GO -TOMARKETSTRATEGY

I N FOCREST

JULY 20 1 6

INFOCREST .CO .UK

I N FOCREST

PROBLEM?What is go-to market

strategy?

Why do we need it?

What are its objectives?

How we can implement?

How can we be benefited?

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DEFINIT IONGo To Market strategy is an action

plan that clarifies how a company

will reach customers and achieve

competitive advantage

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MODEL

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3 PROCESSDefine target market and marketproblems to solveDefine positioningDefine products, channel, pricing& promotion

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3 OBJECTIVESConvert initial customersMaximize market shareCreate awareness of theproductReinforce your brand positionReduce cost and maximizeprofitability

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INTERNALFACTORS

Strength

What do you do particularly well?What do you do that is unique in themarket?What does your customers want?What resource do you have toaccomplish right tasks?

Weakness

What do you feel not comfortabledoing?What resources (skills, staff,products) do you lack?What can you improve on?

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EXTERNALFACTORS

Opportunities

Are there new situationscoming down the road whichyou may take advantage of?Are there gaps in the marketwhich you can fill?Are there partnerships whichmight be fruitful?

Threats

What your competitors offerbetter than you?Are there any changes whichmight cause problem for youdown the line?What other road blocks arethrown in your path?

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EXAMPLEFor a kids mall, a mall dedicated entirely for kids, the go to marketstrategy should be attractive enough to grasp the customers.

Firstly, the places listed below will be used to reach the potentialkids, parents and their families:1. Public and Private Schools2. Super Market3. Pediatrician Offices4. Religious Places5. Corporations and Businesses6. Colleges and Universities7. Internet networking sites like Justdial, Yellow Pages etc.

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EXAMPLEThese places will be approached with the mostappropriate marketing technique suitable for everyindividual location in order to leave tremendous impact.

For instance, flyers, brochures etc can be distributed innumerous places like local schools, pediatrician clinics,colleges, universities and so on.

Additionally, the first few customers or first 100customers will be awarded with additional benefitslike special discounts and the add-on free servicesdepending upon case to case.

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