos highest-valued
technology startup and 3x as valuable as Hong Kong listed Lenovo (which has a similar share
of the Chinese smartphone market)
This euphoria is of course benefitting Europe making US investors optimistic enough to come to
Europe and encouraging European investors to be bolder ndash see for instance Paris-based Partech
experimenting at the seed stage with Partech Shaker and at the same time expanding its remit with a
new euro200mn growth equity fund whilst building on its Franco-American roots through a presence in
San Francisco
Exits
From an MampA standpoint December was a solid month once again driven more by the Private
Equity (PE) end of the market than venture
In fact PE firms were involved as buyers in three of the Top 5 Global TMT MampA Transactions
And in Europe specifically the two venture exits resulted from investment by two direct
secondary funds covering the VC industry namely Azini in the UK and Verdane in the Nordics
It is worth noting that direct secondary funds have been quite active particularly since the 2008-
09 economic crisis Usually founded as funds dedicated to buying entire portfolios of other funds
many have now expanded their remit to single direct secondaries (ie buying other fundsrsquo position in a
single company rather than entire portfolios) This is driven by fewer portfolios changing hands and
secondaries funds developing company management skills over the years ndash making it reasonably easy
for them to move to the single asset business In fact many not only buy existing positions but are also
able to invest new money if need be
December 2014
copy Go4Venture Advisers 2015 Page 4
The two December exits were very different cases
Azini exiting incadea at a euro170mn total company valuation was in fact what is referred to as
a ldquoquick fliprdquo ndash an exit shortly after the investment was made (in this particular case a matter of
weeks) incadea was an investment in a publicly-listed company Azini is somewhat unique in
this respect providing ldquoan early liquidity option for historical investors and shareholders in
illiquid private and small-cap public companiesrdquo unlike most secondaries funds which focus on
venture funding of private companies alone
More classically Wireless Maingate selling to Sierra Wireless for euro74mn allowed Verdane
Capital to exit a position acquired in 2008 from Brainheart a $200mn European venture capital
fund dedicated to wireless investments (vintage 2002) set up by successful entrepreneur Ulf
Jonstroumlmer (who founded AU-System)
Enjoy the reading Please direct any questions or comments to g4vBulletingo4venturecom If you do
not wish to receive future HTI updates from us please send an email with the title unsubscribe
to g4vBulletingo4venturecom
The Go4Venture Team
Where to Meet the Go4Venture Advisers Team in February 2014 ndash see wwwgo4venturecomcontact
February 3-4 ndash Eindhoven Netherlands ndash Global Government Venturing Summit 2015
February 12 ndash London UK ndash EISA Chairmanrsquos Reception at the House of Lords
February 25-26 ndash San Clara CA ndash Linley Data Center Conference 2015
For more details about the Headline Transaction Index (HTI) please visit our website
December 2014
copy Go4Venture Advisers 2015 Page 5
11 Headline Transaction Index (HTI)
Go4Venture HTI Index by Deal Value
Source Go4Venture Advisers HTI Database
Go4Venture HTI Index by Cumulative Deal Value
Source Go4Venture Advisers HTI Database
December 2013 2014 Var Year-to-Date 2013 2014 Var
Large Transactions 12 12 0 Large Transactions 127 166 31
euromn 155 432 178 euromn 2899 4680 61
Other Transactions 17 29 71 Other Transactions 334 232 (31)
euromn 42 102 142 euromn 889 753 (15)
All Headline Transactions
29 41 41 All Headline Transactions
461 398 (14)
euromn 196 533 172 euromn 3788 5432 43
Of Which Of Which
Landmark Transactions 2 5 150 Landmark Transactions 35 56 60
euromn 60 359 498 euromn 1866 4069 118
Definitions
Large Transactions ge pound5mn euro75mn $10mn
Other Transactions lt pound5mn euro75mn $10mn
Landmark Transactions subset of Large Transactions ge euro20mn pound13mn $27mn
0
100
200
300
400
500
600
700
800
900
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Valu
e o
f T
ransactio
ns p
er
Month
(eurom
n)
2011 2012 2013 2014
0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cum
ula
tive V
alu
e o
f T
ransactio
ns (
eurom
n)
2011 2012 2013 2014
Includes Rocket Internet (euro768mn)
December 2014
copy Go4Venture Advisers 2015 Page 6
12 Large Transactions Summary (gepound5mn euro75mn $10mn)
Ranked by Round Size (euromn including estimates) in Descending Order then Alphabetically
Company Sector Round euromn Description Investors
1 Adyen (Netherlands) wwwadyencom
Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
2 Blue Yonder (Germany) wwwblue-yondercom
Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
3 Huddle (UK) wwwhuddlecom
Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
4 Atom Bank (UK) wwwatombankcouk
Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
5 eToro (UK) wwwetorocom
Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
6 Helpling (Germany) wwwhelplingde
Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
7 Home24 (Germany) wwwhome24com
Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group Rocket Internet Zimmermann Investment
8 Nexthink (Switzerland) wwwnexthinkcom
Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
9 ShopWings (Germany) wwwshopwingsde
Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
10 Novelda (Norway) wwwxethrucom
Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
11 Sonnenbatterie (Germany) wwwsonnenbatteriede
Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
12 MarketInvoice (UK) wwwmarketinvoicecom
Internet Services
B 63 Peer-to-Peer lending platform for working capital financing
Northzone
Source Go4Venture Advisers HTI Database
Key
Bold indicates lead investor(s)
Internal round
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 1
Contents
This Month in Brief 2
Investments
11 - Headline Transaction Index (HTI) 5
12 - Large Transactions Summary 6
13 - Large Transactions Profiles 7
MampA Transactions
21 - MampA Activity Index 19
22 - Top 5 Global TMT MampA Transactions Summary 20
23 - Headline European VC amp PE-Backed MampA Transactions Summary 21
24 - Headline European VC amp PE-Backed MampA Transaction Profiles 22
List of Acronyms 27
About this Bulletin
The Go4Venture Advisersrsquo European Venture amp Growth Equity Market Monthly Bulletin provides a summary of corporate finance activity among emerging European TMT companies
Investments ie Venture Capital (VC) and Private Equity (PE) financings including growth equity financing rounds with single secondaries components (recapitalisations) and
MampA Transactions where the sellers are VC and PE-backed European companies including all majority transactions with no new investment going into the business (eg acquisitions Management Buyouts (MBOs) and other buyouts)
Investment activity is measured using Go4Venturersquos European Tech Headline Transaction Index (HTI) which is based on the number and value of transactions reported in professional publications
MampA activity is measured using data from a combination of external sources primarily Capital IQ with complementary reporting from 451 Group PitchBook and VentureSource
Europe is defined as Western Central and Eastern Europe excluding Israel
For more details please refer to the Methodology Note available on our website
Please note that no part of the Bulletin can be reproduced unless content is duly attributed to Go4Venture and the details of republishing are notified to g4vBulletingo4venturecom
December 2014
copy Go4Venture Advisers 2015 Page 2
This Month in Brief
Dear Clients and Friends
Welcome to the latest edition of the Go4Venture Monthly European Venture amp Growth Equity Market
Bulletin featuring our proprietary Headline Transaction Index (HTI) of investment activity as well as a
quick summary of VC amp PE-backed TMT MampA exits of $50 million or more
2015 The Sky Is The Limit
Best wishes for 2015
2014 finished on a high with record fund-raising for December considerable IPO activity (at least in the
US) and sustained MampA activity And all the signs are that 2015 is starting with a bang ndash see for
instance the January announcement of Andreessen Horowitz leading the $58mn funding round for
Transferwise (which we will cover in our next issue) At the same time we continue to notice growing
signs of indiscriminate optimism which will inevitably lead to a re-rating of private investment
valuations
Investments
Compared to 2013 the Headline Transaction Index (HTI) was up more than 40 in value in 2014
reaching an all-time high of euro54bn - even though the number of transactions recorded was down
nearly 15 The growing size of fund-raisings was reflected by a record number of Landmark
transactions (at least euro20mn) in 2014 56 ndash by comparison the highest number of Landmark
transactions reached in the last cycle was 29 in 2008 (approximately half of the 2014 tally)
December was representative of the activity in 2014 as a whole with five Landmark deals (vs two
in December 2013) led by the mega funding of just over euro200mn for Netherlands-based Payment
System Provider (PSP) Adyen Interestingly all Landmark deals were either Fintech or infrastructure
plays (big data or collaboration)
December 2014
copy Go4Venture Advisers 2015 Page 3
Elsewhere the news was all about the excitement taking hold of the tech investment market
Notable points include
The IPO markets were incredibly active in December (at least in the US) In a month when
markets usually quieten down we instead had a number of notable IPOs ndash including
Hortonworks Lending Club and New Relic What is remarkable is that markets are becoming
less discriminate backing for instance Hortonworks just because it is a cloud play despite
rather paltry financials (revenues of $415mn losses of $1015mn for the twelve months ended
September 30 2014)
In fact as the Financial Times pointed out we now have the paradoxical situation in which
private valuations are starting to exceed public market valuations A prime example was
Boxrsquos IPO at a haircut to its last private fund-raising
It is becoming increasingly difficult to understand price formation Late investors are being
offered preferences (protecting them from an IPO at a lower valuation than the pre-IPO round)
which are not public (or at least not widely publicised) The names of investors are now
commonly undisclosed (eg the last round funding of Shazam)
We are seeing the return of lsquome-toorsquo investments Consider Uber raising another $16bn
(from Goldmanrsquos private clients) along with Didi Dache (backed by Tencent) raising $700mn or
Kuadi Dache (sponsored by Alibaba) raising $600mn
New companies are commonly valued at a multiple over established players something
reminiscent of the 1999-2000 debate over the New vs Old Economy (the New Economy of
course collapsed soon after) The case in point in December was Xiaomi (the Chinese mobile
handset maker) raising $11bn at a valuation of $45bn making it the worldrsquos highest-valued
technology startup and 3x as valuable as Hong Kong listed Lenovo (which has a similar share
of the Chinese smartphone market)
This euphoria is of course benefitting Europe making US investors optimistic enough to come to
Europe and encouraging European investors to be bolder ndash see for instance Paris-based Partech
experimenting at the seed stage with Partech Shaker and at the same time expanding its remit with a
new euro200mn growth equity fund whilst building on its Franco-American roots through a presence in
San Francisco
Exits
From an MampA standpoint December was a solid month once again driven more by the Private
Equity (PE) end of the market than venture
In fact PE firms were involved as buyers in three of the Top 5 Global TMT MampA Transactions
And in Europe specifically the two venture exits resulted from investment by two direct
secondary funds covering the VC industry namely Azini in the UK and Verdane in the Nordics
It is worth noting that direct secondary funds have been quite active particularly since the 2008-
09 economic crisis Usually founded as funds dedicated to buying entire portfolios of other funds
many have now expanded their remit to single direct secondaries (ie buying other fundsrsquo position in a
single company rather than entire portfolios) This is driven by fewer portfolios changing hands and
secondaries funds developing company management skills over the years ndash making it reasonably easy
for them to move to the single asset business In fact many not only buy existing positions but are also
able to invest new money if need be
December 2014
copy Go4Venture Advisers 2015 Page 4
The two December exits were very different cases
Azini exiting incadea at a euro170mn total company valuation was in fact what is referred to as
a ldquoquick fliprdquo ndash an exit shortly after the investment was made (in this particular case a matter of
weeks) incadea was an investment in a publicly-listed company Azini is somewhat unique in
this respect providing ldquoan early liquidity option for historical investors and shareholders in
illiquid private and small-cap public companiesrdquo unlike most secondaries funds which focus on
venture funding of private companies alone
More classically Wireless Maingate selling to Sierra Wireless for euro74mn allowed Verdane
Capital to exit a position acquired in 2008 from Brainheart a $200mn European venture capital
fund dedicated to wireless investments (vintage 2002) set up by successful entrepreneur Ulf
Jonstroumlmer (who founded AU-System)
Enjoy the reading Please direct any questions or comments to g4vBulletingo4venturecom If you do
not wish to receive future HTI updates from us please send an email with the title unsubscribe
to g4vBulletingo4venturecom
The Go4Venture Team
Where to Meet the Go4Venture Advisers Team in February 2014 ndash see wwwgo4venturecomcontact
February 3-4 ndash Eindhoven Netherlands ndash Global Government Venturing Summit 2015
February 12 ndash London UK ndash EISA Chairmanrsquos Reception at the House of Lords
February 25-26 ndash San Clara CA ndash Linley Data Center Conference 2015
For more details about the Headline Transaction Index (HTI) please visit our website
December 2014
copy Go4Venture Advisers 2015 Page 5
11 Headline Transaction Index (HTI)
Go4Venture HTI Index by Deal Value
Source Go4Venture Advisers HTI Database
Go4Venture HTI Index by Cumulative Deal Value
Source Go4Venture Advisers HTI Database
December 2013 2014 Var Year-to-Date 2013 2014 Var
Large Transactions 12 12 0 Large Transactions 127 166 31
euromn 155 432 178 euromn 2899 4680 61
Other Transactions 17 29 71 Other Transactions 334 232 (31)
euromn 42 102 142 euromn 889 753 (15)
All Headline Transactions
29 41 41 All Headline Transactions
461 398 (14)
euromn 196 533 172 euromn 3788 5432 43
Of Which Of Which
Landmark Transactions 2 5 150 Landmark Transactions 35 56 60
euromn 60 359 498 euromn 1866 4069 118
Definitions
Large Transactions ge pound5mn euro75mn $10mn
Other Transactions lt pound5mn euro75mn $10mn
Landmark Transactions subset of Large Transactions ge euro20mn pound13mn $27mn
0
100
200
300
400
500
600
700
800
900
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Valu
e o
f T
ransactio
ns p
er
Month
(eurom
n)
2011 2012 2013 2014
0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cum
ula
tive V
alu
e o
f T
ransactio
ns (
eurom
n)
2011 2012 2013 2014
Includes Rocket Internet (euro768mn)
December 2014
copy Go4Venture Advisers 2015 Page 6
12 Large Transactions Summary (gepound5mn euro75mn $10mn)
Ranked by Round Size (euromn including estimates) in Descending Order then Alphabetically
Company Sector Round euromn Description Investors
1 Adyen (Netherlands) wwwadyencom
Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
2 Blue Yonder (Germany) wwwblue-yondercom
Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
3 Huddle (UK) wwwhuddlecom
Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
4 Atom Bank (UK) wwwatombankcouk
Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
5 eToro (UK) wwwetorocom
Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
6 Helpling (Germany) wwwhelplingde
Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
7 Home24 (Germany) wwwhome24com
Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group Rocket Internet Zimmermann Investment
8 Nexthink (Switzerland) wwwnexthinkcom
Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
9 ShopWings (Germany) wwwshopwingsde
Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
10 Novelda (Norway) wwwxethrucom
Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
11 Sonnenbatterie (Germany) wwwsonnenbatteriede
Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
12 MarketInvoice (UK) wwwmarketinvoicecom
Internet Services
B 63 Peer-to-Peer lending platform for working capital financing
Northzone
Source Go4Venture Advisers HTI Database
Key
Bold indicates lead investor(s)
Internal round
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 2
This Month in Brief
Dear Clients and Friends
Welcome to the latest edition of the Go4Venture Monthly European Venture amp Growth Equity Market
Bulletin featuring our proprietary Headline Transaction Index (HTI) of investment activity as well as a
quick summary of VC amp PE-backed TMT MampA exits of $50 million or more
2015 The Sky Is The Limit
Best wishes for 2015
2014 finished on a high with record fund-raising for December considerable IPO activity (at least in the
US) and sustained MampA activity And all the signs are that 2015 is starting with a bang ndash see for
instance the January announcement of Andreessen Horowitz leading the $58mn funding round for
Transferwise (which we will cover in our next issue) At the same time we continue to notice growing
signs of indiscriminate optimism which will inevitably lead to a re-rating of private investment
valuations
Investments
Compared to 2013 the Headline Transaction Index (HTI) was up more than 40 in value in 2014
reaching an all-time high of euro54bn - even though the number of transactions recorded was down
nearly 15 The growing size of fund-raisings was reflected by a record number of Landmark
transactions (at least euro20mn) in 2014 56 ndash by comparison the highest number of Landmark
transactions reached in the last cycle was 29 in 2008 (approximately half of the 2014 tally)
December was representative of the activity in 2014 as a whole with five Landmark deals (vs two
in December 2013) led by the mega funding of just over euro200mn for Netherlands-based Payment
System Provider (PSP) Adyen Interestingly all Landmark deals were either Fintech or infrastructure
plays (big data or collaboration)
December 2014
copy Go4Venture Advisers 2015 Page 3
Elsewhere the news was all about the excitement taking hold of the tech investment market
Notable points include
The IPO markets were incredibly active in December (at least in the US) In a month when
markets usually quieten down we instead had a number of notable IPOs ndash including
Hortonworks Lending Club and New Relic What is remarkable is that markets are becoming
less discriminate backing for instance Hortonworks just because it is a cloud play despite
rather paltry financials (revenues of $415mn losses of $1015mn for the twelve months ended
September 30 2014)
In fact as the Financial Times pointed out we now have the paradoxical situation in which
private valuations are starting to exceed public market valuations A prime example was
Boxrsquos IPO at a haircut to its last private fund-raising
It is becoming increasingly difficult to understand price formation Late investors are being
offered preferences (protecting them from an IPO at a lower valuation than the pre-IPO round)
which are not public (or at least not widely publicised) The names of investors are now
commonly undisclosed (eg the last round funding of Shazam)
We are seeing the return of lsquome-toorsquo investments Consider Uber raising another $16bn
(from Goldmanrsquos private clients) along with Didi Dache (backed by Tencent) raising $700mn or
Kuadi Dache (sponsored by Alibaba) raising $600mn
New companies are commonly valued at a multiple over established players something
reminiscent of the 1999-2000 debate over the New vs Old Economy (the New Economy of
course collapsed soon after) The case in point in December was Xiaomi (the Chinese mobile
handset maker) raising $11bn at a valuation of $45bn making it the worldrsquos highest-valued
technology startup and 3x as valuable as Hong Kong listed Lenovo (which has a similar share
of the Chinese smartphone market)
This euphoria is of course benefitting Europe making US investors optimistic enough to come to
Europe and encouraging European investors to be bolder ndash see for instance Paris-based Partech
experimenting at the seed stage with Partech Shaker and at the same time expanding its remit with a
new euro200mn growth equity fund whilst building on its Franco-American roots through a presence in
San Francisco
Exits
From an MampA standpoint December was a solid month once again driven more by the Private
Equity (PE) end of the market than venture
In fact PE firms were involved as buyers in three of the Top 5 Global TMT MampA Transactions
And in Europe specifically the two venture exits resulted from investment by two direct
secondary funds covering the VC industry namely Azini in the UK and Verdane in the Nordics
It is worth noting that direct secondary funds have been quite active particularly since the 2008-
09 economic crisis Usually founded as funds dedicated to buying entire portfolios of other funds
many have now expanded their remit to single direct secondaries (ie buying other fundsrsquo position in a
single company rather than entire portfolios) This is driven by fewer portfolios changing hands and
secondaries funds developing company management skills over the years ndash making it reasonably easy
for them to move to the single asset business In fact many not only buy existing positions but are also
able to invest new money if need be
December 2014
copy Go4Venture Advisers 2015 Page 4
The two December exits were very different cases
Azini exiting incadea at a euro170mn total company valuation was in fact what is referred to as
a ldquoquick fliprdquo ndash an exit shortly after the investment was made (in this particular case a matter of
weeks) incadea was an investment in a publicly-listed company Azini is somewhat unique in
this respect providing ldquoan early liquidity option for historical investors and shareholders in
illiquid private and small-cap public companiesrdquo unlike most secondaries funds which focus on
venture funding of private companies alone
More classically Wireless Maingate selling to Sierra Wireless for euro74mn allowed Verdane
Capital to exit a position acquired in 2008 from Brainheart a $200mn European venture capital
fund dedicated to wireless investments (vintage 2002) set up by successful entrepreneur Ulf
Jonstroumlmer (who founded AU-System)
Enjoy the reading Please direct any questions or comments to g4vBulletingo4venturecom If you do
not wish to receive future HTI updates from us please send an email with the title unsubscribe
to g4vBulletingo4venturecom
The Go4Venture Team
Where to Meet the Go4Venture Advisers Team in February 2014 ndash see wwwgo4venturecomcontact
February 3-4 ndash Eindhoven Netherlands ndash Global Government Venturing Summit 2015
February 12 ndash London UK ndash EISA Chairmanrsquos Reception at the House of Lords
February 25-26 ndash San Clara CA ndash Linley Data Center Conference 2015
For more details about the Headline Transaction Index (HTI) please visit our website
December 2014
copy Go4Venture Advisers 2015 Page 5
11 Headline Transaction Index (HTI)
Go4Venture HTI Index by Deal Value
Source Go4Venture Advisers HTI Database
Go4Venture HTI Index by Cumulative Deal Value
Source Go4Venture Advisers HTI Database
December 2013 2014 Var Year-to-Date 2013 2014 Var
Large Transactions 12 12 0 Large Transactions 127 166 31
euromn 155 432 178 euromn 2899 4680 61
Other Transactions 17 29 71 Other Transactions 334 232 (31)
euromn 42 102 142 euromn 889 753 (15)
All Headline Transactions
29 41 41 All Headline Transactions
461 398 (14)
euromn 196 533 172 euromn 3788 5432 43
Of Which Of Which
Landmark Transactions 2 5 150 Landmark Transactions 35 56 60
euromn 60 359 498 euromn 1866 4069 118
Definitions
Large Transactions ge pound5mn euro75mn $10mn
Other Transactions lt pound5mn euro75mn $10mn
Landmark Transactions subset of Large Transactions ge euro20mn pound13mn $27mn
0
100
200
300
400
500
600
700
800
900
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Valu
e o
f T
ransactio
ns p
er
Month
(eurom
n)
2011 2012 2013 2014
0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cum
ula
tive V
alu
e o
f T
ransactio
ns (
eurom
n)
2011 2012 2013 2014
Includes Rocket Internet (euro768mn)
December 2014
copy Go4Venture Advisers 2015 Page 6
12 Large Transactions Summary (gepound5mn euro75mn $10mn)
Ranked by Round Size (euromn including estimates) in Descending Order then Alphabetically
Company Sector Round euromn Description Investors
1 Adyen (Netherlands) wwwadyencom
Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
2 Blue Yonder (Germany) wwwblue-yondercom
Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
3 Huddle (UK) wwwhuddlecom
Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
4 Atom Bank (UK) wwwatombankcouk
Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
5 eToro (UK) wwwetorocom
Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
6 Helpling (Germany) wwwhelplingde
Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
7 Home24 (Germany) wwwhome24com
Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group Rocket Internet Zimmermann Investment
8 Nexthink (Switzerland) wwwnexthinkcom
Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
9 ShopWings (Germany) wwwshopwingsde
Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
10 Novelda (Norway) wwwxethrucom
Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
11 Sonnenbatterie (Germany) wwwsonnenbatteriede
Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
12 MarketInvoice (UK) wwwmarketinvoicecom
Internet Services
B 63 Peer-to-Peer lending platform for working capital financing
Northzone
Source Go4Venture Advisers HTI Database
Key
Bold indicates lead investor(s)
Internal round
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 3
Elsewhere the news was all about the excitement taking hold of the tech investment market
Notable points include
The IPO markets were incredibly active in December (at least in the US) In a month when
markets usually quieten down we instead had a number of notable IPOs ndash including
Hortonworks Lending Club and New Relic What is remarkable is that markets are becoming
less discriminate backing for instance Hortonworks just because it is a cloud play despite
rather paltry financials (revenues of $415mn losses of $1015mn for the twelve months ended
September 30 2014)
In fact as the Financial Times pointed out we now have the paradoxical situation in which
private valuations are starting to exceed public market valuations A prime example was
Boxrsquos IPO at a haircut to its last private fund-raising
It is becoming increasingly difficult to understand price formation Late investors are being
offered preferences (protecting them from an IPO at a lower valuation than the pre-IPO round)
which are not public (or at least not widely publicised) The names of investors are now
commonly undisclosed (eg the last round funding of Shazam)
We are seeing the return of lsquome-toorsquo investments Consider Uber raising another $16bn
(from Goldmanrsquos private clients) along with Didi Dache (backed by Tencent) raising $700mn or
Kuadi Dache (sponsored by Alibaba) raising $600mn
New companies are commonly valued at a multiple over established players something
reminiscent of the 1999-2000 debate over the New vs Old Economy (the New Economy of
course collapsed soon after) The case in point in December was Xiaomi (the Chinese mobile
handset maker) raising $11bn at a valuation of $45bn making it the worldrsquos highest-valued
technology startup and 3x as valuable as Hong Kong listed Lenovo (which has a similar share
of the Chinese smartphone market)
This euphoria is of course benefitting Europe making US investors optimistic enough to come to
Europe and encouraging European investors to be bolder ndash see for instance Paris-based Partech
experimenting at the seed stage with Partech Shaker and at the same time expanding its remit with a
new euro200mn growth equity fund whilst building on its Franco-American roots through a presence in
San Francisco
Exits
From an MampA standpoint December was a solid month once again driven more by the Private
Equity (PE) end of the market than venture
In fact PE firms were involved as buyers in three of the Top 5 Global TMT MampA Transactions
And in Europe specifically the two venture exits resulted from investment by two direct
secondary funds covering the VC industry namely Azini in the UK and Verdane in the Nordics
It is worth noting that direct secondary funds have been quite active particularly since the 2008-
09 economic crisis Usually founded as funds dedicated to buying entire portfolios of other funds
many have now expanded their remit to single direct secondaries (ie buying other fundsrsquo position in a
single company rather than entire portfolios) This is driven by fewer portfolios changing hands and
secondaries funds developing company management skills over the years ndash making it reasonably easy
for them to move to the single asset business In fact many not only buy existing positions but are also
able to invest new money if need be
December 2014
copy Go4Venture Advisers 2015 Page 4
The two December exits were very different cases
Azini exiting incadea at a euro170mn total company valuation was in fact what is referred to as
a ldquoquick fliprdquo ndash an exit shortly after the investment was made (in this particular case a matter of
weeks) incadea was an investment in a publicly-listed company Azini is somewhat unique in
this respect providing ldquoan early liquidity option for historical investors and shareholders in
illiquid private and small-cap public companiesrdquo unlike most secondaries funds which focus on
venture funding of private companies alone
More classically Wireless Maingate selling to Sierra Wireless for euro74mn allowed Verdane
Capital to exit a position acquired in 2008 from Brainheart a $200mn European venture capital
fund dedicated to wireless investments (vintage 2002) set up by successful entrepreneur Ulf
Jonstroumlmer (who founded AU-System)
Enjoy the reading Please direct any questions or comments to g4vBulletingo4venturecom If you do
not wish to receive future HTI updates from us please send an email with the title unsubscribe
to g4vBulletingo4venturecom
The Go4Venture Team
Where to Meet the Go4Venture Advisers Team in February 2014 ndash see wwwgo4venturecomcontact
February 3-4 ndash Eindhoven Netherlands ndash Global Government Venturing Summit 2015
February 12 ndash London UK ndash EISA Chairmanrsquos Reception at the House of Lords
February 25-26 ndash San Clara CA ndash Linley Data Center Conference 2015
For more details about the Headline Transaction Index (HTI) please visit our website
December 2014
copy Go4Venture Advisers 2015 Page 5
11 Headline Transaction Index (HTI)
Go4Venture HTI Index by Deal Value
Source Go4Venture Advisers HTI Database
Go4Venture HTI Index by Cumulative Deal Value
Source Go4Venture Advisers HTI Database
December 2013 2014 Var Year-to-Date 2013 2014 Var
Large Transactions 12 12 0 Large Transactions 127 166 31
euromn 155 432 178 euromn 2899 4680 61
Other Transactions 17 29 71 Other Transactions 334 232 (31)
euromn 42 102 142 euromn 889 753 (15)
All Headline Transactions
29 41 41 All Headline Transactions
461 398 (14)
euromn 196 533 172 euromn 3788 5432 43
Of Which Of Which
Landmark Transactions 2 5 150 Landmark Transactions 35 56 60
euromn 60 359 498 euromn 1866 4069 118
Definitions
Large Transactions ge pound5mn euro75mn $10mn
Other Transactions lt pound5mn euro75mn $10mn
Landmark Transactions subset of Large Transactions ge euro20mn pound13mn $27mn
0
100
200
300
400
500
600
700
800
900
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Valu
e o
f T
ransactio
ns p
er
Month
(eurom
n)
2011 2012 2013 2014
0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cum
ula
tive V
alu
e o
f T
ransactio
ns (
eurom
n)
2011 2012 2013 2014
Includes Rocket Internet (euro768mn)
December 2014
copy Go4Venture Advisers 2015 Page 6
12 Large Transactions Summary (gepound5mn euro75mn $10mn)
Ranked by Round Size (euromn including estimates) in Descending Order then Alphabetically
Company Sector Round euromn Description Investors
1 Adyen (Netherlands) wwwadyencom
Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
2 Blue Yonder (Germany) wwwblue-yondercom
Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
3 Huddle (UK) wwwhuddlecom
Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
4 Atom Bank (UK) wwwatombankcouk
Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
5 eToro (UK) wwwetorocom
Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
6 Helpling (Germany) wwwhelplingde
Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
7 Home24 (Germany) wwwhome24com
Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group Rocket Internet Zimmermann Investment
8 Nexthink (Switzerland) wwwnexthinkcom
Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
9 ShopWings (Germany) wwwshopwingsde
Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
10 Novelda (Norway) wwwxethrucom
Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
11 Sonnenbatterie (Germany) wwwsonnenbatteriede
Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
12 MarketInvoice (UK) wwwmarketinvoicecom
Internet Services
B 63 Peer-to-Peer lending platform for working capital financing
Northzone
Source Go4Venture Advisers HTI Database
Key
Bold indicates lead investor(s)
Internal round
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 4
The two December exits were very different cases
Azini exiting incadea at a euro170mn total company valuation was in fact what is referred to as
a ldquoquick fliprdquo ndash an exit shortly after the investment was made (in this particular case a matter of
weeks) incadea was an investment in a publicly-listed company Azini is somewhat unique in
this respect providing ldquoan early liquidity option for historical investors and shareholders in
illiquid private and small-cap public companiesrdquo unlike most secondaries funds which focus on
venture funding of private companies alone
More classically Wireless Maingate selling to Sierra Wireless for euro74mn allowed Verdane
Capital to exit a position acquired in 2008 from Brainheart a $200mn European venture capital
fund dedicated to wireless investments (vintage 2002) set up by successful entrepreneur Ulf
Jonstroumlmer (who founded AU-System)
Enjoy the reading Please direct any questions or comments to g4vBulletingo4venturecom If you do
not wish to receive future HTI updates from us please send an email with the title unsubscribe
to g4vBulletingo4venturecom
The Go4Venture Team
Where to Meet the Go4Venture Advisers Team in February 2014 ndash see wwwgo4venturecomcontact
February 3-4 ndash Eindhoven Netherlands ndash Global Government Venturing Summit 2015
February 12 ndash London UK ndash EISA Chairmanrsquos Reception at the House of Lords
February 25-26 ndash San Clara CA ndash Linley Data Center Conference 2015
For more details about the Headline Transaction Index (HTI) please visit our website
December 2014
copy Go4Venture Advisers 2015 Page 5
11 Headline Transaction Index (HTI)
Go4Venture HTI Index by Deal Value
Source Go4Venture Advisers HTI Database
Go4Venture HTI Index by Cumulative Deal Value
Source Go4Venture Advisers HTI Database
December 2013 2014 Var Year-to-Date 2013 2014 Var
Large Transactions 12 12 0 Large Transactions 127 166 31
euromn 155 432 178 euromn 2899 4680 61
Other Transactions 17 29 71 Other Transactions 334 232 (31)
euromn 42 102 142 euromn 889 753 (15)
All Headline Transactions
29 41 41 All Headline Transactions
461 398 (14)
euromn 196 533 172 euromn 3788 5432 43
Of Which Of Which
Landmark Transactions 2 5 150 Landmark Transactions 35 56 60
euromn 60 359 498 euromn 1866 4069 118
Definitions
Large Transactions ge pound5mn euro75mn $10mn
Other Transactions lt pound5mn euro75mn $10mn
Landmark Transactions subset of Large Transactions ge euro20mn pound13mn $27mn
0
100
200
300
400
500
600
700
800
900
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Valu
e o
f T
ransactio
ns p
er
Month
(eurom
n)
2011 2012 2013 2014
0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cum
ula
tive V
alu
e o
f T
ransactio
ns (
eurom
n)
2011 2012 2013 2014
Includes Rocket Internet (euro768mn)
December 2014
copy Go4Venture Advisers 2015 Page 6
12 Large Transactions Summary (gepound5mn euro75mn $10mn)
Ranked by Round Size (euromn including estimates) in Descending Order then Alphabetically
Company Sector Round euromn Description Investors
1 Adyen (Netherlands) wwwadyencom
Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
2 Blue Yonder (Germany) wwwblue-yondercom
Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
3 Huddle (UK) wwwhuddlecom
Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
4 Atom Bank (UK) wwwatombankcouk
Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
5 eToro (UK) wwwetorocom
Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
6 Helpling (Germany) wwwhelplingde
Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
7 Home24 (Germany) wwwhome24com
Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group Rocket Internet Zimmermann Investment
8 Nexthink (Switzerland) wwwnexthinkcom
Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
9 ShopWings (Germany) wwwshopwingsde
Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
10 Novelda (Norway) wwwxethrucom
Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
11 Sonnenbatterie (Germany) wwwsonnenbatteriede
Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
12 MarketInvoice (UK) wwwmarketinvoicecom
Internet Services
B 63 Peer-to-Peer lending platform for working capital financing
Northzone
Source Go4Venture Advisers HTI Database
Key
Bold indicates lead investor(s)
Internal round
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 5
11 Headline Transaction Index (HTI)
Go4Venture HTI Index by Deal Value
Source Go4Venture Advisers HTI Database
Go4Venture HTI Index by Cumulative Deal Value
Source Go4Venture Advisers HTI Database
December 2013 2014 Var Year-to-Date 2013 2014 Var
Large Transactions 12 12 0 Large Transactions 127 166 31
euromn 155 432 178 euromn 2899 4680 61
Other Transactions 17 29 71 Other Transactions 334 232 (31)
euromn 42 102 142 euromn 889 753 (15)
All Headline Transactions
29 41 41 All Headline Transactions
461 398 (14)
euromn 196 533 172 euromn 3788 5432 43
Of Which Of Which
Landmark Transactions 2 5 150 Landmark Transactions 35 56 60
euromn 60 359 498 euromn 1866 4069 118
Definitions
Large Transactions ge pound5mn euro75mn $10mn
Other Transactions lt pound5mn euro75mn $10mn
Landmark Transactions subset of Large Transactions ge euro20mn pound13mn $27mn
0
100
200
300
400
500
600
700
800
900
1000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Valu
e o
f T
ransactio
ns p
er
Month
(eurom
n)
2011 2012 2013 2014
0
1000
2000
3000
4000
5000
6000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Cum
ula
tive V
alu
e o
f T
ransactio
ns (
eurom
n)
2011 2012 2013 2014
Includes Rocket Internet (euro768mn)
December 2014
copy Go4Venture Advisers 2015 Page 6
12 Large Transactions Summary (gepound5mn euro75mn $10mn)
Ranked by Round Size (euromn including estimates) in Descending Order then Alphabetically
Company Sector Round euromn Description Investors
1 Adyen (Netherlands) wwwadyencom
Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
2 Blue Yonder (Germany) wwwblue-yondercom
Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
3 Huddle (UK) wwwhuddlecom
Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
4 Atom Bank (UK) wwwatombankcouk
Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
5 eToro (UK) wwwetorocom
Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
6 Helpling (Germany) wwwhelplingde
Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
7 Home24 (Germany) wwwhome24com
Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group Rocket Internet Zimmermann Investment
8 Nexthink (Switzerland) wwwnexthinkcom
Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
9 ShopWings (Germany) wwwshopwingsde
Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
10 Novelda (Norway) wwwxethrucom
Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
11 Sonnenbatterie (Germany) wwwsonnenbatteriede
Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
12 MarketInvoice (UK) wwwmarketinvoicecom
Internet Services
B 63 Peer-to-Peer lending platform for working capital financing
Northzone
Source Go4Venture Advisers HTI Database
Key
Bold indicates lead investor(s)
Internal round
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 6
12 Large Transactions Summary (gepound5mn euro75mn $10mn)
Ranked by Round Size (euromn including estimates) in Descending Order then Alphabetically
Company Sector Round euromn Description Investors
1 Adyen (Netherlands) wwwadyencom
Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
2 Blue Yonder (Germany) wwwblue-yondercom
Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
3 Huddle (UK) wwwhuddlecom
Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
4 Atom Bank (UK) wwwatombankcouk
Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
5 eToro (UK) wwwetorocom
Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
6 Helpling (Germany) wwwhelplingde
Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
7 Home24 (Germany) wwwhome24com
Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group Rocket Internet Zimmermann Investment
8 Nexthink (Switzerland) wwwnexthinkcom
Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
9 ShopWings (Germany) wwwshopwingsde
Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
10 Novelda (Norway) wwwxethrucom
Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
11 Sonnenbatterie (Germany) wwwsonnenbatteriede
Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
12 MarketInvoice (UK) wwwmarketinvoicecom
Internet Services
B 63 Peer-to-Peer lending platform for working capital financing
Northzone
Source Go4Venture Advisers HTI Database
Key
Bold indicates lead investor(s)
Internal round
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 7
Adyen Netherlands | wwwadyencom
Sector Round euromn Description Investors
1 Software B 2030 Provider of a web-based payments system
Felicis Ventures General Atlantic Index Ventures Temasek Holdings
Adyen (Netherlands) a provider of a web-based payments system raised euro2030mn in a Series B round led by
General Atlantic with support from fellow new investor Temasek Holdings with participation of investors Felicis
Ventures and Index Ventures The money will be used for expansion in Asia and the US as well as implementing the
companyrsquos new mobile Point-of-Sale (PoS) system Shuttle
When we last saw Adyen in our June 2014 Bulletin it had just raised euro12mn from Felicis Ventures and Index Ventures
Just like other payment platforms we have seen recently like The Currency Cloud Group and iZettle (whose fundraisings
we covered in April and May 2014 respectively) the advantage of using Adyen is that it obviates the need to deal with a
plethora of banks and other service providers Instead merchants can use a single firm for all their payment processing
needs
Adyen can process payments in 187 different currencies using 250 different payment methods such as credit cards and
online payments via mobile devices and PoS for merchants with physical stores This breadth of coverage gives Adyen
a competitive advantage in countries where consumers have unusual payment preferences Merchants may find that
Adyen is the only viable option in these countries and once they have chosen Adyen in these countries it doesnrsquot make
sense to use a different system elsewhere
The result of this is that Adyen has over 3500 different merchants using its platform including well-known tech
companies like Airbnb Facebook Google Groupon Showroomprive and Spotify More traditional companies have also
adopted Adyenrsquos system including Germanyrsquos second-largest airline by chartered passengers airberlin US-based
provider of business management software for the beauty and wellness industries Mindbody low cost Irish airline
Ryanair and global telecoms carrier Vodafone
In 2014 Adyen posted revenues of euro185mn Not only was this a two-fold increase in turnover compared with the
previous year but it also gave the company a profit of euro10mn The company expects to process over euro25bn in payments
over the next twelve months Whereas 50 of last yearrsquos payment volumes came from Europe and 30 from the US
with Asia and Latin America accounting for only 10 each Adyen aims to increase the amount of business it does in
Asia and the US To this end some of Adyenrsquos 240 staff are based in Boston San Francisco Sao Paulo and Singapore
as well as in the firmrsquos five European offices
Investors
This round is the latest in a number of recent payment platform investments that featured in our Bulletin including Trustly
in November 2014 and Tradeshift in February 2014 It is however the largest investment in a payments platform that we
have covered to date and brings total funding for Adyen up to euro230mn valuing the business at euro13bn
The transaction was led by global private equity group General Atlantic (euro755mn (2013) AUM euro10bn) Well known for
backing of Alibaba and Facebook General Atlantic provides growth equity from its eleven offices in China Europe India
and the US Unusually General Atlantic has a disproportionately high number of wealthy families amongst its backers ndash
very much in line with the way it was set up in the lsquo80s by successful businessman and philanthropist Charles Feeney
General Atlanticrsquos investments are in five broad sectors ndash business services consumer and retail businesses financial
services healthcare and technology The firmrsquos approach is based on identifying industry macro-trends ndash a research
effort to which it devotes significant effort ndash and has allowed it to build up a euro10bn portfolio (as of December 2013)
With much of the growth in the euro12tn online shopping market expected to come from emerging markets in China and
Latin America it is not surprising that General Atlantic was joined by Temasek Holdings (AUM euro181bn) Also a new
investor in this round Temasek is owned by the Singaporean Government and targets Singapore as well as Asia Even
older than General Atlantic having been founded in the early lsquo70s Temasekrsquos investment preferences are thematic
rather than sector-based such as transforming economies and deepening competitive advantages Despite the firmrsquos
focus on Singapore and Asia it also has offices in Europe Latin America and the US
Like General Atlantic Temasek has an unusual structure Wholly owned by the Minister of Finance (a legal personality in
Singapore) the firmrsquos size and credit rating enabled it to enhance its capital efficiency and raise additional capital
through the issue of bonds At over euro162bn Temasekrsquos portfolio dwarfs that of most VC or PE funds
Silicon Valleyrsquos Felicis Ventures (euro97mn (2014) AUM euro178mn) which led the firmrsquos euro12mn Series B round in June
2014 and Index Ventures (euro400mn (2014) AUM euro30bn) have both returned for this round
As we have noted in a number of similar contexts new entrants in fintech are not weighed down with legacy
infrastructure which means that not only can they do things more efficiently but if they get it right they can grow
extremely rapidly as in this case While it was founded back in 2006 Adyen did not raise external investment until 2011
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 8
Blue Yonder Germany | wwwblue-yondercom Sector Round euromn Description Investors
2 Software A 609 Provider of big data analytics and predictive applications
Warburg Pincus
Blue Yonder (Germany) a provider of big data analytics and predictive applications raised $750mn (euro609mn) in a
Series A round from Warburg Pincus
Blue Yonder was founded in 2008 by Professor Michael Feindt a Professor at the Karlsruhe Institute of Technology and
former researcher at DESY and CERN The firm has developed algorithms for making predictions from large data sets
which it offers as a SaaS platform
Being able to make predictions based on big data has utility across a number of sectors although so far the majority of
Blue Yonderrsquos customers have been in manufacturing and retail Manufacturing applications include optimising
production lines based on inputs from monitoring sensors and predictive maintenance for the automotive industry In
retail Blue Yonderrsquos system facilitates demand forecasting and recognition of purchasing trends leading to more efficient
inventory planning as well as the implementation of dynamic pricing to maximise sales
Customers in manufacturing and retail include Bauhaus Bosch EAT Next the Otto Group Schwab Tengelmann and
Vodafone The firm has recently expanded into other verticals such as logistics and transport with customers including
Eurotunnel and Lufthansa Systems
Unsurprisingly given its founders background the secret sauce in Blue Yonderrsquos products is a combination of Bayesian
statistics and neural networks that was originally used in accelerator physics Developed in 1999 the companyrsquos
algorithm was first used as a way to sift through the large amount of data produced by particle accelerators in order to
identify events corresponding to particles of interest
Given the traction of lsquobig datarsquo as a sector and the increasing availability of commercially relevant large data sets we
may see more of this sort of investment So herersquos a quick primer Bayesian statistics is the statistics of figuring out the
probability of something given a particular condition rather than purely on the basis of just observing how frequently that
something happens independently of everything else A simple example in the context of Blue Yonderrsquos clients would be
the probability that an automotive engine is about to fail given everything we know about it from sensor logs transmitted
to the manufacturer Kevin Boone released a clear overview of Bayesian statistics on its website
Of course it would be very hard to code up a custom Bayesian solution for every commercial problem Instead Blue
Yonder uses neural nets which can be lsquotrainedrsquo to use a computational approach analogous of the neurons in a brain to
come up with answers based on a large number of inputs
While Blue Yonderrsquos platform might seem esoteric its commercialisation follows a well-trodden path with a now
traditional SaaS business model White papers and industry awards are used to raise awareness of the firmrsquos platform
Sales are made primarily through a network of partners and resellers including Talend which featured in our December
2013 Bulletin when it raised euro292mn in a late-stage round from investors including Balderton Bpifrance and Silver Lake
In the future Blue Yonder sees opportunities in combination with the Internet of Things (IoT) Blue Yonderrsquos technology
will certainly be relevant if the IoT ever takes off but there is already plenty of scope even if one were to limit oneself to
for example digital marketing Outside of Germany ndash known for the quality of its education system ndash Blue Yonder may
find itself limited more by the supply of so-called data scientists than by any shortage of applications
Investors
Warburg Pincus (euro32bn (2014) AUM euro47bn) is a global private equity investor with 180 investment professionals
working from offices in Brazil China Europe India and the US Over half of Warburgrsquos investments are made outside the
US
As one of the oldest investors to feature in our Bulletin ndash the firm was founded in 1966 and can trace its history back to
the banking activities of EM Warburg amp Co in the 1930s ndash Warburg has invested over euro41bn in more than 720
companies and celebrated its 100th
IPO in 2005
Stage-agnostic the firm currently invests across a wide range of sectors ndash as well as TMT the firm backs consumer
healthcare industrial financial and services businesses and invests in real estate Last time the firm appeared in our
Bulletin was in November 2007 when it invested euro22mn in a Series B round in provider of micro-seismic fracture
monitoring and stimulation evaluation systems Spectraseis However to date it has invested over euro12bn in TMT
worldwide with 13 technology investments this year alone Warburg Pincus has previous experience in the enterprise
software arena For example in 1996 the firm backed (for an undisclosed amount) Kognitio (originally WhiteCross)
which now presents itself as a provider of supercomputing for data science
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 9
Huddle UK | wwwhuddlecom
Sector Round euromn Description Investors
3 Internet Services
D 414 Operator of a cloud-based content management and collaboration platform
DAG Ventures Eden Ventures Hermes GPE Jafco Ventures Matrix Partners Zouk Capital
Huddle (Ninian Solutions) (UK) an operator of a cloud-based content management and collaboration platform raised
$510mn (euro414mn) in a Series D round led by Zouk Capital with support from new investor Hermes GPE and existing
investors DAG Ventures Eden Ventures Jafco Ventures and Matrix Partners The money will be used to expand the
development team and compete with alternatives in Europe and the US
Huddlersquos collaboration and project management tools include virtual whiteboards phone conferencing and task and
people management tools Notably it also integrates with existing corporate systems such as LDAPs (Lightweight
Directory Access Protocols)
This is the third time Huddle has appeared in our Bulletin Its last feature was in May 2012 for its euro19mn Series C round
Ever since the firmrsquos May 2012 Series C round however there has been speculation about if and when Huddle will go
public An IPO initially scheduled for September 2012 was pulled
citing unfavourable market conditions Since then Huddle has
increased its turnover but gross margins have decreased from
85 to 78 and Profit After Tax (PAT) has gone from a loss of
115 of revenue to 170 of revenue
Huddle has also spent significantly on its back end and on programs for training users The company now faces the
problem that it is not as unique as it used to be ndash strong competition exists in the form of Microsoftrsquos Office 365 (which
recently teamed up with Dropbox) and Silicon Valleyrsquos Box With cloud-storage now offered for free by a number of major
providers market leadership will be heavily influenced by the services and products which go on top Huddle has stated
that some of this round will be used to double the development team in Hubblersquos Silicon Roundabout HQ
The company now has more than 100000 private sector clients and moving forward has stated intentions to focus on
the public sector The companyrsquos current public-sector clients include 80 of government departments in the UK four
US federal agencies the NHS and NASA Huddle is growing rapidly with sales to enterprise customers tripling year-on-
year and seven of Huddlersquos ten largest deals also being signed in 2014
Investors
This round brings total investment in Huddle to just over euro75mn with a valuation of euro215mn to euro260mn on a 69x
turnover multiple This can be compared with competitors Box ndash which has raised euro400mn of venture funding and has
also been planning an IPO and Dropbox ndash which has raised c euro500mn excluding debt
December saw three IPOs in the enterprise technology space ndash Hortonworks and New Relic (both which closed higher
than their initial Public Offering Price (POP) and Workiva Furthermore Huddle competitor Box which recently landed
GE as a client and updated its S-1 with improved revenue figures certainly looks to be going the IPO route One may
thus ask why Huddle has just raised more private money rather than going straight for a listing
Huddle co-founder Andy McLoughlin has said that one of the reasons for this additional round is that they want to avoid
being acquired This is a very realistic possibility ndash not only is Dropbox cash rich and acquisitive but Microsoft has a
relatively new CEO acquired enterprise social networking firm Yammer for euro1bn in 2012 (moving it into the Office 365
development team) and has plenty of cash for acquisitions in this space
Transaction leader Zouk Capital (euro263mn (2014) AUM euro585mn) is a growth capital investor with offices in London and
Singapore Founded in 1999 the firm has had a strong cleantech bias and specifically targets companies involved in
renewable energy and resource efficiency Fellow new investor Hermes GPE (euro414mn (2014) AUM euro132bn) is a
combined private equity and infrastructure investor with offices in London and Singapore as well as an office in Boston
Returning investors for this round were technology and life sciences investor DAG Ventures (euro260mn (2012) AUM
euro16bn) early-stage investor Eden Ventures (euro87mn (2007) AUM euro675mn) which has enterprise software as a target
sector JAFCO Ventures (euro225mn (2014) AUM euro650mn) which led Huddlersquos previous round and global VC firm Matrix
Partners (euro336mn (2014) AUM euro27bn)
euromn 2012 2013 2012 2013
Revenues 40 63
Gross Profit 34 49 85 78
PAT (46) (107) -115 -170
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 10
Atom Bank UK | wwwatombankcouk
Sector Round euromn Description Investors
4 Internet Services
Late Stage
317 Operator of digital-only banking services
Polar Capital Woodford Investment Management
Atom Bank (UK) an operator of digital-only banking services raised pound250mn (euro317mn) in a Late Stage round from
Polar Capital and Woodford Investment Management The money will be used in particular to implement a biometric
customer recognition system
Most of the Fintech startups we cover seek to exploit a particular weakness in the traditional banking system Peer-to-
Peer lenders for example seek to exploit the slowness and poor underwriting arising from legacy IT and credit-scoring
systems The contention is that the existing banking system is so tied up with regulatory constraints existing procedures
and market practice legacy IT systems that it is ripe for disruption
Rather than targeting a particular niche or specific gap in the market arising from the inadequacies of the legacy banks
Atom Bank takes this argument to its logical conclusion and seeks to replace them The firm is being set up by Anthony
Thomson and Mark Mullen Mr Thomson spent over a decade as Chief Executive of financial services marketing and
communications group CFM before setting up London-based Metro Bank in 2007 Mr Mullen is the former CEO of
HSBC internet and telephone banking subsidiary First Direct
Atom expects to launch in the second half of 2015 with a full range of products Unlike Metro Atom intends to be entirely
digital Instead services will be offered predominantly through smartphone apps With outsourced infrastructure no
branch network and no legacy systems Atomrsquos operating costs are expected to be around 30 of turnover compared
with the industry average of over 50 Even Atomrsquos office location in Durham was chosen with a view to reduce
overheads Higher margins should result in higher returns for shareholders
One of the key issues for a digital only bank is client security and for this reason Atom is currently working on integrating
biometric user-recognition into its systems
Atom Bank is being hyped in the press as the UKrsquos first lsquodigital-only bankrsquo which is complete nonsense When internet
penetration in the UK first reached critical mass towards the end of the 1990s British life assurance company the
Prudential launched the internet bank Egg ndash which expanded into France in 2002 as lsquoLa Carte Eggrsquo Despite later
controversy involving the cancelling of ATM cards and mis-selling of PPI (Payment Protection Insurance) Egg was
highly successful with over 1mn credit card accounts when its consumer finance assets were sold to Barclays in 2011If
anything the timing is even better now than at the end of the 1990s Broadband penetration is almost universal
smartphone use is ubiquitous and service from existing banks is appalling at a time when they are blamed for the post-
2008 recession According to the British Bankersrsquo Association (BBA) footfall in bank branches is dropping at 10 a year
with the use of mobile banking apps to make transactions doubling year-on-year
While Atomrsquos management team have previous experience and a successful track record they may not be the only new
banks opening in the near future While it can take a long time to gain a banking license ndash Metro took two years ndash and
this can be a significant barrier to entry the British regulatory authorities (the FCA and PRA) have been tasked with
increasing competition in the retail banking industry and almost thirty new organisations are now seeking banking
licenses The most prominent of these are Tesco Bank and Virgin Money
Investors
This is the third time that UK-based Woodford Investment Management (AUM euro103bn) appears in our Bulletin in 2014
following a euro97mn Series A round in Gigaclear in July 2014 a euro10mn Series B round in Purplebricks in August 2014
and a euro13mn Series B round in Genomics in November 2014 While technology investments accounts for only 1-2 of
this fund three appearances in our Bulletin in less than twelve months strongly suggest that Woodford intends to
continue in this asset class Woodfordrsquos backing is particularly significant in this case as when Woodfordrsquos Head of
Investment (Neil Woodford) was responsible for Invesco Perpetualrsquos equity income funds he shunned the banking
sector for over a decade
Woodford was supported by specialist fund manager Polar Capital (LSEPOLR) as well as a number of notable
individual investors including former Managing Partner of Alchemy Jon Moulton and former Chair of Goldman Sachs
Asset Management Jim ONeill
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 11
eToro UK | wwwetorocom Sector Round euromn Description Investors
5 Internet Services
Late Stage
219 Provider of a social currency commodity and index trading platform
Anthemis Group BRM Capital Cubit Investments Ping An Ventures SBT Venture Capital Social Leverage Spark Capital Venture51
eToro (UK) a provider of a social currency commodity and index trading platform raised $270mn (euro219mn) in a Late
Stage round co-led by Ping An Ventures and SBT Venture Capital with support from existing investors Anthemis
Group BRM Capital Cubit Investments Social Leverage Spark Capital and Venture51 The money will be used to
support expansion in China and Russia
eToro is a platform for trading Contract for Differences (CFDs) commodities equities forex and indices Unlike many
trading platforms the firm makes its money primarily on spreads rather than fees Indeed fees are only charged for
equity trades ndash typically 10 basis points (1 change = 100 basis points) with a minimum of 1 for equities Fees are
also charged for making withdrawals Users are allowed to trade on margin (with a leverage of up to 400x) and can
access the eToro platform from their smartphones
eTororsquos distinguishing feature is that its platform has a social aspect allowing traders to connect with each other and
copy the trades of other investors When we last saw the firm in March 2012 it had just raised euro11mn for international
expansion particularly in the US Since then eToro has doubled its user base from two million to four million
While such growth may seem pedestrian in comparison with some of the growth rates we have seen in other sectors for
many Fintech businesses regulation provides a significant barrier to entry which slows growth Over the last two years
eToro has successfully obtained regulatory approval from the Australian Securities and Investments Commission (ASIC)
and the National Futures Association (NFA) thus allowing both Asian and American investors to use the firmrsquos platform
Investors
This sixth round of funding for eToro brings total funding to just under euro50mn In addition to the euro219mn of equity a line
of credit has also been provided by Silicon Valley Bank although details were not disclosed
The round was co-led by Ping An Ventures (PA Ventures) (euro140mn (2012)) and SBT Venture Capital PA Ventures is a
relatively new VC fund having been set up with euro140mn of investment capital by Chinarsquos Ping An Insurance Group in
2012 The firm has a very broad investment remit with sectors of interest ranging from TMT to finance and healthcare
Despite its youth PA already has a portfolio of well over thirty investments Unsurprisingly PA concentrates almost
entirely on China and claims to be the first VC fund in Chinarsquos financial services industry
SBT is a Fintech specialist providing growth capital to revenue-generating companies seeking growth capital Although
partnered with Russiarsquos biggest bank (Sberbank) SBT is headquartered in London and most of its eight investments
have been in Europe or the US This investment is unusual for the firm which usually aims for new technologies or
disruptive business models rather than simply seeking to take an existing business model to new territories In this case
however the firm clearly seeks to leverage its relationship with Sberbank to help eToro expand in Russia With backing
from PA and SBT we expect to see eToro expand into both China and Russia fairly rapidly
Well-known US investor Spark Capital (euro300mn (2014) AUM euro15bn) which first backed eToro in January 2011 and led
the firmrsquos two most recent rounds has again returned Spark has normally invested in early-stage deals with a preference
for getting in as one of the first venture investors However in 2014 Spark raised a euro320mn growth fund While primarily
intended to catch mid-stage deals that Spark had occasionally come across but been forced to let go the fund will also
allow the firm to back its own portfolio companies for longer in cases such as eToro Also a participant in eTororsquos
previous round BRM Capital (euro80mn (2000) AUM euro200mn) targets IT companies with ties to Israel where eToro now
has a significant operational presence
Anthemis Group and Venture51 (euro20mn (2015) AUM euro50mn) both also backed eTororsquos last round but were not reported
at the time Luxembourg-based Anthemis is another specialist in growth capital for Fintech companies Based in
California Venture51 and Social Leverage (euro5mn (2013)) are both early-stage technology investors Venture51 is
unusual in that it targets investments that fall between seed money and Series A Cubit Investments is an incubator and
early-stage investor based in Israel
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 12
Helpling Germany | wwwhelplingde Sector Round euromn Description Investors
6 Internet Services
A 138 Operator of a domestic cleaning booking platform
Mangrove Capital Phenomen Ventures Point Nine Capital
Helpling (Germany) an operator of a domestic cleaning booking platform raised $170mn (euro138mn) in a Series A
round from Mangrove Capital Phenomen Ventures and Point Nine Capital The money will be used to support
continued expansion and consolidate the firmrsquos presence in existing cities particularly through local advertising
Founded in Berlin in March 2014 Helpling runs a platform for booking domestic cleaning services Helpling guarantees
that all cleaners are insured and have references as well as providing a secure method of payment The checking of
references is far more stringent than anything a private individual is likely to do and includes a telephone interview
cleaning test criminal record check and verification of the cleanerrsquos papers and business license Obvious benefits are
internet-based disintermediation and the normal lsquolocal commercersquo benefit of a cheap internet portal for small businesses
Incubated by Rocket Internet Helpling is pursuing Rocketrsquos now familiar rapid roll-out strategy It has a presence in 150
cities in eight different countries across Australia Europe and Latin America Like many other local commerce
businesses Helplingrsquos success will depend on achieving critical mass in each city where it is active We saw this very
clearly in the battle for dominance amongst take-away food ordering portals As discussed in our September 2014
coverage of Delivery Hero large sums of venture capital were deployed in order to capture and keep each new city
There is however an important difference between home cleaning services and takeaway food Whereas takeaway
food restaurants all have a physical presence and are difficult to hide from the taxman many cleaners operate in the
black economy Moreover while it may take time to build up a client base through word of mouth once they have a full
schedule good cleaners rarely have any gaps There is a danger therefore that the best cleaners will not use the
platform and that the platformrsquos margins may simply increase the cost of cleaners who are merely good
Notwithstanding these reservations there is plenty of competition in the market The best known competitor is Y-
combinator backed HomeJoy which was set up in San Francisco in the summer of 2012 and which has so far raised
almost euro35mn In Europe there is London-based Hassle which launched in May 2014 and has raised euro5mn from Accel
and Ventech Smaller local competitors include Housekeep and Mopp which both launched in 2013 and are targeting
the London market Peer-to-Peer task outsourcing service TaskRabbit also has a number of cleaners using its platform
The good news is that Mopp was sold to US-based TaskRabbit clone Handy in September last year for an undisclosed
sum believed to a little under euro10mn Handy had previously raised around euro40mn in venture funding in two rounds from
General Catalyst Partners and Highland Capital Partners
However Homejoy has recently put its operations in Canada and France lsquoon holdrsquo saying publicly that it is choosing to
focus on its operations in Berlin Hamburg and London The former two will put it in direct competition with Helpling It is
conceivable that Homejoy is simply choosing to focus on cities which can deliver profitability most quickly and cost-
effectively However the firm only entered the French market a few months ago and a recent interview with the firmrsquos
CEO did not show a deep understanding of either the European market or competition in Europe
Investors
Luxembourg-based technology investor Mangrove Capital (euro100mn (2013) AUM euro150mn) likes to back companies at
an early-stage often prior to product launch and even participate in the creation of new companies For successful start-
ups however the firm is able to follow its money with up to euro20mn per investment Mangrove is unusual in that it splits
its activities equally between Europe and emerging markets such as India and Russia
A relative newcomer only having been set up in 2012 Phenomen Ventures (euro240mn (2013) AUM euro240mn) is an early
stage investor focussing on businesses in the CIS Phenomenrsquos previous investments include a euro15mn round for
Foodpanda in February 2014 so not only does Helpling have an entry into the CIS but this will be facilitated by a backer
who already has a good understanding of local commerce and the kind of venture-backed land-grab that is likely to
ensue
Berlin-based early stage investor Point Nine Capital (euro45mn (2013)) is another veteran of the war between takeaway
food portals having participated in Delivery Herorsquos euro80mn Series B in August 2012
Despite Helpling being a Rocket proteacutegeacute Rocket itself has not participated in this round Notwithstanding our
reservations above however this trio of investors has a combination of local knowledge business model expertise and
time in the trenches that is particularly well suited to taking Helpling elsewhere in the world This transaction can be seen
as a milestone for lsquolocal commercersquo It is the first transaction to feature in our Bulletin where one of the investors
(Delivery Hero chairman Lukasz Gadowski) has previous experience with the business model
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 13
Home24 Germany | wwwhome24com Sector Round euromn Description Investors
7 Internet Services
A 129 Operator of an online furniture shopping platform
Holtzbrinck Ventures Investment AB Kinnevik JPMorgan REWE Group Rocket Internet Zimmermann Investment
Internal round
Home24 (Germany) operator of an online furniture shopping platform raised euro129mn in a Series A round led by
Rocket Internet with support from Holtzbrinck Ventures Investment AB Kinnevik JP Morgan REWE Group and
Zimmermann Investment The money will be used to consolidate the firmrsquos position in Europe and Latin America and
to fuel further expansion
Just as clothing sales have moved online following a plethora of fashion portals and shopping clubs in the last half-
decade the same is now happening with home furnishings Indeed this is not the first major investment in a furniture e-
tailer that we have seen in our Bulletin in March 2014 Westwing Home amp Living raised euro72mn in a late-stage round See
also Madecomrsquos 63 jump in 2014 sales to pound428mn (euro659mn) ahead of a planned IPO rumoured to be for more than
pound100mn (euro135mn) and the sub $15mn (euro12mn) firesale of the previously billion-dollar Fabcom
Home24 was founded in Berlin in 2009 and launched its online store in 2011 It sells quality furnishings at reasonable
prices to the mid-market The range of products it offers (more than 150000 from over 800 manufacturers) is
significantly greater than its online competitors Moreover the firm also sells own-brand products such as Furnlab
JackampAlice Moslashrteens and Smood
Over its first 4-5 years the firm built up its platform and then expanded from Germany into Austria Brazil (under the
name of Mobly) France and Holland During 2014 the pace of expansion increased dramatically with a pan-European
roll-out across Belgium Italy and Switzerland and the opening of the firmrsquos own warehouse in Berlin
The numbers also increased dramatically In 2012 Home24 had 50000 items in its catalogue half a million customers
and net revenues of euro62mn Sales reached euro100mn roughly one year later (61 growth) and the firm now offers over
three times as many products to over one million customers Between 2012 and 2014 the firm doubled the number of
orders it took (from 100000 to 200000) and most of the firmrsquos KPIs now seem to be trending in the right direction
Getting here has not been easy In 2012 Home24 has had to deal with the loss of customer data from phishing and
migrating from well-known e-commerce platform Magento to a proprietary system This was so problematic that the
firmrsquos site had to be taken down briefly While the firm still uses a third party for its logistics operations its e-commerce
operations are now certified by German engineering firm TUumlV Suumld and reviewed on the Trusted Shops platform
A feature of Home24rsquos business model that is common amongst fashion e-tailers is offering not just free delivery but also
free returns for the first 30 days The idea is that this gives customers the confidence to buy and hence increases
turnover However even though the firmrsquos mean basket size (a little over euro200) is larger than might be expected in the
fashion world it is more expensive to deliver furniture than clothes and Home24 is not yet profitable
While Home24 cites return rates of under 10 this could still have a significant impact on the bottom line Even if costly
however this strategy will help the firm grow and compete with better known bricks-and-mortar furniture retailers such
as Ikea who are now expanding online
Investors
In many ways this investment is the strongest indication yet that it is business as normal for the post-IPO Rocket Internet
(DERKET) As transaction leader Rocket not only contributed euro10mn of the total but was supported by its traditional
collaborators Holtzbrinck Ventures (euro285mn (2015) AUM euro645mn) and Investment AB Kinnevik (AUM euro72bn)
What is not normal for Rocket is the amount of information made public Previously Rocket focused more on running its
companies than on disseminating information to the press so information had to be gleaned indirectly from Kinnevik and
other sources Rocketrsquos new-found public status greatly increases transparency This deal leaves Home24 with a
valuation of euro815mn ndash a bit shy of the Samwer brothersrsquo usual billion-dollar benchmark ndash and Rocket with a 498 stake
valued at euro406mn What is less clear is what Rocket intends to do next as it also owns a significant stake in Westwing
Although Westwing operates as a shopping club for a curated selection of products it is very much in the same sector It
is also not entirely clear how many rounds of financing Home24 has had so far as they took place prior to Rocketrsquos IPO
What is known is that all the investors in this round were already shareholders making it a late-stage internal round
Other investors were Germany-based venture capital firm Zimmermann Investment as well as investment bank
JPMorgan and European merchant retailer tourism and travel company the REWE Group which have both backed
Rocket companies before just not as often as Holtzbrinck and Kinnevik
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 14
Nexthink Switzerland | wwwnexthinkcom Sector Round euromn Description Investors
8 Software D 118 Developer of an end-user IT analytics platform
Auriga Partners Mannai Corporation VI Partners
Internal round
Nexthink (Switzerland) a developer of an end-user IT analytics platform raised $145mn (euro118mn) in a Series D
internal round led by Auriga Partners with support from the Mannai Corporation and VI Partners
The EPFL (Eacutecole Polytechnique Feacutedeacuterale de Lausanne) is becoming something of a power house of entrepreneurial
activity Two EPFL spin-outs have featured in our Bulletin in the last couple of years ndash hardware firm Kandoursquos euro76mn
Series A round in March 2012 and software development platform Typesafersquos euro113mn Series B round in August 2012
The EPFL also has strong links to molecular and immunodiagnostics platform developer Biocartis which featured in our
September 2014 for raising a euro645mn late-stage round owing to its presence in the institutionrsquos science park and the
fact that its founder Dr Rudi Pauwels spent a three year sabbatical there
Founded in 2004 Nexthink is another EPFL spin-out and arose from research that used AI (Artificial Intelligence)
techniques to monitor computer systems One of the independent peer-reviewers an IT Director of a Swiss watchmaker
commended the innovative nature of the research and expressed a strong interest in purchasing the product if it were
commercially available The company was formally established in 2006
Based on two patents one for real-time visualisation and the other for using AI and self-learning to determine abnormal
behaviours Nexthinkrsquos software provides real-time visibility and analytics on the usage of a companyrsquos IT infrastructure
from an end-user perspective with the aim of enabling companies to be proactive in addressing problems This is in
contrast to the traditional reactive approach of monitoring IT services from the data centre
The software captures data on end-user events such as application usage bandwidth changes in the IT infrastructure
error messages and crashes as well as potential security risks This enables IT departments to monitor the performance
of their infrastructure ensure compliance with IT policies detect security threats in real time manage their IT Help Desk
and analyse the likely impact of new IT projects According to Nexthink its product helps resolve help desk issues 60
faster and reduces the number of incidents handled by up to 35
It is impressive that the need for this sort of product was identified before corporate IT departments embraced SaaS and
started migrating to the cloud prior to BYOD (Bring-Your-Own-Device) becoming a significant issue and well in advance
of the current trend towards software-defined dynamic provisioning of IT infrastructure With IT departments now also
expected to manage links to third party cloud-computing applications and storage as well as a plethora of networks and
systems used by employees who wish to bring their own hardware for work a tool like Nexthink is almost indispensable
As is conventional for enterprise software sales Nexthink uses a network of channel partners to sell its product and 95
of revenues go through this route Its partners include CIO Plus (Ireland and the UK) Cloud Sherpas (Australia Canada
and the US) and Ontrex (Austria Germany and Switzerland) In addition to its channel partners Nexthink also works
with half a dozen lsquoalliance partnersrsquo to ensure that its RampD pipeline is compatible and exhibits synergy with new
developments
Investors
Led by Paris-based life sciences and technology investor Auriga Partners (euro174mn (2006) AUM euro406mn) this latest
round brings total investment in Nexthink to euro25mn Auriga typically seeks to invest a minimum of euro1mn with the
intention of making follow-on investments over subsequent rounds to reach a total commitment of c euro5mn In
technology Auriga is particularly interested in big data cloud computing and SaaS mobile and open source software
The company first invested in Nexthink as part of its euro23mn Series A round and has made follow-on investments in
every subsequent round Previous investments by Auriga that have featured in our Bulletin include BonitaSoft in
September 2011 and Amplitude Systegravemes in January 2012
Indiarsquos Mannai Corporation is an industrial conglomerate with interests in air travel the automotive industry medical
equipment and jewellery Nexthink is of strategic importance to the firmrsquos Computer and Office Systems (COS) business
which provides IT services telecoms equipment and office automation products It first invested in Nexthink in 2011
Swiss incubator VI Partners (AUM euro100mn) supports life sciences IT and materials technology businesses Supported
by half a dozen Swiss blue chips and four of the Swiss banks as well as McKinsey and the ETH Zurich VI was one of
the earliest incubators set up when it was founded in 2001
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 15
ShopWings Germany | wwwshopwingsde
Sector Round euromn Description Investors
9 Internet Services
A 100 Operator of an online grocery shopping and delivery platform
Tengelmann Ventures
ShopWings (Germany) operator of an online grocery shopping and delivery platform raised euro100mn in a Series A
round from Tengelmann Ventures
Started within the Samwer brothersrsquo famous incubator and launched only a few months ago ShopWings is vintage
Rocket Internet ndash taking a business model proven in the US analysing and learning from it and then rolling it out very
rapidly across Europe with plenty of financial support
The business model in question is that of San Francisco-based Instacart It allows consumers to shop at multiple grocery
stores through a single portal for delivery within 24 hours Set up in 2012 Instacart operates in more than a dozen
different municipal areas clustered around major cities Originally incubated by Y Combinator the firm has so far raised
euro240mn from investors including KPCB and Sequoia Capital including a euro190mn Series C at a euro17bn valuation earlier
this month This year the firm expects revenues of more than euro85mn ndash a ten-fold increase on 2013
ShopWings allows customers to select from its range of products sourced from local grocery stores via their website It
then applies an algorithm to detect whether there is matching stock in the stores within close proximity of the buyerrsquos
location A shopper is then dispatched to source the buyerrsquos basket of goods Delivery on the service is levied at euro490
with a guaranteed drop time of within two hours of ordering ShopWings began operating solely in Munich in October
2014 and is in the process of expanding across Germany with Western Europe earmarked as the next stage
ShopWings is already recruiting contract shopping staff through the web site Ein-kauferde to facilitate its service The
senior management team is comprised of Christoph Harsch and Florian Jaeger who founded online wine marketplace
Mywineportalcom who both bring substantial experience of e-commerce to the table In the long term it will be
interesting to see whether the ShopWings team will go for a rapid exit or whether they focus on continued expansion
Competition in this market is already on the rise In the US Instacart has already been cloned by San Francisco based
HelloEnvoy ndash an upscale version of Instacart offering dedicated personal shoppers but charging a subscription for
delivery rather than making a margin on the food or charging per delivery More threateningly Amazon has launched its
AmazonFresh service in the US leveraging its existing global logistics operation Even Uber is reported as having
spoken with KPCB about collaboration with Instacart If this business model continues to succeed it seems inevitable
that these players will take a keen interest in the European market
Investors
Additionally to the euro138mn round in Helpling this is the second transaction in this Bulletin where the firm was incubated
by Rocket Internet but Rocket itself did not participate Rocket-backed furniture e-tailer Home24 also appears in this
issue for raising a euro129mn Series A round but with Rocket as a participating investor While Rocket has just raised
significant capital as we pointed out in our coverage of the firmrsquos IPO this requires careful stewardship as running a
conglomerate of startups is very capital intensive
Strategic investor the Tengelmann Group via its corporate venture capital fund Tengelmann Ventures has been a long-
term collaborator with Rocket Tengelmann is one of the DACH regionrsquos largest multi-sector retailers with practical
experience of running supermarkets (under the Kaiserrsquos Tengelmann brand) and operations in 18 different countries It
also possesses startup experience having pioneered e-commerce in Europe with the first online discounter Plus Online
in 2001 The firm last featured in our April 2014 and March 2014 issues for its participation in German takeaway food
portal Delivery Hero and German online furniture shopping club Westwing Home amp Livingrsquos euro62mn and euro72mn late-
stage rounds respectively
While this could be viewed as a local commerce deal it differs from the takeaway food portal business model which has
become the paradigm for this sector For each new city that ShopWings expands into there will be significant advertising
expenditure and local staff recruits However most local staff will be temporary workers acting as shoppers thus not
expensive to hire Unlike takeaway food it will not be necessary to sell to a multitude of takeaway food restaurants in the
area One central agreement with each of the major supermarkets should be enough This means that with only a
relatively low cost of entry into each new city it will be easier to achieve break-even For this reason there will not be the
same pressure to take and hold each individual city and we do not expect to see quite such a frantic venture-fuelled war
for territory but that is not to say that we expect Rocket to go slowly As one of the firms listed as lsquoconceptsrsquo in Rocketrsquos
pre-IPO prospectus ShopWings is a golden opportunity for Rocket to show the public markets what it can do
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 16
Novelda Norway | wwwxethrucom Sector Round euromn Description Investors
10 Hardware A 97 Developer of radar-based technology for use in sensors
Alliance Venture Investinor SpareBank 1
Novelda (AKA XeThru) (Norway) a developer of radar-based technology for use in sensors raised $120mn (euro97mn)
in a Series A round led by Investinor with support from fellow new investor SpareBank 1 and returning investor
Alliance Venture
Novelda has developed a low energy radar system designed specifically for close range applications The radar systemrsquos
basic functionality is detecting presence proximity size and motion It operates at frequencies of less than 10GHz (radio
waves towards the microwave end of the spectrum) can be incorporated in sensors half the size of a credit card and has
a range of 30m and resolution of a few millimetres Also owing to the high bandwidth of which its system is capable
Noveldarsquos sensors can separate objects which are close together (to the order of millimetres) Noveldarsquos technology is
based on a System-On-a-Chip (SOC) which is only 025cm2 in size and notably uses less radio energy than is
accidentally wasted by TV sets or vacuum cleaners
Real-world applications of Noveldarsquos technology include use in sensors for security systems and home automation
Additionally (due to its high resolution) Noveldarsquos technology can be used for applications such as gesture recognition
systems monitoring a patientrsquos breathing in hospitals and robot vision Furthermore the technology is also able to
perform Ground Penetrating Radar (GPR) to a depth of one metre (the company has thus indicated that it could be used
for mine work)
Novelda is initially planning to sell its technology in two ways Firstly directly as a development kit (called the XeThru X2
Inspiration Kit) This includes a pre-programmed movement sensor as well as software and a range of other sensor
modules Secondly (and more importantly from a commercial perspective) Novelda is targeting OEMs through a value-
added reseller program To date the firm has recruited resellers in China Italy Russia South Korea Sweden and the
US
Novelda marks the second university spin-out in this issue the first being Nexthink It was founded in 2004 by Oslo
University Associate Professor Dag Wisland and serial entrepreneur Eirik Naess-Ulseth
Investors
Transaction leader Investinor (euro74mn (2013) AUM euro74mn) contributed euro62mn of this roundrsquos euro97mn total The firm is
an evergreen fund backed by the Norwegian Government which was set up in 1990 It provides both venture capital and
growth equity funding and aims to support Norwegian firms looking to expand internationally It is not a technology
specialist and has also backed aquaculture biotech and oil and gas businesses in the past
As a quasi-public sector organisation Investinor prefers not to take a majority stake and seeks to syndicate its
investments with other investors The firm has exited from a number of companies covered in our Bulletin including
silicon wafer recycler Metallkraft (profiled in February 2010) which it sold to Capricorn Venture Partners in 2012 and
electric car manufacturer Think (profiled in August 2009) which it sold to US-based Ener1 in 2011
Fellow new investor SpareBank 1 (MINGOL) is a regional Norwegian Bank listed on the Oslo Stock Exchange A
relatively small bank (with c 13000 customers) SpareBank primarily caters to clients such as farmers retail customers
the self-employed and SMEs (as opposed to large corporates)
There has been very little external investment prior to this round What little there was ndash a euro750k seed round in
September 2008 ndash was provided by Alliance Venture (euro56mn (2014) AUM euro564mn) which also participated in this
round
Founded in 2001 Alliance is an early-stage seed investor which targets companies within the oil and gas and TMT
sectors This investment was made from the firmrsquos euro40mn second fund (a 2006 vintage) which is now almost fully
invested The firm last featured in our July 2011 bulletin for its participation (alongside Investinor) in PoLightrsquos (provider
of autofocus lenses for camera phones) euro128mn Series B round
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 17
Sonnenbatterie Germany | wwwsonnenbatteriede
Sector Round euromn Description Investors
11 Cleantech B 76 Manufacturer of lithium-based storage systems for solar electricity
Chrysalix SET eCAPITAL Munich Venture Partners
Sonnenbatterie (Germany) a manufacturer of lithium-based storage systems for solar electricity raised $94mn
(euro76mn) in a Series B round led by Chrysalix SET and new investor Munich Venture Partners with participation from
existing investor eCAPITAL The money will be used to fund increased production and expansion into the US market
Sonnenbatterie provides smart home energy storage systems for solar electricity Its product is comprised of a lithium-
ion battery an inverter to convert the DC supply from the batteries to AC like the domestic supply and software for the
user to manage battery capacity and connected appliances in their home The software is available as an app for
smartphones tablets or through a web browser allowing consumers to remotely manage electricity usage in their home
As a home photovoltaic system (typically an existing solar panel installation) generates electricity and powers appliances
throughout the day any excess electricity generated is stored in the Sonnenbatterie The stored electricity is then
automatically delivered to appliances when a householdrsquos photovoltaic system is incapable of supplying sufficient
electricity to match the householdrsquos demand for example in the event of adverse weather conditions or at night If the
Sonnenbatterie becomes fully charged it can automatically connect to additional electrical appliances using remotely
controlled sockets to try to increase usage If it is still the case that excess power is available the electricity is fed back
into the grid and the user receives statutory compensation
The companyrsquos systems are priced on the basis of energy usage starting at c $13k (euro113k) for a 45 kWh system The
companies systems are available up to a maximum capacity of 60 kWh To date the company has sold 4k units across
Austria Germany Italy Luxembourg Slovakia and Switzerland and has more than a 50 market share in German-
speaking countries
Sonnenbatterie has seen increasing demand in Germany as a result of government subsidies ndash euro600 grants for domestic
installation with a national budget of euro25mn Unfortunately the industryrsquos distribution system involving substantial
dealing with utility companies have caused delays in deliveries which have affected Sonnenbatterie While
Sonnenbatterie currently requires minimum delivery volumes from its partners which has helped guarantee a certain
level of revenue in the long term such structures may not be viable The company has been sold out since September
2014 and is looking to expand capacity This round should help resolve the companyrsquos bottleneck issues
Storage is one of the most important enabling technologies for the solar power industry and a key growth market in clean
energy In these terms Sonnenbatterie has an edge through its cooperation agreement with German utility company
RWE Effizienz Furthermore having entered the US market in March 2014 the company is actively recruiting channel
partners in the US to help distribute its products Aside from scaling up and managing its international growth the firmrsquos
key challenges will be strengthening its consumer brand equity and further cost reduction
The current market trend is towards integrated appliances for storage combined with smart energy functionality
Appliance control demand management and ultimately minimisation of energy consumption from the grid are at the
core of the proposition Sonnenbatterie competes not only with the major inverter manufacturers eg SMA Solar
Danfoss but also with large industrials in the electronic components space such as Schneider Electric Siemens and of
course the battery sector The market is still very fragmented in all of these sectors and competition is high
Investors
This round was led by new investor Chrysalix SET (euro41mn (2007) AUM euro41mn) Founded in 2007 Chrysalix SET was
known as SET Venture Partners until January 2012 and originated as a joint venture between Netherlands-based asset
manager Robeco and Canada-based venture capital firm Chrysalix EVC Headquartered in Amsterdam but investing
across Europe the firm typically focuses on early stage investments Nevertheless Chrysalix SET will invest anywhere
along the value chain ndash from power production through distribution and storage to energy use It has a particular interest
in so-called smart energy solutions The company recently formalised its international network as the lsquoChrysalix Global
Network (CGN)rsquo This organisation also includes both Chrysalix EVC in Vancouver Canada and Grand River Capital
Management Chrysalix in Beijing China
Stage agnostic eCAPITAL (euro49mn (2010) AUM euro100mn) was the sole investor in Sonnenbatteriersquos Series A round
(amount undisclosed) Known for its renewable energy and environmental technologies investments eCAPITAL
classifies its areas of interest as cleantech ICT automation and the rather broad category of products and services for
the lsquogood lifersquo This is eCAPITALrsquos fifth cleantech investment this year one of which featured in our September 2014
Bulletin for the firmrsquos participation in Heliatekrsquos euro18mn Series C round Munich Venture Partners (euro127mn (2012) AUM
euro176mn) a new investor in Sonnenbatterie is one of the largest cleantech investors in Germany and the preferred
venture partner of Europersquos largest application-orientated research organisation the Fraunhofer Institute
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 18
MarketInvoice UK | wwwmarketinvoicecom
Sector Round euromn Description Investors
12 Internet Services B 63 Peer-to-Peer lending platform for working capital financing
Northzone
MarketInvoice (UK) operator of a Peer-to-Peer (P2P) lending platform for working capital financing raised pound50mn
(euro63mn) in a Series B round from Northzone The funds will be used to accelerate expansion of its platform in light of
the booming P2P lending market
Founded in 2010 and launched in 2011 London-based MarketInvoice is the second P2P invoice factoring business we
have seen in as many months The other was Paris-based Finexkap which featured last month for its euro182mn Series A
round
Like a conventional factoring business MarketInvoice allows SMEs to sell their invoices to a third party at a discount
before they have been paid thus improving their cash flow position However unlike with a conventional factor
MarketInvoice determines this discount via a real-time auction between investors using the platform The investors taking
part in this auction are either self-certified High Net Worth Individuals (HNWIs) or institutional investors such as asset
managers family offices and hedge funds As a P2P platform MarketInvoice is much quicker than conventional factoring
businesses and in many cases funds can be drawn down the same day Somewhat unusually MarketInvoice does not
require either debentures or personal guarantees from the companies seeking finance
In order to be eligible to use the MarketInvoice platform SMEs must have at least six months of trading history and
revenues of more than euro130k While this is not too big a hurdle the companies invoiced must also be either ldquocredit
worthy businesses with revenues greater than euro20mn per annum or public sector bodiesrdquo
To date the firm has arranged factoring for invoices with a nominal value of euro390mn Notably euro260mn of this was
achieved in 2014 ndash the companyrsquos growth is attributable to the fact that P2P finance platforms are becoming better
known and institutional investors are starting to use new platforms much earlier Furthermore the British Government
and some local authorities are starting to actively support such P2P lending platforms as a way to support the economy
Specifically since August 2013 the UK Government has been buying invoices as part of the British Business Bank
initiative Also the Greater Manchester Combined Authority (GMCA) has agreed to use euro26mn to buy up to 50 of any
invoices traded by SMEs in the Greater Manchester area
As a relatively new approach to financing businesses P2P lenders and invoice factors are sometimes criticised for being
less diligent in their screening of customers and investors (with P2P finance currently more lightly regulated than the
traditional banks) With Government threats of more stringent regulation of the banking sector fresh in everybodyrsquos
minds a number of P2P finance businesses have come together to form an industry association ndash the Peer-to-Peer
Finance Association (P2PFA)
Members of this trade body commit to following a set of best practice guidelines for things such as anti-money
laundering fraud prevention and segregation of client funds (based on the Know Your Customer (KYC) procedures of
the banks and professional services firms) So far the body has eight members ndash Funding Circle Landbay Lending
Works LendInvest Madiston RateSetter ThinCats and Zopa
Investors
This round which follows on from a euro2mn angel round in October 2010 brings total investment in MarketInvoice to more
than euro8mn One of the advantages of P2P businesses is that once the platform has been built their growth depends
primarily on the number of investors using the platform rather than additional venture rounds In principle at least this
should mean that they have a relatively short runway
That said US Lending Club required over euro250mn in equity as well as debt finance prior to its December euro47bn NYSE
IPO The returns however were strong with early investors making returns of 50x to 80x Even later investors such as
Kleiner Perkins Caufield amp Byers (which only came in during the summer of 2012) still made returns of 86x
This is thus a positive indicator for lead investor Northzone (euro268mn (2014) AUM euro561mn) Northzone is originally a
Nordic focused technology investor but has broadened its geographic reach in recent years having opened an office in
London in January 2012 and made numerous investments in UK and US-based companies The firm is best known for
its investment in Spotifyrsquos Series A round in September 2008 It featured in our Bulletin last month when it led Fyndiqrsquos
euro16mn Series A round Like a number of other investors including Spark Capital which featured earlier in this issue with
eToro Northzone was originally an early-stage investor but now participates in growth equity deals The company has
just closed its seventh fund with euro250mn of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 19
21 MampA Activity Index
Disclosed Global TMT MampA Transactions
Source Capital IQ Go4Venture Advisers Analysis
(1) Includes Dell acquisition by Silver Lake for euro223bn (2013) and WhatsApp acquisition by Facebook for euro139bn (2014)
Disclosed European VC amp PE-Backed TMT MampA Transactions (gtpound30mn euro35mn $50mn)
Source The 451 Group Capital IQ PitchBook VentureSource (including transaction value estimates) Go4Venture Advisers Analysis
(1) Includes ista International acquisition by CVC Capital Partners for euro31bn (2013)
Disclosed European VC amp PE-Backed TMT MampA Transactions (2014)
gtpound30mn euro35mn $50mn
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Monthly Number 5 4 1 2 3 7 6 1 5 7 6 5
Value euromn 1106 1140 448 258 906 1083 1607 266 1617 876 1982 1183
Median euromn 240 259 448 129 215 129 200 266 150 96 256 170
Cumulative Number 5 9 10 12 15 22 28 29 34 41 47 52
Value euromn 1106 2246 2695 2953 3859 4942 6549 6815 8432 9308 11290 12473
Median euromn 240 39 303 186 228 175 175 195 175 151 163 161
0
5000
10000
15000
20000
25000
30000
35000
0
100
200
300
400
500
600
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
European Deals 2013 (euromn) European Deals 2014 (euromn)
Global Deals 2013 (euromn) Global Deals 2014 (euromn)
of Global Deals 2013 of Global Deals 2014
0
500
1000
1500
2000
2500
3000
3500
4000
4500
0
2
4
6
8
10
12
14
16
18
20
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Deal V
alu
e p
er
Month
(eurom
n)
o
f D
eals
per
Month
Value of Deals 2013 (euromn) Value of Deals 2014 (euromn)
of Deals 2013 of Deals 2014
(1)
(1)
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 20
22 Top 5 Global TMT MampA Transactions Summary
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
1 Riverbed (US NASDAQRVBD) wwwriverbedcom
Thoma Bravo (US) wwwthomabravocom Ontario Teachersrsquo Pension Plan (Canada) wwwotppcom
IT Infrastructure 2922 936 31x
Riverbed a provider of Wide Area Network (WAN) traffic optimisation hardware and software for businesses globally will be acquired by private equity firm Thoma Bravo and pension fund Ontario Teachersrsquo Pension Plan This acquisition which is Thoma Bravorsquos largest investment since inception happens after more than a year of pressure from investor Elliott Management Corp for Riverbed to sell itself since it reported results missing its own forecasts in its main WAN optimisation business and struggled to integrate network traffic management software provider Opnet which it acquired for $1bn (euro812mn) in 2012
2 Spansion (US NYSECODE) wwwspansioncom
Cypress Semiconductor (US NYSECY) wwwcypresscom
Semiconductors 1312 989 13x
Spansion a flash memory semiconductor manufacturer will be acquired by System-on-Chip (SoC) semiconductor manufacturer Cypress Semiconductor This acquisition is Cypressrsquo largest since 2002 (according to The 451 Group) and its first since that of ferroelectric Random-Access Memory (RAM) semiconductor designer Ramtron for euro88mn in June 2012 It will enable Cypress to expand its market share in embedded systems
3 IPC Systems (US) wwwipccom
Centerbridge Partners (US) wwwcenterbridgecom
Software 974 406 24x
Noteworthy seller Silver Lake Partners IPC Systems a provider of VoIP-based financial trade communications software and services will be acquired by private equity firm Centerbridge Partners IPC Systems is one of Silver Lakersquos longest-held investments having been acquired eight years ago (in August 2006) for $800mn (euro625mn) from Goldman Sachs This acquisition follows Silver Lake Partnersrsquo stated intention to sell IPC Systems and Centerbridge closing a $6bn (euro5bn) private equity fund both in October 2014 Centerbridge will focus on IPCs unified trading communications and data platform Unigy as it seeks ways to boost IPCs $500mn (euro406mn) in trailing revenue
4 Xeroxrsquos IT Outsourcing Business (US NYSEXRX) wwwxeroxcom
Atos (France PARATO) atosnet
IT Services 852 1130e 07x
Xeroxrsquos IT Outsourcing (ITO) Business a provider of ITO services will be acquired by IT services provider Atos With this acquisition Atos intends to increase its focus on its Business Process Outsourcing (BPO) and document outsourcing businesses The deal will increase Atosrsquo customer base with Xeroxrsquos blue-chip ITO clients and strengthen its position in the US With more than 90 of Xeroxs ITO revenue coming from the US Atos will almost triple its sales there and increase its share of global revenue generated in the US from 6 to 17 (according to The 451 Group)
5 EVRY (Norway OBEVRY) wwwevrycom
Apax Partners (UK) wwwapaxcom
IT Services 491 1513e 03x
EVRY a provider of systems and storage integration services for businesses in Norway will be acquired by private equity firm Apax Partners This acquisition will serve to accelerate EVRYrsquos strategy of developing bank and finance solutions portfolio scaling up its focus on industry verticals in the Nordic countries and support further mergers and acquisitions
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
e 2014 revenues estimate
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 21
23 Headline European VC amp PE-Backed MampA Transactions gtpound30mn euro35mn $50mn
Ranked by Price (euromn including estimates) in descending order
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
Noteworthy Sellers Kohlberg Kravis Roberts TA Associates
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Noteworthy Sellers Oakley Capital (AIMOCL)
3 incadea (Germany AIM INCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
Noteworthy Sellers Azini Capital Partners
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
Noteworthy Sellers H2 Equity Partners
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Noteworthy Sellers Verdane Capital
Source The 451 Group Capital IQ PitchBook Go4Venture Advisers Analysis
Key
PR ndash Price Last 12 Months Revenues
PF ndash Price Total Funding
PF gt 1x indicates an investment where all investors have made a positive return on their investment
PF lt 1x indicates poor returns for some but early or late investor entrants may still show a positive return on investment
e estimated
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 22
Target Acquirer Target Sector Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
1 Fotolia (France US) wwwfotoliacom
Adobe Systems (US NASDAQADBE) wwwadobecom
Internet Content amp Commerce
649 NA NA 162e 40x
e estimated
Fotolia (France US) operator of an online stock photography marketplace will be acquired by Adobe Systems for
$800mn (euro649mn) in cash and stock The sellers are private equity firms Kohlberg Kravis Roberts (KKR) and TA
Associates This acquisition will enable Adobe to offer a more complete lsquoone-stop-shoprsquo for creative teams and
strengthen its user community
Target Acquirer
Founded in 2005 Fotolia is a leading online marketplace
for royalty-free creative stock Through Fotolia marketers
and designers can purchase lower-cost photos graphics
and HD video used to design adverts or other content
Fotolia is currently home to over 34mn pieces of stock
content double what it offered in 2012 and c40 more
than its October 2013 count of 24mn Fotolia is accessible
in 14 languages and 23 countries It also provides
messaging tools for creative professionals to
communicate
This deal reflects other combinations in the creative
industry Autodesk a 3D design software and online
community provider acquired stock design marketplace
Creative Market in March 2014 for an undisclosed amount
Website builder Wix has also strategically partnered with
Bigstock to provide users with stock images for their sites
Founded in 1982 US-based Adobe Systems is a software
company with three business units Digital Media Digital
Marketing and Print and Publishing Fotolia will be
integrated into Adobersquos Digital Media unit which currently
offers Adobe Creative Suite an all-in-one tool for digital
marketers to design creative advertising content as well
as several related products
Adobe Systems has more than 11800 employees and
global revenue of $41bn (euro35bn) in 2014 Its Digital
Media segment had $19bn (euro16bn) of Annualised
Recurring Revenue (ARR) in the same period It has
completed 47 acquisitions to date with Fotolia being the
third largest behind that of Omniture (online marketing and
web analytics) and Macromedia (provider of web design
software as well as the Flash protocol) for euro11bn and
euro28bn in September 2009 and April 2005 respectively
Noteworthy Sellers
KKR became involved with Fotolia through a $150mn (euro121mn) investment for 50 of the company (with which it
provided another euro150mn in senior debt alongside several banks arranged through KKR Capital its debt and equity
financing arm) in June 2012 This was in part a secondary transaction which saw management and TA Associates selling
part of their stakes TA Associates made its initial growth equity investment in May 2009 While the exact size of that deal
was not confirmed the size was suggested to be between $50mn (euro37mn) to $100mn (euro74mn) by the Financial Times
US-based KKR (AUM euro745bn) is a listed (NYSEKKR) investment firm specialising in leveraged buyouts KKR which
invests globally also manages investments across multiple asset classes including capital markets credit energy
hedge funds infrastructure and real estate The firm last featured in our September 2014 Bulletin for its euro950mn sale of
Versatel a German data Virtual Private Network (VPN) and voice provider The sale of Fotolia is the latest of a string of
recent exits for KKR which according to the Financial Times are also intended to facilitate raising euro3bn for its new
European fund This happens at the same time as its previous $6bn (euro5bn) buyout fund (raised in 2008) ran out of
money In July 2014 it sold its 35 stake in Wild Flavors (a German natural food ingredient maker) and in March 2014 it
sold its 499 stake in Avincis (a helicopter service provider) for 25x its initial investment
Founded in 1968 TA Associates (euro13bn (2013) AUM euro132bn) is a private equity firm With a team of 80 staff split
across offices in Boston Hong Kong London Menlo Park and Mumbai it has invested in over 440 companies around
the world It specialises in buyouts and minority recapitalisations of profitable growth companies in sectors including
business services consumer financial services healthcare and technology It typically invests between $50mn (euro37mn)
and $500mn (euro368mn) in equity andor between $10mn (euro7mn) and $50mn (euro37mn) in subordinated debt in
businesses valued between $150mn (euro121mn) and $3bn (euro24bn)TA Associates last featured in our June 2014 Bulletin
for its euro173mn exit of M and M Direct an online discount apparel and footwear retailer Before that it featured in March
2012 when it sold hedge fund management software and services provider GlobeOp Financial Services (LSEGO) to
financial sector software and business process outsourcing provider SSampC Technologies (NASDAQSSNC) for euro623mn
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 23
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
2 Intergenia (Germany) wwwintergeniade
Host Europe (UK) wwwhegcom
Internet Services
210 30 70x NA NA
Intergenia (Germany) a provider of web hosting and server solutions will be acquired by Host Europe for euro210mn in
cash The seller is UK-based private equity firm Oakley Capital (AIMOCL) previously an investor in Host Europe
before selling its stake to Montagu Private Equity in September 2010 This acquisition will enable Host Europe to further
consolidate its position in the European managed hosting market Furthermore Host Europe has specifically cited
Intergeniarsquos ldquocomplementary product range and position as a market leader in their fieldrdquo as key drivers for the deal
Target Acquirer
Founded in 1999 and headquartered in Cologne
Germany Intergenia is a provider of web hosting and
server solutions predominantly to SMEs
The company provides its products and services through a
portfolio of brands internet24 (a German ISP) PlusServer
Server4You serverloft Synergetic Technology and
Unmeteredcom These include cloud hosting domains
managed hosting and reseller hosting
Intergeniarsquos key competitive advantage is its Strasbourg
data centre datadock The low water temperature (c 12degC)
and groundwater richness of the area minimise the need
for water cooling and sourcing typically a significant
operating cost for a data centre datadock has been
recognised as Europersquos ldquogreenest data centrerdquo and
achieves a PUE (Power Usage Efficiency) of 118
compared to an industry average of 162
The company also organises conferences for the hosting
and cloud services industry via its subsidiary
WorldHostingDays with more than 6k people attending its
flagship WHDglobal event in Germany last year
Intergenia hosts more than 2mn active websites and c 40k
customer servers across its two data centres in France
and St Louis US The company employs more than 50
staff across its offices in Germany and the US
Founded in 1997 and headquartered in London UK Host
Europe provides colocation and web application hosting
services to businesses with a focus on SMEs
The company offers an end-to-end product suite through
its portfolio of brands 123-reg Domainbox
domainFACTORY Domainmonstercom Heart Internet
Host Europe RedCoruna and Webfusion These include
a range of application hosting cloud hosting domain
registration managed hosting and reseller hosting
Host Europe has primarily grown through acquisitions
completing eight transactions in the last four years under
the buy-and-build strategies of its previous (Oakley Capital
and Montagu Private Equity) and current (Cinven) private
equity owners Most recently it acquired Sign-upto in
August 2014 a UK-based email marketing platform as
part of its expansion into the hosted SaaS application
market
The company operates more than 6mn domains for c
17mn customers (c 11 year-on-year growth) and its
123-reg brand is the largest domain registrar in the UK
Host Europe currently has more than 500 employees
across its offices in Austria Germany Spain Switzerland
the UK and the US It reported revenues of euro143mn (13
year-on-year growth) and EBITDA of euro54mn (c 38
margin) for its fiscal year ending December 2013
Noteworthy Sellers
Oakley Capital (euro288mn (2007) AUM euro912mn) is a UK-based mid-market private equity firm that was founded in 2007
by Peter Dubens best known for consolidating 14 telecoms and internet businesses between 2002 and 2007 to form
Pipex The firm typically seeks to invest between euro20mn and euro60mn in companies within the TMT and consumer
products sectors located in the UK and Western Europe and with enterprise values of between euro40mn and euro150mn
The firm last featured in our Bulletin in March 2011 for its participation in Dutch leisure deal auction platform Emesarsquos
euro119mn late-stage fundraising
Oakley Capital acquired a 51 stake in Intergenia in November 2011 for pound40mn (euro463mn) having identified the
company as being at an attractive point in its infrastructure investment cycle following the completion of two new data
centres Interestingly Oakley Capital was previously an owner of Host Europe which it sold to Montagu Private Equity in
September 2010 in a euro267mn MBO
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 24
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
3 incadea (Germany AIMINCA) wwwincadeacom
Dealertrack (US NASDAQTRAK) wwwdealertrackcom
Software 170 44 39x NA NA
incadea (Germany) a provider of software and services to the automobile industry will be acquired by Dealertrack for
euro170mn The seller is UK-based private equity firm Azini Capital Partners Upon completion of the deal Dealertrack
intends to de-list incadea from the LSE AIM with immediate effect Dealertrack has cited international expansion as this
acquisitionrsquos primary motivator Specifically it has stated that acquiring incadea will allow the company to ldquocreate a
global footprint with a strong base of installed international customers in Europe Asia and Latin America further develop
strong international relationships and cross-selling opportunities with key OEMs and expand Dealertrackrsquos total
addressable marketrdquo
Target Acquirer
Founded in 2000 incadea has c 500 employees and is
headquartered in Munich Germany The company
provides a range of enterprise software and services
exclusively to the automobile industry
Its software is segmented into CRM systems Dealer
Management Systems (DMS ndash software which allows car
dealerships to manage internal processes such as order
processing purchasing car parts and managing vehicle
inventory) and Business Intelligence Like most enterprise
software providers incadearsquos services include consulting
project management and training
The company has operations in 87 countries (its software
is available in 21 languages) serves c 70000 end-users
and is used by more than 2400 automotive dealerships
Its notable customers include Bosch BMW Ford
Mercedes-Benz Peugeot Scania Toyota and
Volkswagen
Despite being a German company Incadea listed on the
London Stock Exchangersquos AIM market in May 2012 to
raise pound38mn (euro50mn) stating ldquoWe are an international
provider focusing on Brazil Russia India and China
London is the only market place that has that international
flavourrdquo With a market cap of pound117mn (euro154mn) the
company reported LTM revenues (as of June 2014) of
$51mn (euro44mn 21 year-on-year growth) and EBITDA of
$35mn (euro30mn c 7 margin)
Founded in 2001 Dealertrack is headquartered in New
York US and has c 2000 employees The company
provides a range of web-based enterprise software to the
automotive industry
The companyrsquos offerings are segmented into Digital
Marketing Software (web-design and digital advertising
software) DMS (offered for both franchised and
independent car dealerships) Lender Solutions (software
for car loan providers such as digital contract processing
services) Sales Finance and Insurance Solutions (ERP
systems enabling dealers to optimise in-store online sales
and financing processes) and Registration Solutions ndash
online vehicle registration services for dealers
Notably the company claims to provide the industryrsquos
largest online credit application network which connects c
20000 dealers with more than 1500 lenders
incadea contributes to Dealertrackrsquos recent expansion
strategy ndash the company has made eight acquisitions (all
software providers) in the last two years (one of which
Dealercom we covered in our December 2013 Bulletin)
Interestingly incadea marks Dealertrackrsquos only acquisition
of a non-US company in the last 2 years With a market
cap of $21bn (euro18bn) Dealertrack reported LTM
revenues (as of September 2014) of $743mn (euro641mn
54 year-on-year growth) and EBITDA of $97mn (euro84mn
c 13 margin)
Noteworthy Sellers
Azini Capital Partners (euro86mn (2014) AUM euro260mn) is a secondaries private equity firm which last featured in our
September 2013 Bulletin for its role as a seller in Tungstenrsquos euro116mn acquisition of e-invoicing network provider OB10
Since then the firm has raised its third fund ndash Azini 3 $100mn (euro81mn) Azini specialises in direct portfolio secondary
transactions (for instance it acquired the remaining venture portfolio from Apax in November 2010) and has increasingly
got involved in single direct secondary deals specifically stating its focus as ldquoacquiring shareholdings in growth-stage
private and small-cap public technology companies from historical investors and shareholdersrdquo The firm currently holds
a portfolio of 10 companies Notably this includes music-recognition app provider Shazam which Azini became involved
in via its acquisition of Lynx Capital Ventures from Bear Sterns in August 2008 Founded in 2005 the company is
headquartered in London UK
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 25
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
4 Assembleacuteon (Netherlands) wwwassembleoncom
Kulicke amp Soffa Industries
(US NASDAQKLIC) wwwknscom
Hardware 80 68e 12x NA NA
e 2014 estimated revenues
Assembleacuteon (Netherlands) a provider of assembly equipment and services for the backend semiconductor market (the
second part of integrated circuit (IC) fabrication where the individual devices (eg capacitors resistors transistors) get
interconnected with wiring on the wafer) will be acquired by Kulicke amp Soffa Industries for euro80mn in cash The seller
is private equity firm H2 Equity Partners This acquisition will strengthen Kulicke amp Soffa Industriesrsquo position in the
automotive and industrial markets by increasing its product portfolio and customer base
Target Acquirer
Assembleacuteon (formerly known as Philips EMT until 2001
when it intended to IPO on NASDAQ) was founded in 1984
as an internal supplier of pick-and-place machinery
(machines used to place surface-mount devices onto a
printed circuit board) to the Philips Consumer Electronics
division
The company now provides a range of assembly
equipment and services for the backend semiconductor
market This includes high-speed one-machine solutions
combining flip chip mounting (a method for interconnecting
semiconductor devices such as IC chips) with passive
component placement (a method for placing electrical
components on printed circuit boards) and pick-and-place
process machines Additionally it provides software to
improve factoriesrsquo productivity as well as services such as
implementation and optimisation of manufacturing lines
Its solutions are used in a broad range of applications such
as memory manufacturing safety-critical applications (eg
automotive medical and military) as well as mobile and
consumer products manufacturing
The company employs 501 staff across offices in China
Netherlands and the US and reached estimated revenues
of c $90mn (euro68mn) in 2014
Founded in 1951 Kulicke amp Soffa Industries
(NASDAQKLIC) is a global designer and manufacturer of
semiconductor and LED assembly equipment
The company provides a range of manufacturing
equipment and tools for high precision manufacturing
applications such as die-stacking (for 3D integrated chips)
copper and gold ball bonding and packaging for
semiconductors and LEDs
Customers include automotive electronics suppliers
contract manufacturers integrated device manufacturers
and industrial manufacturers providing chips used in
products such as computers LED TVs pacemakers
smartphones and tablets The company has a blue-chip
customer base including ST Microelectronics
(ENXTPASTM) and Texas Instruments (NASDAQTXN)
Kulicke amp Soffa Industries operates manufacturing facilities
in China Malaysia and Singapore and employs c 2300
staff globally It reached revenues of c euro428mn in 2014
(6 year-on-year growth) and c euro68mn EBITDA (16
margin)
Noteworthy Sellers
This is the first time that H2 Equity Partners (euro88mn (2011) AUM euro500mn) appears in our Bulletin It is a Netherlands-
based private equity firm targeting mid-sized companies headquartered in the Benelux Germany and the UK with sales
of up to euro500mn H2 Equity Partners typically holds its investments between 5 and 7 years and its current portfolio
includes 14 companies mainly from the distribution (4) services (4) and manufacturing (3) sectors Additionally to
Amsterdam the company has offices in London
H2 Equity Partners became involved in Assembleacuteon in December 2010 when it acquired an 80 stake (for an
undisclosed amount) from Philips Electronics (ENXTAMPHIA)
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 26
Target Acquirer Target Sector
Price (euromn)
Revenues (euromn) PR
Funding (euromn) PF
5 Wireless Maingate (Sweden) wwwwirelessmaingatecom
Sierra Wireless (Canada TSXSW) wwwsierrawirelesscom
Internet Services
74 16 46x 17 44x
Wireless Maingate (Sweden) a provider of Machine-to-Machine (M2M) connectivity and data management services
will be acquired by Sierra Wireless for $90mn (euro74mn) in cash The seller is Norway-based secondary private equity
firm Verdane Capital This acquisition will enable Sierra Wireless to expand its position in the M2M value chain with the
addition of wireless connectivity and provide value-added services for European customers Furthermore Sierra
Wireless has specifically cited Wireless Maingatersquos ldquostrong strategic fit top-tier M2M customers and proven technology
platformrdquo as key drivers for the deal The acquisition is expected to be immediately Earnings Per Share (EPS) accretive
Target Acquirer
Founded in 1998 and headquartered in southern Sweden
Wireless Maingate is a provider of M2M connectivity and
data management services primarily for industrial
applications
Maingate Connectivity offers a range of provider-agnostic
SIM cards for machines enabling owners to switch Mobile
Network Operator (MNO) remotely Historically SIM cards
were pre-installed by MNOs leaving owners unable to
switch operator without undertaking an expensive and
disruptive process to physically replace the SIM card
Maingate Messaging Services offers a web-based
communication platform for managing incoming data (via
SMS) from machines The platform utilises Wireless
Maingatersquos proprietary Short Message Service Centres
(SMSCs) to enable two-way communication between
machines and owners as well as providing delivery
reports
The company serves more than 500 customers in Europe
reaching a subscriber base of more than 500k connected
devices It employs more than 40 people across its offices
in Norway and Sweden
Wireless Maingate is expecting revenues of more than
$19mn (euro155mn) and EBITDA of $6mn (euro49mn 32
margin) for its fiscal year ending December 2014
Founded in 1993 and headquartered in Richmond
Canada Sierra Wireless is a manufacturer of M2M devices
and provider of an M2M network management platform
The company floated on the Toronto Stock Exchange in
May 1999
Sierra Wireless offers its products and services through a
portfolio of brands its AirPrime brand offers a range of
embedded wireless modules its AirLink brand provides
intelligent wireless gateways and modems its AirVantage
brand is a cloud-based control data and analytics platform
for monitoring and managing connected machines The
companyrsquos modules and gateways are capable of
supporting 2G 3G and 4G connectivity
Sierra Wireless is estimated to have a 34 market share
for M2M embedded modules connecting more than
100mn devices to the internet It supplies a range of blue-
chip customers including Cisco Honeywell and GE
The company currently has more than 900 employees
across its offices in Brazil Canada China France
Germany Hong Kong India Japan Korea South Africa
Taiwan the UK and the US Sierra Wireless reported
revenues of $442mn (euro321mn 11 year-on-year growth)
and EBITDA of $187mn (euro136mn 42 margin) for its
fiscal year ending December 2013
Noteworthy Sellers
Verdane Capital (euro221mn (2014) AUM euro19bn) is a Norway-based private equity firm specialising in direct portfolio
secondary investments having completed 22 portfolio acquisitions to date from investors including Eqvitech Saab
Ventures and Skandia Liv The firm typically seeks to acquire portfolios from investors in the Nordic region with an
anticipated holding period of between five and seven years It has completed 16 IPOs (three of which were on NASDAQ)
and 100 industrial exits to date the most notable being Meru Networksrsquo (NASDAQMERU) $223mn (euro166mn) IPO in
March 2010
Verdane Capital became involved in Wireless Maingate through the acquisition of a portfolio of four privately held mobile
internet focused companies from BrainHeart Capital for $60mn (euro41mn) in January 2008 The firm last featured in our
Bulletin in June 2014 for closing its eighth fund with $300mn (euro221mn) of committed capital
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 27
List of Acronyms
Financial Terms
k used as abbreviation for 1000 (for example euro1k means euro1000)
mn million
bn billion
AUM Asset Under Management
CEO Chief Executive Officer
EBIT Earnings before interest and tax
EBITDA Earnings before interest tax depreciation and amortisation
ECM Equity Capital Markets
FINMA Financial Market Supervisory Authority
IPO Initial Public Offering
JV Joint Venture
LBO Leverage Buyout
LLP Limited Liability Partnership
MampA Merger and Acquisition
PLC Public Limited Company
SME Small-Medium Enterprise
VC Venture Capital
Business Technical Terms
AI Artificial Intelligence
ARR Annualised Recurring Revenue
ASIC Australian Security and Investments Commission
BBA British Bankers Association
BPO Business Process Outsourcing
BYOD Bring-Your-Own-Device
CFD Contract for Difference
CRM Client Relationship Management
DMS Dealer Management System
EPS Earnings Per Share
ERP Enterprise Resource Planning
FCA Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 28
GPR Ground Penetrating Radar
HNWI High Net Worth Individual
IC Integrated Circuit
IoT Internet of Things
ISP Internet Service Provider
KPI Key Performance Indicator
KYC Know Your Customer
LDAP Lightweight Directory Access Protocols
LED Light-Emitting Diode
LTM Last Twelve Months
M2M Machine-to-Machine
MNO Mobile Network Operator
NFA National Futures Association
OEM Original Equipment Manufacturer
P2P Peer-to-Peer
P2PFA Peer-to-Peer Finance Association
PAT Profit After Tax
PE Private Equity
POP Public Offering Price
PoS Point-of-Sale
PPI Payment Protection Insurance
PRA Prudential Regulation Authority
PUE Power Usage Efficiency
RAM Random-Access Memory
SaaS Software as a Service
SMSC Short Message Service Centre
SOC System-On-a-Chip
TMT Technology Media and Telecommunications
VoIP Voice over Internet Protocol
VPN Virtual Private Network
WAN Wide Area Network
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority
December 2014
copy Go4Venture Advisers 2015 Page 29
Go4Venture Advisers LLP
48 Charles Street
Berkeley Square
London
W1J 5EN
+44 (0)20 7529 5400
g4vbulletingo4venturecom
This report was published on January 30 2015
Disclaimer
This report has been prepared and issued by Go4Venture Advisers LLP who are authorised and regulated by the Financial Conduct Authority All information used in the publication of this report has been compiled from publicly available sources that are believed to be reliable however no representation warranty or undertaking express or limited is given as to the accuracy or completeness of the information or opinions contained in this report Opinions contained in this report represent those of Go4Venture Advisers LLP at the time of publication This research is non-objective This document is provided for information purposes only and should not be construed as an offer or solicitation for investment Furthermore as the information contained in this document is strictly confidential it may not be reproduced or further distributed The value of investments and any income generated may go down as well as up Past performance is not necessarily a guide to future performance Investors may not get back the amount invested This publication is not intended to be relied upon in making any specific investment or other decisions Appropriate independent advice should be obtained before making any such decision This report has been compiled by Jean-Michel Deligny Managing Director ndash for and on behalf of Go4Venture Advisers
Copyright 2015 Go4Venture Advisers All rights reserved
Registered address 10 Wellington Street Cambridge CB1 1HW Incorporation number OC336611
Authorised and Regulated by the Financial Conduct Authority