Go To Market Strategy Analysis framework1. Market Research0. Identifying market segments0. Industry wise0. Geography wise0. Identify list of Companies/Banks in these markets1. Define parameters to help shortlist the companies to set top priority accounts to focus on in each country0. Competition2. Offerings2. Market Penetration

1. Current Problems0. What problems is the economy, industry facing currently1. Product Overview & Positioning0. Who would be interested in our products - what Industries, what size of firms0. What advantages do we provide in these markets compared to our competitors0. Pricing - How do we price our products and which Products to push more1. Resources0. How do we allocate our resources efforts0. What additional support would be required1. Key Partnerships - Can we come up with any partnerships to penetrate the markets quicker1. Marketing - what marketing initiatives are required, if any, to grow faster1. Establish Market Potential - How much money can be made1. Final Strategy Recommendations